Industry: Food and Beverages
Published Date: January-2025
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 195
Report ID: PMRREP13105
The global juice concentrate market is to reach the size of US$ 15.2 Bn in 2025. It is anticipated to experience a CAGR of 7.5% during the forecast period to reach a value of US$ 25.7 Bn by 2032. As health and wellness continues to be a dominant trend across the globe, the demand for juice concentrates, particularly those positioned as natural, organic, and low sugar is estimated to witness significant growth.
A survey revealed that 72% of consumers worldwide are willing to pay more for products perceived as healthy or better for the environment. This is estimated to result in an elevated demand for juice concentrates made with minimal processing and additives.
Consumers are progressively seeking clean-label products with no artificial additives, preservatives, or ingredients. A study reported that 56% of consumers are seeking natural ingredients in their food and beverage products while 45% are actively looking for products with no added sugar.
Key Highlights of the Industry
|
Market Attributes |
Key Insights |
|
Juice Concentrate Market Size (2025E) |
US$ 15.2 Bn |
|
Projected Market Value (2032F) |
US$ 25.7 Bn |
|
Global Market Growth Rate (CAGR 2025 to 2032) |
7.5% |
|
Historical Market Growth Rate (CAGR 2019 to 2023) |
5.3% |
North America held a market share of 25% in 2024. The region, particularly the United States, has seen a marked shift toward healthy eating and drinking habits. Juice concentrates, particularly 100% fruit juice, organic juices, and functional beverages are considered as healthy, convenient, and shelf-stable alternatives.
A study revealed that 68% of consumers in the U.S. are willing to pay more for products that are healthy and have clean labels, thereby positioning juice concentrates favourably in the market. The rise of plant-based diets in North America, especially in the U.S. and Canada, has fueled demand for plant-based juice concentrates.
Based on statistics provides by the Plant Based Foods Association, plant-based food sales in the U.S. reached approximately USD 7 billion in 2022, with a significant portion driven by plant-based beverages like fruit juices and smoothies.
Consumers in North America have busy lifestyles and therefore prefer convenient, ready-to-consume beverages. Juice concentrates offer a convenient and affordable way to enjoy juices at home or on the go. The ability to use juice concentrates in ready-to-drink beverages makes them attractive to busy consumers seeking easy-to-prepare products.
Fruit Concentrate type exhibited a 77.3% market share in 2024. Concentrates of fruits are perceived as a healthy alternative to sugary sodas or artificially flavoured beverages, aligning with the global trend toward health and wellness.
Fruit concentrates, especially those made from fruits with naturally lower sugar content, are favored by health-conscious consumers looking to reduce sugar and calorie intake without sacrificing flavor. A survey suggested that 45% of consumers in the U.S. are actively seeking beverages having low sugar or no added sugar.
Fruit concentrates offer a diverse range of flavors which appeals to consumers seeking a range of flavors in their beverages. Fruit concentrates are widely used not only in beverages but also in bakery products, desserts, snacks, dairies, and condiments.
The versatility of fruit juice concentrates in a variety of product categories further strengthens their dominance in the market. According to the International Food Information Council, fruit concentrates are an essential ingredient in 30% to 40% of beverages. Fruit concentrates are increasingly being used in exotic and premium juice blends which are in high demand owing to their unique flavors and perceived health benefits.
Liquid form accumulated a market share of 82.2% in 2024. This form is preferred as it is easy to reconstitute. Consumers as well as manufacturers can quickly dilute the concentrate with water to achieve the desired juice strength, making it a convenient and time-saving option. This is especially important in household consumption and foodservice settings.
Based on a 2022 report published by the International Juice Pressing Association, 60% of the global juice concentrate market volume is for the liquid form. This demand is estimated to be largely driven by its ease of use and faster preparation time compared to other forms.
Liquid concentrates allow users to adjust the intensity of flavor and sweetness, thereby providing flexibility. They are cost-effective in terms of storage and transportation as they are highly concentrated and require less volume. This is particularly beneficial for global distribution and international supply chains.
Food and beverages sector accounted for a 43.3% market share in 2024. The end use has wide application of juice concentrates in several food and beverage products. As consumers seek healthy alternatives to sugary sodas, there is a significant shift toward natural fruit juices and beverages that use juice concentrates.
Juice concentrates are used in various beverage products, including smoothies, cocktails, sports drinks, soft drinks, and flavored waters. The versatility of fruit concentrates in creating a wide range of beverages further solidifies their dominant role in the sector.
Juice concentrate are also widely used in the food industry as flavoring agents, sweeteners, and to enhance the nutritional profile of products like baked goods, snacks, dairy products, jams, and desserts. Growing demand for fruit-flavored snacks and desserts further contributes to the expansion of juice concentrate usage in food products.
The global juice concentrate industry is predicted to be driven by sustainability in packaging and sourcing. The adoption of recyclable, biodegradable, and compostable packaging is predicted to increase in light of the stringent regulations and rising consumer awareness regarding environmental issues. Organic and cold-pressed concentrates are estimated to experience rising demand as consumer interest in clean-label and high-quality products continues to rise.
With increasing health consciousness, the market has also seen a surge in demand for natural, organic, and additive-free concentrates, creating new growth opportunities. As the industry evolves, innovations in extraction and processing technologies continue to shape the competitive landscape, catering to diverse consumer preferences across regions.
The juice concentrate market growth was robust at a CAGR of 5.3% during the historical period. Increasing consumer awareness regarding the benefits of natural, organic, and low-sugar products drove demand for juice concentrates with minimal additives or preservatives.
According to a survey, 68% of global consumers sought healthy alternatives in their food and beverages, contributing to elevated demand for 100% juice concentrate options during the period. Growing preference for on-the-go lifestyles, particularly among young consumers, has led to an increase in demand for ready-to-drink beverages, smoothies, and juices containing juice concentrates.
The on-premise consumption fell during lockdowns but at-home consumption witnessed a surge, thereby increasing the demand for packaged beverages, including juice concentrates. As consumers across the globe become more health-conscious, the demand for functional beverages and natural juice concentrates is estimated to witness growth. The assessment period is predicted to witness innovations in exotic flavors and blended juice concentrates, owing to the rising demand for variety and premium options.
Rising Demand for Healthy and Natural Products
As consumers become aware of the link between diet and health, they are progressively seeking nutritious and wholesome foods. Around 80% of consumers across the globe perceive 100% juice concentrate as healthy, natural, and tasty, thereby reflecting a robust preference for natural beverage options.
Hectic schedules and limited time for meal preparation is resulting in consumers looking for convenient and time-saving food options. The rise of chronic diseases is motivating consumers to adopt healthier diets.
Social media platforms along with health influencers are promoting healthy eating habits while showcasing healthy and convenient food options. Rising awareness of health benefits of juice concentrated drives the demand for concentrates that are rich in nutrients, antioxidants, and artificial additives.
Growing Popularity of Plant-based Diets
Plant-based diets are usually associate with numerous health benefits, including decreased risk of heart diseases, type 3 diabetes, and even certain types of cancer. They are also perceived as a more sustainable and eco-friendly option. Juice concentrates from fruits like oranges, apples, and berries, as well as vegetables like carrots and spinach, are highly sought after as they are considered natural and plant-based, meeting the dietary preferences of health-conscious consumers.
Manufacturers are progressively innovating with blends that combine multiple plant-based ingredients, offering unique flavors and functional benefits such as detoxification, immunity boosting, or improved digestion.
Juice concentrates labeled as "organic" or "100% fruit," fit well in the demand for clean-label products, thereby boosting their popularity among plant-based eaters. The demand for functional beverages, which combine juice concentrates with plant-based ingredients like herbs, adaptogens, and superfoods, is growing significantly as plant-based diets increasingly focus on overall wellness.
Regulatory and Compliance Challenges
Juice concentrates often require the use of preservatives to extend shelf life, maintain color, and prevent microbial growth. Regulatory agencies like the FDA (U.S. Food and Drug Administration) and EFSA (European Food Safety Authority) have stringent guidelines on which additives and preservatives can be used in food products.
The growing trend for clean-label products has pressured manufacturers to decrease or eliminate chemical preservatives in juice concentrates. Companies are therefore facing challenges in balancing shelf-life requirements and clean-label demands.
There are increasing concerns over labelling and marketing products as “natural” or “pure.” In the U.S. and European Union, products containing juice concentrates must be accurately labeled to avoid misleading claims.
Functional Benefits of Juice Concentrates Fuel the Demand
Consumers are looking for juice concentrates that provide additional support for immunity, digestion, hydration, energy, and more. Juice concentrates enriched with ingredients like vitamin C, zinc, and elderberry are witnessing demand for their immune-boosting properties.
Ingredients like ginger, turmeric, and probiotics are progressively being incorporated into juice concentrates to support digestive health. Juice concentrates made from fruits like mango, acai, and pomegranate are being preferred for their natural energy-boosting properties.
Coconut water concentrate which is rich in electrolytes is increasingly sought after as it helps to hydrate the body and replenish electrolytes lost during exercise. Juice concentrates infused with adaptogens like ashwagandha, ginseng, or matcha are gaining popularity for their stress-reducing and mood-enhancing properties.
Herbs and botanicals, such as mint, basil, chamomile, and lemongrass, are increasingly being incorporated into juice concentrates for their calming and health-promoting effects.
Diversification of Applications Provides a Key Opportunity
Juice concentrates find prominent application in the beverage industry, where it serves as a base for various drinks. These concentrates are progressively used in beverages designed for wellness like functional drinks, energy drinks, and smoothies. They are also used to create mixers for cocktails and alcoholic beverages.
Concentrates derived from fruits rich in vitamins and antioxidants are being incorporated in skincare products. For instance, aloe vera juice concentrate is commonly used in moisturizing and soothing products. These concentrates of juice are being progressively incorporated in shampoos, conditions, and hair treatments to nourish scalp and promote hair health.
Concentrates are progressively being used as natural flavourings and nutritional additives in animal feed and pet food. With a rising focus on sustainability, juice concentrates, particularly those that form by-products are being used in animal feed to decease waste and promote circular economy practices.
Companies in the juice concentrate market are introducing unique and exotic flavours to cater to diverse consumer tastes. They are progressively adding health-focused attribute like vitamins, antioxidants, and probiotics to appeal to health-conscious consumers.
Businesses are emphasizing on clean-label products with no artificial additives and preservatives. They are establishing string partnerships with farmers and suppliers for premium quality fruits.
Brands are obtaining organic, far trade, and sustainability certifications to improve credibility and appeal. They are using biodegradable and recyclable materials to attract eco-conscious consumers. Companies are also adopting sustainable farming practices to meet regulatory standards and consumer demand for sustainability. They are progressively streamlining logistics and decreasing waste to decrease production costs. Businesses are also expanding their operations to benefit from decreased per-unit costs.
Recent Industry Developments
|
Attributes |
Detail |
|
|
Forecast Period |
2025 to 2032 |
|
|
Historical Data Available for |
2019 to 2023 |
|
|
Market Analysis |
US$ Billion for Value |
|
|
Key Regions Covered |
|
|
|
Key Market Segments Covered |
|
|
|
Key Companies Profiled in the Report |
|
|
|
Report Coverage |
|
|
|
Customization and Pricing |
Available upon request |
By Type
By Form
By Nature
By End Use
By Distribution Channel
By Region
To know more about delivery timeline for this report Contact Sales
The market is anticipated to reach a value of US$ 25.7 Bn by 2032.
Companies prefer concentrated juices as it assists in decreasing bacterial growth, and increases the storage life.
A few of the top players in the market are W. KÜNDIG & CIE AG, SVZ Industrial Fruit & Vegetable Ingredients, and Prodalim.
Diversification of applications provides a key opportunity for the market players.
The market is predicted to witness a CAGR of 7.5% through the forecast period.
