Apple Fruit Concentrate Market

Apple Fruit Concentrate Market Outlook (2023-2033)

The historical assessment of the market for apple fruit concentrate showed high sales and a growth rate of 5.0% during 2018-2022. The market value increased significantly, achieving US$ 4,456.4 Million in 2023.

Apple Fruit Concentrate Consumption Analysis (2018-2022) Vs. Market Estimations (2023-2033)

Apple fruit concentrate is produced using apple juice. The water content of the apple juice is removed by the vacuum evaporation method and a thick liquid is formed called apple fruit concentrate. The Apple fruit concentrate is available in liquid as well as powdered form. This concentrates the natural sugar in the juice and makes it easier to store and transport. The scope of the apple fruit concentrate market is based on the processed apple used for production of apple juice. The apple fruit concentrate is processed dehydrated apple juice having the Brix value >=20o.

China is the largest apple-producing country followed by U.S. China is the largest producer and exporter of apple fruit concentrate in the world market. Beverage manufacturers from North America and Europe are significant importers of the China produced apple fruit concentrate. A few manufacturers of apple fruit concentrate are also providing their products to consumers via various sales channels.

Manufacturers of apple fruit concentrate are offering the fruit concentrate to the consumer through various sales channel such as supermarkets and online retail channels. Moreover, the producers of apple fruit concentrate are focusing on the capacity expansion by investing for mergers & acquisitions, and geographical expansion.

The global apple fruit concentrate market has witnessed significant growth in the forecast period registering a CAGR of ~5.3% in the forecast period and is valued at US$ 7,469.1 Million in 2033.

What are the Key Trends in the Market for Apple Fruit Concentrate?

“Apple Fruit Concentrate to Emerge as Preferred Ingredient for Manufacturers of Apple Juice”

Apple fruit concentrate is preferred as an ingredient in new apple flavored products over fresh fruit juice, owing to its longer shelf life. New entrants in the global fruit juice markets prefer apple concentrate as an ingredient for their apple juice products, attributable to reduced production cost and increased shelf life of the products made apple concentrate. It boosts year round availability of the raw materials despite of seasonal variation and change in production.

• For instance, in 2019, Amul, a famous Indian milk brand entered the fruit juice market and launched a packaged fruit drink brand, Amul Tru, in apple, mango, orange, and lychee variants. This apple juice product is produced from apple concentrate.

“Introduction of Carbonated Apple Juice in Global Market to Boost Demand for Apple Fruit Concentrate”

Carbonated apple juice is a new trend in the beverage industry. Despite the dominance of traditional apple juice products, carbonated juices and other carbonated apple products are expected to gain significant traction in the future. Carbonated apple beverages are attracting customers and are anticipated to gain a significant market share, as these beverages are similar to widely consumed carbonated soft drinks. Carbonated apple juice products are healthier than flavored carbonated soft drinks, as they do not contain any color or flavor additives.

• For instance, in March 2019, Coca Cola India lunched a sub-brand called Minute Made Apple Sparkle, under the brand Minute Made. This sparkling apple juice is made from Kashmiri apples and apple concentrate.

“Longer Shelf Life of Apple Fruit Concentrate and its Finished Products Boosting Demand”

The shelf life of apple fruit concentrate ranges from months to several years, depending upon the strength and type of concentrate. Finished products made from concentrate also have longer shelf life than fresh fruit juices. The shelf life also varies depending upon the packaging material that has been used for storing the apple juice. Long shelf life not only helps in storing concentrates for longer periods to use at a later stage but also eases transportation.

Apple fruit concentrate is also used for the production of specialized products for the military and astronauts. These have longer shelf life than products made from apple concentrate for civilians. Thus, shelf life, being an important factor, is anticipated to drive the apple concentrate market across the globe.

“Effective Product Positioning by Apple Juice Manufacturers to Boost Sales of Apple Fruit Concentrate”

Consumers worldwide prefer consumption of apple juice made from concentrate as the nutritional contents of apples are maintained during the process used to make apple concentrate. Thus, apple juice made from concentrate has a larger market share than fresh apple fruit juice. Most companies are branding their products as 100% apple juice made from apple concentrate, which has created a positive perception toward apple concentrate, thus propelling growth of the apple concentrate market.

• Tropicana, a leading brand of PepsiCo, provides 100% apple juice made from apple fruit concentrate. Sales of this product are increasing steadily in India.

“Online Sales Channels Increasing Visibility of Apple Concentrate”

Online sales through e-Commerce have added a lot of grip to various markets, and this is also helping the apple concentrate market to flourish. Traditional sales methods are also being used, but through e-Commerce websites, consumers from any part of the world can choose from a wide range of products from various manufacturers. This is allowing manufacturers of apple concentrate to reach out to a larger consumer base, which is expected to drive the global market growth of apple fruit concentrate.

Country-wise insights

What is the China Outlook for the Apple Fruit Concentrate Market?

China is the leading producer of apples worldwide. Apples are one of the major crops for farmers in China as the government encourages farmers to take up apple farming. China accounts for more than 40% of the production of apple concentrate worldwide during the forecast period. Thus, majority of manufacturers of apple concentrates are from China, which is the largest exporter of apple fruit concentrate across the globe. Thus, increasing production of apples from such Asian countries makes it the most attractive region for investment and acquisitions for manufacturers in the global apple fruit concentrate market during the forecast period.

Which Country in Europe holds the High Growth Rate for Apple Fruit Concentrate?

France apple fruit concentrate market is expected to grow at a high CAGR of ~6.1% during the forecast period owing to the consumers are increasingly becoming health consciousness, and willing to embrace the food & beverage products. Manufacturers of application-specific apple fruit concentrate are heavily investing in research & development to produce new products, which is anticipated to drive demand in France during the forecast period 2023-2033.

Category-wise insights

What is the Overall Market Approach in Beverages Industry during the Forecast Period?

The market value for beverages industry is anticipated to hold the market share of ~ 71% during the forecast period. Apple Concentrate is extensively used in various beverage preparation such as apple juice, and apple-flavored drinks as it is one of the most popular flavors in the world. Apple juice manufacturers and soft drinks manufacturers are the largest buyers of apple fruit concentrate.

Moreover, apple concentrate is also gaining popularity in soft drinks and other beverage preparations. This increasing demand significantly boosts the growth of the global apple fruit concentrate market.

How Various Distribution Channels Offering Sales Opportunities are for Apple Fruit Concentrate Suppliers?

Sales of apple fruit concentrate are increasing through business to consumer segments at a rapid rate. Hypermarkets/Supermarkets segment is witnessing a high growth rate among the business to consumer channels, at a CAGR of ~5.4%, followed by online retail, and convenience stores.

Competitive Dashboard

Multinational companies with a wide variety of products account for roughly 30-35% of the worldwide apple concentrate industry. Apple fruit concentrate manufacturers are targeting their product offerings especially towards the dairy segment followed by the bakery and confectionery segment products AGRANA Beteiligungs-AG, Britvic PLC, Döhler GmbH, and Tree Top, among others are some of the major players operating in the global apple concentrate market. The latter are engaged in the business of providing apple fruit concentrate products, operate at small scale, and are more export-oriented.

• In March 2019, AGRANA fruit U.S. appointed Palmer Holland Health & Nutrition as the national distributor for the U.S. Collectively, they provide customers with innovative solutions for dairy, ice-cream, and bakery markets.
• In January 2019, the company signed an agreement to acquire Bela Ischia Alimentos Ltd. (Bela Ischia), a concentrates and juice business in Brazil, for a total cash consideration of US$ 66.8 Mn.
• Ranch Fruit Juice is expanding is production capacities by establishing new facilities. The company establishes the new facilities in locations closer to suppliers to reduce transportation costs. Thus, such wall-to-wall production strategy is very efficient for the company as well as environment.

Apple Fruit Concentrate Industry Report Scope

Apple Fruit Concentrate Industry Research by Category

By Form:

• Liquid Concentrate
• Powder Concentrate

By Application:

• Food
  • Bakery & Confectionery
  • Dairy & Frozen Food
  • Others
• Beverages
  • Juice
  • Soft Drink
  • Squash
  • Cider
  • Others
• Cosmetics
• Others

By Distribution Channel:

• Business To Business
• Business To Consumers
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Online Retail

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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