White Button Mushroom Powder Market

White Button Mushroom Powder Market Outlook (2023-2033)

The market for white button mushroom powder can be expected to expand at a value based CAGR of 3.2% and show an increase in revenue from US$ 171.2 Mn to around US$ 234.6 Mn by 2033.

White Button Mushroom Powder Consumption Analysis (2018-2022) Vs. Market Estimations (2023-2033)

The global white button mushroom powder market has witnessed significant growth in the historical period registering a CAGR of 3.2% in the historical period and was valued at US$ 234.6 Mn in 2023. With the on-going trend of increased preference towards healthy food products, manufacturers are taking innovative approaches and continue to find ways to reformulate their products as per market trends and consumer demands. Companies understand new and changing demands, and are developing consumer-oriented products to stay ahead in the market. Additionally, white button mushroom powder manufacturers are more focused towards offering superior products with better shelf life, nutrient content, and taste.

Moreover, urbanization, coupled with growing working population worldwide, has driven the growth of the global processed food & beverage industry. The demand for white button mushroom powder is rising as a result of its nutritional properties as well as its umami flavor. A rise in the demand for functional food products with great flavor profiles and enhanced taste is witnessed as a result of the increasing number of health conscious consumers. The demand for functional food and beverages is expected to have a positive impact on the white button mushroom powder market.

The global market for white button mushroom powder is estimated to reach an approximate valuation of US$ 234.6 Mn in the forecast period i.e 2033.

What are the Key Trends in the Market for White Button Mushroom Powder?

“Personalized Vitamin Packages’ Accelerating Demand for White Button Mushroom Powder”

The demand for vitamin supplements is growing as it is difficult to get certain vitamins and minerals including vitamin D and vitamin B2 in adequate quantities. While various vitamin supplements and multivitamins are present in the market, indigestibility issues and presence of high level of iron is limiting the use of these vitamin products. Hence, manufacturers are offering ‘personalized vitamin package’, which are vitamin supplements tailored to customer requirements.

As white button mushroom powder is widely used as a vitamin supplement, the trend of ‘personalized vitamin package’ favorably impacts the growth of the white button mushroom powder market.

• For instance, in March 2019, Persona Nutrition, a leading personalized vitamin program, launched 11 new vitamin supplements, which are developed through 800,000 complete responses to persona’s online nutrition assessment.

“‘Mushroom Magic’ Health Fad Promoting Use of White Button Mushroom Powder”

High in antioxidants and packed with the multiple vitamins and minerals make mushroom a superfood, which resulted in the trend ‘Mushroom Magic’. This lead to greater consumer preference towards various mushroom products. The hashtag ‘#mushroommagic’ was created by consumers to spread awareness regarding health benefits of mushroom. Additionally, mushroom improves immune system, gut, and heart health.

• For instance, in September 2019, the University of the West Indies launched the first ever magic mushroom research center, which focused on psychedelic lifeforms.

“Vitamin D Enhanced White Button Mushroom Powder Gaining Traction”

Vitamin D is one of the essential nutrients required by the human body. The most vital function of vitamin D is to maintain bones and teeth as well as metabolism. Although sunlight is the primary source of vitamin D, consumers show preference towards vitamin D enhanced food products or supplements. Vitamin deficiency and risk of diseases such as osteomalacia play a key role in the preference for vitamin D enhanced food products.

White button mushroom powder is among ingredients which contain significant amount of vitamin D. Amount of vitamin D increases in the mushroom when it is in dry condition. White button mushroom contains IU vitamin D per 100 grams, which is equivalent to 4% of daily intake requirement of vitamin D (200 IU). Therefore, growing demand for vitamin D enhanced food or supplements coupled with white button mushroom powder, which is an indispensable source of vitamin D, is boosting the growth of the white button mushroom powder market.

“Veganism to Create Constructive Market Scenario for White Button Mushroom Powder”

The veganism trend is progressively altering consumers eating habits across the world. Growing inclination towards plant-based food has extended applications of vegan ingredients such as white button mushroom powder.

In the nutraceutical industry, demand for Vitamin D supplement is growing as vitamin D is present least in plant-based products and most in animal-based products. However, mushroom powder is the most important source as it contains high levels of vitamin D. This has led vegan consumers to include mushroom powder in their diets to meet requirements for vitamin D.

• For instance, PLC Health Solution, a nutritional ingredients provider, offers vitamin D mushroom powder for vegan consumers. The product is a viable option to meet requirement for vitamin D.

Country-wise insights

What is the value share held by the U.S. for the white button mushroom powder market?

The U.S. currently holds a value share of 86.1% in the North American market and a valuation of US$ 1,548,203 Mn in 2023. The prominent share of U.S. white button mushroom powder is due to rising consumption of organic food products across the developed nation the trend of go organic trend is among the prominent factor impacting the growth of the market. Organic mushroom powder offers great taste and flavoring properties along with several health benefits, leading to its preference by a large number of organic food manufacturers.

How is the East Asia white button mushroom powder market Faring?

The East Asia holds 16.8% of the current market share and is valued at US$ 28,789.1 Mn in 2023. China holds the majority of share in the East Asian white button mushroom powder market and it is estimated to be valued at US$ 1,163,970 Mn in 2023. The prominent reason for the higher demand can be due to the presence of large number of manufacturers of white button mushroom powder.

Category-wise insights

Which end-use of white button mushroom powder accounts for high revenue generation?

The beverage industry segment of white button mushroom powder holds the maximum value of US$ 30,079.7 Mn in 2023 and 17.3% of the value share. White button mushroom powder is largely utilized as a flavor and taste enhancer ingredient in many food as well as beverage products. The beverage industry is anticipated to witness the highest growth rate over the forecast period owing to increasing applications of white button mushroom powder in functional beverages.

Which distribution channel of is prominent in global white button mushroom powder maket?

The maximum consumption of white button mushroom powder takes places business to business where the business to business segments holds an approximate share of 90.2% in the estimated year 2023. Business to business segment accounts for the large chunk of share in the global white button mushroom powder market as this powder is directly used in various food & beverage product by many food as well as beverage manufacturers.

Competitive Dashboard

Companies are focused on diversifying and innovating their product portfolios as per consumer demands and market trends. Manufacturers also engage in the business of offering organic certified and nutritionally-enriched white button mushroom products, especially in European countries and North America. Many key market players are focused on strengthening their supply chains and ensuring a steady supply of high-quality white button mushroom offerings. Manufacturers are also using strategic alliances/partnerships with distributors in order to increase their market presence and product offerings in the global market.

• Shaanxi Hongda Phytochemistry Co., Ltd. certifications include ISO 22000, Halal, Kosher, GMP, FDA, and others. The company has a manufacturing facility covering an area of 6000 square meters with 6MT multifunctional herbal extracting tanks along with 3 MT multifunctional plant extracting tanks.
• Mycotrition GmbH is a product-focused organization, which majorly focuses on product offerings and its deliveries. The company follows strong quality assessment to ensure the quality and viability of its products. This provides the company a competitive advantage over its competitors in the market. Additionally, continuous improvement and product differentiation is another strategic roadmap followed by the company. The presence of a wide variety of mushroom products with different properties proves to be the constructive evidence of this strategy.
• Golden Horizon Technology Co., Ltd. Is a quality-focused organization, and focuses on the quality of every aspect of its plant extraction process. Plant extract products contain high quantity of nutrients, which offer health benefits. For this, the company has established a quality control system and a quality assurance system for each step of its manufacturing process of plant extract powder.
• Greenyard Group emphasizes on strengthening the logistic and supply chain network to ensure the timely delivery of its products. As the company supplies its products across the world, its has built strong partnerships with food retailers, Foodservice companies, and businesses. The company’s strategic agenda for strengthening its supply chain includes extension of its global footprint in sales and sourcing, finding the right infrastructure, specialism, and retailer access.

White Button Mushroom Powder Industry Report Scope

White Button Mushroom Powder Industry Research by Category

By End-Use:

• Food Industry
• Beverage Industry
• Supplements
• Foodservice Industry
• Household/Retail

By Distribution Channel:

• Business to Business
• Business to Consumer
  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Retail

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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