Cold Pressed Juice Market Size, Share, and Growth Forecast for 2025 - 2032

Cold Pressed Juice Market Size and Share Analysis

The global cold pressed juice market is estimated to reach a size of US$ 977.5 Bn in 2025. It is predicted to rise at a CAGR of 6.8% through the assessment period to attain a value of US$ 1,549 Bn by 2032.

Cold-pressed juice, a healthier, 100% fresh alternative to traditional juice, is gaining popularity among millennials and health-conscious consumers. Created using slow-pressure juicers, it retains nutrients and natural flavors. The environmental appeal of cold-pressed juice, a pure and preservative-free beverage, is predicted to contribute to its substantial market growth in 2025.

In January 2025, for example, Clean Juice, the first USDA-certified organic juice bar franchise, offered a 20-cent cold-pressed juice for low purchases until the end of the month, featuring popular blends like Spicy Peach. The consumer base for cold-pressed juice is rising in Asia Pacific due to high disposable income and increased health consciousness, especially about fitness and preventative health.

Key Highlights of the Market

• Demand for cold press juice is rising as consumers seek alternatives to traditional sugary beverages and sodas.
• Increasing popularity of clean label products is driving a surge in the demand for minimally processed juice options.
• Promotion of High-Pressure Processing (HPP) technology is being emphasized for its potential benefits in juice preservation.

• Popularity of juice cleanse programs and detox diets is on the rise among health-conscious consumers.
• In 2025, conventional nature is estimated to attain a market share of 72.5% due to its convenient pricing.
• Based on type, the mixed fruits and vegetables segment is projected to account for a market share of 55.3% in 2025 due to developments in food technology.
• North America is estimated to hold a market share of 37.6% in 2025, owing to an increasing shift toward healthy trends.  
• Europe is anticipated to generate a market share of 28.3% in 2025 with the presence of leading juice brands.

Market Attributes	Key Insights
Cold Pressed Juice Market Size (2025E)	US$ 977.5 Bn
Projected Market Value (2032F)	US$ 1,549 Bn
Global Market Growth Rate (CAGR 2025 to 2032)	6.8%
Historical Market Growth Rate (CAGR 2019 to 2023)	6.7%

Rising Fitness-focused Lifestyles in North America to Present Opportunities

North America is estimated to hold a 37.6% share in 2025 and is evolving as consumers prioritize digestive health and fitness-focused lifestyles. Growing vegan customer base and increased health consciousness are projected to propel the cold pressed juice market in North America. It is estimated to report a CAGR of 8.2% from 2025 to 2032.

The industry is estimated to introduce a functional cold-pressed juice line featuring probiotics and gut-friendly ingredients like ginger and turmeric, catering to the rising interest in digestive wellness. For instance,

• In January 2024, Suja Organic introduced new RTD protein shakes in Vanilla, Cinnamon, Chocolate, and Coffee Bean, featuring plant-based protein, whole foods, functional ingredients, and essential vitamins.

Demand for clean, preservative-free beverages has boosted the demand for cold-pressed juices, which retain nutrients and enzymes through high-pressure processing.

Presence of Novel Beverage Brands in Europe to Pave the Way to Success

In 2025, Europe is projected to hold a 28.3% share of the global market, fueled by rising health awareness and a surging vegan population. The market is forecast to record a CAGR of 7.6% from 2025 to 2032, supported by product diversification and eco-friendly initiatives.

The emergence of leading businesses and stringent laws supporting clean-label and organic goods are set to drive substantial growth in the cold pressed juice market in Europe. The region is home to key brands like Innocent Drinks (a subsidiary of The Coca-Cola Company), Suja Life, and Pressed Juicery, which are investing in innovative formulations and sustainable packaging.

• In January 2025, Innocent Drinks launched a new cold-pressed juice line with locally sourced, organic ingredients, highlighting the region's focus on sustainability and quality.

The European Union's (EU) strict labeling requirements, including transparency on nutritional content and additives, are bolstering consumer trust and driving demand. 

Consumers to Opt for Mixed Fruits and Vegetable Blends for Gaining Smooth Taste

The mixed fruits and vegetables segment is likely to maintain a 55.3% market share in 2025, owing to its balanced nutrient profile and consumer appeal. Blends like carrot-orange-ginger and kale-apple-cucumber are popular among health-conscious consumers due to their ability to deliver vitamins, minerals, and antioxidants in a single, convenient beverage. For example,

• Suja Life, a leading brand, introduced a new line of functional mixed fruit and vegetable juices in March 2024, fortified with adaptogens like ashwagandha and turmeric, aiming to provide stress relief and enhance immunity, fueled by rising consumer demand for multi-functional beverages.

Conventional Juices Gain Impetus in the Industry with Several Health Benefits

Conventional cold-pressed juice, dominated by affordability and established presence, is likely to maintain a strong 72.5% market share in 2025 due to brand innovation and new flavors. Conventional juices are popular among price-sensitive consumers due to their cost-effectiveness and wider ingredient availability.

• Naked Juice, a subsidiary of PepsiCo, extended its conventional juice range to include locally sourced seasonal fruit blends in July 2022.

Mass-market appeal and widespread distribution through supermarkets and convenience shops help this segment. It is preferred in areas with strong demand for quick, nutrient-dense beverages without the high cost of organic alternatives.

Cold Pressed Juice Market Introduction and Trend Analysis

Consumer awareness of the health advantages of raw, unprocessed juices has led to a notable expansion in the worldwide cold-pressed beverage industry. In keeping with clean-label requirements and health trends, consumers are choosing natural and organic beverages free of artificial substances and preservatives.

Juice cleanse programs and detox diets are gaining popularity due to health-conscious consumers seeking nutrient-dense, ready-to-drink options, supported by rising disposable income. For instance,

• In January 2025, Pressed Juicery launched a line of superfood-infused juices, including ingredients like spirulina and turmeric, catering to the high demand for functional beverages.

Juice bars, retail establishments, and direct-to-consumer delivery services are becoming more widely available. Their eco-friendly packaging and creative taste combinations make these a more appealing substitute for sugary drinks.

Historical Growth and Course Ahead

The global cold-pressed drink market recorded a CAGR of 6.7% in the historical period from 2019 to 2023. Sales of cold-pressed fruit juices increased due to the global pandemic which hastened the trend toward healthy eating options, such as fruit juices. In response to the increasing demand for nutritious drinks, fruit juice producers have created new products.

Investing in branding and marketing helps draw in new clients and retain current ones. To meet the increasing demand for cold-pressed juices, companies such as Suja Life, Evolution Fresh, and RAW Pressery have introduced new items.

Manufacturers are also introducing innovations, packaging solutions, and e-commerce platforms to increase sales. Demand for cold-pressed juice products is set to surge steadily during the estimated period. Demand for cold pressed beverages is projected to record a considerable CAGR of 6.8% during the forecast period between 2025 and 2032.

Market Growth Drivers

Rising Shift toward Veganism to Support Market Growth

Growing consumer interest in plant-based and vegan drinks, motivated by health and environmental concerns, is propelling demand for cold-pressed juice. For instance,

• Suja Life launched a new line of cold-pressed juices in January 2025, incorporating almond milk and coconut water for vegans seeking protein-rich, dairy-free options.
• Innocent Drinks launched smoothies featuring plant-based superfoods like chia seeds and oat milk, aiming to capitalize on the rising vegan trend in Europe.
• According to research, in 2024, over 10% of global consumers identified as vegan or vegetarian, boosting innovation in plant-based diet options.

Plant-based beverages align with clean-label trends, promoting cruelty-free, nutrient-dense options, supporting market growth, and encouraging brand diversification.

High Popularity of Ready-to-Drink Juices to Influence Consumer Purchase Decisions     

Demand for ready-to-drink (RTD) juice products, particularly in developing regions like Asia Pacific and Latin America, is influencing the cold pressed juice market. Convenient, health-conscious drinks are in high demand due to urbanization and hectic lifestyles.

To appeal to health-conscious millennials, companies such as Coca-Cola and Urban Platter are introducing single-serving bottles and natural, preservative-free juice mixes. In emerging nations like Vietnam, Brazil, and Indonesia, the middle class is booming and is prepared to spend money on high-end, ready-to-consume drinks. Businesses are hence using creative packaging to increase mobility, demonstrating how products and consumer demands are in line.

Market Restraining Factors

Limited Awareness of Health Drinks to Hinder the Market

High production costs of cold-pressed organic juices, made using the high-pressure processing method, pose challenges in promoting health benefits to a broader audience. Despite being expensive due to sophisticated equipment and energy, HPP juices are becoming more and more well-liked because of their health advantages and heightened marketing initiatives.

• In an effort to gain trust and draw in health-conscious customers, the U.S.-based juice company Evolution Fresh is envisioned to launch a national campaign in March 2025 to highlight the nutritional advantages of juices produced with HPP.

Cold-pressed organic juices are being promoted by businesses through consumer education and smart marketing. Companies are emphasizing their worth as investments that improve health, sustainability, and luxury packaging.

Key Market Opportunities

Trend of Wellness Centers Presents Lucrative Avenues for Organic Juices

Wellness facilities are pushing cleansing and vegan diets, a growing global trend. Fruit juices, which are high in nutrients, are used in detox programs such as Pressed's Cleanse1 to support the body's natural detoxification process.

The recognition of detox diets' advantages, including enhanced digestion and energy levels, has prompted the incorporation of cold-pressed juices into wellness routines. The vegan food industry is booming globally, and veganism is becoming immensely popular.

Functional drinks, including superfoods like matcha and spirulina, are available from Europe's plant-based juice brand. Consumers are increasingly adopting holistic health solutions, with wellness centers promoting sustainable dietary habits and innovative plant-based products.

Retail Grocery Stores to Deliver a Wide Array of Products Worldwide

The rise in the distribution of cold-pressed juices in retail and grocery stores presents new opportunities due to consumer demand for healthy, convenient, and natural beverages. Retail and grocery stores are becoming key segments in terms of distribution channels due to their extensive reach and diverse product offerings.

Brands like Pressed Juicery and Suja Life have extended their presence in leading North America’s grocery chains, enhancing accessibility for health-conscious consumers, and are now available in over 15,000 stores nationwide.

• Based on the studies, the retail/grocery stores are estimated to distribute 48% of the cold-pressed juices in 2025 due to their wide offering of innovative flavors and products.

Consumer preference for in-store shopping experiences drives growth, with retail stores offering promotions, sampling, and direct interaction, driving repeat purchases and brand loyalty.

Competitive Landscape for the Cold Pressed Juice Market

Innovation, brand equity, fierce rivalry, and shifting customer tastes are the hallmarks of the cold press drink sector. To preserve their market share, key firms have implemented distribution methods, promotional initiatives, and product differentiation strategies.

Well-known brands leverage their global reach and in-depth research to develop new goods that address certain customer demands. Innovative ingredients and health-conscious marketing are used by newcomers to get into new markets.

Sales dynamics are influenced by regional preferences and legal frameworks, necessitating adjustments from businesses. To preserve their market share, they employ mergers and acquisitions to improve their product line and solidify their position.

Recent Industry Developments

• In October 2024, Molly Pop introduced Berry Burst and Berry Blush cold-pressed juices containing USDA organic grapes, delivering a 40% daily vitamin C dose with minimal sugar.
• In October 2024, Re.juve, a beverage brand from Singapore, introduced Crush Watermelon, a refreshing cold-pressed juice blend with watermelon, pineapple, and lemon, promoting heart health and immunity, as part of their Low Sugar Bundle.
• In July 2024, Juice Generation, a New York City juice shop, launched Juiced Gelato, a cold-pressed gelato made from popular juices, containing no sugar, dairy, or additives, and available for nationwide shipping.
• In May 2024, Caribe Juice, the top-selling cold-pressed watermelon juice brand from Virginia, introduced its ultra-hydrating lemonade, WTRMLN ADE, containing 600mg of electrolytes in three popular flavors.
• In April 2024, Pluckk, a digital lifestyle brand from India, introduced preservative-free cold-pressed juices in 10 flavors, catering to health-conscious lifestyles.
• In April 2024, Pressed Juicery introduced a nootropics beverage collection, featuring over 40 varieties of cold-pressed juice, plant-based milks, smoothies, and health-boosting shots, enhancing morning routines and cognitive functions.
• In December 2023, Gopuff and Pure Green partnered to launch Gopuff x Pure Green Refreshers, a line of cold-pressed juices featuring organic, organic ingredients, and delivery nationwide.

Cold Pressed Juice Market Report Scope

Attributes	Details
Forecast Period	2025 to 2032
Historical Data Available for	2019 to 2023
Market Analysis	US$ Billion for Value
Key Regions Covered	North America Europe East Asia South Asia and Oceania Middle East and Africa Latin America
Key Market Segments Covered	Nature Type Distribution Channel Region
Key Companies Profiled in the Report	Suja Life, LLC Evolution Fresh, Inc. RAW Pressery Liquiteria LLC. Hain BluePrint, Inc. Juice Press Juice Generation PreshaFood Juice Warrior Pepsi Co
Report Coverage	Market Forecast and Trends Company Share Analysis Competitive Intelligence DROT Analysis Market Dynamics and Challenges Strategic Growth Initiatives
Customization and Pricing	Available upon request

Cold Pressed Juice Market Segmentation

By Nature     

• Organic
• Conventional

By Type  

• Fruits
• Vegetables
• Mixed Fruits and Vegetables

By Distribution Channel

• Retail/Grocery Stores
• Convenience Stores
• Internet Selling
• Hypermarket/Supermarket

By Region

• North America
• Europe
• East Asia
• South Asia and Oceania
• Latin America
• Middle East and Africa

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