Organic Oats Market

Organic Oats Market Outlook (2023-2033)

The market for organic oats can be expected to expand at a value based CAGR of 3.4% and show an increase in revenue from US$ 3,631.5 Mn to around US$ 5,083.8 Mn by 2032.

Organic Oats Consumption Analysis (2017-2022) Vs. Market Estimations (2023-2033)

The global organic oats market has witnessed significant growth in the historical period registering a CAGR of 3.4% in the historical period and was valued at US$ 3,631.5 Mn in 2023. The major market driver for organic oats is increasing health consciousness among the consumers along with the ongoing trend of plant-based food products. Organic oats are also regarded as a perfect breakfast cereal as it provides with numerous health benefits. The organic oat meals are rich protein diets which consists of soluble fiber which has numerous health benefits and further helps in the reduction of cholesterol and blood sugar levels.

The global market for organic oats is estimated to reach an approximate valuation of US$ 32,279.3 Mn in the forecast period.

What are the Key Trends in the Market for Organic Oats?

“Growing Consumption of High Fiber Food Products to Boost the Usage of Organic Oats and Drive the Market Growth”

Consumers are gradually favoring high-fiber diets because of the multiple health benefits they provide. Consumers are becoming more aware about of the importance of consuming a high-fiber diet. Dietary fiber has a high level of disease-fighting qualities, which recovers the immune system of our body, making it effective against diabetes, heart disease and several cancers. Furthermore, rich fibre foods are low in calories and are ideal for people who want to eat healthy.

Organic oats are high in soluble fiber, which has a variety of health advantages improving sleep cycle, lowering risk of colon cancer, and helps in weight management. Organic oats have a high beta-glucan content, which is a form of soluble fiber. Beta-glucan is particularly useful for lowering insulin levels and promoting the development of healthy bacteria in the intestine. As a result, rising consumer demand for high-fiber foods is likely to boost the organic oats market in the near future.

• For instance, according to a Harvard study, oats is a source of fiber that contains both soluble and insoluble, thiamine phosphorus, magnesium, and zinc. Mainly the beta-glucan soluble fiber contained in oats, helps in reducing the risk of coronary heart disease.

“Increasing Consumer Preference for Flavor-enhanced Organic Oats is boosting the Sales of the Product”

Organic flavored-enhanced oats are becoming gradually popular among consumers, owing to their superior health and taste advantages. In response to the amplified demand for organic food, manufacturers are introducing flavored organic oat products with peaches, apple, cinnamon, date, cranberries, and other spices. These taste variants enhance the flavor of plant-based food products like organic oats and are consequently liked by customers. Additionally, growing customer demand for vivid and spicy-flavored foods is likely to help the organic oats market's growth throughout the forecast period. These flavored oats products are curated by the manufacturers based on the region in which they are sold.

Many top players in the organic oat segment are also focusing on new product development and innovation in order to cater to the growing needs of the consumers. These product development and innovation capabilities helps the companies to come up with new flavors to satisfy the taste buds of their consumers.

• For instance, in November 2019, Chobani Oat, an oat-based product provider, launched organic oat drinks with different flavors. These oat drinks are gluten-free and are offered in, chocolate, vanilla, creamy, and other flavors.

“Increasing Organic Grain Production Will be Supporting Growth of Organic Oats Market”

Organic farming is being gradually adopted by the major countries to promote chemical-free food production. Growing consumer preference for organic food has increased production of organic crops and plants such as wheat, oats, rice, soybean, and others.

The major agribusiness companies are also increasing production of organic grains to further meet the consumer demands. Grains are one of the majorly consumed food commodities and are also widely used in food industry, which has boosted the demand for organic grains. Data from the past 10 years depicts that the organic farming has increased in major countries.

The organic farming techniques also improves the agronomic and economic basis of the agricultural farm. Thus, helps the farmers to have a more economical approach and gives the opportunity to operate without any farm loan as well. Organic farming is a transitioning and smart strategy that helps in producing and bringing unique, nutritionally potent products in the global market. Thus, this will support the growth of the organic oats market.

• For instance, according to the organic trade association, in the U.S., from 2008 to 2016, production of organic oats, corn, soybeans, wheat, and barley grew by 20%. Farming area for the same grew from 626,000 acres to 765,000 acres.

“High Availability of Substitute Products are Restraining the Market for the Organic Oats Market”

Although, the popularity of organic oats as a functional food additive is growing at a very fast pace, high availability of substitutes for organic oats is posing a threat to the global market of organic oats. Organic oats are among the organic grains that are majorly consumed across the world due to its healthy and nutritious properties. Nevertheless, other organic grain products are also being increasingly used to meet increasing nutritional demands of the consumers.

Organic oats are majorly consumed in the part of North America and Europe, whereas in other parts of the world like South Asia and Middle East & Africa, organic oats have very low demand as wheat, rice, corn, and other organic products have a more prominent place in these regions. Therefore, the consumption of organic oats is hampered by the availability of other organic grain products.

Organic oats are considered to be of high quality and more safe than conventional oats. However, high prices associated with the buying of organic oats is also anticipated to hinder the market growth of the product. Organic oats are obtained using organic farming, which costs more due to time and quality measures, thereby increasing the price of organic oat offerings.

Moreover, limited availability of organic oats is also a considerable factor that contributes to the price increment of organic oats. These factors are anticipated to hinder the growth of the organic oats market to a certain extent.

Country-wise insights

What is the value share held by U.S. for the organic oats market?

The market of organic oats is witnessing significant growth in the Russian market with a value of CAGR 2.6%. The demand for organic oats in the European region is growing at a significant rate, which provides a favourable market growth opportunity for organic oats manufacturers.

What percentage share does China holds in East Asian Market?

China holds the major share in the East Asian market for organic oats. This is due to the growing health and nutritional benefits of organic oats among consumers. Moreover, the increasing demand for convenient foods and the presence of organic products with high nutrition in the food and beverage industry will have a positive impact on the product market. The market growth in China is 6.1%.

Category-wise insights

Which product type of organic oats accounts for high revenue generation?

Based on the product type segment, rolled oats are mostly demanded and consumed in the organic oats category. The market value share of rolled oats segment is 43.6%. The demand increases for rolled oats in the retail sector owing to its popularity among customers and the convenience offered. It also offers numerous health benefits to the consumer.

Which distribution channel is offering new opportunity for organic oats market growth?

The demand is increasing for organic oats due to the easy availability of the product. Moreover, the market value of organic oats in the business-to-business distribution channel category is expected to grow at a CAGR of 3.6% by the end of the forecast period.

Competitive Dashboard

The major key players in the global market of organic oats are inclined towards innovation, research & development, and expansions to obtain the application of organic oats with the fine-quality. The manufacturers are striving and investing heavily to enhance their operation and innovation capabilities.

• Quaker Oats Company is highly focused towards the product diversification strategy to cater to every type of consumer. The company’s oats product range offers products with different tastes and shapes. For instance, Quaker Old-Fashioned Oatmeal, Quick Quaker, Instant Quaker Oatmeal are different oats products with different cooking methods.
• In April 2021, Fazer Group announced its plant to implement its growth strategy. The company is making further investment in the manufacturing of oat products in Vantaa, Finland. The company is planning to build a new bakery production line for portion breads which would use new state-of-the-art production technology.
• In February 2020, Avena Foods began the new construction of a new oat processing facility to meet the growing demand for safe, plant-based, nutritious, and gluten-free food and beverages. The new facility will be located in Rowatt, Canada. This investment is further expected to double the company’s production capacity for oats.
• In June 2019, Richardson International inaugurated the Bennett Farm- fully dedicated for the research and development. The farm is involved in helping farmers to adopt the most promising new products, equipment, and crop varieties. The company had invested US$ 15 million in a 600-acre site to build the Bennett farm. This further investment will allow the company to have new and innovative flavors of oats.

Organic Oats Industry Report Scope

Organic Oats Industry Research by Category

By Product Type:

• Whole Oats Groats
• Steel Cut Oats
• Rolled Oats
• Oat Flour

By End-Use:

• Retail
• Food & Beverage Industry
  • Breakfast Cereals
  • Bakery & Confectionery
  • Beverages
  • Snacks and Savory
  • Others
• Foodservice Industry
• Others

By Distribution Channel:

• Business to Business
• Business to Consumer
  • Hypermarket/Supermarket
  • Convenience Store
  • Specialty Stores
  • Online Retail

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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