Sweet Potato Fries Market

Sweet Potato Fries Market Outlook (2023 to 2033)

The Market for Sweet Potato Fries can be expected to expand at a value based CAGR of 5.1% and show an increase in revenue from US$ 1,527.20 Million to around US$ 2,511.44 Million by 2033.

Sweet Potato Fries Consumption Analysis (2018 to 2022) Vs. Market Estimations (2023 to 2033)

The global sweet potato fries market has witnessed significant growth in the historical period registering a CAGR of 4.17% in the historical period and was valued at US$ 1,527.20 Million in 2023.

The global sweet potato fries market is benefitting from the rising consumer awareness regarding the health benefits of sweet potato along with the growing consumption of healthy and nutritional snacks across the world. Developed regions including the North America and Europe are increasingly witnessing higher demand for sweet potato and its related products, which is a beneficial factor for the sweet potato fries market in the foreseeable future. Moreover, offering flavored sweet potato snacks by manufacturers is also contributing to boost the sales. Additionally, consumers of emerging economies are spending more on processed food products and are keen to try the tasty and processed sweet potato products, which is one of the driving factor for the market. The global market for sweet potato fries is estimated to reach an approximate valuation of US$ 2,511.44 Million in the forecast period.

What are the Key Trends in the Market for Sweet Potato Fries?

“Increasing Snacking Behavior of Consumer Beneficial for Sweet Potato Fries Market”

The phenomena of snacking is continuing to rise as consumer are moving towards replacing meals with snacks. Among the many reasons for consumers’ making a shift to snacking, getting additional nutrients in a day is one of the main reason. Sweet potato fries products including sweet potato chips and sweet potato fries, are becoming favorable snacks among consumers. Sweet potato fries manufacturers are also broadening their sweet potato-based snacks portfolio.

• In April 2018, the Emily Crisps, a United Kingdom-based snack brand launched a veg-based crisps range. The product range includes sweet potato sticks with different flavors. Sweet potato sticks with sea salt, sweet potato sticks with salt & paper, and sweet potato sticks with chili & lime variants are some of the products offered by the company.

“Consumer Favoring Baked Snacks Benefitting Sweet Potato Fries Market”

Consumption of health beneficial food products is rising as consumers are progressively moving towards health consciousness. The health and nutritional benefits in their diet are among the prime requirements of consumers. Baked snacks contain additional nutrients as compared to fried snacks. Unlike fried snacks, baked snacks retain the nutritional value of sweet potato products. For instance, baked potato chips contains 14% fewer calories and 50% less fat than traditional potato chips, which are influencing the health conscious consumers.

• For instance, in June 2018, Bare Snacks, a United States-based snack manufacturer launched baked sweet potato chips in the flavors of sea salt, and barbecue.
• In July 2019, Walker, a United Kingdom-based crisps providing company launched the oven baked sweet potato crisps.

“Exiting Flavors of Sweet Potato Products Formulating Better Market Scenario”

Existing flavors are playing a vital role in sweet potato processed products. Consumers have also shifted their interests towards flavored and nutritional snacks. Over the last few years, manufacturers have introduced sweet potato processed products in different flavors and formats to increase its consumer base. Manufacturers are approaching for healthy flavor ingredients in sweet potato fries products such as garlic and black pepper fries, chili & lime, and others.

• For instance, Alexia Foods, a sweet potato snack manufacturer offers diverse flavors of sweet potato fries, which includes crispy sweet potato puffs, sweet potato fries with sea salt, crinkle cut sweet potato fries with sea salt & black pepper, and others.
• Terra, a root vegetable chips company also offers exciting flavors of sweet potatoes such as sweet potato BBQ sweets, sweet potato chips with avocado oil, sweet potato chips with apple, and others.

“Nutrient-dense Sweet Potato Fries Products Gaining Popularity among Consumers”

French fries are one of the traditional snack partners of consumers but as health consciousness is rising, the demand for nutritional and healthy fries products is growing. Sweet potato processed products are emerging as healthy and nutritional alternative fries as manufacturers are keen to cater the growing health conscious consumer base.

Sweet potato contains high amount of beta-carotene that makes sweet potato fries products as standout antioxidant food products. Moreover, presence of high vitamin A is also a beneficial factor for consuming sweet potato fries.

Apparently, white potato-made French fries doesn’t witness strong amount of antioxidants and vitamin in its nutritional composition. This has shifted manufacturers’ focus on producing more sweet potato fries products.

“Availability of Alternatives to Frozen Potato Products”

Frozen sweet potato products are becoming a favorite snack among consumers. With the growing consumer preference for grain and other low fat snacks, the sale of frozen sweet potato products can slow down. Various plant-based snacks such as broccoli, carrot, chickpea, and others are gaining popularity. The veggie fries, cereal-based baked snacks, and broccoli tots are some alternatives for frozen sweet potato products. Furthermore, drastic change in consumer behavior towards the food and beverages industry is also another factor for the adoption of substitutes of sweet potato-based snacks. Hence, the availability of substitutes for frozen sweet potato products is hampering the sale of sweet potato processed products.

Country-wise insights

Why is the East Asian Sweet Potato Fries Expected to Show Prominent Market Growth?

East Asia holds a prominent market value share in the global sweet potato fries market; major contributing factor is the higher consumption rate of sweet potatoes in the region. China is the biggest producer of sweet potatoes, and increasing industrial growth in the country is also contributing to the greater market size of its food processing industry. This has further increased the production of sweet potato processed products, also backed by the easy availability of sweet potatoes in the country. With sweet potatoes being a nutritional and healthy food product to consume, these are becoming a favorable sack for the growing health conscious population in various countries in the region such as Japan, China, and South Korea. The emerging region in the global sweet potato fries market is expected to be South Asia, as consumer expenditure on new and innovative products is rising in South Asian countries. Europe and North America are also projected to exhibit substantial growth in the global sweet potato fries market size during the forecast period, attributed to growing awareness regarding the health and nutritional benefits of sweet potatoes among consumers.

What is the Growth Projection for the Europe and North America Sweet Potato Fries?

Europe and North America are also projected to exhibit substantial growth in the global sweet potato fries market size during the forecast period, attributed to growing awareness regarding the health and nutritional benefits of sweet potatoes among consumers.

Category-wise insights

What is the Segmental Breakdown of the Sweet Potato Fries Market?

On the basis of product type, the Sweet Potato Fries market is segmented into fries, cubes/puffs, and others. Others include sweet potato wedges, sweet potato diced, and others.

On the basis of nature, the sweet potato fries market is segmented into organic and conventional. Organic sweet potato fries include the products produced from the organic sweet potatoes that are certified by regulatory bodies or as per guidelines of the government bodies providing organic certifications.

On the basis of end use, the sweet potato fries market is segmented into the foodservice industry and household/retail.

On the basis of distribution channel, the sweet potato fries market is segmented into business-to-business and business-to-consumer segments. The business-to-consumer segment is further sub-segmented into hypermarkets/supermarkets, specialty stores, online retail, and other retail formats, which include independent grocery stores and convenience stores.

Which Category is Expected to Project Higher Sales in the Sweet Potato Fries Market?

Considering the fact that chips/crisps are one of the most favorite and traditionally-consumed snacks, it is leading to a better market scenario for this product segment, which has the highest market value share.

The foodservice industry is projected to exhibit a higher growth rate in the global sweet potato fries market, attributable to the increasing utilization of sweet potato-processed products in restaurants, cafes, and hotels.

By distribution channel, the business to consumer segment holds a prominent market value share as a result of higher retail sales of sweet potato chips and fries.

Owing to the greater consumption of organic food products, organic sweet potato fries are expected to exhibit substantial growth during the forecast period.

Competitive Dashboard

The sweet potato fries market is fragmented in nature. Key players operating in the landscape are adapting their market strategies to benefit the most from prevailing market trends. Leading manufacturers are adopting strategies such as business expansion and innovation, with a focus on strengthening their distribution networks. Additionally, manufacturers are aiming to cater to the rising number of health-conscious consumers to gain a competitive advantage in the market space.

• In May 2019, McCain Foods Limited acquired almost 70% equity in Serya, a food company situated in Brazil specializing in snack business in the country. The investment is expected to boost the company’s potato business across Brazil along with providing an opportunity to expand its presence across South America.
• In October 2019, Lamb Weston Holdings formed a new joint venture with Sociedad Comercial del Plata in Argentina. Each partner will own 50% of the new joint venture. With this announcement, the company, independently or through joint ventures, has 27 manufacturing facilities in operation worldwide.
• In January 2020, J.R. Simplot Company acquired Pinnacle Agriculture, which is one of the prominent leaders in agriculture distribution. The objective of this acquisition was to leverage the unique capabilities across the global food and agricultural system and gain a diverse customer base.
• In June 2017, Ardo acquired the Canadian VLM Foods and its subsidiary Compañia Frutera La Paz. VLM Foods distributes frozen vegetables, fruits, herbs, grains, and proteins across North America. With this acquisition Ardo strengthened its position in North America.

Sweet Potato Fries Industry Report Scope

Sweet Potato Fries Industry Research by Category

By Product:

• Fries
• Cubes/Puffs
• Chips/Crisps
• Other

By Nature:

• Organic
• Conventional

By End Use:

• Food Service Industry
• Household/Retail

By Distribution Channel:

• Business to Business
• Business to Consumer
  • Hypermarket/Supermarket
  • Specialty Stores
  • Online Retail
  • Other Retail Formats
  • Animal Feed
  • Others

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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