North America Mobility as a Service Market Size, Share, and Growth Forecast from 2024 - 2031

North America Mobility as a Service Market Size and Share Analysis

The North America mobility as a service market is estimated to reach a value of US$ 27 Bn by 2024. It is predicted to rise at a CAGR of 10.2% from 2024 to 2031 to reach a size of US$ 53.3 Bn by 2031. Mobility as a Service (MaaS) platforms are set to continue to rise to include more modes of transportation like drones, autonomous shuttles, and even walking recommendations.

MaaS platforms are estimated to surge coverage beyond urban centers by 2031, reaching 30% of suburban and rural areas from 10% in 2023. Self-driving cars and shuttles are anticipated to become integral to MaaS networks, especially in first mile and last-mile connectivity.

Autonomous vehicles are estimated to account for 25% of MaaS rides North America by 2030. Novel vehicle-to-infrastructure (V2I) technologies are likely to improve efficiency and safety of MaaS services.

Key Highlights of the Market

• AI algorithms are likely to offer personalized travel recommendations based on user preferences and real-time conditions.
• MaaS providers are set to introduce tiered subscription models to offer unlimited multimodal travel for a fixed monthly fee.
• Government authorities and private companies are collaborating to ensure interoperability between public transit systems and private MaaS providers.
• Rising investments in MaaS infrastructure and subsidies for low-income users are likely to promote equitable access.
• Integration of predictive analytics is anticipated to enhance demand for forecasting, dynamic pricing, and route optimization.
• Based on service, the ride-sharing services category is predicted to witness a CAGR of 24% through 2031 as it is an affordable alternative for transportation.
• In terms of operating system, the android segment is likely to showcase a CAGR of 22% through 2031 due to their easy accessibility.
• The U.S. mobility as a service market is estimated to hold a value share of 80% in 2024 owing to shift in consumer preference for sustainability and eco-consciousness.
• Mobility as a service market in Canada is projected to hold a share of 20% in 2024 owing to robust government support.

Market Attributes	Key Insights
North America Mobility as a Service (MaaS) Market Size (2024E)	US$ 27 Bn
Projected Market Value (2031F)	US$ 53.3 Bn
North America Market Growth Rate (CAGR 2024 to 2031)	10.2%
Historical Market Growth Rate (CAGR 2019 to 2023)	6.6%

Ambitious Sustainability Goals of the U.S. to Foster Adoption of MaaS Platforms

Nearly 83% of the population in the U.S. is estimated to live in urban areas by 2030. This increase in urban density is predicted to amplify the need for efficient and multimodal transport systems that MaaS platforms can seamlessly provide. The country is projected to hold a market share of 80% in 2024. MaaS also offers solutions that will likely optimize traffic flow, thereby increasing their demand. For example,

• A study conducted in 2023 indicated that 61% of individuals in North America are open to using shared mobility services instead of private vehicles.
• By 2031, 70% of consumers in the country are estimated to prioritize eco-friendly travel options, thereby boosting demand for electric and shared MaaS services.
• The government of the U.S. has set ambitious goals to decrease carbon emissions by 50% by 2030, thereby encouraging the adoption of MaaS as a sustainable mobility solution.

Collaboration between Municipality and MaaS Providers Push Efficiency in Canada

Canada is anticipated to hold a market share of 20% in 2024. Urban population in Canada is estimated to rise to 84% by 2031, thereby increasing demand for efficient and integrated urban transportation systems. The government of Canada has allocated US$ 14.9 Bn for public transport investments over the next eight years, thereby boosting the integration of public transit in MaaS platforms. A survey conducted in 2023 stated that 70% of people in Canada prefer sustainable transportation options, including public transit and EV-based shared mobility.

By 2031, 40% of MaaS users in Canada are estimated to prioritize low-carbon travel modes. The country plans to deploy 50,000 new EV chargers by 2030, thereby supporting the transition to electric mobility in MaaS platforms.

Nearly 50% of shared mobility trips in Canada will involve EVs or other zero-emission vehicles. Key cities like Montreal and Toronto are incorporating MaaS in their smart city frameworks, thereby enabling real-time traffic management and predictive analytics for public transit. About 60% of cities in Canada are estimated to have a fully integrated MaaS solution by 2031.

Economic Viability of Ride-sharing Services to Augment Demand

Ride-sharing provides users with unmatched convenience, thereby offering point-to-point transportation that eliminates the need for transfers that are often required with public transit. For instance,

• Ride-sharing is estimated to account for 35% of all MaaS trips by 2031. Millennials and Gen Z prioritize flexibility and cost-savings over car owners. These demographics are likely to constitute 60% of MaaS users by 2031.

Real-time booking and rapid vehicle dispatch are positioning ridesharing as the go-to-option for urban commuters. These services are ideal for densely populated urban areas, thereby offering faster commutes compared to personal vehicles in congested conditions. Carpooling and shared ride options in platforms like Lyft and Uber Pool are estimated to rise by 25% annually, thereby decreasing per-user costs while increasing accessibility.

Android is Emerging as the Leading OS Owing to its Widespread Accessibility

As of 2023, Android holds a significant share of the smartphone OS in North America, accounting for 42% of all devices. Its dominance is high among mid-range and entry-level smartphone users, especially in suburban and rural areas where affordability is a prominent consideration. By 2031, android is estimated to power 50% of all devices used for MaaS applications, driven by the rising adoption among diverse user segments.

Android devices are available across a broad price range, thereby making them accessible to a larger segment of users. By 2031, 70% of MaaS providers are estimated to prioritize android development for their compatibility with third-party services, including ridesharing, micro-mobility, and transit. Android developers can easily localize applications to meet the needs of diverse communities across North America, including region-specific features and language options.

North America Mobility as a Service Market Introduction and Trend Analysis

MaaS platforms aim to decrease reliance on private vehicles, promote sustainable transportation, and optimize urban mobility. Adoption of EVs in MaaS fleets are estimated to witness acceleration, supported by government incentives and infrastructure development. By 2031, around 60% of MaaS fleets are predicted to be fully electric, thereby aligning with North America’s sustainability goals.

MaaS providers are focusing on offering carbon-neutral travel options like subscription plans that include carbon offset programs. MaaS platforms are leveraging IoT and AI to integrate with smart city infrastructures, thereby enabling real-time traffic flow optimization and decreasing congestion. Cities are likely to use data from MaaS platforms to enhance public transit planning and infrastructure investments.

Historical Growth and Course Ahead

The North America mobility as a service market witnessed a CAGR of 6.6% during the historical period from 2019 to 2023. The MaaS platform industry was at its nascent stage in 2019 with pilot projects prominently being conducted in large urban centers like San Fransico, Toronto, and New York. Toronto, for instance, piloted the PRESTO-Moovit MaaS platform that gained traction among daily commuters.

• In 2019, only 5% of people in North America have used MaaS platforms for transportation. This number surged in 2023 with over 15% of urban commuters using the platform for transport.

Lockdown and travel restriction caused by the COVID-19 pandemic temporarily decreased the demand for mobility, thereby causing a 30% decline in MaaS revenue during the Q2 2020. Government authorities introduced a funding initiative to promote sustainable mobility. For instance, the U.S. Department of Transportation (USDOT) allocated US$ 500 Mn in 2021 for MaaS-related smart mobility projects.

Market Growth Drivers

Smart City Integration to Enhance Mobility Solutions through Adoption of MaaS

Smart city MaaS platforms focus on inclusivity, thereby integrating services for people with disabilities and underserved communities. By leveraging cutting-edge technology along with data-driven urban planning, smart cities aim to improve mobility solutions, create sustainable urban environments, and decrease congestion. For example,

• By 2023, around 83% of the U.S. population was living in urban areas, thereby driving demand for efficient and tech-enabled mobility solutions in cities.
• Prominent smart city projects like Toronto’s Quayside Development and Columbus Smart City Challenge are integrating MaaS platforms to address urban mobility challenges.

MaaS platforms integrated in smart cities assist in decreasing congestion. For instance,

• Adaptive traffic lights in smart cities such as Los Angeles have decreased travel time by 20%.
• Dynamic route optimization through MaaS apps saves users and an average of 10 to 15 minutes per trip in high traffic areas.
• Smart parking systems guide are used to check for available parking spots, thereby reducing 30% of urban traffic caused by parking searches. San Francisco’s SFpark program reduced parking-related congestion by 21%.

Expansion of Multimodal Transportation Networks to Improve Efficiency

Expansion of the multimodal transportation networks assists in improving accessibility, convenience, and efficiency by integrating several transportation modes into a unified system. This strategy further supports sustainable urban mobility, decreased reliance on private vehicles, and caters to diverse consumer requirements.

• A study revealed that 60% of urban residents in North America are interested in MaaS that combine multiple transport modes.

Public transport is the backbone of the multimodal MaaS networks. Cities like Toronto, New York, and Chicago integrate subways, commuter rail services, and bus with MaaS platforms. For instance,

• The Ventra App in Chicago enables users to combine public transit with ride hailing and bike-sharing options.
• By 2024, ride-hailing is estimated to account for 30% of trips in MaaS networks.

Multimodal MaaS platforms allow users to plan, book, and pay for end-to-end trips in one single app, thereby streamlining travel experiences. Whim, a MaaS app in Helsinki, provides integrated trip planning across public transit, car-sharing, bike-sharing, and taxis.

Market Restraining Factors

Limited Public Awareness to Hamper Adoption

Despite developments in technology and the availability of multimodal transportation options, several potential users remain unaware of MaaS platforms and their benefits.

• A study conducted in 2023 revealed that 55% of U.S. residents were unfamiliar with the concept of MaaS, thereby limiting its adoption and growth potential.

Awareness regarding such platforms is higher in urban areas where pilot programs and MaaS platforms have been launched. For example,

• Around 70% of residents in suburban and rural areas have reported to have little to no knowledge of MaaS solutions.
• Potential users often perceive MaaS platforms as complex or challenging to use, particularly older adults and less tech-savvy populations.
• A survey in 2023 revealed that 41% of respondents believed that MaaS would be difficult to navigate, despite its promise of convenience.

Market Growth Opportunities

Electrification and Sustainable Mobility to Foster Adoption of EVs in MaaS

Electrification and sustainability mobility are gaining traction as they address environmental concerns. These help in aligning with government regulations while responding to consumer preferences for green transportation. Electric vehicles are becoming a prominent component of MaaS fleets owing to their low operating costs and environmental benefits. For instance,

• Ride-hailing giants like Uber and Lyft have committed to transitioning to a 100% electric fleet by 2030.
• Rental car companies like Hertz are incorporating EVs in their offerings with plans to provide 25,000 EVs to uber drivers operating in prominent cities by 2025.
• The government of the U.S. has allocated substantial funds for the EV charging infrastructure under the Bipartisan Infrastructure Law with an aim to build 500,000 charging stations by 2030.
• Advanced Clean Cars II regulations in California require all new cars to be sold by 2035 to be zero-emission vehicles, thereby pushing MaaS providers to electrify their fleets.

Autonomous and Connected Vehicles to be Deployed for Commercial MaaS Applications

Integration of autonomous and connected vehicles (AVs and CVs) represents transformative growth opportunities in North America. Prominent companies like Waymo, Cruise, and Tesla are investing in self-driving technology to integrate AVs in MaaS platforms. Leading MaaS providers like Uber and Lyft are partnering with developers to test autonomous ride-hailing services.

Autonomous vehicles assist in decreasing labor costs that can account for 70% of ride-hailing expenses, thereby making MaaS solutions affordable and scalable. High operation rate of AVs boost utilization rates compared to human-driven vehicles.

• Based on data provided by the National Highway Traffic Safety Administration (NHTSA), around 94% of road accidents are caused by human error.

AVs equipped with novel sensors and AI are hence set to significantly decrease these accidents. Advanced Driver Assistance Systems (ADAS) are being incorporated in MaaS fleets, thereby providing features like collision avoidance, pedestrian detection, and lane-keeping assistance. Several states in the U.S. like Texas, California, and Arizona have established regulatory framework to enable the deployment of AVs for commercial MaaS applications.

Competitive Landscape for the North America Mobility as a Service (MaaS) Market

Prominent businesses in the North America mobility as a service (MaaS) market are progressively collaborating with city governments and transit authorities to integrate MaaS platforms with public transportation systems. Companies are partnering with automotive companies, scooter-sharing, ride-hailing, bike sharing services, and even airlines to offer multimodal solutions. Tech collaborations are witnessing a rise as companies work with technology providers for IoT, data analytics, and AI solutions to enhance user experience.

Leading Companies in the North America Mobility as a Service Market

• Lyft, Inc. is a prominent ride-sharing company based in the U.S. that offers on-demand transportation services through its mobile app. Established in 2012, the company provides ride-hailing as well as carpooling services across North America. Lyft is a key player in the MaaS ecosystem as it integrates with other transportation modes while offering services in urban as well as suburban areas.
• Uber Technologies, Inc. is one of the largest global players in the ride-hailing and MaaS market. The company offers services that include ridesharing and freight transportation. Founded in 2009, Uber revolutionized personal transportation and has extended its offerings to include micro-mobility solutions. MaaS platform of Uber integrates multiple modes of transportation and has partnerships with public transit systems to create a seamless urban mobility experience.

North America Mobility as a Service (MaaS) Market Report Scope

Attributes	Details
Forecast Period	2024 to 2031
Historical Data Available for	2019 to 2023
Market Analysis	US$ Billion for Value
Key Countries Covered	U.S. Canada
Key Market Segments Covered	Service Solution Operating System Application Country
Key Companies Profiled in the Report	Lyft, Inc. Intel Corporation (Moovit, Inc.) UBER TECHNOLOGIES, INC. BlaBlaCar GRAB HOLDINGS LIMITED MaaS Global SkedGo Moovel North America, LLC. Fluidtime Cubic Transportation Systems, Inc. Citymapper MaaS Global Uber Technologies Inc. Bird Rides, Inc. Zipcar Waze Carpool
Report Coverage	Market Forecast and Trends Company Share Analysis Competitive Intelligence DROT Analysis Market Dynamics and Challenges Strategic Growth Initiatives
Customization and Pricing	Available upon request

North America Mobility as a Service Market Segmentation

By Service

• Ride-hailing Services
• Ride-sharing Services
• Micromobility Services
• Public Transport Services
• Others

By Solution

• Technology Platforms
• Payment Solutions
• Navigation Solutions
• Telecom Connectivity Providers
• Booking and Ticketing Solutions
• Others

By Operating System

• Android
• iOS

By Application

• Business-to-Business (B2B)
• Business-to-Consumer (B2C)
• Peer-to-Peer (P2P)

By Country

• U.S.
• Canada

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