U.S. Wheat Berries Market

U.S. Wheat Berries Market Outlook (2022-2032)

At present, the U.S. wheat berries market is valued at US$ 8.07 Bn and is anticipated to expand at a CAGR of 4.9% to top a market size of over US$ 13 Bn by 2032.

Based on type, hard wheat berries are majorly utilized in various applications in the food industry and the segment is currently pegged at 25,370 KT.

U.S. Consumption Analysis of Wheat Berries (2017-2021) Vs. Market Estimations (2022-2032)

During the historical period (2017-2021), the U.S. wheat berries market registered a value CAGR of 5.8% and reached US$ 7.62 Bn at the end of 2021.

Consumer demand for food products that are made from wheat or wheat flour is fairly static and largely unaffected by the variation in wheat prices or disposable income. Wheat is ubiquitous in the American diet in pasta, bread, pastries, baked goods, crackers, and breakfast cereals.

Some of the factors driving the wheat berries market in the United States are increasing demand for bakery products, growing population & disposable income, and changing post-pandemic lifestyles.

For instance, the working class population has less time to cook and often prefers convenient food products to manage time efficiently, which has led to the growing demand for bread and bakery items such as pizza crusts, sandwich bread, and pasta, as they are convenient, versatile, and shelf-stable food items with nutritional value and great taste.

The U.S. market for wheat berries showed an absolute opportunity of US$ 447.38 Mn in 2022 over 2021 and is anticipated to reach US$ 13.07 Bn by the end of 2032.

Which Factors are Favoring U.S. Wheat Berries Market Growth?

“Health Benefits of Wheat Berries to Bolster Product Sales through Bakery Goods”

As the years and decades have gone by, it has been observed that consumers are giving health top priority and seeking to boost their immunity and improve nutrition. Food items that are prepared with wheat flour offer significant health benefits such as improved metabolism, lowering cholesterol levels, blood sugar regulation, and weight management.

Food products that are prepared from enriched wheat flour include pasta, bread, and cereals, and are fortified with folate and the required vitamins & minerals, which leads to a higher quality diet that is also affordable.

Baked food manufacturers can leverage consumer health concerns by improving the nutritional profile of their product offerings. Possible approaches that are incorporated into finished products such as minimizing sugar content and adding nutrient-rich ingredients such as seeds, fruits, and nuts will further drive market growth for wheat berries.

“Resurging Demand for Plant-based Products to Benefit Market Growth”

Rising awareness among the population about the health benefits of plant-based products, which include wheat berries, is positively impacting market growth.

Plant-based products are rich in nutrients and fiber and also low in calories and fat as compared to animal-based food products, which draws more health-conscious customers toward them. Major concerns among consumers today are weight gain and chronic diseases, which are leading them to search for healthier alternatives that will help them maintain their weight and stay healthy.

The growing trend of vegan diets will have a positive impact on the wheat berries market in the U.S. Many consumers are reducing meat consumption as they are becoming more aware of animal harm and meat sourcing practices and also the potential health risk posed by processed meat. Thus, demand for wheat berries is expected to increase steadily across the U.S. over the coming years.

“Rapidly Increasing Utilization of Wheat Berries in Animal Feed”

Wheat berries are one of the cereals with the highest protein content for animal feed, which has a greater protein content than corn. This is a significant energy source in animal feed owing to the high energy value, which ranges from 3.0 to 3.5 Mcal ME (Meacalories of Metabolizable Energy).

Wheat berries have moisture levels below 14 percent, which helps prevent digestion issues and microbial contamination. Due to its high protein level and high amino acid content as compared to other existing cereals, wheat bran is utilized as a vital ingredient in animal feed products.

In ruminants, wheat bran is a feed that has exceptional digestibility and nutritional absorption. However, its table consumption should be restricted to avoid ruminal acidosis as it is highly fermentable. It is also a feed source for pigs that need to be supplemented with enzymes to help with digestion and deliver nutrients in adequate amounts.

“Shifting Consumer Preference for Organic Products”

An increase in awareness regarding the harmful effects of added chemicals and pesticides has led consumers to demand healthy products. Rising demand for organic wheat has prompted manufacturers to offer organic wheat berries through sustainable and organic farming practices, thereby increasing their product portfolio as well. Following this trend, several companies are now offering both conventional and organic wheat and wheat by-products to consumers.

The benefits of consuming organic products on health are the most influential factor for the rising demand for organic products, which will, in turn, increase the demand for organic wheat berries.

The focus on food safety issues has raised consumer awareness about the potential health risks associated with what they are consuming. This is expected to drive the demand for products that are fresh and organic all across the United States.

What’s Hindering U.S. Market Growth for Wheat Berries?

“Rising Popularity of Gluten-free Diets”

Consumption of gluten-free products is expanding quickly and consumers are removing gluten from their diets. Many people are eliminating gluten as they believe this to be a healthy practice. Gluten is bad for people with celiac disease and those who have non-celiac gluten sensitivity, as it damages their small intestine and causes allergic reactions.

The gluten-free diet is also endorsed by many celebrities, which will further increase the number of people opting for it. Significant health benefits associated with gluten-free products such as reduction of chronic inflammation and reduced risk of cardiovascular diseases and further preference by gluten intolerant consumers will hinder wheat berries market growth in the U.S. to some extent.

“Erratic Supply of Wheat & Wheat Berries”

In recent years, food supply has been experiencing negative growth due to unbalanced climate and uncertain conditions, which is creating a supply-demand imbalance and posing challenges for food safety measures. Several incidences have occurred that are different from regular occurrences, which has affected the supply of wheat berries.

For instance, during 2018-2019, wheat production declined by approximately 4% due to severe drought in Australia and wet condition in Russia. Furthermore, the United States Department of Agriculture (USDA) has predicted that Ukraine's total wheat production would be more affected than the expected 35% from the year before owing to Russia's invasion that has led to disrupted farming in the country.

Category-wise Insights

Why are Hard Wheat Berries Ruling the U.S. Market?

Based on type, hard wheat berries hold a major share of the overall wheat berries market in the U.S. Hard wheat berries have a higher protein content, making them great for bread. For germination and extracting wheatgrass juice, hard wheat berries are preferred since they are chewier than soft wheat berries. They can be soaked and then added to impart texture and flavor to baked items.

As such, the hard wheat berries segment is anticipated to rise at a significant growth rate and be valued at US$ 9.32 Bn by the end of 2032.

Which Application of Wheat Berries Will Bring in High Revenue Streams?

The Processed food & beverages industry dominates and holds a major value share of approximately 59% of the U.S. wheat berries market in 2022.

In this industry, wheat berries are effectively utilized for bakery, meat products, pasta, nutritional & snack bars, crackers, cookies, and confectionary products to improve the taste and texture of food items. Wheat and wheat flour’s appeal as a food staple stems from its versatility, affordability, and health benefits.

Evolving lifestyles and the continued popularity of bread and bakery products will lead to steady growth of the wheat flour market in the U.S.

Competitive Landscape

Key suppliers of wheat berries are striving to strengthen their position in the North American market and increase their consumer base across the region by establishing production facilities and milling & distribution networks. Manufacturers have diversified their interests and are offering organic & conventional food products through efficient supply chain management, which will enable them to deliver products on time in the U.S. market.

• In 2022, The Scoular Company acquired two facilities - Columbia Grain & Ingredients and Live Oak in Florida - to help it provide high-quality grain and raw materials to livestock producers in the Southeastern U.S. market.
• In April 2021, Bob’s Red Mill Natural Foods ventured into the snacks segments with its new line of oat crackers.
• In 2016, La Milanaise officially established a new mill for the processing of flour and specialty organic products in Saint-Jean-sur-Richelieu, Canada.

U.S. Wheat Berries Industry Report Scope

U.S. Wheat Berries Industry Research by Category

U.S. Wheat Berries Market by Nature:

• Organic Wheat Berries
• Conventional Wheat Berries

U.S. Wheat Berries Market by Type:

• Soft Wheat Berries
• Hard Wheat Berries

U.S. Wheat Berries Market by Application:

• Processed Food & Beverage Industry
• Foodservice
• Retail/Household

U.S. Wheat Berries Market by Distribution Channel:

• Business to Business
• Business to Consumer
  • Hypermarkets/Supermarkets
  • Departmental Stores
  • Specialty Stores
  • Online Retail
  • Other Retail Channels

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