Fruit Puree Market

Fruit Puree Market Outlook (2023-2033)

The market for Fruit Puree is valued at US$ 23,419.0 Mn for year 2023 and is increasing at rate of 6.7% over the forecast period (2023-2033). The market value of fruit puree is predicted to reach US$ 41,989.6 Mn by end of 2033.

Fruit Puree Consumption Analysis (2018-2022) Vs. Market Estimations (2023-2033)

The global fruit puree market demonstrated moderate growth rate in the historical period assessment and showed growth 4.9% during (2018-2022). Furthermore, the fruit puree market registered the value of US$ 16,519.4 Mn in fiscal 2018. The market in historical period witnessed high consumption of apple puree which is pegged at US$ 3,618.5 Mn in 2018 and grew at rate 5.2% during 2018-2022.

The increasing application of fruit puree in different food processing industries be it bakery, smoothies, confectionery, dairy and frozen products is predicted to augment the sales of fruit puree across the globe. The food and beverage is growing at significant rate across the globe due to multiple reasons like growing population, rapid urbanization, and favourable trade policies has broadened the scope of fruit puree. The puree obtained from fruit is also gaining high demand in food processing industry, since it is harnessed as healthy alternative sweeteners and serves as wholesome ingredient in food and beverage industry.

The fruit puree is estimated to generate the revenue of around US$ 41,989.6 Mn in the forecast period. In forthcoming years, high number of consumers will prefer sugar-free products due to growing concerns over obesity, overweight, cardiovascular disease, diabetes and more. Thus, changing behaviour of consumer will pave new growth opportunities for fruit puree manufacturers in the industry.

What are the Key Trends in the Market for Fruit Puree?

“Buoyant Usage of Natural, Organic Ingredients Benefiting Fruit Puree Market”

Fruits are considered a nutritionally rich food and healthy ingredient across the globe. Fruits and its ingredients are widely used by food and beverage manufacturers as well as directly consumed by consumers. With increasing awareness about health, the consumer demand for natural and organic food and food ingredients is increasing all across the world. The words “natural” and “organic” are trending in the global food and beverage industry, which is expected to benefit the growth of the global fruit puree market. Following the consumer demand trend, manufacturers of food and beverage products are also inclining towards the use of natural and organic ingredients in the final products, which is fueling the demand for natural and organic fruit purees.

“Health Benefits of Fruit Puree is Boosting the Market Growth”

Fruit purees are extracted through different production processes. Some fruit purees are made by processing whole fruit and contain high nutritional content equivalent to that of fruit. Besides, fruit purees can be preserved for a long time and can be used in the production of different food and beverage products as well as for direct consumption. Fruits puree of mango, guava, apricot, banana strawberry etc. are the purees of whole fruit made with further processing fruit pulps containing high volumes of nutritive products. Fruit purees provide several health benefits with their natural usage in different food and beverage products, which is driving the growth of the global fruit puree market.

“Increasing Consumer Interest in Easy and Convenient Foods”

Ready-to-drink beverages and ready-to-eat foods are becoming an essential part of modern consumers’ diet owing to different factors such as rapid urbanization, high disposable income, busy schedules and lack of time to cook. Key players in the food and beverage industry are shifting their focus on to the development of ready-to-eat products to meet the evolving needs of the consumers.

A majority of processed ready-to-consume food products use fruit purees as a major ingredient. Fast-paced lifestyles of consumers living in urban areas are leading to a shift in consumer preference for prepared food and beverages that are convenient and time-saving. Changing consumer lifestyles are a significant factor creating a strong market for ready-to-consume food and beverage products. This is expected to boost the fruit-based food ingredients market.

“Remarkable Utility of Fruit Puree in Infant and Toddler Food”

Rapidly growing urbanization coupled with increasing working-class parents has amplified the demand and consumption of pre-prepared or processed baby food. As a result, the fruit puree is gaining strong traction in toddler and infant food owing to high nutritional value offered by fruits.

Furthermore, an increasing number of women are joining the global workforce every year, which has led to a boost in demand for infant nutrition food products. Due to the rising need for convenient and nutritious infant food products, the majority of the leading companies involved in the infant nutrition sector of the food and beverage industry are anticipated to focus on this sector to cater to the growing demands of the consumers. Thus, the surge in demand for packaged baby foods with balanced nutritional content is expected to drive the global fruit puree market.

• For instance, Nestle offers a range of infant food products under its brand Cerelac. It offers banana and apple puree fortified with vitamin C, which helps support brain and cognitive development.

Country-wise Insights

Which country is dominating fruit puree market across the globe?

Until 2023, fruit puree sales across the U.S. witnessed a value CAGR of approximately 4.7%, to reach US$ 3,913.6 Mn. The U.S. market is also set to acquire a sales volume of 15, 73,654 tons in 2033. The U.S. dominates the fruit puree market in North America, owing to increased adoption of healthy and natural ingredients by food & beverage manufacturers in the country.

What is demand outlook for fruit puree in Europe?

The fruit puree market in Europe for year 2023 is pegged at US$ 6,563.3 Mn and is anticipated to grow at a value CAGR of 6.1% over the forecast period. In coming years, the demand in Europe will increase significantly, as the consumers are inclining towards packaged convenient foods and inculcating packaged juice in daily breakfast .

Category-wise Insights

What is consumption outlook for end use industry in global fruit puree market?

On basis on end use industry, the global fruit puree market is segmented into bakery, infant food, dairy & desserts, dressing & sauces, beverages and others. Furthermore, dairy & deserts remains the high consuming segment, which harness fruit puree for variety of preparations. For year, 2023 the sales incurred from dairy & dessert is around US$ 1,500 Mn and is projected to reach valuation of 3,201 Mn by end 2033.

Which type of fruit puree is gaining high traction across the globe?

Apple puree is a multi-functional ingredient which registers the highest value among all fruit type be it mango, pear, banana and more. It is majorly utilized in the preparation of infant foo and ready to drink packaged foods.

The apple puree holds the value of share of approximately of 22.2% in 2023 and anticipated to grow at value CAGR of around 7.1 % in the forecast period (2023-2033).

Competitive Dashboard

The key players in the global fruit puree market are focused on the new product development using different and healthy fruits with wide application ratio in the food and beverage industry. The manufacture of fruit puree are engaged in the development of application specific fruit puree products to meet demand of consumers. The rising demand for application specific and tailor made fruit puree from food and beverage enabling manufacturers to increase production of the application specific fruit purees

Rapid expansion of production capacities that are in- line with the increasing demand for healthy and highly nutritious food products like fruit puree has been of much importance for multiple companies, which help them keep the competition at bay and serve the growing and changing needs of consumers.

• In year 2020, SVZ Industrial Fruit & Vegetable Ingredients launched gold kiwi puree which finds different range of applications in dairy, ice cream and smoothies.
• Ariza b.v. works with a marketing and new product development (NPD) team to design innovative organic concepts which can be easily introduced in the market. This helps the company offer fruit purees that are in line with the consumer demands.
• Newberry International Produce Limited takes efforts continuously to introduce new products that are in line with the evolving customer needs. This helps the company to reach out to new markets and also ensures increased revenue and profitability.
• Symrise AG completed the acquisition of Diana Group, a leading producer and supplier of fruit ingredients, flavors, and nutritional ingredients. The Diana Group is specialized in the production of banana puree. The company sells and distributes its products through the Symrise supply chain.
• Antigua Processors has developed a new facility from the ground up in Rio Bravo, the heart of banana growing, equipped with cutting-edge processing equipment and contemporary ripening chambers from well-known vendors and based on cutting-edge process technology.

Fruit Puree Industry Report Scope

Fruit Puree Industry Research by Category

By Type:

• Apple
• Banana
• Strawberry
• Mango
• Guava
• Passion Fruit
• Cranberry
• Blueberry
• Cherry
• Blackcurrant
• Others

By Nature:

• Organic
• Conventional

By End Use:

• Bakery
• Infant Food
• Dairy & Desserts
• Dressings & Sauces
• Beverages
• Others

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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