Fruit Powder Market Size, Share, and Growth Forecast from 2024 - 2031

Fruit Powder Market Size and Share Analysis

The global fruit powder market is anticipated to reach a value of US$ 54.1 Bn by 2024. It is projected to witness a CAGR of 6.7% during the forecast period to reach a size of US$ 94.8 Bn by 2031.

Fruit-based powders play a prominent role in dietary supplements targeting specific health benefits. Consumers across the globe are mainly seeking products tailored to their specific health requirements. Fruit powders are often incorporated into customized supplements and functional foods to address these health concerns.

Increasing awareness of food waste and the environmental impact of agricultural production is propelling the use of upcycled fruit by-products in powders. Around 66% of global consumers are willing to spend more on products from brands that are committed to sustainability.

Fruit-based powders made from surplus or ‘ugly’ fruits that otherwise go to waste are appealing to eco-conscious consumers. For instance, Kuli Kuli, a brand selling moringa fruit powders, uses recyclable packaging made from sustainable materials to appeal to environmentally friendly consumers.

Key Highlights of the Industry

• Around 47% of global consumers are interested in trying new and exotic fruits. Manufacturers are hence using exotic fruits to create unique fruit-based powders.
• E-commerce platforms have become an important sales channel for fruit powder products.
• Online retailers, including iHerb, Amazon, and other specialized health and wellness stores have reported robust growth in fruit powder sales.
• The manufacturing process of fruit-based powder is witnessing innovations in drying techniques that assist in preserving flavor, nutrients, and antioxidants of the fruits.
• Rising demand for organic and non-GMO products has led fruit-based powder manufacturers to pursue for organic certifications to meet consumer preferences.
• Few fruit-based powders are marketed for their potential cognitive and mental health benefits.
• In terms of type, the berries and grapes category is anticipated to witness a CAGR of 6.1% through 2031 owing to their unique nutritional profile.
• By nature, the organic segment is predicted to showcase a CAGR of 5.8% through 2031 as they are rich in nutrients and antioxidants, thereby increasing their popularity in functional foods and beverages.
• North America fruit powder market is estimated to hold a market share of 22.7% in 2024 as there is a rising demand for natural ingredients that offer nutritional benefits.
• Fruit powder market in Europe is set to register a market share of 31.2% in 2024 as demand for natural and versatile ingredients in plant-based snacks skyrockets.

Market Attributes	Key Insights
Fruit Powder Market Size (2024E)	US$ 54.1 Bn
Projected Market Value (2031F)	US$ 94.8 Bn
Global Market Growth Rate (CAGR 2024 to 2031)	6.7%
Historical Market Growth Rate (CAGR 2019 to 2023)	4.8%

North America Sees Steady Growth Amid High Demand for Natural Ingredients

Consumers in North America are mainly seeking functional foods that offer health benefits beyond basic nutrition. Fruit powders are rich in vitamins, fiber, and antioxidants. These are hence becoming key ingredients in products that promote immunity, energy, and digestive health. The U.S. functional foods market is experiencing high demand for natural ingredients like fruits powders.

North America has one of the fastest-growing plant-based consumer segments. Fruit-based powders seamlessly fit in the ingredient portfolio for vegan and vegetarian products as they are natural and plant based. Products like smoothies, snack bars, and protein shakes incorporate fruit-based powders for added nutrition and flavor.

The on-the-go lifestyles of consumers in North America have resulted in an increasing demand for versatile and convenient food options. Ready-to-drink (RTD) smoothies are a prominent application area for fruit-based powders and witnessed a 15% year-on-year growth in the U.S. in 2023.

Consumers in Europe are Seeking Products that Enhance their Well-being

Consumers in Europe are actively seeking products to improve health and well-being. They are hence incorporating fruit powders in their daily diets owing to their nutritional benefits. Europe is a leader in plant-based food adoption.

The region is progressively utilizing fruit-based powders as they are natural, vegan, and versatile ingredients in plant-based snacks, protein shakes, and smoothies. Consumers in Europe prioritize clean-label products with simple and recognizable ingredients. Fruit-based powders are highly preferred in this segment as they are free from artificial additives and preservatives.

• A study revealed that 53% of consumers in Europe are willing to pay more for products with natural and clean-label claims. This demand further supports sales of fruit-based powders as minimally processed and nutrient rich ingredients.
• A survey further showed that 45% of consumers in Europe expressed interest in trying products from exotic fruit ingredients, thereby promoting brands to extend their portfolios to incorporate these products.

Berries and Grapes Gain Popularity due to Highly Versatile Nature

Category	CAGR through 2031
Type- Berries and Grapes	6.1%

Berries and grapes are popular in the fruit powder market owing to their unique nutritional profiles, versatile applications, and alignment with consumer health and lifestyle trends. A study revealed that around 63% of global consumers preferred products with antioxidant claims.

Berry and grape powders are among the main sources in functional foods and supplements, thereby facilitating demand. These fruits are often marketed as superfoods by emphasizing their benefits for immunity, digestion, and skin health. Fruit-based powders derived from berries and grapes accounted for 25% of the functional ingredient market in Europe in 2023 owing to their widespread use in health drinks and snacks.

Organic Fruit Powders Appeal to Consumers Prioritizing Clean-label Options

Category	CAGR through 2031
Nature- Organic	5.8%

Growth of organic fruit powders is fueled by the increasing consumer demand for natural and sustainable products. Consumers are seeking organic products to avoid pesticides, synthetic additives, and GMOs. Organic fruit-based powders appeal to consumers who prioritize clean-label and natural options.

• A survey in 2023 found that 45% of global consumers prioritize clean-label products and among them, 73% specifically look for organic certifications.

Organic fruit-based powders are rich in nutrients and antioxidants, thereby making them popular in functional foods and beverages that target immunity, digestion, and wellness. Organic farming practices decrease environmental impact and hence appeal to eco-conscious consumers. For example,

• Organic agriculture decreases energy consumption by 20% and reduces greenhouse gas emissions by 40% compared to conventional farming.

Organic fruit products perfectly align with sustainable consumption goals as they decrease carbon footprint. In 2023, investments in organic fruit powder production technology increased by 12% as companies focused on enhancing quality and scalability.

Market Introduction and Trend Analysis

Consumers are opting for products that offer more than just basic nutrition. Functional foods that provide health benefits like digestive properties, weight management, and immunity support are increasingly using fruit-based powders.

The boom in smoothie and beverages opens new growth opportunities for the market as fruit powders play a key role in meeting consumer demand for nutritious and convenient beverages. These powders are also becoming common in functional beverages like detox drinks, energy-boosting beverages, and probiotic beverages. Their high versatility in flavor and nutrient profile supports this trend.

Historical Growth and Course Ahead

The fruit powder market growth remained steady at a CAGR of 4.8% during the historical period. The period witnessed a notable shift toward clean-label products to avoid artificial ingredients and preservatives. As fruit-based powders are natural and minimally processed, they align with this growing consumer preference.

• A survey conducted by Mintel in 2021 revealed that 41% consumers in the U.S. were seeking products with natural and recognizable ingredients. Sustainability became important to consumers and hence, fruit-based powders made from upcycled or surplus fruits gained popularity.
• Around 15% of fruit-based powders globally in 2021 was sourced from surplus or upcycled fruits, thereby assisting in decreasing food waste while meeting the rising demand for eco-friendly products.

Market Growth Drivers

Rising Applications in Dietary Supplements Owing to Nutritional Benefits

Nutritional benefits of fruit powders are driving their demand in dietary supplements. Fruit-based powders like blueberry, baobab, acai, and mango are packed with nutrients that consumers are increasingly looking for in dietary supplements. Fruit-based powders are excellent sources of dietary fiber that are essential for digestive health and controlling blood sugar levels.

Powdered extracts of fruits are usually encapsulated in tablets and capsules for easy consumption. Several consumers prefer adding fruit-based powder to smoothies, shakes, and functional beverages as they are easy to incorporate in one’s diet. Fruit powders are increasingly used in supplements as they claim to boost energy level and immune function.

Convenience and Versatility are Propelling Demand Backed by On-the-go Lifestyle

Convenience and versatility are two significant drivers propelling growth in the fruit-based powder industry. The fast-paced modern lifestyle poses a demand for products that are quick, easy to use, and portable. Fruit-based powders fit well into this demand as they are shelf-stable and lightweight.

• A survey by Mintel states that around 56% of U.S. consumers are actively looking for food and beverage products with fewer ingredients and no artificial additives. Fruit powders cater to this demand by providing a way to include whole and natural fruits in a convenient form without the need for preservatives.

Fruit-based powders can be used in a variety of product categories, from beverages, snacks, and dietary supplements. The beverage industry frequently uses powders like lemon and orange in powdered drink mixes.

Their ability to improve flavor, color, and nutritional value without adding excessive bulk or moisture makes them highly versatile in food product formulations. These powders are also space-efficient, thereby appealing to consumers as well as manufacturers.

Market Restraining Factors

Short Shelf Life of Some Fruit Powder Products to Restrain Adoption

Limited shelf life of certain products in the fruit powder market is one of the key challenges restraining growth. While fruit-based powders usually have a longer shelf life compared to fresh fruits, they are still susceptible to quality degradation, thereby impacting appeal and usability in few markets. Consumers are demanding natural products with no preservatives, but this often comes at the cost of a shorter shelf life.

Global distribution of fruit-based powders is highly affected by transportation and storage conditions, specifically in regions with extreme climates. Several fruit-based powders are hygroscopic meaning they absorb moisture form the environment, resulting in clumping, nutrient degradation, and microbial growth. Exposure to light, oxygen, and heat is likely to result in loss of sensitive nutrients like vitamin C and antioxidants.

• Studies indicate that 30% to 35% of vitamin C content in fruit powders can degrade within 6 to 12 months, depending on storage conditions.

Natural fruit-based powders usually lose their characteristic flavors and vibrant colors over time owing to oxidation and Maillard reactions. Insufficient packaging like non-airtight or non-moisture-resistant materials further accelerate product degradation.

Market Growth Opportunities

Surging Applications in Cosmetics Industry to Create New Opportunities

The cosmetics industry is incorporating fruit powders for their natural, functional, and sustainable attributes. The industry has rising consumer demand for eco-friendly and organic ingredients.

Fruit-based ingredients play a key role in product formulations. Fruit-based powders like pomegranate and blueberry are rich in antioxidants like Vitamin C and polyphenols that assist in combating oxidative stress and decreasing signs of aging.

Orange peel powders are included in facial cleansers owing to their natural exfoliation and skin tone-evening benefits. Fruit powders like banana and hibiscus fruits are incorporated into shampoos and conditioners to nourish scalp and promote hair growth. Lemon and neem powders are also being utilized for their natural antifungal properties.

Cranberry and apricot fruit powders are being used as natural scrubbing agents in exfoliators by replacing microbeads. For instance,

• In November 2023, Furtuna launched the Furtuna Skin Triple Active Exfoliator that uses fruit enzymes for natural exfoliation. Natural fruit powders like beetroot and turmeric are gaining traction in blushes, foundation, and lipsticks.

Rising demand for products that are free from synthetic chemicals is pushing brands to highlight fruit-based powder ingredients in their formulations. Nutritional density, biodegradability, and multi-functionality of fruit powders facilitate their use in cosmetics.

Brands Focus on Plant-based and Vegan Trends to Attract Consumers

The vegan and plant-based trends are reshaping the fruit-based powder industry as consumers are seeking products that align with ethical, environmentally sustainable, and health-conscious lifestyles. For instance,

• In 2023, the global vegan population surpassed 79 million owing to ethical concerns, environmental issues, and health awareness, thereby fueling demand for plant-based alternatives, including fruit powders.

Fruit-based powders are increasingly being incorporated as natural colorants or flavor enhancers in plant-based meats. Coconut and almond fruit powders are used in vegan yogurts and ice creams for creamy textures and improved flavors.

• Studies show that adopting a plant-based diet can decrease greenhouse gas emissions by 73% per individual.

Vegan protein powders usually incorporate fruit powders for flavors, sweetness, and nutritional enhancements. Vegan-friendly beauty products progressively incorporate fruit-based powders for their antioxidants, vibrant pigments, and neutral exfoliants. These help in eliminating the requirement for synthetic or animal-driven ingredients.

Competitive Landscape for the Fruit Powder Market

Competition in the fruit powder market is highly driven by product quality and purity. Natural and organic certifications are critical for standing out among health-conscious consumers. The emergence of innovative drying techniques is influencing the flavor, color, and nutrient retention of the fruits.

Premium products like organic or exotic fruit-based powders are gaining traction owing to the rising demand for natural products. Companies with global supply chains and local sourcing networks have a competitive advantage in maintaining consistent quality and cost control. Businesses in the market are innovating novel blends and customized solutions that are tailored for specific uses.

Recent Industry Developments

• In October 2024, Fruit d’Or, headquartered in Canada, announced the launch of Blue d’Or Vitality, a blend of wild blueberry and cranberry powders that harnesses the benefits of these two antioxidant powerhouses. These powders are specifically designed for sport nutrition and nutraceutical industries.
• In September 2024, Texas-based GoodPop launched Hydration Juice Pops containing electrolytes and organic fruit extracts.
• In August 2024, the Indian Institute of Horticulture Research (IIHR) developed an innovative and cost-effective freeze-dried dragon fruit powder, offering a significant breakthrough in the preservation and value addition of the fruit.
• In April 2024, Balenti, based in France, used sustainably sourced, wild-harvested baobab fruit to make its healthy nut butters with functional benefits.
• In April 2024, North Carolina-based, ARTEAO introduced its health and wellness product line with Pink Matcha – Dragon Fruit Powder, catering to consumers seeking flavor and nutritional benefits in their dietary choices.
• In January 2024, Amia Foods, headquartered in North-West England, launched Isovibe, a fruity clear whey protein powder, thereby entering the sports nutrition market.

Fruit Powder Market Report Scope

Attributes	Details
Forecast Period	2024 to 2031
Historical Data Available for	2019 to 2023
Market Analysis	US$ Billion for Value
Key Regions Covered	North America Europe East Asia South Asia and Oceania Middle East and Africa Latin America
Key Market Segments Covered	Nature Type End Use Distribution Channel Region
Key Companies Profiled in the Report	Kanegrade Paradise Fruits Aarkay Food Products FutureCeuticals NutriBotanica La Herbal Saipro Biotech Pvt. Ltd Batory Foods International Flavors and Fragrances Inc Iprona SpA Schilling Ltd The Australian Superfood Co Sunspray Food Ingredients (Pty) Ltd. European Freeze Dry Ltd. Drytech Industries Calico Food Ingredients Ltd. Powderpure The Green Labs LLC DMH Ingredients Nutradry
Report Coverage	Market Forecast and Trends Company Share Analysis Competitive Intelligence DROT Analysis Market Dynamics and Challenges Strategic Growth Initiatives
Customization and Pricing	Available upon request

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