Industry: Food and Beverages
Published Date: March-2025
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 189
Report ID: PMRREP32291
The global fruit puree market size is anticipated to reach a value of US$ 26.5 Bn in 2025 and is set to witness a CAGR of 6.7% from 2025 to 2032. The market will likely attain a value of US$ 40.9 Bn in 2032.
Fruit purees are changing the way consumers engage with natural flavors. These are providing a blend of culinary versatility, convenience, and nutrition. These ingredients help preserve the essential nutrients of fresh fruits and provide a long shelf life at the same time.
The characteristic is projected to make these highly popular across various industries like infant food, desserts, bakery and confectionery, and beverages. Rising consumer preference for minimally processed and clean-label ingredients is also anticipated to propel demand in several countries.
The market is further predicted to see innovations like the emergence of functional formulations, exotic blends, and organic ranges. From banana and apple purees refining plant-based desserts to mango purees enhancing tropical beverages, the market is set to witness a shift in food consumption and production.
Key Highlights of the Fruit Puree Industry
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Global Market Attributes |
Key Insights |
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Fruit Puree Market Size (2025E) |
US$ 26.5 Bn |
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Market Value Forecast (2032F) |
US$ 40.9 Bn |
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Projected Growth (CAGR 2025 to 2032) |
6.7% |
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Historical Market Growth (CAGR 2019 to 2024) |
5.5% |
Historical Period Witnessed Popularity of Mango Puree as Desire for Exotic Flavors Surged
As per Persistence Market Research, in the historical period from 2019 to 2024, the global fruit puree industry witnessed a decent CAGR of around 5.5%. The period saw a high demand for exotic and tropical fruit purees due to rising use in food and beverages, booming global trade, and changing consumer tastes.
Purees derived from dragon fruits, passion fruits, guavas, and mangoes became popular as consumers developed a taste for distinct and bold flavors. Mango puree, which was earlier considered a niche product, gradually started finding its use in ice creams, yogurts, and smoothies. Various mango puree infused products were launched by companies in the historical period. For example,
Launch of similar products created new growth avenues for market players from 2019 to 2024.
Cranberry and Blueberry Purees to Gain Traction through 2032 in Functional and Baby Foods
From 2025 to 2032, the fruit puree industry is likely to showcase a considerable CAGR of 6.7%. Blueberry and cranberry purees are anticipated to see steady demand in the foreseeable future owing to their various health benefits like high antioxidant content. Cranberry plays an important role in supporting gut microbiome, as well as enhancing cardiovascular and urinary tract health.
The Cranberry Institute mentioned that cranberry-based products recently witnessed a 20% surge in demand from the nutraceutical and functional food sector. Cranberry puree will likely be used in dietary supplements, energy bars, and sports drinks due to its ability to lower inflammation and improve immunity.
Blueberry puree, on the other hand, is set to show demand from the baby food and beverage industry. As it contains high levels of anthocyanins, it is capable of supporting cognitive function and brain health. Companies making dairy-free ice creams, cereal bars, and yogurts for children are set to utilize blueberry puree in their products due to the aforementioned health benefits.
Increasing Preference for Fruit-filled Pastries to Spur Demand for Fruit Concentrate Puree
The bakery sector is currently undergoing transitions in terms of changing consumer preferences and tastes. One of the latest trends in the sector is the rising shift of modern consumers toward pastries with fruit fillings.
Such products are being sold under the premium baked goods category. Also, when added to the menu, these can create a new opportunity for bakeries to surge menu pricing. Several fruit puree brands are anticipated to capitalize on this trend by launching new products for the bakery sector.
In February 2025, for instance, The Perfect Purée of Napa Valley launched two latest purees called Camu Camu and Soursop to enhance creativity on the menu. The former is a tart red berry with powerful antioxidant properties and high vitamin C content. The latter is a tangy, sweet tropical fruit high in vitamin C and fiber. With their true-to-fruit taste and ideal consistency for beverages, sauces, and desserts, these purees provide bakeries and bartenders with the exciting international flavors they are looking for.
The varied American palate and its demand for international flavors led to the development of Camu Camu and Soursop purees. Foodservice professionals can purchase these products directly from The Perfect Purée’s network of foodservice distributors across Mexico, Canada, and the U.S. Launch of similar products by various other companies is estimated to boost growth in the market.
Health Concerns Over Lead Contamination May Reduce Demand for Fruit Puree Pouches in Some Countries
Fruit puree pouches are considered a healthy and convenient food item by caregivers and parents for their toddlers and children. However, concerns over the snack emerged in 2023 when cinnamon and apple pouches from Weiss, WanaBana, and Schnucks were recalled as these had high levels of lead.
As per the Centers for Disease Control and Prevention (CDC), till date, more than 300 cases, especially among children, across 41 states have been linked to these products. An investigation by the U.S. Food and Drug Administration (FDA) detected cinnamon as the most probable source of lead.
Heavy metals like lead, however, can still be found in water and soil. It can enter food items while they are growing. Tests by groups like Consumer Reports revealed that it is not unusual for foods, even those for kids, to contain some heavy metals like lead.
For most of infant and toddler food products made from fruits, vegetables, or mixed foods, the FDA suggested a maximum of 10 parts per billion. Lead exposure has been linked to a high risk of developmental issues in children, such as autism, low IQs, and hyperactivity/attention-deficit disorder. Guardians in some parts of the globe are hence anticipated to choose fresh fruits instead of puree-based snacks for their children as the former tend to have a relatively low heavy metal content.
Dairy and Desserts Brands to Use Fruit Puree in their Products, Attracting New Consumers
The dairy and desserts market worldwide is showcasing an inclination toward fruit-based products like yogurts and milkshakes to meet the rising demand from health-conscious consumers. Companies are hence looking for fruit purees to make limited-edition products to attract a broad consumer base.
In February 2025, for instance, Siggi’s Yogurt celebrated its 20th anniversary by launching a limited-time, special flavor named Spiced Pear & Fig. The novel flavor will be available at select retailers from February to July 2025.
The company was inspired by one of its first flavors called Pear & Mint for this launch. The new product is 1.5% milkfat yogurt, which blends the warm hints of cardamom and cinnamon with the sweetness of fig and pear for providing a balanced flavor.
A few ingredients in the yogurt are pear puree, cane sugar, fig puree concentrate, cultured pasteurized skim milk, and pasteurized cream. To enhance consumer engagement, the company has also introduced a QR code on the foil lid of the yogurt.
After purchase, consumers can scan the code to vote for a new flavor and check the company’s flavor hall of fame. Similar product launches by renowned companies in the dairy and desserts market are anticipated to create new growth avenues for fruit puree brands through 2032.
Processed Food Industry to Adopt Apple Puree as a Natural Thickener and Stabilizer
In the global fruit puree industry, the apple segment is projected to hold a share of 22.2% in 2025. Apple puree, with its high fiber content, is mainly being used in infant diets. Fruit-based baby food items infused with apple puree are set to be demanded due to increasing preference of parents for minimally processed and natural ingredients. Hence, brands like Earth's Best and Gerber are striving to extend their portfolios of organic apple puree to meet the rising demand for clean-label infant foods.
It is further gaining traction in the processed food industry as a natural stabilizer and thickener in ready-to-eat meals, dressings, and sauces. In addition, in the bakery and confectionery sector, apple puree will likely be used as a replacement of artificial sweeteners and fats, specifically in pastries, muffins, and cakes. Sara Lee and Hostess Brands, for example, recently launched bakery products infused with apple puree to improve flavor and moisture while lowering sugar content.
Banana puree, on the other hand, is estimated to see steady growth through 2032. It will likely find extensive usage as a significant ingredient in plant-based food, functional beverages, and baby food industries. This is attributed to its ability to improve texture without the requirement of synthetic additives. Its high potassium content and natural sweetness also propels demand.
Banana puree is gaining momentum as a sugar alternative in vegan energy bars, smoothies, and yogurts. Silk and Chobani, for instance, launched dairy alternatives containing banana puree to leverage the ingredient’s mild sweetness and natural binding characteristics to prevent the need for artificial stabilizers and sugar.
Fruit Purees to Find Extensive Use in Organic Beverages to Cater to Health-conscious Consumers
By end use, the beverages segment will likely generate a fruit puree market share of 27.8% in 2025. Beverage brands are set to be significant consumers of fruit puree due to increasing demand for nutrient-rich, organic drinks. Brands like Bolthouse Farms, Tropicana, and Naked Juice have been using berry, banana, and mango purees in their product lines to cater to the high demand from health-conscious consumers looking for fresh ingredients.
Fruit-based beverages and smoothies are also witnessing a high demand worldwide, especially among those individuals who require on-the-go nutrition due to their busy lifestyles. Brands like Smoothie King and Innocent Drinks are focusing on replacing fruit concentrates with whole fruit purees for better nutritional value and taste. Fruit juices often lose essential nutrients during processing, thereby making purees an ideal ingredient for health beverages owing to their ability to retain fiber.
Dressings and sauces are projected to showcase a steady CAGR through 2032. The trend for low-sugar formulations has spurred demand for fruit purees for use in dips, marinades, and salad dressings. Naturally sweet purees like pineapple, fig, and pear are being utilized in vinaigrettes and balsamic glazes. Bolthouse Farms, for example, has replaced refined sugar with fruit puree in its yogurt-based dressings to balance acidity and sweetness.
Mixed Fruit Purees to Gain Popularity in the U.S. for Unique Flavor Profiles and Nutritional Benefits
In North America, mixed fruit purees are anticipated to witness significant demand, especially in the U.S. fruit puree market. These purees blend various fruits to produce an intricate and distinct taste that cannot be otherwise obtained by utilizing single-fruit purees. Mixed fruit purees can also provide a wide range of essential minerals, vitamins, and nutrients that are usually beneficial for maintaining one’s health and well-being.
Various companies are striving to capitalize on the shift of consumers in the U.S. toward mixed fruit purees to launch new products. Fierce Fruit, for instance, provides 100% real aseptic mixed fruit purees. It focuses on bold, all-natural flavors without artificial ingredients or added sugar. It mainly caters to food manufacturers, homebrewers, and craft brewers looking for unique food ingredients. In the future, several small-scale companies providing similar products are anticipated to emerge, creating new opportunities in the U.S.
Surging Availability of Organic Fruit Purees in India to Encourage Adoption in Food and Beverage Industry
In 2025, Asia Pacific is projected to hold a share of around 34.7%. The market for organic fruit puree has seen significant growth in the region in the past few years, especially in India. It is mainly attributed to the availability of favorable climatic conditions in the country for the cultivation of tropical fruits without the use of toxic pesticides and fertilizers.
In March 2020 alone, approximately 2.7 Mn hectares of farmland were under organic cultivation in India, as per the Union Ministry of Agriculture and Farmers’ welfare. It amounts to 2% of the 140.1 Mn hectares of net sown land.
Some of the states in India have taken initiatives to accelerate the production of organic fruits. Among them, Madhya Pradesh is at the forefront with 0.76 Mn hectares of land. Coupled with it, Rajasthan and Maharashtra account for nearly 50% of the total land under organic fruit cultivation.
With increasing cultivation, availability of organic fruit puree is surging across India, encouraging food and beverage companies to utilize it in their products. This strategy will likely help them to attract today’s consumers, especially the younger generation, seeking healthy options.
In China, on the other hand, growth is anticipated to remain considerable backed by the rising use of fruit purees in several culinary applications like desserts. The working-class population is also shifting toward convenience food items such as packaged baked goods and confectionery. It is projected to create a surging demand for fruit purees to reduce refined sugar content in such products.
High Production Volume of Apple-based Compotes to Create Opportunities for Fruit Puree Makers in France
In Europe, the market for fruit puree in France is estimated to rise steadily in the foreseeable future. The ingredient is considered an important part of the country's culinary landscape, especially in the form of compotes. It is a traditional dessert made of stewed fruits.
As per studies, nearly 437,214 tons of compotes were produced and sold in 2021 in France, with apples being the dominant fruit used. Furthermore, about 86% of these apples were sourced domestically, highlighting rising consumer preference for locally produced ingredients. This high production volume is anticipated to create new opportunities in the field of fruit purees across France.
Germany’s fruit puree industry is predicted to experience decent growth through 2032. The country’s foodservice industry is witnessing high demand due to increasing use in cocktails and smoothies. Bars, cafes, and restaurants in the country are rapidly incorporating fruit purees into their menus to cater to the rising demand for flavorful yet healthy options.
The global market for fruit puree houses several large- and small-scale companies focusing on generating decent shares. They are adopting strategies like new product launches to innovate their product formulations and attract new customers. They are mainly targeting food and beverage manufacturers as demand for real fruit-based products surges worldwide among consumers.
The clean-label trend has also gained traction. It is compelling several key players to focus on launching organic and synthetic additive free products. The market is also anticipated to see companies engaging in mergers and acquisitions, as well as partnerships with local brands to co-develop new products.
Key Industry Developments
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Report Attributes |
Details |
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Historical Data/Actuals |
2019 - 2024 |
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Forecast Period |
2025 - 2032 |
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Market Analysis Units |
Value: US$ Bn/Mn, Volume: As applicable |
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Geographical Coverage |
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Segmental Coverage |
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Competitive Analysis |
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Report Highlights |
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Customization and Pricing |
Available upon request |
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The market is set to reach US$ 26.5 Bn in 2025.
The industry will likely be valued at US$ 40.9 Bn in 2032.
The industry is set to surge at a CAGR of 6.7% through 2032.
SVZ Industrial Fruit & Vegetable Ingredients, Kiril Mischeff, and Kanegrade are a few key companies.
Apple puree is projected to be the leading product type in 2025.
