Europe Sports Apparel Market Size, Share, and Growth Forecast for 2024 - 2031

Europe Sports Apparel Market Size and Share Analysis

The Europe sports apparel market is estimated to surge from US$ 37.28 Bn in 2024 to US$ 50.5 Bn by 2031. The market is projected to record a CAGR of 4.5% during the forecast period from 2024 to 2031.

Europe's high level of sports participation has had a significant impact on the sports apparel industry. Increasing number of people are participating in organized competitions, fitness regimens, and leisure sports. This is attributed to the growing awareness of the advantages of physical activities.

Demand for performance-oriented sportswear with attributes like comfort, flexibility, and moisture management has increased due to this growing participation rate. Furthermore, the emergence of athleisure, which combines casual and sportswear, has made functional athletic wear a fashion statement.

The industry is expanding as a result of governments around Europe actively supporting sports events to promote healthy lives. Public participation has increased due to events like team sports leagues, cycling contests, and marathons.

Both competitors and spectators are looking for customized athletic apparel for performance and style. The demand for customized clothing that meets their needs is rising as a result of women participating in sports regularly. The Chief Medical Officers' recommendations for engaging in 150 minutes or more of moderate-intensity physical activity per week were fulfilled by 63.1% of the population between November 2021 and November 2022, found Sport England. With increasing activities, consumers are likely to require innovative sports apparel, thereby boosting sales.

Key Highlights of the Market

• In terms of product type, the tops and t-shirts category is set to lead with a share of 35% in 2024 amid constant innovations in design and materials to enhance comfort.
• Germany is anticipated to dominate with a share of 27% in 2024 due to increasing awareness of health and fitness among millennials.
• Brands in Europe are predicted to deliver customized apparel, thereby enhancing consumer engagement and loyalty.
• Partnerships of leading brands like Nike with famous athletes and social media influencers are likely to push brand visibility and help create exclusive collections.
• Emergence of wearable technology and performance-enhancing fabrics is anticipated to transform the field of modern sportswear.
• Increased home workouts and outdoor activities post-COVID are likely to bolster the need for sports apparel in Europe.
• Growing focus of sports apparel brands on women’s fitness is projected to create a high scope for gender-specific product offerings.

Market Attributes	Key Insights
Europe Sports Apparel Market Size (2024E)	US$ 37.28 Bn
Projected Market Value (2031F)	US$ 50.5 Bn
Global Market Growth Rate (CAGR 2024 to 2031)	4.5%
Historical Market Growth Rate (CAGR 2019 to 2023)	6.1%

Germany Sports Apparel Market Leads with Investments in Premium Products

Country	Market Share in 2024
Germany	27%

Germany is anticipated to generate a leading Europe sports apparel market share of 27% in 2024, reflecting its strong athletic culture and consumer preferences for high-quality sportswear. The country benefits from a well-developed retail infrastructure and a diverse range of established brands, which cater to various sports and fitness activities. For instance,

• In October 2024, France-based CARBIOS joined hands with Germany’s PUMA to launch the world’s first piece of clothing made of 100% recycled textile. PUMA plans to introduce new clothing made of recycled materials in future years.

Increasing popularity of fitness and wellness trends among local consumers is also projected to drive demand for innovative and stylish sports apparel. Germany's robust economy allows for greater investment in premium products, further enhancing its market position. This combination of cultural factors, brand variety, and economic strength cements the country’s dominance in Europe’s sports apparel landscape.

Tops and T-shirts Gain Momentum as Trend for Athleisure Rises

Category	Market Share in 2024
Product Type- Tops and T-shirts	35%

Tops and T-shirts hold the leading share of 35% in 2024 driven by their versatility and comfort. These garments are favored by consumers for both casual wear and athletic activities, thereby making them a staple in wardrobes.

The rise of athleisure trends, where sportswear is worn in everyday settings, has further boosted their popularity. Brands are constantly innovating with materials and designs to enhance performance and style, appealing to a broad audience. As a result, tops and t-shirts not only dominate in terms of sales but also represent a significant opportunity in the evolving sports apparel landscape. For instance,

• In the history of the national team, Germany's new pink uniform has sold out the fastest. From the time of its introduction to the commencement of the European Championship, the away shirts sales record has been surpassed. The kit was first launched in March.

Market Introduction and Trend Analysis

The Europe sports apparel market is experiencing significant growth, pushed by increasing health awareness and a rising preference for active lifestyles. Athletes and fitness enthusiasts seek high-performance, stylish apparel, which is leading to innovations in fabric technology and designs.

The market is further characterized by a diverse range of products, including tops, trousers, and footwear. Sustainability trends are also gaining momentum, with brands focusing on eco-friendly materials and production methods. As e-commerce expands, consumers are set to enjoy greater accessibility to premium sports apparel, further fueling market growth.

Historical Growth and Course Ahead

The Europe sports apparel market witnessed a CAGR of 6.1% in the historical period from 2019 to 2023. It was driven by increasing consumer awareness of fitness and wellness as well as the popularity of athleisure wear. This trend has led to a rising demand for innovative and stylish sports clothing.

The market is expected to continue rising through 2031 with a CAGR of 4.5%, fueled by technological innovations in fabric and design as well as sustainability initiatives. Additionally, the growing influence of social media and celebrity endorsements will likely propel interest in sports apparel, ensuring a dynamic future for the market. For example,

• David Beckham, a former football player, collaborated with H&M to introduce a collection of sportswear and bodywear that prioritized fashionable yet cozy attire. High awareness and sales across Europe were facilitated by his celebrity status.

Market Growth Drivers

Launch of Sports Apparel by Celebrities and Influencers to Push Sales

Rising awareness of fitness and the importance of an active lifestyle has become a key growth driver for the Europe sports apparel industry. As more individuals prioritize health and wellness, there is a rising demand for comfortable, functional, and stylish sportswear.

Social media, fitness influencers, and global health campaigns have further amplified the importance of regular exercise and an active lifestyle. This shift has led to higher participation in sports, outdoor activities, and gym workouts, directly boosting sales of sports apparel. Brands are capitalizing on this trend by offering innovative, performance-enhancing clothing to meet growing consumer expectations. For instance,

• Emma Raducanu, the tennis star from Great Britain, joined hands with Nike for her athletic apparel line. She gained international attention after her Grand Slam win in 2021, making her a popular figure in promoting sportswear among young athletes.

Rising Popularity of Athleisure in Europe to Boost Demand

The rising popularity of athleisure, which blends sports and casual wear, is set to significantly boost demand in the Europe sports apparel industry. This trend reflects consumers' desire for versatile clothing that offers both style and functionality. It allows them to transition seamlessly from workouts to everyday activities.

Athleisure appeals to a broad audience, including fitness enthusiasts and fashion-conscious individuals seeking comfort. Brands are hence responding by creating stylish, performance-driven pieces that cater to this lifestyle. As athleisure becomes a staple in everyday wardrobes, its popularity continues to drive sales and reshape Europe’s landscape of sports apparel. For instance,

• U.K-based in The Style introduced a wide range of athleisure in the country in sizes spanning from 6 to 28, catering to people with different body structures. The new collection features borg jackets, sweatshirts, and co-ord knits.

Market Restricting Factors

Disposable Income Fluctuations Amid Economic Uncertainties May Hinder Demand

Fluctuations in disposable income, particularly during economic slowdowns, can impede the Europe sports apparel market by affecting consumer spending on non-essential items. During times of financial uncertainty, individuals prioritize essential needs over discretionary purchases, leading to reduced demand for sports apparel.

Consumers may opt for budget-friendly alternatives or delay upgrades to their athletic wardrobes. This sensitivity to economic conditions can hinder the growth of premium brands, which rely on consumer confidence and high spending. Consequently, economic downturns pose challenges for the market as brands must adapt their strategies to attract cost-conscious shoppers.

Shift toward Sustainable Materials to Decline Sales of Synthetic Apparel

Growing consumer consciousness regarding sustainability and the environmental impact of synthetic materials is increasingly limiting certain segments of the sports apparel industry. As eco-friendly practices gain traction, consumers are becoming more discerning about the materials used in their clothing. They are often preferring sustainable, biodegradable, or recycled fabrics over traditional synthetic options. This shift in consumer preferences can negatively impact brands that rely heavily on synthetic materials, as they may struggle to meet the demand for environmentally responsible products.

Companies can face pressure to adopt sustainable practices throughout their supply chains. This will likely increase production costs and complicate product development, ultimately hindering growth in certain segments.

Key Market Opportunities

Brands to Prioritize Sustainable Production Processes to Attract Consumers

Brands that prioritize eco-friendly materials and sustainable production processes have considerable growth potential in the Europe sports apparel industry. As consumer awareness of environmental issues rises, there is a surging demand for sustainable products that minimize ecological impact.

Companies that innovate with biodegradable fabrics, recycled materials, and ethical manufacturing practices are set to attract environmentally conscious consumers. They are further anticipated to enhance brand loyalty and market share. This trend not only meets consumer expectations but also positions brands favorably in a competitive landscape driven by sustainability.

Partnerships with environmental organizations and transparent communication about sustainability efforts can further strengthen brand reputation. These strategies are also set to open new opportunities, fostering long-term growth.

Integration of Smart Fabrics Skyrockets as Brands Seek High Shares

Smart fabrics and wearables integrated into sports apparel present emerging opportunities in the Europe sports apparel industry. These innovative technologies enhance athletic performance by providing features such as moisture-wicking, temperature regulation, and biometric monitoring.

As consumers seek more personalized and connected experiences, brands incorporating smart textiles are set to differentiate themselves and attract tech-savvy customers. The rise of wearable fitness devices further helps encourage the integration of apparel with technology, creating synergies that enhance user engagement. This trend not only extends product offerings but also opens new avenues for collaboration with tech companies. These steps are likely to help position emerging brands for growth in a rapidly evolving market.

Competitive Landscape for the Europe Sports Apparel Market

The Europe sports apparel market is highly competitive, dominated by global giants like Adidas, Nike, Puma, and Under Armor. These players lead through extensive product portfolios, innovation in performance-enhancing fabrics, and strong brand loyalty.

Regional players, such as Decathlon and Errea Sport, compete by offering affordable, sport-specific apparel tailored to local needs. Increasing demand for athleisure and sustainability also influences competition. The market sees a mix of premium and budget brands, while e-commerce platforms enhance reach, intensifying rivalry across diverse consumer segments.

Recent Industry Developments

• In May 2024, Gymshark, headquartered in England, launched a premium line of athleisure called Everywear. The company also unveiled a new hijab, its latest sports gear to break down the barriers to exercise. The modest activewear comes in two unique shades, namely, sand beige and cargo teal. It was made with a sweat-wicking fabric.
• In June 2024, U.K.-based Sudu, an emerging sportwear brand, announced its collaboration with Wolverhampton Wanderers FC to provide the latter with match kits and training apparel.

Europe Sports Apparel Market Report Scope

Attributes	Details
Forecast Period	2024 to 2031
Historical Data Available for	2019 to 2023
Market Analysis	US$ Billion for Value
Key Countries Covered	Germany France U.K. Italy Spain Russia Türkiye Rest of Europe
Key Market Segments Covered	Product Type End User Distribution Channel Country
Key Companies Profiled	Adidas AG Nike Inc. Puma SE Under Armor Inc. Decathlon Group ASICS Corporation New Balance Athletics, Inc. Reebok International Ltd. Columbia Sportswear Company Lululemon Athletica Inc. Hummel International Mizuno Corporation Errea Sport S.p.A. Intersport International Corporation Kappa
Report Coverage	Market Forecast Company Share Analysis Competition Intelligence DROT Analysis Market Dynamics and Challenges Strategic Growth Initiatives
Customization and Pricing	Available upon request

Market Segmentation

By Product Type

• Tops and T-shirts
• Trousers and Tights
• Shirts and T-shirts
• Others

By End User

• Men
• Women
• Children

By Distribution Channel

• Discount Stores
• Brand Outlets
• Sports Outlets
• Supermarket/Hypermarket
• Online

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