Coffee Whitener Market

Coffee Whitener Market - Global Industry Analysis 2016 - 2020 and Opportunity Assessment 2021 - 2031

Coffee Whitener Market

Industry: Food and Beverages

Format: PPT*, PDF, EXCEL

Delivery Timelines: Contact Sales

Report Type: Ongoing

Report ID: PMRREP32361

Report Price

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Coffee Whitener Market: Market Outlook  

Coffee whitener is a granular or liquid substance that is used as a substitute for milk. It is used as additives in food & beverages. Coffee whiteners contain corn syrup, hydrogenated vegetable oil, and other ingredients which help to mimic the qualities of the milk. Dry granular coffee whitener does not need to be refrigerated as well as coffee creamers have a longer shelf life as compared to milk powder. Coffee whiteners are widely used in the preparation of coffee, tea, and other drinks.

What are the Key Trends Impacting Growth of the Coffee Whitener Market?

Consumption of plant-based food products is an emerging trend across the world. Increasing awareness about the benefits of plant-based products is boosting the growth of the plant-based food and beverage products market. Increasing lactose intolerance and sensitivity towards animal welfare are the key factors influencing the growth of the plant-based product's market. Plant-based coffee whiteners are part of the plant-based products which are anticipated to witness high growth in the market of the plant-based product.

How Rising Veganism is Influencing the growth of the Coffee Whitener Market

The growing popularity of vegan culture is expected to drive the sales of the global coffee whitener market. With the growing trend of veganism, consumers are inclining toward plant-based food products as well as natural food products. An increasing number of the lactose-intolerant population prefers dairy-free products that are derived from plant sources. The plant-based ingredients mimicking the characteristics of the dairy flavors which are help use whiteners as an alternative for dairy products as well as for lactose intolerance consumers. Growing vegan culture among the consumers that avoid the consumption of animal products including dairy products is expected to escalate the growth of the global coffee whitener market.

How Powdered Form of Coffee Whitener Gaining Popularity?

Coffee whiteners are available in powder and liquid form. The consumer prefers the powder coffee whiteners over the liquid coffee whiteners owing to their longer shelf life. Nowadays consumers mostly prefer the convenient food product as they require less time for preparation and it can be stored for a longer time. The longer shelf life of the powdered coffee whiteners is expected to drive the growth of the global coffee whiteners market.

What are the Key Challenges that may Restrain Growth of the Coffee Whitener Market?

Developing countries are witnessing a rise in the disposable incomes of their population in recent years. However, awareness of coffee whiteners in these regions is comparatively less than that in the developed countries. Additionally, lactose intolerance and veganism have not yet penetrated these regions due to which the consumer base for the coffee creamer in these markets is limited. But in the foreseeable future, developing regions such as China, India, and Mexico are expected to witness substantial growth in the coffee whiteners market.

Global Coffee Whitener Market: Market Segmentation

Based on source, the global coffee whitener market has been segmented as,

  • Dairy-based 
  • Plant-based

Based on nature, the global coffee whitener market has been segmented as,

  • Organic
  • Conventional

Based on type, the global coffee whitener market has been segmented as,

  • Powder 
  • Liquid 

Based on end-use, the global coffee whitener market has been segmented as,

  • Foodservices Industry
  • Retail Household

Based on distribution channel, the global coffee whitener market has been segmented as,

  • Business to Business
  • Business to Consumer
    • Hypermarkets / Supermarkets
    • Convenience stores 
    • Specialty Stores
    • Online retail

Based on region, the global coffee whitener market has been segmented as,

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Competitive Landscape 

Some of the prominent key players operating in the global coffee whitener market are

  • Nestle SA
  • Danone
  • Fonterra Co-operative
  • FrieslandCampina
  • Kerry Inc
  • Super Group
  • Bigtree Group
  • GCMMF
  • Arla Foods amba
  • Dairy Farmers of America Inc.
  • The Kraft Heinz Company
  • Land O'Lakes Inc.
  • MORINAGA MILK INDUSTRY CO. LTD
  • Schreiber Foods
  • MÜLLER UK & IRELAND
  • others 

What strategies are the Key Players adopting for Increasing their Market Share in the Coffee Whiteners Market?

Manufacturers in the global plant-based creamer industry are focused on providing custom coffee whitener products to foodservice, institutions, and household sectors. These customized coffee whiteners are manufactured in different flavors, packaging, and forms according to the requirements of the end-users such as café’s, food service outlets, restaurant, food retail chains, and for household uses.

  • For instance, Puratos NV produces plant-based coffee whiteners, which are used in cafes, restaurants, luxury hotels/motels, and household sectors. It also provides customized coffee whiteners in different flavors and packaging’s for these industries. 

The increasing popularity of the dairy-free and vegan trend has resulted in a large number of consumers shifting their preference to non-dairy and vegan products. Consumers of non-dairy products seek gluten-free, lactose-free, and non-GMO products. The current trend of low-fat non-dairy products such as yogurt, milk, and cream is enabling the manufacturers to introduce coffee whitener products that are non-GMO, low fat, and lactose-free.

  • For Instance, all the products sold under the brand of Nestlé called Coffee-Mate are sold as non-GMO, low fat, gluten-free and, lactose-free coffee whiteners.

What are the Key Opportunities for Coffee Whitener Manufacturers?

Plant-based coffee whiteners are manufactured using plant-based milk such as soy milk, almond milk, coconut milk, etc. that are alternatives to dairy creamers dairy-based coffee whiteners manufactured by hydrogenation of vegetable oil. Hydrogenation of vegetable oils is detrimental to human health because of the presence of trans-fat in these plant-based creamers. Plant-based coffee whiteners do not contain trans-fat and are nutritionally better than vegetable oils as a base for coffee whiteners. Manufacturers have shifted to the production of plant-based coffee whiteners due to the high demand for the plant-based product is increased. Thus, the growth rate of these plant-based coffee whiteners is expected to be high in the foreseeable future.

Why Developing Economies like India and China Offering Growth Opportunities to Coffee Whiteners Market?

Coffee culture is being adopted in India and China that are traditionally tea-drinking markets. This has increased the demand for instant coffee mixes that offer a gourmet coffee taste and appearance, even in a sachet. Thus, manufacturers are trying their best to provide a luxury, out-of-the-home experience through the help of coffee whiteners. Besides, the increasing coffee culture and growing foodservice industry along with the increasing population and economy of India and China are expected to fuel the growth of the global coffee whiteners at a very high growth rate in the upcoming years. 

What is the Repercussion of the Pandemic on the Growth of the Coffee Whiteners Market?

The pandemic outbreak has put most of the human population under lockdown in which most of the business activities have been slowdown owing to government restrictions and norms. Many large and small scale manufactures have faced problems to produce and sell their products in the market during the lockdown. Initially, the foodservice industry was completely closed for 2 to 3 months while sales of coffee whiteners were widely impacted. The only source of sale was the food retail sector during the lockdown. From the third quarter of 2020, the sales were normalized as foodservice is opened and retail sales also become normal thus, the demand of coffee whiteners is increasing steadily. The coffee whitener market is expected to show a healthy growth rate from the second quarter of 2021.

NOTE - All statements of fact, opinion, or analysis expressed in reports are those of the respective analysts. They do not necessarily reflect formal positions or views of the company.

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