Industry: Food and Beverages
Published Date: June-2022
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 250
Report ID: PMRREP33128
Worldwide fruit and vegetable powder sales are valued at US$ 42.9 Bn in 2022. The global market for fruit and vegetable powder is anticipated to progress at a CAGR of 5.6% to reach a market valuation of US$ 73.7 Bn by 2032-end.
Consumption of fruit and vegetable powder across the world accounted for 25% to 35% value share of the global fruit and vegetable extracts market in 2021.
| Attribute | Key Insights |
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Market Size (2022E) |
US$ 42.9 Bn |
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Projected Sales of Market(2032F) |
US$ 73.7 Bn |
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Value CAGR (2022-2032) |
5.6% |
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Value Share of Top 5 Countries (2021A) |
50.6% |
During the historical period (2017-2021), the global market for fruit and vegetable powder increased at a CAGR of 4.1%.
The market is expected to witness optimistic growth trends in the near future due to several factors such as increasing demand for vegan products, rising consumption of conventional snacks, and growing health awareness among the population.
The utilization of powdered fruits and vegetables was primarily low during the introduction phase. But gradually, fruit and vegetable powder has been used for various applications such as food flavoring in the food industry and in supplements to boost the mineral and vitamin content in food.
Thus, the global market of fruit and vegetable powder industry has developed and expanded over the years and accounts for use in several applications, due to which, the market is anticipated to expand at the rate of 5.6% during the forecasted period of 2022-2032.
Some other factors driving the demand for fruit and vegetable powder include rising disposable income, increasing urbanization, and the ever-growing food industry. As such, the global consumption of fruit and vegetable powder is anticipated to reach a market valuation of US$ 73.7 Bn by 2032.
“Demand-Supply Uncertainties Associated with Seasonal Fruit & Vegetables”
Increased uncertainty in raw material availability, pricing, and manufacturing due to seasonal variations is a major factor encouraging people to utilize vegetable and fruit powders in various food products. Moreover, the increasing year-round demand for food made with seasonal food ingredients is aiding market expansion.
Seasonal demand shifts have a substantial effect on the fresh food business supply chain. Consumer demand for seasonal food tastes and flavors at any time of the year is prompting food makers and processors to introduce powdered seasonal fruit and vegetables in their final products.
Powdered fruits and vegetables are also a practical way to reduce waste, as they can be used to repurpose raw vegetables and fruits that would otherwise be thrown away. They're also easier to transport after they've been manufactured. Manufacturers are also working to ensure that flavor is not sacrificed while meeting the nutritional criteria.
Moreover, the rising popularity of convenient food products and ease of access to a wide range of products through online retail are factors that are expected to drive market expansion.
“Foodservice Operators Benefiting Immensely from Fruit and Vegetable Powders”
The foodservice sector has been witnessing significant growth over the past decade. Fruit and vegetable powders such as dehydrated products are in high demand among HoReCa (hotels, restaurants, and cafeterias) operators. This demand is due to off-season availability, easy handling, and longer storage. These products are preferred as they need less time for preparation since quick service is a major factor for customer satisfaction in the foodservice sector.
Over 10% of global vegetable extracts are utilized by foodservice operators. The utilization of vegetables and fruit powder in the QSR (quick-service restaurants) segment in food products such as soups, salads, and sauces is further expected to propel market growth.
The development of food technology and changing dietary requirements of consumers are also fuelling the market for vegetable and fruit powders.
“Valorisation of Fruit and Vegetable Residues as Functional Powders”
Food waste is considered a worldwide issue since it represents a constant risk to the environment and a serious operational problem for the food sector. The by-products of fruits and vegetables are a valuable source of bioactive components that can be reintroduced and reused in the agricultural food chain.
These by-products have the potential to be transformed into functional powdered ingredients, which can be further utilized to be used in food formulations to improve the nutrition profile of the food. As such, fruit and vegetable manufacturers are utilizing these by-products to increase the nutritional and healthy content of their products.
This valorisation process also contributes to the development of sustainable and healthy diets. The process also helps in reducing the environmental impact of the food industry, thereby contributing to the management of food raw materials and by-products as well.
“High Export Potential of Dehydrated & Preserved Vegetables in South Asia”
South Asia is one of the major producers of dried and preserved vegetables. India, in terms of production, domestic consumption, and export of dried vegetables, is one of the leaders in the world and has tremendous growth potential.
India produces processed vegetables such as preserved onions, cucumbers & gherkins, mushrooms, green pepper, asparagus, dehydrated garlic flakes, potatoes dried, garlic dried, etc. The major export destinations of these vegetables are the U.S., U.K., Germany, Thailand, and Canada, where the consumption of fruit and vegetable powder is high.
The export market of processed vegetables in India was valued at US$ 94.7 Mn in 2006-2007 and increased to US$ 501.65 Mn in 2020-2021.
The development of state-of-the-art cold chain logistics and quality management systems also presents several growth opportunities for harnessing this export potential.
“Adulterated Powder – Major Issues in This Space”
Adulteration in fruit and vegetable powder is a major concern, as it can make products unhealthy and even potentially harmful for consumers. Experts are always stressing the fact that consumers should be careful about what they consume.
The use of lead chromate and starch is common and these substances are not edible and can create health issues such as complications in the liver. Fruits and vegetables are ripened artificially using calcium carbide, which can affect the final fruit powder product. This adulterant can cause problems such as ulcers, neurological disorders, memory loss, and hypoxia.
“Fruit & Vegetable Price Fluctuations”
Fluctuations in the prices of fruits and vegetables have a direct impact on market. The high prices of raw vegetables can increase the cost of finished products, and thereby decrease the sales of fruit and vegetable powder. Additionally, a decline in the production of raw fruits and vegetables can dent the supply for processing industries and impact the market negatively.
As a result, players involved in the manufacturing of fruit and vegetable powder need to focus on combating price fluctuations and adulteration to retain and increase their health-conscious consumer base.
Which Country Has a Promising Growth Outlook in North America?
The Canada market of fruit and vegetable powder market is anticipated to exhibit a growth rate of 4.9% during the forecast period (2022-2032) and reach a market valuation of around US$ 2.33 Bn by 2032.
Increasing usage of fruit and vegetable powder due to the ease of use offered by the product is set to drive market growth and increase its market share among North American countries.
Why are Food & Vegetable Powder Manufacturers Thriving in India?
In the South Asia & Pacific market, India holds the highest market share of 44.9% and is expected to surge ahead at 8.2% CAGR during the forecast period. The market in India is anticipated to reach US$ 5.85 Bn by the end of 2032.
The fruit and vegetable powder market share of India is relatively higher than that of other South Asia and Pacific countries because India sees more demand for fruit and vegetable powder from the food industry, especially in the bakery, foodservice, and retail sectors.
Which Types of Fruit & Vegetable Powder are in High Demand?
The types of fruit and vegetable powder considered in the scope include banana, mangoes, oranges, grapes, peaches, potatoes, tomatoes, beans, onions, and others.
Among these types of products, the mangoes segment is expected to exhibit the highest growth rate of around 8.1% and top a market value of US$ 5 Bn by the end of 2032.
Mango powder is widely utilized in flavoring curries, soups, marinades, and other dishes across the world.
Will the F&B Sector Continue its Hold Over This Space?
Based on the end-use segment, the food and beverage category accounts for the highest market share of 43.6%.
However, the nutraceutical segment is anticipated to drive high sales of fruit and vegetable powder due to the ongoing trend of vegan products having multifunctional benefits.
The food and beverage category accounts for a market valuation of US$ 18.7 Bn currently and is expected to surge to US$ 30.7 Bn by the end of 2032.
Fruit and vegetable powder suppliers are increasingly focusing on developing innovative and new products to increase their competitive edge in the market. Companies are also emphasizing collaborations and supply chain improvements to increase their product offerings and customer base.
| Attribute | Details |
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Forecast period |
2022-2032 |
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Historical data available for |
2017-2021 |
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Market analysis |
USD million for value |
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Key regions covered |
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Key countries covered |
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Key market segments covered |
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Key companies profiled |
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Report coverage |
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Customization & pricing |
Available upon request |
Fruit and Vegetable Powder Market by Nature:
Fruit and Vegetable Powder Market by Type:
Fruit and Vegetable Powder Market by End Use:
Fruit and Vegetable Powder Market by Distribution Channel:
Fruit and Vegetable Powder Market by Region:
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The global fruit and vegetable powder market is currently valued at over US$ 42.9 Bn.
Demand-supply uncertainties associated with seasonal fruits and vegetables, rising usage by foodservice operators, and valorisation of fruit and vegetable residues as functional powdered ingredients to drive market share.
Between 2016 and 2020, demand for fruit and vegetable powder increased at 4.1% CAGR.
Sales of fruit and vegetable powder are projected to increase at 5.6% CAGR and be valued at US$ 73.7 Bn by 2032.
Döhler GmbH, Nikken Foods Co., Ltd., International Flavors & Fragrances Inc., Alpspure Lifesciences Pvt. Ltd., and LA Herbal are key fruit and vegetable powder manufacturers.
The North American market is predicted to reach US$ 18.5 Bn by 2032.
The Mexico market is anticipated to reach US$ 1.66 Bn by 2032, while China is expected to be valued at US$ 9.3 Bn.
