Industry: Healthcare
Published Date: March-2025
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 184
Report ID: PMRREP35163
The global women’s health app market size is anticipated to reach a value of US$ 5,221.1 Mn in 2025 and is set to witness a CAGR of 17.6% from 2025 to 2032. The market will likely attain a value of US$ 16,286.1 Mn in 2032.
Women’s health apps are considered one of the most significant subsets in the field of healthcare IT. Apart from being just a medium of tracking periods and moods, these enable women to take control of their health and wellbeing.
Though there exist a million apps related to women’s health in the world today, a million more are anticipated to emerge through 2032. These are projected to cater to multiple requirements, such as menopause management, breast health, period tracking, diet and nutrition, mental health, pelvic health, pregnancy, and fertility monitoring.
Key Highlights of the Women’s Health App Industry
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Global Market Attributes |
Key Insights |
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Women’s Health App Market Size (2025E) |
US$ 5,221.1 Mn |
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Market Value Forecast (2032F) |
US$ 16,286.1 Mn |
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Projected Growth (CAGR 2025 to 2032) |
17.6% |
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Historical Market Growth (CAGR 2019 to 2024) |
16.6% |
Regulatory Approvals and Funding Initiatives Boosted the Market in Historical Period
As per Persistence Market Research, in the historical period from 2019 to 2024, the global women’s health app industry witnessed a considerable CAGR of around 16.6%. The period saw constant innovations in ‘femtech’ or female technology, as companies invested in the development of new healthcare apps for women.
As per various global health studies, in 2019, women’s health initiatives were tremendously negotiated. Funding surged by 246% and deals grew by 25% in 2019 from 2018. Since 2019, various companies have been taking initiatives to integrate artificial intelligence (AI) into health apps. As of June 2021, there were over 1,500 femtech companies with a total investment of US$ 16 Bn globally.
The historical period also saw various companies obtaining funding for enhancing their apps. For example, Flo secured US$ 200 Mn in Series C round in July 2024. It became the new U.K. tech unicorn since its launch in 2016. It aims to achieve 1 Bn users worldwide with an initiative to provide free access to its premium tier in countries like Nigeria, Indonesia, and India.
Similarly, in August 2024, Curio bagged more than US$ 10 Mn in first round financing. The fund will be used to launch its new app called MamaLift Plus for postpartum depression. The digital therapeutics was approved by the U.S. Food and Drug Administration (FDA) under the 510(k) regulatory route. With similar funding instances, the global market experienced steady growth in the historical period.
Companies to Launch Pregnancy Tracking Apps in Developing Countries to Enhance Maternal Health through 2032
From 2025 to 2032, the women’s health app industry is likely to showcase a considerable CAGR of 17.6%. The industry is projected to witness innovations in pregnancy tracking apps during this period. It is attributed to rising need for proper guidance during pregnancy and surging awareness of maternal health.
The Centers for Disease Control and Prevention (CDC) mentioned that nearly 84% of pregnant women use mHealth solutions for prenatal care. The launch of new apps with features like virtual consultations, fetal development tracking, symptom monitoring, and nutritional advice is set to create new growth avenues through 2032. Companies are anticipated to launch their apps across underdeveloped countries to help provide immediate care to both pregnant women and newborns.
Pregnancy is such a period when people are not so sure of how to manage things, what to do, and what will happen, especially in emerging countries. Pregnancy tracking apps can provide women with exercising tips, diet charts, and similar other significant information on a daily basis so that they can smoothly manage their health.
AI-based Health Assistants to be Popular as Start-ups Focus on Personalized Healthcare
Increasing demand for personalized healthcare solutions is projected to bolster the women’s health app industry. Technology providers and investors are focusing on developing safe apps and AI-based health assistants to address concerns like data privacy, accessibility, and accurate diagnosis. This change is reflected in recent financing rounds for key MedTech firms, underscoring the rising trust in digital apps developed with women's health in mind.
MedTech start-up Ovum.AI, for example, raised nearly US$ 1.7 Mn in February 2025 to introduce an AI-based health assistant, especially for women. The start-up plans to create a women-centric AI dataset. Its platform stores and integrates medical information like imaging reports and blood tests. Also, it includes an interactive feature to allow women ask questions and track their health problems.
In March 2025, on the other hand, a female-founded integrated period care company, Comma, wrapped up its funding round by obtaining US$ 2 Mn. With this fund, it launched Sara, a safe period tracking app. By keeping in mind data privacy concerns, the company developed this new app to keep confidential data safe. Sara is the only online periods tracking app that complies with HIPAA, unlike the ones that sell user data for generating revenue.
Increasing investments in new apps related to women’s health signify a change in the field of digital healthcare. More companies like Ovum.AI and Comma are likely to emerge through 2032, thereby addressing concerns like personalized healthcare, accessibility, and privacy.
Data Security Gaps Could Slow Adoption of Women’s Health Apps Despite Surging Demand
Even though women’s health apps are becoming increasingly popular worldwide, there remains a concern related to data privacy. These apps often collect data about users’ pregnancy status, sex lives, and menstrual cycles. At the same time, these gather sensitive information like email addresses and phone numbers. Some of these apps have come under the spotlight for privacy issues in recent years.
At the Conference on Human Factors in Computing Systems in Honolulu, researchers scrutinized the data management features and privacy policies of around 20 most popular women’s health apps present on the U.K. and the U.S. Google Play Store. They found instances of distorted data removal features, instabilities across privacy-related app features and privacy policies, as well as discreet collection of sensitive data.
They further revealed that the apps linked significant user data to their web browsing or searches, putting their anonymity at risk. A few apps also required the user to answer questions like whether they had an abortion or miscarriage to utilize the data-deletion feature.
Researchers mentioned that this is a type of manipulation or dark pattern to compel the user to provide private information. Hence, privacy concerns may hamper the use of a few apps to a certain extent in the foreseeable future. However, the market is projected to see the development of new apps that are much safer than the conventional ones.
Government Bodies to Take Significant Steps to Introduce Women’s Health Apps in Underserved Areas
Women’s health apps are likely to gain traction in various parts of the globe due to their ability to enhance early disease diagnosis, self-management, and education. These apps can be helpful in specific parts of the world where women’s health is still underserved.
Government agencies are constantly striving to improve the field of women’s healthcare in their countries by joining hands with private companies. They are focusing on investments in health apps so that women can gain easy access to essential features required to address their concerns.
For instance, pharmaphorum, a digital magazine for the healthcare and pharmaceutical industry, was invited to attend a parliamentary roundtable by Curia in February 2025. It focused on women’s health in the U.K. The country faces one of the most prominent gender health gaps among all the G20 nations. Women’s health issues remain underserved till date in the country. Hence, the roundtable aimed to address the problem directly, complying with the goals of the Women's Health Strategy for England.
Discussions about the Cheshire Merseyside Women’s Health and Maternity (WHaM) App were held. As per officials of NHS Cheshire and Merseyside, the app can offer information about various health issues that women often face, such as fertility and conception by adopting a life course approach. It uses a regional content hub containing 1,000 expert-led, evidence-based articles on health issues, which are taken from the central content hub of Essential Parent. The app can translate the content into 75 languages. Talks are underway to increase adoption of the app in the U.K.
Similar initiatives are set to create significant opportunities in the women’s healthcare sector. Collaborations between tech innovators, healthcare experts, and governments are likely to make women's health applications more important than ever before.
Menstrual Health Apps to Show High Demand in Low-income Countries for Family Planning
In the global women’s health app industry, the menstrual health segment is projected to hold a share of 39.2% in 2025. Menstrual tracking apps are gaining momentum across the globe, even in low-income countries. Their ability to enhance fertility awareness, help understand individual cycles, manage reproductive health, and track symptoms make these apps highly preferred.
Researchers at the Demography at Oxford’s Leverhulme Center for Demographic Science and Department of Sociology found that between April and December 2021, three apps, namely, Period Tracker, Flo, and Clue led globally, with approximately 250 Mn downloads combined.
Most of these downloads were concentrated in the Global North, while Global South showed decent downloads. Out of the 112 countries covered, researchers revealed that low-income countries with high total fertility rates and unmet need for family planning showcased more downloads. Hence, app providers are likely to offer certain free features to users across low-income countries.
Menopause apps, on the other hand, are likely to witness steady growth in the foreseeable future. Similar to that of menstrual health tracking apps, menopause apps are getting more attention across developing countries where access to top-notch healthcare facilities is often scarce. Companies are projected to take significant steps to provide easy access to these apps to women of all strata.
In March 2025, for instance, Nawat, a new app, was launched across war zones in the Arab world. The app will help women answer their various queries related to health issues like menopause. It aims to provide women with a ‘judgement-free zone.’ The app also features social services so that users can get psychological support whenever required.
Smartphones to be Highly Preferred due to Smooth Integration with Wearable Devices
By modality, the smartphone segment will likely generate a women’s health app market share of 64.1% in 2025. Smartphones can be smoothly integrated with wearable devices like Oura Ring, Apple Watch, and Fitbit. Integration can further help provide real-time information on pregnancy symptoms, ovulation patterns, and menstrual cycles. Apple Health app, for example, introduced the Cycle Tracking feature in 2019. It enables users to predict menstrual cycles, track ovulation, and log symptoms based on AI analytics.
Tablets have emerged as the second-most preferred modality due to their significant role in remote patient monitoring, enhanced usability, and larger screen size. These also offer a more immersive experience than smartphones, making these ideal for users seeking educational resources and virtual consultations.
U.S.-based Companies Accelerating Women’s Health App Development through Fundraising Efforts
North America is anticipated to hold a share of around 36.8% in 2025. The region is estimated to be dominated by the U.S. women’s health app market. Several companies in the country are focusing on raising funds for the acceleration of their app development process. For example,
Canada is showcasing an emphasis on women’s healthcare solutions, especially those related to contraceptives and pregnancy. The country is anticipated to witness the launch of new apps related to the aforementioned concerns in the future.
In February 2025, for example, Canada-based Reya Health introduced a new app, which is available on both Android and iOS. The app helps women find out more information about various birth control measures and select the one that is ideal for them. Users can gain free access to the app only if they come under an employment insurance plan or a student union. Otherwise, it would cost US$ 1.99 per month.
Government Backing for Smart Healthcare Solutions Driving Women’s Health App Adoption in China
In Asia Pacific, China will likely remain at the forefront of growth with the government’s promotion of smart healthcare solutions under its Healthy China 2030 program. Apps like Dayima and Meiyo provide AI-based health recommendations and menstrual cycle tracking. As per studies, these apps have around 200 Mn users.
In Australia, the market for women’s health apps is strictly governed by the Therapeutic Goods Administration (TGA). It helps ensure high data compliance and security with existing medical standards. Apps like Kindara and Ovulation Calendar Australia have recently gained impetus, mainly in pregnancy and fertility tracking.
Philippines, Vietnam, Thailand, and Indonesia are projected to present significant growth opportunities for key app providers. Indonesia’s Halodoc, for example, is planning to broaden its presence in women-focused telehealth services.
Telemedicine and Maternal Health Tracking Apps to Gain Popularity in Brazil’s Women’s Healthcare Sector
Brazil is anticipated to lead the market in Latin America as the country’s Unified Health System (SUS) has initiated the integration of digital health strategies. It is supporting the use of mobile health apps for telemedicine services and maternal health tracking.
Apps like Clue Brazil and FEMME have showed high popularity, providing teleconsultations with gynecologists, pregnancy monitoring, and cycle tracking. In November 2024, Plena, a Brazil-based health-tech start-up, for instance, raised more than US$ 5 Mn in funding to broaden its services like virtual consultations for reproductive and sexual health.
Mexico, on the other hand, is experiencing a surging adoption of women’s health apps. It is attributed to the introduction of digital maternal health programs by Mexico’s Ministry of Health. In Argentina, apps like LUNA Argentina gained nearly 500,000 active users in 2024 alone. The app provides free fertility prediction and menstrual tracking tools.
The global market for ladies’ health apps includes various small, medium, and large-scale companies. They are focusing on launching innovative apps catering to multiple health issues like menopause, PCOS, stress, and weight management.
Several start-up companies are anticipated to emerge through 2032 with their new apps. They are likely to join hands with government agencies to bag funding and fast track approvals. The market is also projected to see clinical studies associated with new app launches so that these are highly effective for women.
Key Industry Developments
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Report Attributes |
Details |
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Historical Data/Actuals |
2019 - 2024 |
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Forecast Period |
2025 - 2032 |
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Market Analysis Units |
Value: US$ Bn/Mn, Volume: As applicable |
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Geographical Coverage |
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Segmental Coverage |
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Competitive Analysis |
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Report Highlights |
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Customization and Pricing |
Available upon request |
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The market is set to reach US$ 5,221.1 Mn in 2025.
The industry will likely be valued at US$ 16,286.1 Mn in 2032.
The industry is set to surge at a CAGR of 17.6% through 2032.
Clue by Biowink GmbH, Fitbit, Inc., Natural Cycles USA Corp., and Apple Inc. are a few key providers.
Menstrual health app is anticipated to lead the market in 2025.
