Specialty Shortenings Market

Global Specialty Shortenings Market: Outlook

Specialty shortening are the typical fat products formulated with vegetable, seeds and animal oils that have been processed for functionality. Specialty shortenings are used in many products depending on the requirement for specific application and nature of the products. Mostly specialty shortenings are used in the cooking, baking, frying and as an ingredient in filings, icing and confectionary items.

Specialty shortenings help to enhance the flavor of food products and a major contributor to the product structure, texture, eating characteristics, quality and long storage life of the finished products. Vegetable shortenings have low-trans-fat property as compared to animal shortenings.

Palm oil is the main source of specialty shortenings. The processed food or baked product needs the content of shortenings to protect the product. As increasing demand for bakery and conventional food products, demand and opportunity for specialty shortening market is also increasing.

Global Specialty Shortenings Market: Dynamics

Specialty shortenings are mainly used in the bakery products to make crisp and crumbly texture to baked products and to increase the plasticity of dough. The demand for low-trans-fat property specialty shortening is increasing on the basis of consumer requirements for less fat containing products. Increasing demand for bakery products worldwide is the biggest driver for generating demand for specialty shortening market.

Specialty shortening is the key ingredient while making the bakery products including cakes, pastries, bread, and cookies. Other than bakery products specialty shortenings are used in dairy products, chocolate, ice cream, pharmaceutical, cosmetic and other industries.

Milk products and confectionary products are always in the higher demand globally, manufacturing these products require more amount of specialty shortenings to improve texture and life shell of the products, which is driving the opportunities for specialty shortening market.

Global Specialty Shortenings Market: Segmentation

On the basis of source	Vegetable Seeds Animal
On the basis of type	Powder Liquid Paste
On the basis of application	Texturizer Stabilizer Shelf life Enhancer
On the basis of distribution channel	Business to Business Business to Consumer Bakery Supermarkets/ Hypermarkets Online retail Convenience stores
On the basis of end use	Food and beverages Bakery Dairy Confectionery Others Cosmetic Pharmaceutical
On the basis of region	North America Latin America Europe East-Asia South Asia Middle East & Africa Oceania

Global Specialty Shortenings Market: Key Players

The key players operating in the Global Specialty Shortenings Market are MOI International Pty Ltd, PT SMART Tbk., Cargill Incorporated, AAK International, Batory Foods, Wilmar International Ltd., IFFCO International, Musim Mas Holdings Pte. Ltd., Pyramid Wilmar (Pvt) Ltd., The Nisshin OilliO Group, Ltd., Hubberts Industries., A S Harrison & Co Pty Limited, Catania Spagna, Archer Daniels Midland Company. ICC Group. The key manufacturer are looking for strategic business development for catering new market opportunities.

Opportunities for market participants in the Global Specialty Shortenings Market:

Global food trends are changing dramatically, people are demanding quick and convenient food sources due to the changing lifestyle. Bakery products can fulfill this demand by providing quick and healthy food, which takes minimum time to make a ready to eat products as compared to other products.

This is the reason bakery products and the industry is growing in a very vast range globally and in a parallel way creating a huge opportunity for the specialty shortenings market. North America is the highest consuming and producing region of specialty shortenings in the world.

Asia-Pacific countries are developing in terms of economy and population, and consumption of bakery food in this region is growing rapidly which is the huge opportunity for global specialty shortening markets players.

The Middle East and African countries have a higher consumption of bakery products, especially bread and cookies which is creating demand for ingredients for specialty shortening market players.

Pharmaceutical and cosmetic industries have a huge market worldwide, many of the pharmaceutical and cosmetic products contain specialty shortenings as essential ingredients in the products, which is boosting the market for global specialty shortenings market growth.

Overview of the Report

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The report provides an in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment. The report also maps the qualitative impact of various market factors on market segments and geographies.

The report covers exhaustive analysis on:

• Market Segments
• Market Dynamics
• Market Size
• Supply & Demand
• Current Trends/Issues/Challenges
• Competition & Companies Involved
• Technology
• Value Chain
• Market Drivers and Restraints

The Regional analysis includes:

• North America (U.S., Canada)
• Latin America (Mexico, Brazil, Argentina, Peru, Chile, Rest of LATAM)
• Europe (Germany, Italy, U.K, Spain, France, Nordic countries, BENELUX, Russia, Poland, and Rest of Europe)
• East Asia (Japan, South Korea, and China)
• South Asia (India, Indonesia, Malaysia, Philippines, Thailand, Rest of South Asia)
• Oceania (Australia, and New Zealand)
• The Middle East and Africa (GCC Countries, Turkey, Iran, Israel, S. Africa, Rest of MEA)

Report Highlights:

• A detailed overview of the parent market
• Changing market dynamics in the industry
• In-depth market segmentation
• Historical, current and projected market size in terms of volume and value
• Recent industry trends and developments
• Competitive landscape
• Strategies of key players and products offered
• Potential and niche segments, geographical regions exhibiting promising growth
• A neutral perspective on market performance
• Must-have information for market players to sustain and enhance their market footprint.

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