Industry: Food and Beverages
Published Date: November-2024
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 181
Report ID: PMRREP20584
The global bone broth market is estimated to reach a value of US$ 1.1 Bn by 2024. It is predicted to register a CAGR of 5.5% during the assessment period to reach a size of US$ 1.6 Bn by 2031.
Increasing health and wellness awareness is a key factor driving the consumption of bone broth. Its versatile nutritional composition and high protein content make it particularly appealing to fitness enthusiasts. It can also be processed to powder to form animal protein additives. Increasing cases of joint pain, weak immunity, insomnia, and indigestion are anticipated to bolster bone broth demand through 2031.
As per the Centers for Disease Control and Prevention (CDC), in 2022, about 18.9% of individuals in the U.S. who were 18 years or older were diagnosed with arthritis. As people age, the prevalence of arthritis rises, surging from 3.6% in individuals aged 18 to 34 to 53.9% in those 75 and beyond. This high prevalence is projected to create new opportunities for natural bone broth brands.
Several products in the industry are targeted to the consumer base that is seeking a benefitting animal source in an easy and convenient way. Bone stock and the various products made from it contain essential minerals like magnesium and calcium in high amounts. This gives them a competitive advantage over other animal protein sources.
Key Highlights of the Industry
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Industry Attributes |
Key Insights |
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Bone Broth Market Size (2024E) |
US$ 1.1 Bn |
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Projected Industry Value (2031F) |
US$ 1.6 Bn |
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Global Industry Growth Rate (CAGR 2024 to 2031) |
5.5% |
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Historical Industry Growth Rate (CAGR 2019 to 2023) |
4.3% |
Rise of health consciousness coupled with preventive healthcare practices in North America is driving demand for nutritious and organic foods like bone stock. It will likely account for a share of 37% in 2024.
The region has a high aging population with several individuals suffering from chronic health conditions and digestive disorders. Several benefits of bone stock, especially for joint health and digestive healing, are hence appealing to this demographic.
Expansion of ready-to-consume and easy-to-prepare food products in North America owing to busy lifestyles of consumers is driving demand for powdered concentrates, single-serve drink options, and shelf-stable broths. Continuous endorsements from celebrities, nutritionists, and wellness influencers are contributing to consumer awareness and legitimacy of bone broth as a health supplement.
Functional foods are gaining high popularity, thereby driving demand for bone broth in Europe. The region is anticipated to hold a considerable share of 28% in 2024.
Consumers in Europe are seeking foods that support digestion and well-being. Bone stock, widely popular for its gut-healing properties, is an ideal fit for this trend. It is hence appealing to health-conscious consumers in the region.
People in Europe are seeking functional foods that provide health benefits beyond basic nutrition. Often marketed as a functional food, bone soup assists in enhancing skin elasticity and immune function, aligning well with this trend. The population of Europe is set to show a high demand for sustainable, clean, and natural foods. s
Bone stock is a natural and nutrient dense product that perfectly fits these requirements. It also minimizes food wastage by utilizing animal bones and connective tissues that are otherwise discarded. This makes the food product healthy as well as sustainable, thereby increasing its sales in the region.
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Category |
Market Share in 2024 |
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Source - Poultry |
42% |
Poultry-based bone broth is highly popular owing to its mild flavors compared to other sources. Chicken bone broth is the most common consumer poultry broth owing to its savory flavor, anti-inflammatory properties, and versatility of cooking. Poultry broths are often considered a lighter option, thereby making them suitable for individuals looking for low-fat and low-calorie alternatives or those having digestive sensitivities.
Poultry broths are rich in collagen, minerals, and amino acids, thereby making them appealing to consumers seeking wellness. Brands are starting to market poultry-based broths with innovative flavors to appeal to adventurous eaters as well as health-conscious consumers.
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Category |
Market Share in 2024 |
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Nature - Conventional |
73% |
Conventional bone stock is mainly based on established recipes that use basic ingredients, thereby creating a simple and nourishing product. It is a staple in several households, especially among those who prefer natural, unaltered, and homemade food products.
The simplicity of conventional broth is its most appealing factor. It contains essential nutrients in an unprocessed and clean form without any additional flavors, supplements, or preservatives.
Conventional broth is specifically favored by older generations and individuals that follow traditional diets or those who are seeking natural foods with a long history of medicinal and nutritional use. The extended history of this broth in several cuisines across the globe evokes a sense of nostalgia, comfort, and warmth in several consumers.
The immune boosting properties of bone soup have become its key selling point. Traditional broths are evolving in terms of functional and nutrient-dense products. Several brands are infusing these broths with superfoods, turmeric, probiotics, ginger, and adaptogens. They aim to provide improved health benefits, including stress resilience, enhanced digestive health, and reduced inflammation.
The market is witnessing a rising interest in customizable bone stock where consumers are seeking personalized blends that align with their health goals. Growing consumer awareness regarding sustainability has led brands to focus on ethically sourced bones from free-range, grass-fed, and pasture-raised animals. Sustainable packaging is also gaining prominence in the market.
Businesses are further exploring eco-friendly packaging solutions like biodegradable, reusable, and recyclable materials to attract eco-conscious consumers. They are also offering several bone broth flavors like herbed and spicy broths or those that come with gourmet ingredients like seaweed, smoked paprika, and miso. They aim to cater to adventurous eaters seeking unique taste experiences.
The bone broth market witnessed a CAGR of 4.3% during the historical period. Keto and Paleo diets became mainstream in 2019. Hence, powdered bone broth emerged as a favored item in these diets owing to its high protein and collagen content.
The historical period witnessed a shift in consumer preference to convenient and ready-to-drink formats, thereby propelling growth in the global market. Ready-to-drink broth became increasingly available in grocery stores and health food stores.
Companies like Kettle and Fire, Brodo, and Bare Bones established a robust online presence and implemented subscription models to reach a large consumer base. Powdered format gained immense popularity during this period. It was especially evident among busy professionals looking for protein-rich options due to its ease of storage and preparation.
Demand for Premium and Artisanal Broths Skyrockets
There is an increasing demand for premium and artisanal bone broths made from organic, free-range, and grass-fed animals. Consumers are willing to pay a premium price for high quality and gourmet broths. Such premium offers are often produced in small batches and primarily appeal to consumers who prioritize sustainability, traceability, and quality in their food choices.
Bone soups made from pasture-raised and organic bones are often considered a healthy and sustainable option. It hence attracts consumers who are conscious of the environment and their health. The emphasis on superior-quality ingredients has resulted in the rise of premium bone stock brands that are focused on transparency and ethical sourcing.
Beauty from Within Trend to Push Demand for High-quality Broths
One of the primary factors behind the rising demand for bone broths as a health and wellness product is their high collagen content that plays a critical role in skin health. Continued growth in the anti-aging products segment has made collagen-rich bone stock a key food item in the beauty-from-within movement.
Individuals who look to enhance their hair, skin, and nails through natural processing are increasingly adopting bone soup. Being a whole food, its collagen is easily absorbed and used by the body, thereby making it an effective source of skin-supporting collagen compared to other supplements.
Short Shelf Life of Broths May Lead to Storage Issues
Conventional and fresh bone broth, especially in the unpasteurized form, has a relatively shorter shelf life, which is a significant issue for consumers looking for convenience. Individuals living in areas with limited access to refrigerated or fresh products are also likely to face problems in the storage of bone broths.
The short shelf life of bone broths decreases their ability to be stored in pantries or shipped to long distances, thereby creating several logistical challenges. Bone soups often need to be frozen or refrigerated to maintain their freshness. This creates a barrier for consumers who prefer products with long shelf-life or ready-to-consume options that don’t need refrigeration.
Bone Broth as a Wellness Ingredient Creates Opportunities for Product Development
Bone broth is extremely versatile as an ingredient in soups, gravies, smoothies, and sauces, thereby offering future opportunities for product development beyond its traditional uses. It can also be used as a key ingredient in ready-to-eat meals, bone soup-based snacks, and protein bars.
The trend toward convenient and health-driven meal solutions can extend its reach to new consumer segments. Collaborations between bone soup brands and other wellness-focused brands can result in co-branded products or new formulation that blends the bone stock with other functional ingredients.
E-commerce and Subscription Services to Create Fresh Prospects
The boom in e-commerce is set to create new opportunities for bone broth brands to reach a global audience. Online shopping is on the rise and consumers are increasingly looking for specialty foods, including health driven and functional products like bone stocks, on online channels.
Brands are offering subscription services where consumers receive bone stocks at regular intervals, thereby ensuring consistent sales while providing consumers with convenience. Subscription models enable businesses to build consumer loyalty while creating a recurring revenue stream, which is popular in the food and beverage industry.
The bone broth market houses several dynamic companies that contribute to trends with their unique products and positioning. Leading players offer a wide range of organic and sustainably sourced broths with an emphasis on quality and accessibility.
Brands are also capitalizing on health and wellness trends to focus on nutritional benefits while sticking to historical health practices to appeal to health-conscious consumers. Niche players are distinguishing themselves by offering artisanal and specialty products that cater to gourmet consumers and dietary specific markets.
Emerging brands are bringing innovation to the industry by introducing ready-to-drink and convenient packaging solutions to cater to the rising demand for on-the-go health food options. Several companies are integrating bone soups in broader health and lifestyle product lines, leveraging cross-product synergies to improve consumer engagement and brand loyalty.
Recent Industry Developments
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Attributes |
Details |
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Forecast Period |
2024 to 2031 |
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Historical Data Available for |
2019 to 2023 |
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Industry Analysis |
US$ Billion for Value |
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Key Regions Covered |
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Key Industry Segments Covered |
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Key Companies Profiled in the Report |
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Report Coverage |
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Customization and Pricing |
Available upon request |
By Source
By Nature
By End Use
By Distribution Channel
By Region
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The market is set to reach US$ 1.6 Bn by 2031.
Bone broth can be made by using bones of any animal or fish.
It contains small amounts of amino acid glycine that promotes relaxation along with deeper and restorative sleep.
Beef bone broth is considered to be the healthiest as it contains a high concentration of collagen.
Nutritionally, liquids are the best option.
