Industry: Consumer Goods
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Report Type: Ongoing
Report ID: PMRREP34667
The global market for online laundry service was estimated at US$21.4 Bn in 2024 and is expected to be valued at US$66.3 Bn by 2031. The market is expected to reach a growing, robust CAGR of 17.5% from 2024 to 2031.
Key Highlights of the Market
|
Attributes |
Key Insights |
|
Market Size (2024E) |
US$21.4 Bn |
|
Projected Market Value (2031F) |
US$66.3 Bn |
|
Global Market Growth Rate (CAGR 2024 to 2031) |
17.5% |
|
Historical Market Growth Rate (CAGR 2019 to 2023) |
16.4% |
The market for online laundry service has experienced significant growth in recent years, driven by changing consumer lifestyles, increasing environmental awareness, and advancements in technology.
The is market offers convenience and efficiency to consumers by providing laundry services through online platforms.
The market is predicted to reach US$21.4 Bn in 2024 and is anticipated to be valued at US$66.3 Bn by the end of 2031. Several factors are boosting the industry's growth.
One of the major online laundry service market trends is cold-washing clothes, which requires low temperatures and high-performance detergents and has gained popularity due to increasing environmental awareness.
Consumer lifestyles have undergone significant changes in recent decades. People are becoming more crunched for time and are looking for ways to make laundry days easier or eliminate them.
Businesses in the market are increasingly focusing on sustainability. They are using eco-friendly solvents, reducing water and energy resources, and employing professional washmen.
The introduction of green certificates has also played a role in reducing the industry's environmental impact. This trend is further expected to fuel market demand.
Further, Environmental Protection Agency (EPA) WaterSense label, laundry service, or product uses about 20% less water compared to traditional cloth washing, which is anticipated to be a main factor driving the industry demand.
The market for online laundry service has witnessed significant growth in recent years. The market overview represents a continuous upward trajectory in the coming years.
The market is expected to be valued at US$21.4 billion in 2024 and is projected to grow at a CAGR of 17.5% from 2024 to 2031.
These figures indicate the substantial growth potential of the market. The online laundry service market growth can be attributed to several factors.
The rising demand for convenient laundry solutions with less investment has been a key driver. Consumers are increasingly looking for time-saving and efficient options for their laundry needs.
Additionally, the increasing prevalence of skin diseases and allergies has created significant growth opportunities for laundry service providers, as they offer high-quality laundry care products and maintain hygiene.
The increased awareness of hygiene and the need for cleaning and hygiene services, including laundry, during the pandemic, led to a surge in demand for online laundry services.
Technological advancements have played a crucial role in the expansion of the market. The use of online platforms and mobile applications for booking and tracking laundry services has improved convenience for consumers.
Moreover, the market has witnessed the adoption of smart laundry solutions, such as cloud-connected tagging procedures, to track the state of garments being washed.
The market is expected to continue its growth trajectory. Reports suggest that the market will reach a valuation of US$66.3 Bn by 2031.
Factors such as increased awareness of hygiene and self-care, the rise in disposable income, and the shift towards online and on-demand laundry services are expected to drive this growth.
Increasing Demand for Convenient and Time-Saving Solutions
The rising demand for convenient laundry solutions with less investment is a key driver in the market for online laundry service.
Consumers, especially those with busy lifestyles, are seeking efficient and hassle-free options for their laundry needs. Online laundry services provide doorstep pickup and delivery, saving customers valuable time and effort.
Technological Innovations, and Digital Solutions
The incorporation of technology, such as digital platforms, mobile apps, and automation, has propelled the market demand for online laundry services.
Customers are increasingly looking for convenient and efficient laundry solutions enabled by technological advancements. These innovations improve service accessibility, enhance the customer experience, and drive online laundry service market demand.
Increasing Awareness of Hygiene and Self-Care
The growing awareness of hygiene and self-care, particularly during the COVID-19 pandemic, has led to a surge in demand for cleaning and hygiene services, including laundry.
Consumers prioritize clean and well-maintained garments, which has increased the need for professional laundry services. This awareness of hygiene and self-care has contributed to the growth of the growth of the market.
Lack of Standardization
Online laundry services struggle to deliver consistent, reliable, and high-quality service. The differentiated structure of these platforms, with various facilities processing different types of garments, leads to variability in service quality.
This variability stems from differences in procedures, tools, and standards across facilities, resulting in variations in the customer service experience.
The challenge can be overcome and promote market growth and development by implementing stringent standardized operations and ensuring uniformity in cleaning methods across all service points.
Quality Issues
Customers may have apprehensions about the quality of laundry services offered by online providers, especially if they have specific requirements or preferences.
Addressing these concerns requires online laundry providers to emphasize quality assurance measures and offer transparency in their processes.
Regional Disparities
The demand for laundry services can significantly differ across regions, posing challenges for online laundry providers in effectively catering to all areas.
To overcome this hurdle, providers can consider market research to understand regional variations in demand and adapt their strategies accordingly, such as targeting specific regions or partnering with local service providers to ensure better coverage.
Expansion into Untapped Markets
The online laundry service market has the potential for expansion into untapped markets, such as rural areas or regions with limited access to laundry facilities.
By targeting these underserved areas, online laundry service providers can tap into a new customer base and establish themselves as pioneers in the market. This expansion can be facilitated through strategic partnerships, mobile laundry units, or innovative delivery models tailored to the unique needs of these markets.
Personalized Services and Customization
The demand for personalized services and customization is on the rise across various industries, and the market is no exception. Offering personalized options such as garment-specific care, eco-friendly detergents, or special treatment for delicate items can attract customers looking for tailored solutions.
By leveraging technology and data analytics, online laundry service providers can gather insights about customer preferences and offer customized services, enhancing customer satisfaction and loyalty.
|
Category |
Market Shares in 2022 |
|
Application |
63% |
|
Service |
47% |
Residential Usage Takes Center Stage in the Application Segment with Soaring Demand for Professional Cleaning
Based on the application segment, in 2022, the residential segment dominated the online laundry service market as the largest segment, contributing over 63% of global revenue. This can be attributed to a shift in consumer preference towards professional cleaning, driven by increasing concerns about personal hygiene and cleanliness.
The emergence of startups entering the industry aims to tap into the unorganized market. Additionally, the demand for residential laundry services is boosted by the elderly population, which is unable to perform basic chores.
Laundry Care Emerges as the Key Segment in Service Category as Personal Hygiene Captures Limelight
The largest service segment in 2022 was laundry care, which accounted for approximately 47% of the global revenue. This growth can be attributed to the shifting trend towards clean homes and clothes, driven by increasing consumer awareness of personal hygiene and cleanliness.
The rise in environmental consciousness has also led to the popularity of cold-washing clothes, requiring low-temperature and high-performance detergents, further encouraging consumers to opt for online laundry services for their everyday wear.
|
Region |
CAGR in 2022 |
|
North America |
36% |
|
Asia Pacific |
35.9% |
|
Europe |
31.3% |
North America's Health-Conscious Consumers Drive Demand
North America emerged as the leading revenue contributor and accounted for approximately CAGR of 36% of the online laundry service market in 2022. The region's growing population of health-conscious consumers has driven the increased utility of laundry services.
In North America, online laundry service providers offer advancements such as mobile apps, wide service options, and efficient logistics, which is fueling the market forward.
Asia Pacific's Working Consumers Indicate a Massive Opportunity
Asia Pacific is projected to be the fastest-growing region, as it was accounted for a CAGR of 35.9% in 2022. This growth is attributed to the presence of a large population, particularly in countries like China, and India, where busy working schedules and an increasing number of working individuals are driving the adoption of convenient laundry care services, fueling the growth of the online laundry services market in India.
Europe Revolutionizes the Dynamics of Online Laundry Industry
Europe is expected to grow rapidly. The region held at a CAGR of about 31.3% in 2022 and retain its position as the third-largest demand-producing region for online laundry services. The region presents significant opportunities for entry and growth, with several well-established competitors already operating.
The UK, one of Europe's top economies, offers substantial growth prospects, driven by the rise in the millennial population and the number of nuclear families.
Companies in the UK are focusing on consumer convenience, investing in new product development, and expanding outlets for convenient laundry services.
For example, the Procter & Gamble brand Tide planned to open 24-hour cleaning stores at 2000 locations and introduce drop-off boxes in apartment buildings and retailers, catering to the convenience factor of consumers.
The online laundry service industry is actively pursuing growth opportunities by acquiring established market players and fostering innovation. This trend is complemented by the emergence of startups introducing their distinctive offerings, leading to a dynamic and competitive market landscape.
To stay ahead of evolving online laundry service market trends, companies are making significant investments to expand their production capabilities and enhance technological features. Their aim is to develop innovative functionalities and seamlessly integrate technologies into this dynamic sector, ensuring effective market introduction and widespread adoption.
Recent Developments
February 2023, Rinse, Inc. is an American on-demand laundry and dry cleaning services company that expanded its services to Dallas and Austin in Texas as part of the company's continued growth and expansion strategy. Rinse aims to provide a simple, consistent, and high-quality solution to laundry and dry cleaning needs in these new markets. The company's offering of USD 50 as credit for new users signing up demonstrates its commitment to attracting and engaging customers in these regions.
February 2023, A franchise owner of Lapels Cleaners revealed their intention to open a new store, Lapels Cleaners of Indian Land, in South Carolina. The store's grand opening was scheduled for April, aligning with the franchise's strategy to broaden its regional reach and increase its operational presence in the area. This expansion aimed to cater to the needs of customers in Indian Land and surrounding communities.
|
Attributes |
Details |
|
Forecast Period |
2024 to 2031 |
|
Historical Data Available for |
2019 to 2023 |
|
Market Analysis |
US$ Billion for Value |
|
Key Country Covered |
|
|
Key Market Segments Covered |
|
|
Key Companies Profiled |
|
|
Report Coverage |
|
|
Customization & Pricing |
Available upon request |
By Service
By Application
By Geographical Regions
To know more about delivery timeline for this report Contact Sales
The market is predicted to rise from US$21.4 Bn in 2024 to US$66.3 Bn by 2031.
changing consumer lifestyles, increasing environmental awareness, and advancements in technology are propelling market growth.
DhobiLite, Cleanly, Press Technologies, Inc., and Lapels Cleaners are some examples of key industry players.
Competition from alternative devices and price sensitivity in the market are restraining market expansion.
Expansion of market in several domains and personalized services and customization are the major factors creating opportunities in the Sector.
