Passion Fruit Market

­­­­Passion Fruit Market Outlook (2023 to 2033)

The global passion fruit market is projected to expand at a CAGR of 6.7% and thereby increase from a valuation of US$ 405.2 million in 2023 to US$ 774.7 million by the end of 2033, according to a new research report by Persistence Market Research.

Passion fruit nutrition makes it a healthy, and delicious tropical fruit that is gaining popularity in the global market. Consumers are becoming more interested in mineral-rich supplements, antioxidants, and natural vitamins, which is boosting the use of passion fruit in the production of dietary supplements.

Passion fruit is a stimulating addition to the diet, especially for those looking to boost their antioxidant intake. Its high content of antioxidant nutrients has made it a popular choice for dietary supplements and pharmaceuticals in recent years. In addition, the fruit is suitable for consumers of all ages, including kids. Its flavor and health benefits make it a nutritious choice for customers looking to improve their overall well-being.

The market is expected to grow at a decent rate over the coming years. Use of passion fruit in the beverage sector has greatly contributed to the expansion of the international market. Availability of fresh fruit juice flavors such as passion fruit has been a significant benefit to the beverage industry, leading to increased sales in recent years. Over the coming years, as consumer spending rises and awareness of a healthy lifestyle grows, sales of passion fruit are expected to rise further bolstered by the rising popularity of various passion fruit recipes.

What are the Key Trends Bolstering the Growth of the Passion Fruit Market?

“Rising Use of Passion Fruit Puree in Baby Food Products”

Passion fruit is gaining high popularity as veganism and plant-based diets among consumers across the world. This tropical fruit is packed with vitamins, antioxidants, fiber, and plant compounds, and these passion fruit benefits are especially good for children’s health. Passion fruit is classified as a berry by botanists because it comes from the passion flower that grows on the Passiflora vines. It has a seedy, juicy interior and tough outside peel. Passion pulp is a great option for young children for their nutrition and health benefits.

Studies have found that mothers are getting more interested in plant-based food products. Therefore, these plant-based products are gaining high demand in the global market. Passion fruit is one fruit that is especially helpful in preparing savory and healthy pleasing plant-based meals. In addition to being rich in nutrients, it can also give meals a great flavor. The upward trend in the food and beverages industry toward plant-based products is expected to enhance the demand for passion fruit as a nutrient-dense ingredient in baby food.

“High Demand for Passion Fruit in Bakery Industry”

The bakery industry in developed countries has been expanding rapidly because of rising disposable incomes, increasing health concerns, and strong demand for quick-to-prepare goods. Furthermore, the bakery industry focusing on harnessing wholesome ingredients is a positive trend supporting the growth of the passion fruit market.

Bakery artisans and chefs are emphasizing utilizing natural fruits to curate innovative baked products. The industry is introducing high-quality products supported by research in modern science and technology to the market, resulting in an increased demand for passion fruits. Therefore, the rising utility of passion fruits for the formulation of innovative baked products is likely to positively benefit the market growth.

“Increasing Adoption of Passion Fruit as Natural Ingredient in Personal Care Products”

Passion fruit not only tastes great but also has numerous benefits for skin and hair. Cold pressing is a process used to obtain passion fruit seed oil from Passiflora edulis seeds. This oil is rich in necessary fatty acids, which help hydrate and moisturize the skin without making it oily. Passion fruit seed oil also contains antioxidants like vitamin C and lycopene, which battle UV damage and environmental stresses; it is suitable for oily and acne-prone skin types. Additionally, passion fruit oil increases the suppleness, follicle development, and root tightening of hair. Passion fruit's favorable development in the cosmetics and personal care sector is contributing to the market's steady growth.

Oil extracted from passion fruit is a versatile ingredient that can be used for all skin types due to its moderate nature. Passion fruit health benefits are many for the skin, making it a popular addition to skincare and cosmetics products. It is commonly found in moisturizers, body lotion, lip care, face wash, body scrubs, anti-aging oil, etc. Therefore, incorporating passion fruit into the cosmetics and personal care market is expected to lead to an increase in product demand on a global scale.

“Growing Preference for Plant-based Food Ingredients”

Increasing global preference for organic and natural products has prompted both global and regional food and beverage companies to align their product offerings with market demand. Companies in the food and beverages business are leveraging the benefits of citrus fruits, apples, bananas, watermelon, dragon, and passion fruit. Manufacturers are incorporating plant-based ingredients in an increasing number of food products because of the health benefits associated with them.

Customer preferences are being influenced by rising awareness of the advantages of plant-based components and environmental issues. Plant-based goods are beneficial for heart health and controlling blood sugar, as they include a lot of fiber and other beneficial ingredients. Additionally, plant-based substances promote intestinal health, which boosts immunity by making it easier for the body to absorb more nutrients from the diet. As a result, passion fruit is expected to gain prominent plant-based ingredients in the near future in various industrial applications.

“High Demand for Passion Fruit Powder Due to its Convenient Usage”

Passion fruit powder is a versatile product crafted from dried passion fruit. The powder is developed by grinding and dehydrating the fruit carefully to retain its tropical flavor and aroma while preserving its nutritional value. Furthermore, passion fruit powder is used in a wide range of culinary applications, including beverages, frozen desserts, sauces, smoothies, dressings, and others.

When fresh fruits are not readily available, passion fruit powder offers a convenient option to food producers. Moreover, passion fruit powder offers year-round availability, making it an excellent choice during off-season periods. Its versatile profile makes passion fruit powder an ideal option for enhancing both the flavor and nutritional content of products. Therefore, the convenience of use and broad functionality associated with passion fruits are key factors driving market growth.

Country-wise Insights

What are the Sales Projections for Passion Fruit in Canada?

“Increasing Popularity of Organic Ingredients Driving Sales of Passion Fruit”

According to Persistence Market Research’s analysis, sales of passion fruit in Canada are valued at US$ 7.5 million in 2023. The revenue derived from organic passion fruit is anticipated to increase at 8.3% CAGR from 2023 to 2033.

Organic products and flavors are increasing in popularity among Canada’s consumers. For a majority of imports into Canada, this leads to an increased market share for this exotic fruit.

What is the Consumption Outlook for Passion Fruit in Mexico?

“Extensive Utilization of Passion Fruit in Food & Beverage Production”

Demand for passion fruit in Mexico is projected to advance at a CAGR of 6.3% through 2033. This significant demand growth is due to the increasing usage of passion fruit in food & beverage products such as carbonated drinks, sports drinks, and fruit juices across the country.

Category-wise Insights

Which Form of Passion Fruit is Gaining Traction Across the Globe?

“Widespread Usage of Passion Fruit Powder in Bakery Industry”

In 2023, passion fruit powder holds 62.2% share of the global market. This segment is expected to generate revenue of US$ 252.2 million in 2023 owing to a rise in its utilization in the bakery industry. Moreover, infant food industry players are extensively using passion fruit puree for formulating healthy and wholesome baby food.

What is the Usage Projection for Passion Fruit in the Food & Beverage Industry?

“Increased Utilization of Passion Fruit in Bakery Products and Carbonated Drinks”

Utilization of passion fruit in the food & beverage segment is predicted to rise at a value CAGR of 7% from 2023 to 2033. The food & beverages segment is anticipated to exhibit significant growth, primarily due to increased usage of passion fruit in food products such as jam, syrups, candy, carbonated drinks, and bakery products.

Competitive Dashboard

The competitive landscape of the passion fruit market is dominated by multinational food and beverage market players who hold 40% to 50% share of the market. These players are offering quality certified and a wide variety of passion fruit derivatives, which has allowed them to be at the forefront of the global competition.

Prominent players in this market include Koninklijke DSM NV, BASF SE, and Döhler GmbH, among others. These major manufacturers are focused on tailoring their product offerings for different applications, such as the food industry, cosmetic and personal care industry, and other sectors due to the versatility of passion fruit. In terms of market share, regional players make up 50% to 55%, while local players account for 20% to 25% share of the industry.

• Passion fruit products from Caribbean Natural Products are gluten-free, preservative-free, and non-GMO. The company follows stringent food industry guidelines for production while meeting benchmark standards. Moreover, the company employs continuous testing procedures throughout the entire process to maintain consistency.
• Omega Ingredients has introduced several passion fruit products such as Passionfruit kiiNote 150 Fold, in recent years, to meet changing consumer trends and market demands. For example, in 2021, the company launched a range of natural products of passion fruit to meet the expectations of consumers looking for plant-based proteins.
• Tropical Fruit Company is focusing on expanding the production of passion fruit puree by installing advanced technology and equipment to meet the global demand. The company operates a cutting-edge manufacturing facility, which facilitates efficient production.

Passion Fruit Industry Report Scope

Passion Fruit Industry Research Segmentation

By Form:

• Powder
• Puree
• Flakes

By Nature:

• Organic
• Conventional

By End Use:

• Food and Beverages
  • Bakery & Confectionery
  • Infant Food
  • Fillings and Dressings
  • Soups and Sauces
  • Other Processed Foods
• Food Service
• Retail / Household
• Others

By Distribution Channel:

• Business to Business
• Business to Consumer
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retail

By Region:

• North America
• Latin America
• Europe
• East Asia
• South Asia
• Oceania
• Middle East & Africa

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