U.S. and Canada Pet Diapers Market Size, Share, and Growth Forecast for 2024 - 2031

U.S. and Canada Pet Diapers Market Size and Share Analysis

The U.S. and Canada pet diapers market is estimated to increase from US$ 202.5 Mn in 2024 to US$ 367.3 Mn by 2031. The market is projected to record a CAGR of 8.9% during the forecast period from 2024 to 2031.

Rapid expansion of supermarkets and hypermarkets in the U.S. and Canada is anticipated to create novel growth opportunities for pet diaper brands. These stores are extending the range of pet care products they offer to meet the rising demand for convenience and diversity.

Retail giants like Walmart and Target are constantly improving their selection of pet care items, including diapers and other hygiene supplies. Pet diapers are now more affordable for a wide range of consumers due to price cuts and exclusive promotions encouraged by these merchants' competitive nature.

While Loblaw made significant investments in modernizing its stores to offer more pet-friendly product categories, Kroger opened over 10 additional locations in 2023. In addition to increasing sales, this strategic expansion popularizes high-end goods like pet diapers.

Key Highlights of the Market

• The U.S. and Canada pet diapers industry is surging due to increasing pet ownership, rising awareness of pet hygiene, as well as surging concerns of pet health and comfort.
• Disposable diapers dominate the market, accounting for 62.1% of the market share due to their convenience and high absorbency.
• By pet type, the dog segment will likely hold a share of 49.3% in 2024 due to surging cases of urinary incontinence among pet dogs.
• The U.S. alone is estimated to generate a share of 72% in 2024 amid rising adoption of aging pets from shelters.
• Eco-friendly and biodegradable diapers are gaining traction due to growing environmental awareness among pet owners.
• Key players are extending their eco-friendly product lines and leveraging subscription-based e-commerce services to gain a competitive advantage.
• Recent developments, such as mergers and rebranding, reflect efforts to diversify product portfolios and enhance reach.

Market Attributes	Key Insights
Market Size (2024E)	US$ 202.5 Mn
Projected Market Value (2031F)	US$ 367.3 Mn
U.S. and Canada Market Growth Rate (CAGR 2024 to 2031)	8.9%
Historical Market Growth Rate (CAGR 2018 to 2022)	8.2%

U.S. to Lead Backed by Rising Adoption of Elderly Pets

The U.S. commands a significant share of 72% in 2024. This dominance is set to be driven by high pet ownership rates, increasing awareness of pet hygiene, and rising adoption of elderly or pets requiring special care.

The U.S. market also benefits from widespread availability, ongoing product innovation, and robust consumer spending. Moreover, key players in the country actively invest in marketing campaigns and retail expansions to strengthen their presence in this lucrative market. For instance,

• According to studies, on average, U.S. pet owners spend around US$ 120 to US$ 200 per year on pet diapers. Due to frequent purchases, disposable pet diapers are usually more expensive over time than reusable ones, particularly for pets with chronic health conditions that require constant use of diapers.

Disposable Diapers to be Preferred due to Ease of Use and Convenience

Category	Market Share in 2024
Product Type- Disposable Diapers	62.1%

Disposable diapers dominate the U.S. and Canada pet diapers market, accounting for 62.1% of the total market share in 2024. Their widespread adoption is attributed to convenience, ease of use, and availability in various sizes suitable for pets of different breeds and ages.

The diapers offer high absorbency and effective odor control, catering to pet owners seeking hassle-free solutions for managing pet hygiene. It is especially required for senior pets, those with incontinence, or during post-surgical recovery.

The disposable nature of these products eliminates the need for washing, making them a preferred choice among busy pet owners. Key manufacturers continuously innovate, incorporating features such as leak-proof barriers and adjustable fasteners, enhancing their appeal.

Growing pet adoption rates and increased spending on pet care further fuel demand. This trend highlights the product's pivotal role in shaping the market and its sustained dominance in the U.S. and Canada pet diaper industry. Surging trend for pet adoption through shelters across both countries is another factor anticipated to surge demand. For example,

• Studies revealed that in the U.S., about 23% of pet owners have adopted their animals from shelters or rescues. Over 6.5 million animals enter shelters each year, and this adoption process is still a key solution to the problem.
• As of 2021, nearly 65% of pet owners in Canada chose to adopt their animals rather than buy them. With 55% of adoptions, cats are the most popular pet, followed by dogs with 40%.
• Pet surrenders have, however, significantly increased. Between 2021 and 2022, Toronto reported a 75% increase in surrendered animals. Changes in owners' lifestyles following the COVID-19 pandemic are partially to contribute to this development.

Dog Diapers Gain Momentum Amid Rising Cases of Urinary Incontinence

Category	Market Share in 2024
Pet Type- Dogs	49.3%

In terms of pet type, dogs are likely to dominate the U.S. and Canada pet diapers market with a share of 49.3% in 2024. The main use case for dog diapers is incontinence, which several dog owners suffer with in their elderly pets. About 40% of dogs in the U.S. who are 8 years of age or older experience some kind of incontinence, which makes these items necessary.

Dog adoption has been robust in both the U.S. and Canada. Dogs make nearly 40% of adopted pets in Canada, while around 23% of pet owners in the U.S. get their pets from adoption or rescue groups. As new pet owners look for solutions for training, menstruation, and other needs, this consistent adoption rate has increased the market for dog care products, including diapers.

Market Introduction and Trend Analysis

The U.S. and Canada pet diapers market is witnessing significant growth, driven by rising pet ownership, increasing awareness of pet hygiene, and evolving consumer lifestyles. Pet diapers cater to various needs, including managing incontinence, house training, and post-surgical care, making them essential products for pet owners. The market's expansion is fueled by innovations in product design, such as enhanced absorbency, leak-proof features, and eco-friendly materials, aligning with consumer demand for effective and sustainable solutions.

Trend analysis reveals a growing preference for disposable pet diapers due to their convenience, while reusable options gain traction among environmentally conscious consumers. E-commerce channels are reshaping purchasing behaviors, offering diverse product ranges and ease of comparison. Additionally, manufacturers are investing in branding and targeted marketing to appeal to pet parents seeking premium-quality pet hygiene products.

Increasing focus on pets’ well-being and their integration into families as companions is driving high spending on pet care products. As these trends converge, the market is poised for robust growth in the next ten years.

Historical Growth and Course Ahead

The U.S. and Canada pet diapers industry has been experiencing steady growth, driven by increasing pet adoption, rising awareness of pet healthcare, and growing demand for convenience products. The market showcased a CAGR of 8.2% from 2019 to 2023.

Pet diapers offer a practical solution for pet owners with aging pets, pets with incontinence issues, or those experiencing grimy situations during travel or training. The market was primarily driven by the convenience and hygiene benefits these products offer, as pet owners demanded reliable and comfortable options for their pets.

Trend analysis reveals that biodegradable and eco-friendly pet diapers are gaining popularity, reflecting a broader consumer trend toward sustainability. As pet owners become more environmentally conscious, there is a surging demand for products that minimize environmental impact. For instance,

• As per studies, in a landfill, a single disposable diaper takes more than 500 years to break down. The lifecycle carbon footprint of a typical disposable diaper is estimated to be around 550 kg CO2 equivalent per 1,000 diapers.

Innovations in materials, such as hypoallergenic and skin-friendly fabrics, are enhancing comfort for pets, making them a preferred choice. The market is also rising due to the increasing disposable income of pet owners, particularly in urban areas, where there is a greater tendency to spend on premium pet care products.

Market Growth Drivers

Rising Adoption of Aging Pets Requiring Specialized Care to Spur Demand

Growing adoption of aging pets requiring specialized care is a key driver of the U.S. and Canada pet diapers industry. As more pet owners choose to adopt older pets, the need for products that cater to the unique health and hygiene needs of these animals has increased.

Older pets often face mobility issues, incontinence, or other health problems that make traditional care methods challenging. Pet diapers provide an effective solution, offering comfort and cleanliness while allowing pets to maintain their quality of life.

The surging aging pet population as well as rising dog and cat owners has made pet diapers an essential product for managing incontinence and preventing messy situations at home. These products help reduce the burden on caregivers and ensure their pets remain clean, dry, and comfortable. Additionally, increasing focus on senior pet healthcare and growing awareness of the importance of specialized care has further fueled demand for pet diapers. These factors have made the diapers a vital part of elderly pet care routines.

Increasing Awareness of Pet Hygiene and Health Needs to Push Demand

Rising awareness of pet hygiene and health needs is a significant driver of the U.S. and Canada pet diapers industry. As pet ownership continues to increase, pet parents are becoming increasingly conscious of the importance of maintaining their pets' health and hygiene. This growing awareness has led to a high demand for products that help manage issues such as incontinence, urinary tract infections, and other health-related challenges.

Pet diapers provide a practical solution for addressing these concerns, ensuring pets stay clean and comfortable while preventing health complications associated with poor hygiene. Owners are increasingly aware that regular diaper use can prevent skin irritation, infections, and unpleasant odors, contributing to better pet health.

The trend toward premium pet care products, including specialized diapers made from breathable, hypoallergenic materials, has further fueled market growth. As veterinarians and pet care experts continue to emphasize the importance of hygiene, demand for pet diapers is anticipated to rise. More pet owners are set to prioritize their pets' health and well-being.

Market Restraining Factors

Lack of Standardized Size Options for Different Breeds to Hamper Sales

A key restraint in the U.S. and Canada pet diapers market is the lack of standardized sizing and fit options for different pet breeds. Pets vary widely in size, shape, and body structure. Various commercially available pet diapers are designed for general use rather than specific breed requirements. This inconsistency can lead to poor fit, causing discomfort for pets and reducing the effectiveness of the product.

For larger breeds or pets with unique body shapes, finding the right diaper size can be very challenging, often resulting in leaks, skin irritation, or restricted movement. Conversely, smaller breeds may face similar issues with overly large diapers.

The lack of customization limits the appeal of pet diapers, particularly for pet owners who prioritize comfort and functionality for their pets. As a result, they may look for alternative solutions or choose not to use diapers at all. Addressing the need for more tailored fit options is anticipated to help overcome this restraint and surge the market's potential.

Key Market Opportunities

Availability of Pet Supplies like Diapers on E-commerce Platforms Creates Avenues

Rapid expansion of e-commerce platforms and rising purchase of pet care products through these platforms present a significant opportunity for the U.S. and Canada pet diapers market growth. With increasing reliance on online shopping, pet owners are more likely to discover and purchase specialized pet care items, including pet diapers, from the convenience of their homes. E-commerce platforms also offer a wide selection of brands, sizes, and types of pet diapers, making it easier for pet owners to find the right products for their pets' specific needs.

Online platforms further provide the opportunity for better product awareness through customer reviews, detailed descriptions, and expert recommendations. Pet owners can compare different options based on their pets' requirements, improving purchasing decisions. Growth of subscription-based services for pet products also contributes to convenience, ensuring that pet diapers are delivered regularly without the need for repeated purchases.

Booming e-commerce allows manufacturers to reach a broader audience and target niche markets more effectively. It is projected to augment market growth while meeting the evolving needs of modern pet owners.

Trend for Eco-friendly and Biodegradable Pet Diapers to Create Fresh Prospects

Rising trend of eco-friendly and biodegradable pet diapers presents a promising opportunity for growth in the U.S. and Canada pet diapers industry. As consumers become increasingly aware of environmental concerns, several pet owners are seeking sustainable alternatives to traditional disposable products.

Eco-friendly diapers made from biodegradable materials, such as bamboo, cornstarch, and recycled fabrics are gaining popularity due to their reduced environmental impact compared to conventional plastic-based diapers.

The ongoing shift aligns with the broader movement toward sustainability, with pet owners prioritizing products that are both effective and environmentally responsible. As manufacturers respond to this demand by innovating more sustainable options, they can tap into an eco-conscious consumer base.

The novel products appeal to pet owners who are already making green choices in other areas of their lives, such as using organic pet food or eco-friendly toys. By capitalizing on this growing trend, companies can differentiate themselves in the market and cater to the increasing demand for environmentally friendly pet care products.

Competitive Landscape for the U.S. and Canada Pet Diapers Market

The competitive landscape of the U.S. and Canada toilet training products industry is mainly shaped by growing demand for new products aimed at pet hygiene and health. It is pushed by rising pet ownership in both countries, especially among the geriatric population.

Several companies are emphasizing eco-friendly products, e-commerce distribution, and innovation. Key firms that provide a variety of washable and disposable pet diapers suited to different pet sizes and requirements are Wegreeco, Simple Solution, Pet Parents, and OUT! Petcare. As firms prioritize increased absorbent features, biodegradable materials, and user-friendly designs, the competition is becoming fiercer.

Recent Industry Developments

• In October 2024, Pet Parents, based in Iowa, launched an upgraded range of ultra-absorbent washable dog diapers. These were specially designed for aging pets with incontinence issues.
• In November 2024, Simple Solution, headquartered in Missouri, added hypoallergenic diapers to its existing product portfolio to cater to pets with sensitive skin.

U.S. and Canada Pet Diapers Industry Report Scope

Attributes	Details
Forecast Period	2024 to 2031
Historical Data Available for	2019 to 2022
Market Analysis	US$ Million for Value
Key Market Segments Covered	Product Type Pet Type Size Gender Application Distribution Channel
Key Companies Profiled	Kimberly-Clark Hartz Mountain Four Paws (a Central Garden & Pet brand) Petco Animal Supplies, Inc. (CVC Capital Partners and Canada Pension) Pet Magasin Wags & Wiggles Tianjin Yiyi Hygiene Products Co., Ltd. Jack & Jill Dog Diapers Compana Pet Brands LLC Barkertime Simple Solution Vet’s Best PoochPads Products, Inc. Pet Fairy R for Rabbit Baby Products Pvt Ltd.
Report Coverage	Market Forecast Company Share Analysis Competition Intelligence DROT Analysis Market Dynamics and Challenges Strategic Growth Initiatives
Customization & Pricing	Available upon request

U.S. and Canada Pet Diapers Industry Segmentation

By Product Type

• Disposable Diapers
• Reusable Diapers

By Pet Type

• Cats
• Dogs
• Rabbits
• Birds
• Others

By Size

• Small
• Medium
• Large
• Extra-large

By Gender  

• Male
• Female

By Application  

• Urinary Incontinence
• Training Aid
• Heat Cycle Management
• Others

By Distribution Channel

• Specialty Stores
• Supermarkets
• E-commerce

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