Europe Motorbike Riding Gear Market
Industry: Consumer Goods
Published Date: November-2024
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 190
Report ID: PMRREP34945
The Europe motorbike riding gear market is estimated to increase from US$ 3.4 Bn in 2024 to US$ 4.8 Bn by 2031. The market is projected to record a CAGR of 5.1% during the forecast period from 2024 to 2031.
Sports bike riding and adventure motorcycling are becoming increasingly popular in Europe. Competitions like the Enduro World Championship and MotoGP are increasing demand for high-performance helmets.
Specialized helmets, such as dual-sport or full-face models, which provide high safety and comfort, are preferred by riders going on long-distance or off-road excursions. For example, adventure riders favor the AGV AX9 because of its sturdy protection and lightweight construction.
Key Highlights of the Market
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Market Attributes |
Key Insights |
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Europe Motorbike Riding Gear Market Size (2024E) |
US$ 3.4 Bn |
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Projected Market Value (2031F) |
US$ 4.8 Bn |
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Europe Market Growth Rate (CAGR 2024 to 2031) |
5.1% |
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Historical Market Growth Rate (CAGR 2019 to 2023) |
4.5% |
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Category |
Market Share in 2024 |
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Product Type- Helmets |
64% |
The demand for helmets has been influenced by the rising acceptance of electric motorcycles in key cities like Amsterdam, Berlin, and Copenhagen. It is recommended that users of electric bikes and scooters use fashionable, lightweight helmets that are appropriate for city commuting. Companies like ABUS and Casco target this market with helmets that appeal to urban and environmentally concerned riders by fusing safety and style.
In Europe, helmets are becoming immensely popular as a fashion accessory, particularly among young riders. Helmet makers and motorcycle brands, including Schuberth and BMW Motorrad, have partnered to provide riders with fashionable alternatives that complement their bikes.
In countries like France and Italy, aesthetics are important considerations when making selections. Hence, retro-style helmets based on historical designs, such as those made by Hedon or Bell Helmets, are becoming highly popular.
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Category |
Market Share in 2024 |
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Distribution Channel- Offline |
57.2% |
Sales through offline channels accounted for a revenue share of 57.2% in 2024. Offline channels are a cornerstone of the Europe motorbike riding gear market, offering customers the ability to physically assess and try on products before purchase.
Hands-on experience is particularly essential for safety-critical items like helmets, jackets, and gloves, where fit, comfort, and quality are key considerations. The immediacy of purchasing and taking home gear provides instant satisfaction to buyers.
Brick-and-mortar stores also excel in personalized customer service, offering tailored recommendations and expert guidance, which enhances the shopping experience. Trust in established physical stores and strong brand loyalty further contribute to their appeal. Collectively, these advantages enable offline channels to secure a significant share of the market. It makes them an indispensable sales avenue for motorbike riding gear manufacturers and retailers.
The Europe motorbike riding gear market is witnessing dynamic growth, fueled by a rising preference for premium, high-performance products. Countries in the European Union (EU) have imposed strict safety laws to lower the number of motorcycle accidents. For example, the EN 13595 standard drives demand for certified gear by defining the minimum requirements for protective equipment.
Motorcycle riders are required to wear the proper safety gear during practice and exams as part of the U.K.'s Compulsory Basic Training (CBT). The market is further being driven by these regulatory frameworks, which incentivize riders to purchase long-lasting and compatible equipment.
Riding gear's appeal has been greatly increased by the use of technology, such as smart helmets and jackets with airbags. By using cutting-edge materials like Kevlar and GORE-TEX for improved safety and weather resistance, businesses like Dainese and Alpinestars are spearheading innovation. For example,
Similar developments appeal to tech-savvy purchasers and cater to consumers who are concerned about safety.
The Europe motorbike riding gear market experienced significant growth in the historical period at a CAGR of 4.5% from 2019 to 2023. It was driven by increasing interest in motorcycling and growing awareness of safety.
As the number of motorcyclists rises across Europe, there is a parallel increase in demand for high-quality protective gear. Helmets, jackets, gloves, and boots dominate the market due to their essential role in safeguarding riders.
Consumers are increasingly looking for unique gear that offers both comfort and functionality. Additionally, developments in technology have led to the integration of smart features such as built-in airbags and connectivity in modern riding gear.
E-commerce platforms are enhancing accessibility, making premium products easily available to consumers. The rising emphasis on eco-friendly and sustainable gear is another emerging trend, as brands adapt to changing consumer preferences.
Rising Motorcycling Enthusiasts in Europe to Push Demand for Motorbike Gear
The growing number of motorbike enthusiasts and riders is a significant driver for the Europe motorcycle accessories industry. As motorcycling becomes immensely popular, both as a recreational activity and a mode of transport, the demand for protective gear increases.
A rising number of young riders and seasoned motorcyclists seek premium riding apparel for safety, comfort, and style. The appeal of motorbiking events, leisure rides, and adventure tourism has further fueled interest. It is especially evident in countries with strong biking cultures like Italy, Germany, and the U.K.
Increased awareness of road safety and protective gear among motorbike communities also boosts the market. This trend continues to drive the expansion of gear offerings, targeting both experienced riders and newcomers entering the market.
Emergence of Ergonomic Designs and Lightweight Fabric to Propel Demand
Technological developments in motorbike riding gear are driving the market by significantly enhancing both comfort and safety. Innovations such as lightweight, breathable fabrics, advanced impact protection materials, and ergonomic designs ensure better comfort for riders during long journeys.
Safety features like airbag vests, smart helmets with built-in communication systems, and abrasion-resistant textiles provide superior protection in case of accidents. Additionally, developments in helmet technology, including integrated visors, better ventilation, and improved crash protection, have revolutionized the riding experience.
Ongoing technological upgrades help attract more riders to invest in high-quality gear. Additionally, these often raise awareness about the importance of safety, further stimulating the Europe motorbike riding gear market share.
Harsh Weather Conditions May Hamper Demand in Europe
Restrictive weather conditions can impede growth of the Europe motorbike jackets and trousers industry by limiting the need for certain types of gear. In areas with cold or rainy weather, demand for lightweight riding gear may be reduced, as riders may prioritize heavier, weather-resistant clothing that provides more warmth and protection.
Extreme temperatures or unpredictable weather patterns can also lead to seasonal demand fluctuations. These are likely to affect sales of certain products, such as summer-specific gear or winter-specific jackets and gloves.
Wet or icy conditions may deter a few riders from using motorcycles during colder months, thereby reducing demand for riding gear. This dependency on weather conditions can limit year-round demand, making the market more susceptible to seasonal variations and economic downturns.
Long Life Cycle of Motorbike Jersey and Pants to Hinder Purchase of New Products
The long product life cycle of motorbike riding gear can impede market growth as it leads to low replacement frequency. High-quality riding gear, such as helmets, jackets, and gloves, is designed to be durable and long-lasting. Hence, riders may not need to replace their gear frequently.
Demand for new products decreases over time, as consumers hold onto their old gear for several years before considering replacements. This reduced replacement frequency limits the sales potential, especially for established riders who already own high-quality gear. Consequently, manufacturers face challenges in maintaining consistent revenue streams from repeat purchases, relying more on new customers entering the market.
Brands Focus on Providing Lightweight Protective Motorcycle Jackets
Innovation in lightweight, breathable, and durable materials presents significant future opportunities for the Europe motorbike riding gear market. As riders increasingly seek comfort, performance, and protection, developments in material technology can address these needs by creating gear that is both functional and comfortable for extended use.
Lightweight materials reduce the weight of gear, enhancing rider comfort, while breathable fabrics ensure ventilation, making long rides highly comfortable in various weather conditions. Durability improvements ensure that gear withstands harsh conditions and lasts longer, increasing its value. By incorporating these innovations, manufacturers can attract more customers. They are set to gain attention of those looking for high-performance gear and expand their market share in a competitive segment.
Launch of Novel Gear with Crash Sensors and GPS to Create Growth Avenues
The adoption of smart riding gear with built-in technology presents a strong growth opportunity in the Europe motorbike riding gear industry. With a growing emphasis on rider safety, incorporating new technologies, such as GPS tracking, crash sensors, airbag systems, and communication devices into gear can provide enhanced protection.
Unique features enable real-time monitoring, accident detection, and automatic emergency alerts, adding an extra layer of safety for riders. Smart helmets equipped with communication systems and Augmented Reality (AR) for navigation are also on the rise.
As demand for high-tech solutions increases, manufacturers can capitalize on this trend. They are set to develop advanced, safety-focused gear, catering to tech-savvy customers and further improving the riding experience.
The Europe motorbike protective gear industry is highly competitive, with various global and regional players offering a wide range of products. Key companies like Dainese, Alpinestars, and Shoei lead the market. They are known for their high-quality, durable, and technologically advanced gear.
Brands such as ICON, HJC, and Rev'it are extending their presence in Europe, focusing on innovations in design and safety. The market is characterized by intense competition, particularly with the rise of online retail platforms. These provide consumers with easy access to premium gear at competitive prices.
Companies are focusing on brand differentiation through superior material technologies, customized products, and strong after-sales support. Partnerships with motorcycle manufacturers and racing teams are key strategies to increase brand visibility and consumer trust.
Recent Industry Development
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Attributes |
Details |
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Forecast Period |
2024 to 2031 |
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Historical Data Available for |
2019 to 2023 |
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Market Analysis |
US$ Billion for Value |
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Key Regions Covered |
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Key Market Segments Covered |
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Key Companies Profiled |
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Report Coverage |
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Customization & Pricing |
Available upon request |
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The market is set to reach a value of US$ 4.8 Bn in 2031.
The industry is set to be propelled by rising motorbike enthusiasts and increasing safety awareness.
Dainese S.p.A., Alpinestars S.r.l., Shoei Co. Ltd., and ICON Motorhead, Inc. are a few manufacturers in the market.
The market is projected to rise at a CAGR of 5.1% from 2024 to 2031.
Ear plugs, gloves, boots, pants, helmet intercom systems, and weather gear are the ideal products.
