Industry: Food and Beverages
Published Date: December-2024
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 182
Report ID: PMRREP34989
The U.S. Asian food market is estimated to be valued at US$ 51.3 Bn by 2031 from US$ 37.2 Bn attained in 2024. The market is likely to record a CAGR of 4.7% in the evaluation period from 2024 to 2031.
The U.S. market for Asian food has experienced rapid growth over the past decade, driven by increasing consumer interest in diverse culinary experiences and presence of Asian American communities. As a melting pot of cultures, the U.S. has embraced Asian cuisine as an integral part of its food landscape. Dishes from countries like China, India, Japan, Korea, and Thailand are increasingly becoming mainstream dining options.
The market is further characterized by its dynamic segmentation, catering to various preferences such as vegetarian, non-vegetarian, and vegan dietary choices. The market offers significant scope for innovation, appealing to health-conscious consumers and those seeking authentic flavors with convenient preparation options.
The high popularity of Japanese cuisine can be attributed to the country’s anime. Characters in popular anime like Naruto and One Piece are frequently shown consuming takoyaki and ramen, which attracts viewers' attention. The Japanese cuisine segment is hence anticipated to hold a share of 21% in 2024.
When the show became very popular on streaming platforms like Netflix, searches for ‘Naruto ramen’ increased on Google Trends. People have been also exploring foods like bento boxes and onigiri due to the popularity of Studio Ghibli films worldwide, which feature exquisitely animated food scenes.
Key Highlights in the Market
|
Market Attributes |
Key Insights |
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U.S. Asian Food Market Size (2024E) |
US$ 37.2 Bn |
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Projected Market Value (2031F) |
US$ 51.3 Bn |
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U.S. Market Growth Rate (CAGR 2024 to 2031) |
4.7% |
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Historical Market Growth Rate (CAGR 2019 to 2023) |
3.5% |
In terms of cuisine, the Indian segment is set to witness a CAGR of 6.1% through 2031. Indian cuisine is rapidly gaining popularity in the U.S., driven by increased awareness of global flavors among consumers. This exposure through travel, media, and social media has introduced many to its rich and aromatic dishes, boosting demand in restaurants and grocery stores.
Growing Indian and South Asian immigrant population has also made these culinary traditions more accessible. Additionally, the health-conscious trend benefits Indian cuisine, as various dishes are plant-based and rich in spices. For example,
Introduction of vegan, vegetarian, and gluten-free options are catering to healthy lifestyles. Fusion foods, created by blending traditional Indian flavors with other cuisines, are attracting a wider audience. The rise of food delivery services and meal kits has also made it easy for people to try Indian cuisine.
The rise of vegan Asian foods in the U.S. is pushed by a growing preference for sustainable, healthy, and ethically sourced options. As demand for plant-based diets increases, the U.S. Asian food market is transforming, with vegan offerings gaining popularity due to changing dietary preferences and environmental awareness. The segment is anticipated to showcase a CAGR of 7.3% through 2031.
Modern consumers are adopting vegan diets for health reasons, such as lowering cholesterol levels and managing weight. Millennials and Gen Z are particularly inclined to explore innovative vegan dishes that retain the bold flavors of traditional Asian cuisine. Rising awareness of the environmental impact of animal farming also plays a significant role, as consumers seek to reduce their carbon footprints.
Asian cuisines, rich in plant-based options, align well with this trend, offering tasty dishes like vegan sushi, plant-based curries, and tofu stir-fries. Furthermore, growing diversity of the U.S. market and openness to international cuisines contribute to the rise of vegan Asian foods.
Innovative chefs and food brands are blending traditional ingredients with vegan alternatives, creating exciting options that appeal to a broad audience. This fusion of sustainability, health consciousness, and authentic flavors promises continued success for vegan Asian foods in the U.S. market. On the other hand, the vegetarian segment is likely to hold a share of 18.5% in 2024.
To draw customers, U.S.-based restaurants and pop-ups frequently use themes influenced by Asian pop culture. In locations like Los Angeles and New York, for example, K-pop-themed cafés and anime-inspired ramen eateries have sprung up, providing fans with a fusion of culture and cuisine. In addition to satisfying the tastes of their current clientele, these restaurants engage new consumers with Asian cuisines.
Asian pop culture and its culinary components are widely disseminated through platforms such as YouTube, Instagram, and TikTok. Global food trends have been influenced by food challenges, ASMR videos of people eating sushi or bibimbap, and viral recipes like dalgona coffee during the pandemic. Asian foods are shareable due to their aesthetically pleasing presentation, which contributes to their widespread appeal.
The U.S. Asian food market witnessed a decent CAGR of 3.5% from 2019 to 2023, driven by increasing consumer interest in diverse and authentic culinary experiences. This was further fueled by rising awareness of various Asian cuisines, including Chinese, Japanese, Thai, Indian, and Korean.
Dishes like sushi, ramen, and bibimbap gained high popularity across the U.S. Restaurants and grocery chains that offered Asian food products saw substantial growth, with brands such as Panda Express and H-Mart leading the way. Additionally, the rise of Asian-themed meal kits and frozen foods catered to busy consumers looking for convenience without sacrificing flavor.
From 2024 to 2031, the market is likely to continue growing, propelled by innovations in plant-based and health-focused Asian food options. These align with broader trends in sustainability and wellness. Technology, including the use of AI in supply chain management and delivery, is anticipated to enhance accessibility to these products. Regional Asian cuisines, such as Filipino and Vietnamese, are also set to gain traction, adding new dimensions to the ever-evolving U.S. Asian food landscape.
Increasing Asian Population in the U.S. to Boost Interest in Regional Cuisines
Rising Asian population in the U.S. is significantly driving interest in diverse Asian cuisines, influencing the food industry. As the Asian American demographic surges due to immigration and natural growth, consumer preferences are shifting toward foods that reflect cultural heritage. For example,
Demand for authentic Asian ingredients and flavors is becoming mainstream, encompassing not just traditional dishes from China, Japan, and India, but also Korean, Thai, Vietnamese, and Malaysian cuisines. U.S.-based food manufacturers and restaurants are responding by diversifying their offerings and creating fusion dishes that blend Eastern and Western flavors.
Rising interest in Asian cuisine further aligns with trends toward healthy eating and plant-based diets. Various Asian dishes feature fresh vegetables, lean proteins, and cooking methods like steaming and stir-frying. This popularity extends beyond those with Asian heritage, as the increasing U.S. Asian population drives demand for a more inclusive culinary landscape.
Surging Influence of Pop Culture to Propel Sales
The enormous success of K-pop groups like BLACKPINK and BTS has been significant in bringing Korean cuisine and culture to the U.S. For example,
Interest in Indian cuisine and culture has also been fueled by the Bollywood film industry. More interest in Indian culinary traditions is sparked by the frequent appearance of lavish feasts and traditional cuisine in movies. For example, due to their increasing popularity, foods like samosas and biryani are now commonplace in urban food trucks and restaurants.?
Strict Food Safety Standards and Import Regulations to Limit Growth
Compliance with U.S. food safety standards and import regulations presents a significant challenge for Asian food providers in the country. The regulatory framework is complex, requiring specialized certifications and testing to meet FDA and USDA standards.
It includes strict guidelines for labeling and packaging, making it difficult for international producers to comply. Several food businesses, especially those importing authentic or niche ingredients, face a costly and complicated process. Ingredients from lesser-known regions may lack necessary certifications or fail to meet FDA contaminant standards, leading to potential recalls or delays.
Compliance with the Food Safety Modernization Act (FSMA) and Hazard Analysis and Critical Control Points (HACCP) adds further requirements for identifying and addressing food safety hazards. Import regulations are essential for protecting the U.S. market from unsafe products.
Key food producers must obtain proper documentation, such as import permits and safety certificates before their products can enter the U.S. While these regulations are important for public health, they can create barriers for small or inexperienced Asian food companies trying to enter the market.
Companies Blend Asian and Global Culinary Traditions to Offer Fusion Food
The U.S. Asian food market is experiencing significant growth and offers various opportunities for businesses. One key opportunity is the expansion of regional Asian cuisines, as the diverse U.S. population seeks authentic dishes.
Niche players can introduce lesser-known flavors such as Filipino, Vietnamese, and Burmese cuisine. Demand for healthy food options is also rising. Businesses can develop Asian-inspired dishes that cater to health-conscious consumers, including low-calorie, plant-based, and gluten-free meals. Additionally, fusion cuisine allows for the blending of Asian flavors with global traditions, appealing to adventurous eaters. For instance,
E-commerce is rapidly surging, enabling Asian food brands to sell directly to consumers and meet the demand for convenience and home delivery. These often include meal kits for easy preparation at home.
Sustainability is increasingly important to U.S.-based consumers. Companies can attract environmentally conscious consumers by offering sustainably sourced ingredients and eco-friendly packaging. There is also a booming market for Asian snacks, sauces, and seasonings, catering to the need for quick and flavorful options.
The competitive landscape of the U.S. Asian food industry is becoming increasingly dynamic, with both established players and new entrants vying for market share. Key players like P.F. Chang's, Benihana, and Panda Express have capitalized on the rising demand for Asian-inspired products.
The market is also witnessing a rise in small-scale, niche companies catering to specific ethnic cuisines like Indian, Thai, Korean, and Japanese. These are mainly capitalizing on regional tastes and preferences.
The entry of innovative start-ups focusing on vegan, organic, and health-conscious Asian food options is fueling competition. Consumer demand for convenience, authentic flavors, and diverse dietary options is increasing. Hence, key players are embracing e-commerce platforms and extending their distribution networks. This competitive environment is leading to product diversification, novel marketing strategies, and a focus on quality to attract health-conscious consumers.
Recent Industry Developments
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Attributes |
Details |
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Forecast Period |
2024 to 2031 |
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Historical Data Available for |
2019 to 2023 |
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Market Analysis |
US$ Billion for Value |
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Key Zones Covered |
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Key Market Segments Covered |
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Key Companies Profiled in the Report |
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Report Coverage |
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Customization and Pricing |
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By Cuisine Type
By Nature
By Zone
To know more about delivery timeline for this report Contact Sales
The market is set to rise at 4.7% CAGR during the forecast period.
Demand for Asian food in the U.S. is driven by increasing Asian population in the country.
P.F. Chang's, Benihana, Panda Express, and Bawarchi Indian Cuisine are a few players.
Indian cuisine is set to lead the U.S. market.
H Mart is considered the largest Asian market in the U.S.
