Industry: Healthcare
Published Date: May-2024
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 198
Report ID: PMRREP34511
The North America Mobile Health Market is estimated to value at US$181.5 Bn by the end of 2031 from US$38.7 Bn estimated to be recorded in 2024. The market is expected to secure a CAGR of 24.7% in the forthcoming years from 2024 to 2031.
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Market Attributes |
Key Insights |
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North America Mobile Health Market Size (2024E) |
US$38.7 Bn |
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Projected Market Value (2031F) |
US$181.5 Bn |
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Value CAGR 2024 - 2031 |
24.7% |
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Value CAGR 2019 - 2023 |
21.5% |
The integration of mobile and wireless technologies is poised to revolutionize healthcare delivery not only globally but also within North America. With over 7 billion mobile telephone subscriptions worldwide, and over 70% in low- to middle-income countries, mobile phones have become ubiquitous tools for communication and access to information. In many areas, the prevalence of mobile phones surpasses even access to clean water, highlighting the immense potential for leveraging these devices to improve healthcare accessibility and delivery.
Moreover, the pressing challenge of noncommunicable diseases (NCDs), which account for 71% of all deaths globally, underscores the need for innovative approaches to healthcare. To address this, the Be He@lthy, Be Mobile (BHBM) initiative, launched by the World Health Organization (WHO) and the International Telecommunication Union (ITU), has been instrumental. BHBM works with governments to scale up targeted client communication messaging services for NCDs and their risk factors, demonstrating tangible positive impacts on users' health.
In North America, where mobile technology adoption is widespread, there is a unique opportunity to harness these advancements to enhance healthcare services. By adapting proven initiatives like BHBM, the region can effectively address the rising burden of NCDs and improve overall health outcomes. This document presents an implementation guide for the adaptation of the BHBM initiative, specifically focusing on the integration of Doing What Matters in times of Stress (DWM) into mobile health platforms. Through this adaptation, North America can unlock the full potential of mobile technology to promote health and well-being across the continent.
Historical Growth and Course Ahead
The mobile health market in North America has grown significantly in recent years and is expected to do so at a rapid rate going forward. The primary drivers of this increase include the growing demand for point-of-care and tailored healthcare solutions, as well as the rising use of smartphones and technical advancements.
The market's growth was significantly accelerated by the COVID-19 pandemic, as demand for remote healthcare services increased. Additional factors driving market expansion were government initiatives and the creation of mobile apps for information about pandemics.
Artificial intelligence (AI) and data analytics play critical roles in the mHealth sector. These technologies aid in the analysis of enormous amounts of health data, resulting in predictive insights, individualized treatment plans, and early diagnosis of potential health disorders. AI-powered applications, such as respiratory monitors and mental health assessment tools, are more common, improving the precision and efficiency of healthcare services.
The market is poised for further growth driven by continued innovation in product design and performance standards, addressing emerging needs in hybrid work environments and promoting healthier, more efficient workspaces.
Key Trends and Innovations in the Market
Key Growth Drivers
Increasing Use of Smartphones and Wearable Devices
Smartphones are almost ubiquitous, providing an easily accessible platform for mHealth applications. Wearables provide continuous health data collecting, making monitoring easier. These gadgets can monitor a variety of health metrics, including heart rate, activity level, sleep patterns, and blood sugar levels (for some wearables). This data is valuable to healthcare practitioners and encourages consumers to manage their own health.
A wide variety of mHealth apps are tailored specifically for smartphones and wearables. These apps use the data generated by the devices to offer features such as prescription reminders, personalized coaching, and remote consultations with medical professionals.
Smartphone and wearable device functionality is constantly improving due to technological advancements. This opens the door to new mHealth applications and more advanced data collection possibilities.
The growing popularity of smartphones market and wearables provides an ideal setting for the mobile health sector to develop in North America. As these devices become more sophisticated and connected with mHealth apps, we may expect additional breakthroughs in remote patient monitoring, tailored healthcare, and better health outcomes.
Data Privacy and Security Concerns
Many mHealth apps capture highly sensitive personal health information (PHI). Breaches or misuse of personal information can have devastating consequences for patients. Many consumers are hesitant to share their health information with mHealth applications due to worries about data security and potential illegal access.
Data privacy standards such as HIPAA (Health Insurance Portability and Accountability Act) in the United States and GDPR (General Data Protection Regulation) in some parts of North America can be complex and difficult for developers to understand. There are concerns about how much control consumers have over the data acquired by mHealth apps. Users expect clear information about how their data is used, stored, and shared. Addressing data privacy and security concerns is crucial for the continued growth of the North American mHealth market. Building trust through robust security practices, clear data privacy policies, and user control over data can unlock the full potential of this transformative technology.
Expanding Focus on Chronic Disease Management
Chronic diseases like diabetes, heart disease, and respiratory illnesses are a major healthcare concern in North America, placing a significant strain on healthcare systems. The aging population further intensifies this challenge, as chronic conditions become more prevalent with age.
Developing Specialized Apps: Create disease-specific mHealth apps that cater to the unique needs of different chronic conditions. A diabetes management app offering blood sugar tracking, medication reminders, and personalized meal plans.
Integration with Wearables: Leverage wearable technology like smartwatches and continuous glucose monitors (CGMs) to collect real-time health data for improved disease monitoring.
The rising prevalence of chronic diseases creates a significant demand for effective management solutions, making this a lucrative market for mHealth companies. Growing recognition of the value of mHealth in chronic disease management may lead to more favourable reimbursement policies from insurance companies.
By focusing on expanding the application of mHealth in chronic disease management, North American mobile health companies can address a critical healthcare need, contribute to a healthier population, and capture a significant share of this rapidly growing market.
U.S. to Account for the Significant Share in the Mobile Health Market?
The United States has one of the world's greatest healthcare expenditures, with major investments in health technology and digital health solutions. This financial commitment promotes the development and deployment of sophisticated mHealth technologies, resulting in improved healthcare delivery and patient outcomes.
The United States has a high prevalence of chronic diseases like diabetes, heart disease, and respiratory problems. These circumstances demand ongoing monitoring and management, which mHealth technologies effectively offer. The necessity to effectively manage chronic diseases fuels the demand for mHealth solutions.
Cananda to Exhibit Notable CAGR in the North America Mobile Health Market?
The Canadian government has actively promoted digital health initiatives and made investments in telehealth infrastructure. Programs such as the "Pan-Canadian Health Information Exchange" and other provincial digital health strategies help to integrate mHealth technologies into the healthcare system. This government support promotes the adoption and development of mHealth technologies.
Canada has a high proportion of smartphone ownership and internet access, which is critical for the efficient usage of mHealth applications. The extensive availability of high-speed internet throughout the country means that more people can access mHealth services, supporting industry growth.
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Category |
Projected CAGR through 2031 |
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Service Type - Monitoring Services |
25.6% |
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Device Type - Remote Patient Monitoring Devices |
26.1% |
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Stake Holder - Healthcare Providers |
25.9% |
Monitoring Services Remain the Top at Service Type Category
The fastest-growing service type in the North American mobile health (mHealth) market is Monitoring Services. This category includes remote patient monitoring devices, post-acute care services, and teleconsultation, which are gaining rapid traction due to the increasing prevalence of chronic diseases and the rising demand for remote healthcare solutions. Monitoring services leverage mobile technology to provide continuous health tracking and management, making them a crucial component of the mHealth market's expansion.
The widespread usage of smartphones and wearable devices, together with advances in mobile health applications, has a substantial impact on the rise of monitoring services. These services provide greater patient interaction, real-time health data tracking, and improved healthcare delivery, all of which are necessary for managing chronic illnesses and giving timely medical interventions.
Patient monitoring devices are leading in the device type category
Among the various device types in the North American mobile health (mHealth) market, remote patient monitoring devices are expected to experience the fastest growth. This growth is driven by the increasing adoption of remote monitoring technologies that enable continuous and real-time tracking of patient health data. These devices play a crucial role in managing chronic conditions and enhancing the quality of care by providing timely and accurate health information to healthcare providers.
Furthermore, the overall market for remote patient monitoring devices is being propelled by technological advancements, the rising prevalence of chronic diseases, and the growing emphasis on reducing healthcare costs through preventative care and remote management solutions.
Healthcare Providers Remain the Top at Stake Holder Category
Healthcare providers are increasingly incorporating telemedicine solutions to offer remote consultations and personalized treatment plans, which enhances patient access to healthcare and improves outcomes.
Providers are leveraging digital health tools such as remote patient monitoring devices, digital therapeutics, and AI-powered health apps to streamline care delivery and enhance patient engagement.
There is a growing emphasis on patient-centred care, where healthcare providers utilize mHealth technologies to provide more tailored and accessible healthcare services, thus driving the adoption of these technologies?
Recent Developments in the North America Mobile Health Market
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Attributes |
Details |
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Forecast Period |
2024 to 2031 |
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Historical Data Available for |
2018 to 2023 |
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Market Analysis |
US$ Billion for Value |
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Key Country Covered |
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Key Market Segments Covered |
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Key Companies Profiled in the Report |
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Report Coverage |
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Customization & Pricing |
Available upon request |
By Service Type
By Device Type
By Stakeholder
By Country
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Companies in this market differentiate themselves through the breadth and depth of a company’s product portfolio. Those offering a wide range of mHealth solutions, including remote patient monitoring devices, telemedicine platforms, diagnostic tools, and wellness apps, can cater to a broader market.
Some of the key players operating in the market are Veradigm (Allscripts Healthcare, LLC), Apple Inc., AT&T Inc, and Oracle (Cerner Corporation).
The US currently holds the largest revenue share of the market for mobile health in North America. The high population base and increasing disposable income in US significantly boost demand for mobile health market.
The rapid growth in the use of smartphones and wearable devices is a primary factor driving the current surge in demand for mobile health (mHealth) in the US due to advanced capabilities of Smartphones and integration with wearable devices.
Monitoring Services segment records a significant market share as of 2024.
