Organic Pasta Market

Organic Pasta Market Outlook (2023 to 2033)

PMR analysis predicts the organic pasta value at US$ 653.5 Million for 2023 and is anticipated to grow at 9.3% value CAGR during forecast period, owing to growing consumer expenditure on organic foods and strong preference towards natural as well chemical-free products.

Organic Pasta Consumption Analysis (2018 to 2022) Vs. Market Estimations (2023 to 2033)

In the last few years, the market expanded at 8.9% value CAGR and experienced strong growth owing to rising consumption of pasta in restaurant, café, hotels and other HORECA sector.

The organic trend in food and beverage space is a new normal that is increasingly adopted by a large number of customers based in the world. Organic food are free from pesticides and artificial additives and are considered fresh as well as better for environment. The on-going organic movement has gained the spotlights in the eyes of food producer, which are upgrading pasta portfolio with organic products.

In upcoming years, the worldwide demand for organic pasta is likely to expand at exponential rate of 9.3%, owing to increasingly growing demand for pasta in North America and Europe. The market in forthcoming years is estimated to reach the valuation of US$ 1,448.2 Million by end of 2033.

What are the Key Trends in the Market for Organic Pasta?

“Growing Consumer Preference towards Non-GMO Products Profiting the Market Growth”

Healthy or wholesome food products has been the major driving force that has positively affected the consumption pattern in the food and beverage space due to the rising health concerns among the population. Moreover, modern consumers adopting preventive measures has significantly shifted shoppers purchasing towards clean label products. The clean label is the new normal in the food and beverage market and growing savvy consumer across the globe has led retailers to stock up on Non-GMO as well as organic products on the retail shelves. North America, South Asia, and Europe are the regions where the consumers are looking for labels which has the non-GMO claim on the products. Furthermore, the modified products has been known to be risky for the well-being of humans which has surged the demand of the non-GMO products. Thus, pasta producer are also offering Non-Gmo product to meet the consumer demand.

“Manufacturers strategizing on better positioning of pasta products profiting market growth”

Consumer preferences are always evolving over time and the demands change over the changing preferences. Inability to obtaining such products leads to the consumers switching to other brands. Thus, the manufacturers feel the urge to innovate their products according to the demands of the consumers. This has led to the manufacturers with a high capital to set up an R&D facility that could cater to these changing demands. In addition, the competition between the organic pasta manufacturers is very intense with innovation being the key. The manufacturers are trying to outperform the other in terms of sale and geographical presence. Thus, growing quest to launch innovative organic pasta products amid the food contenders is anticipated to benefit the market growth.

“High Inclination of GEN-Z and Millennials towards Farinaceous Products Booming Pasta Sales”

Traditional pasta has been popular in the European countries which are being made with the durum wheat. But changing consumer preferences especially among the millennials has led to the popularity of pasta decreasing in the past few years. This has led to companies investing in R&D facilities to come up with innovative products such as pasta made from pulses & legumes. These products are trending among the millennials and the Gen Z who are more concerned about their health choices and clean label products. The manufacturers are thus targeting this generation as the consumers in this age group are also more aware of the new products that are being launched due to their presence on social media.

“Rising Health Concerns among the Consumers is affecting the Sales of the Pasta Products”

The demand for clean label and healthier food and beverage options is not going anywhere soon. This has pushed the food and beverage manufacturers to opt for healthier ingredients and not just for economical ones. The pasta made from durum wheat has is the traditional pasta source but this has been considered to be not very healthy for consumption. This has led to the consumption of the pasta decreasing in countries such as United States There has been reduction in the consumption of pasta even in Italy which has been the major consumer of pasta in the past few years. But the manufacturers have come up with the various sources to make pasta healthy and this has increased the demand of such pasta in the global market.

Country-wise Insights

Which country is dominating the global organic pasta market?

North America holds the highest market share in the organic pasta market especially the United States that is the largest organic pasta consuming country in the world. In addition, the demand for the organic pasta in North America is increasing due to the variations and the new products that are being launched in this industry. The filled pasta is the trending product type in the organic pasta market that is becoming very popular in the North America.

What is demand outlook for organic pasta in Asia Pacific?

The demand for pasta is growing in Asia-Pacific region, owing to rising preference for fast food and young millennials in Asian market. The sales of organic past is anticipated to grow at 10.6% in the forthcoming years.

Category-wise Insights

Which type of pasta is gaining high demand in the global market?

Based on the product type, the market is segmented into penne, spaghetti, elbows, fettuccine, filled pasta and others. The elbow pasta type holds the highest value share of above 25% in the global landscape.

Which category of pasta is dominating the global market?

On the basis of category, the market is divided into fresh and dried. The value of fresh pasta is pegged at US$ 120.2 Million for 2023, whereas dried pasta sales value is anticipated at US$ 533.3 Million during estimated year.

Competitive Dashboard

The organic pasta market is a consolidated industry with a few major players that are operating globally. This consolidation is mostly seen in the developed countries. The developing countries have a fragmented organic pasta market which enables the local and regional players to maintain a threshold. Also, due to the rising health concerns, the claims on the pasta products has comparatively increased to which the manufacturers are adapting to. This has led to the innovation being carried out to manufacture products that are customized to the needs of the consumers and at the same time is feasible for the manufacturers to manufacture.

Innovation and brand marketing remains a major factor to increase the sale of organic pasta products as the market for organic pasta is increasing at a steady rate in the developing countries. The organic pasta manufacturers who are selling their products in the retail market have to pay special attention to the marketing of the brands under which they are selling their products. This is reach a larger consumer base and to generate awareness among the consumers especially in the developing countries.

• Ebro Foods Inc. is increasing its global presence by setting up their sales office in regions and countries where the demand could increase for the pasta products manufactured by the company.
• Barilla Group product offerings are based on the product innovation and the changing demands of the consumers in the market. The company is also expanding its production facilities and the production capacity to cater to the growing demands of the pasta.
• Ancient Harvest is the brand that is under the Quinoa Corporation which manufactures pasta from quinoa and other organic ingredients. The products of this brand are all certified gmo, certified organic and certified gluten-free.
• Ronzoni is a part of the Riviana Foods, Inc. which is a subsidiary of Ebro Foods, Inc. The Ronzoni brand has become popular among the consumers in the United States with the high sales making it amongst the top 5 dry pasta brands in the United States The products offered under this brand are innovative and it is very active in promotional strategies

Organic Pasta Industry Report Scope

Organic Pasta Industry Research by Category

By Source:

• Wheat
• Rice
• Legumes
• Buckwheat
• Oats
• Others (Fava Beans, Quinoa, etc.)

By Product Type:

• Penne
• Spaghetti
• Elbows
• Fettuccine and Linguine
• Filled Pasta
• Others (Angel Hair, Farfalle, etc.)

By Packaging:

• Boxes
• Trays
• Packets and Pouches

By Category:

• Fresh
• Dried

By Distribution Channel:

• Business to Business
• Business to Consumer
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Discounters
  • Online Retail & Others

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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