Market Research Blogs

Waterproofing chemicals, typically a liquid or a paste, are applied to the surface using a brush, roller, or sprayer. They penetrate the surface, form a barrier, and prevent water from intruding into the structure. These chemicals prevent moisture from penetrating the walls, enhance the overall durability and longevity of structures, and protect them from water damage and corrosion.

In April 2025, China tightened control over the global rare earth supply chain by launching a new licensing system for the export of key rare earth elements (REEs) such as dysprosium, terbium, and gadolinium; materials critical for making permanent magnets used in electric vehicles (EVs) and other high-tech sectors. While overall rare earth exports from China rose by 23% in May 2025 compared to April, this increase largely excluded magnet-related products, which continue to face strict export curbs and lengthy licensing delays.

Alcohol has been hogging the spotlight at social gatherings for centuries. But now, with kombucha and mocktails crashing the party, it’s finally taking a backseat. Yes, alcohol brings the buzz but it also brings brain fog, liver tantrums, heartbreak (literally), and a very cranky pancreas. It weakens the immune system, making one susceptible to infections.

A new wave of consumerism is on the rise, making credit cards passé. The BNPL movement has disrupted the credit world, and India has also joined this global bandwagon, revolutionizing the way people shop. BNPL is a form of credit that lets consumers divide a retail transaction into smaller, interest-free installments. A typical BNPL structure divides a purchase into four equal installments, with the first installment paid as a down payment during checkout, and the next three due in two-week or monthly intervals over six weeks to three months.

Leather has been used by humans since ancient times for clothing and shelter to survive harsh weather. Some leather artefacts have been dated as far back as 1300 BC. The 19th century saw a revolution in leather production with the introduction of chrome tanning.

If there is one nutrient that could be called a magic ingredient to build and maintain bodies, it is undoubtedly protein. Every health influencer echoes the same mantra: Eat more protein to lose weight and build muscles. Once found the key ingredient in bodybuilding supplements, it is now the most sought-after ingredient even in "run-of-the-mill snacks" such as potato chips, chocolates, and pizzas.

Essential oils are revolutionizing wellness in 2025, providing natural solutions for stress, health, and skin concerns. Leading brands distinguish themselves by prioritizing quality, sustainability, and transparency, directly tackling consumer needs.

In recent years, medical device manufacturers have been at the forefront of transforming diagnostic procedures, making them more accessible, accurate, and personalized. With the rise of continuous health monitoring, AI in medical diagnostics, and portable diagnostic devices, these companies are revolutionizing healthcare worldwide.

The reintroduction of tariffs under the Trump administration in April 2025 has sent ripples through global trade, reshaping supply chains and creating significant opportunities for the Manufacturing Execution System (MES) market. These tariffs, aimed at boosting U.S. manufacturing, have disrupted traditional production models, compelling companies to adapt. 

Bromelain, a natural enzyme mixture extracted primarily from pineapples, has been gaining popularity as a versatile supplement and therapeutic agent. From soothing inflammation to tenderizing meat, bromelain’s applications span health, food, cosmetic, and textile industries.

Yogurt has evolved far beyond a simple dairy snack into a dynamic, health-focused industry driving innovation and wellness worldwide. As consumers increasingly seek nutritious, protein-packed, and sustainably produced options, yogurt brands are rising to the challenge, shaping a healthier tomorrow.