Bone Broth Protein Market

Bone Broth Protein Market Outlook (2023-2033)

The global market for bone broth protein market is set to witness a valuation of US$ 68.78 Mn in 2023, and further expand at a CAGR of 7.7% to reach US$ 144.42 Mn by the year 2033.

Bone Broth Protein Consumption Analysis (2018-2022) Vs. Market Estimations (2023-2033)

The global bone broth protein market has witnessed significant growth in the historical period registering a CAGR of 6.27% in the historical period and was valued at US$ 68.78 Mn in 2023.

Bone broth protein is rich in collagen, which helps reduce inflammation and supports the gut lining. Rising concerns regarding health across the world is a major factor bolstering the expansion of the bone broth protein market size. Rising demand for organic products will catalyze demand for these proteins over the coming years. This report also elaborates on how demand for bone broth protein is rising due to robust growth of the population consuming dietary supplements in developed as well as developing economies. Companies in this space are leveraging bone broth protein benefits to widen their consumer base and gain a competitive advantage in the market.

During the forecast period (2023-2033), the global market for bone broth protein is expected to be valued at approximately US$ 144.42 Mn.

What are the Key Trends in the Market for Bone Broth Protein?

“Surging Demand for Organic Products Fueling Market Growth”

High inclination toward organic product consumption is supporting the growth of the bone broth protein market. Globally, demand for organic food products has risen due to increased consumer awareness about the health benefits associated with organic products. Increased consumer consciousness for health is boosting the growth of the bone broth market. Consumers are in search of high quality nutritious food products, which is benefitting this space. Organic ingredient-based supplements are becoming mainstream products, which bodes well for the sales of bone broth protein.

In contrast to traditional food products, organic products are produced without the use of chemicals and pesticides, which helps maintain more nutrients such as antioxidants. Organic products can be helpful for consumers facing allergies from pesticides and preservatives.

• In 2019, the USDA announced increasing the number of certified organic operations by expanding programs and services for organic producers and handlers, by funding organic research and certification cost-share assistance.

“Rising Consumption of Dietary Supplements Driving Market Expansion”

Owing to the nutritional profile of bone broth protein, it is largely being used in the dietary supplement industry. Key uses where bone broth protein accounts for the highest demand are gut health, bone health, and weight management in dietary supplements. Rapid urbanization, shifting lifestyles, and growing disposable incomes have led to higher consumption of dietary supplements. The bone broth protein market has also greatly benefited from increasing application in the food industry.

The dietary supplements market is one of the fastest-growing industries in developed as well as developing economies. Rising use of chemicals and fertilizers in food products reduce the nutrition in food; thus, consumers need dietary supplements to balance the nutritional requirements of the body.

“Availability of Grass-fed and Pasture-raised Beef Bone Broth to Propel Demand”

Grass-fed and pasture-raised beef has rich nutrition contents and is used to manufacture good quality bone broth protein. It is leaner and contains less fat and fewer calories. Grass-fed and pasture-raised beef has higher levels of omega-3 fatty acids as compared to grain-fed beef. Healthy animals produce nutritious meat, bones, and connective tissue. It produces nutritious collagen that breaks down into nutritious gelatin, which contains an abundance of many important healing nutrients. Meat produced from 100% grass-fed cattle is healthy, pure, and does not contain any antibiotics, hormones, and chemicals that can harm the human body. Grass-fed and pasture-raised bone broth protein offered by the manufacturers is expected to positively impact the bone broth protein market.

• Broth and Co offers bone broth protein produced using grass-fed beef for developing bone broth rich in nutrition.

“High Price Associated with Bone Broth Protein to Hamper Sales”

Bone broth protein is trending among health-conscious consumers. Many players have entered the bone broth protein market thanks to the increased demand from the consumers. However, bone broth production involves a lot of expertise and it is a time-consuming process. The use of high-tech machinery for the mass production of bone broth powder adds to the cost of the end product. The advanced processing technology for production has made bone broth protein lie on the higher side of the price scale.

Bone broth is considered to be one of the premium supplements, packed with rich nutrients. The availability of cheaper animal-based proteins is expected to restrain the market growth of the bone broth protein market.

Country-wise Insights

Which Regions Account for the Highest Share in the Bone Broth Protein Market?

North America has the largest bone broth protein market share (31.5% of overall market value). Increased consumption of organic and nutritious products coupled with high disposable income is boosting sales in the region. Europe is the second-largest market for bone broth protein, expanding at a CAGR of nearly 7%. Together, North America and Europe account for more than 55% share of the global bone broth protein market. Consumer preference for health benefitting products is anticipated to surge demand for bone broth protein across regions in the near future.

Why is the South Asian Region Expected to Witness High Growth in the Bone Broth Protein Market?

Among emerging economies such as India and China, rising awareness among consumers is boosting the consumption of organic products, which will have a positive impact on the sales of bone broth protein. Increasing disposable income and rising consumer spending on healthy food products is also a major factor accelerating the growth of the bone broth market in the region. All these factors are creating opportunities for new entrants in the bone broth market to expand their product offerings, especially in East and South Asia.

Category-wise Insights

What is the Segmental Breakdown for the Global Bone Broth Protein Market?

The global bone broth market is witnessing substantial growth and is expected to reach 4,855.77 tons by the end of the forecast period of 2023 to 2033. Application in various industries is benefitting market growth even further.

On the basis of nature, conventional bone broth protein is dominating the market by value. The organic bone broth protein segment is expanding at a CAGR of nearly 8%, and is expected to reach over US$ 10 Mn in market value by the end of 2033.

In the end use segment, bone broth protein finds large application in dietary supplements. Dietary supplements account for around 54% market share in terms of value, and are expected to reach over US$ 62 Mn by the end of 2033.

Competitive Dashboard

The major players in the global bone broth market ate emphasizing on traditional methods for producing bone broth protein as process helps to maintain a high level of nutrients in the products manufactured by the company. The manufacturers in the global bone broth protein market are promoting the use of organic bone broth protein as they are free from chemicals and artificial ingredients which further promotes the benefits of healthy lifestyle.

• In 2020, NOW Health Group, Inc. has taken over naming rights to the Sears Entre Arena, which will be renamed as NOW Arena. This agreement is termed for 15 years and is valued at US$ 11.25 Mn. NOW Foods is expected to bring additional business for Sears Entre Arena.
• The Organika Way produces non-GMO certified products to target health-conscious customers. The company uses non-GMO ingredients that are free from artificial fillers, pesticides and chemicals. This helps to avoid allergies related to chemicals and preservatives.
• Nutra Organics Pty Ltd uses various promotional strategies to attract more health-conscious customers, including posting interesting blogs on its website. The company educates its consumers by providing blogs about how to use a certain product and how to incorporate the company’s products in the consumers’ life, also spreading awareness among the consumers about the importance of a healthy lifestyle.
• Paleo Pro LLC posts blogs and articles as a part of its promotional strategy. The company tries to spread awareness among the consumers about the benefits related to its products. Such blogs attract customers and promote new recipes.

Bone Broth Protein Industry Report Scope

Bone Broth Protein Industry Research by Category

By Nature:

• Organic
• Conventional

By Source:

• Poultry
• Beef
• Turkey
• Blend
• Others

By End Use:

• Food & Beverage
  • Soups & Sauces
  • Meat & Poultry Products
  • Processed Food
  • Beverages
  • Others
• Dietary Supplements
• Pet Food
• Others

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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