Pineapple Powder Market

Pineapple Powder Market: Introduction

Pineapple is a tropical fruit, and is known for its flavor and nutritional values. Pineapple is popular fruit that is mostly consumed fresh or as a canned fruit. The growing demand for pineapple in market has led to product diversification.

Today, pineapple powder is consumed in various forms such as pineapple juice, concentrates, canned pineapples, dried chips, cocktail-type drinks, dried powdered, isotonic mixtures, bars, flakes, etc. Pineapple powder is a yellowish and free-flowing powder that is made by removing the free water present in pineapple juice or puree using various techniques

. Pineapple powder carries a natural flavor and taste, and also retains all the nutritional qualities of the pineapple fruit.

Success Anchored in Key Nutritive Value Propositions of Pineapple Powder

Pineapple powder is loaded with valuable nutrients such as antioxidants, vitamin C, manganese, vitamin B- complexes, copper, etc. Pineapple powder consists of a unique digestive enzyme known as 'bromelain', which is naturally present in pineapples, and is known to provide numerous health benefits to humans.

Pineapple powder is easy to translocate as well as incorporate in various dishes, and thus, is largely used in various processed as well as ready-to-consume food products. Thus, with numerous applications and the increasing popularity of pineapple flavor, the demand for pineapple powder in global market is expected to increase substantially in terms of value and volume over the forecast period.

Pineapple Powder: Market Outlook

The global pineapple powder market is estimated to create an absolute dollar opportunity of around US$ 328.9 Mn by 2027 over 2018. The conventional segment, under nature, is expected to experience substantial growth in the global pineapple powder market. The market in North America is expected to have a substantial share in the global market over the forecast period.

By nature of pineapple powder, the conventional segment is expected to hold a prominent share, and dominate the market during the forecast period, owing to easy availability as well as cheaper cost of conventional pineapple powder. However, the organic segment is expected to grow at a high CAGR of 9.8% over the forecast period, owing to the increasing demand due to the on-going 'move-to-organic' trend.

Among the techniques used for the preparation of pineapple powder, the spray drying segment is a prominent segment, owing to the large use of spray-dried pineapple powder due to lower cost and lesser processing time.

By end use of pineapple powder, the convenience food segment has a substantial market share in terms of value as well as volume, owing to the growing popularity of convenience food, especially pineapple flavored smoothies and ready-to-consume juice mixes.

The business to business segment under distribution channel is expected to remain dominate in the global pineapple powder market, owing the increasing use of pineapple powder in various processed food products. The increasing popularity of pineapple flavor in various food ingredients is having a positive impact on the global pineapple powder market.

Growing Demand for Fruit-Based Flavors is Driving the Market for Pineapple Powder

The growing demand for pineapple-flavored products is, in turn, increasing the demand for pineapple powder across the globe. The increasing demand for convenience food, popularity of pineapple flavor, and the rising awareness about the health benefits provided by pineapple fruit are some of the prime drivers of the global pineapple powder market. Lower shelf life and difficulty in transporting are some drawbacks of fresh pineapple as well as pineapple juice.

Growth Driven by Natural Food Ingredients

Pineapple powder has a longer shelf, is easy to transport, and has the same flavor and nutritional value as pineapple. Thus, a majority of food processing manufacturers tend to opt for pineapple powder, as such, leaving a positive impact on the global pineapple powder market.

The growing demand for natural products as well as natural food additives is another positive factor for the growth of the pineapple powder market, as there is no need for the addition of preservatives. Increasing health consciousness among people is another factor driving the growth of the pineapple powder market.

On the other hand, high cost and processing time, erratic supply and quality of raw material affecting produce quality, and lower awareness in untapped and underdeveloped areas are some factors hindering the growth of the global pineapple powder market. 

Pineapple Powder Market: Regional Insights

The global pineapple powder market can be regionally segmented into Asia Pacific, Latin America, Western Europe, North America, Eastern Europe, and the Middle East & Africa. North America is a prominent market in the global pineapple powder market.

North America currently holds the largest market share in the global pineapple powder market, and is expected to continue to do so over the forecast period. The growing demand for functional food products, food products with health benefitting additives, and the growing demand for convenience food & beverages from the large working population are some of the factors that are boosting the consumption of pineapple powder in North America.

Western Europe follows North America in value share of pineapple powder, owing to the increased demand for healthy food, especially from EU5 countries. However, the market in Asia Pacific is expected grow at a rapid pace and exhibit a high CAGR during the forecast period.

The growing number of emerging players, increasing number of health conscious people, and increasing working population leading to the increased demand for convenience food & beverages are some of the prime factors that are driving the pineapple powder market in Asia Pacific. The markets in Latin America as well as Eastern Europe are expected to exhibit rapid growth in the global pineapple powder market.

Owing to all these factors, the global pineapple powder market is expected to grow positively in terms of value and volume over the forecast period.

Pineapple Powder Market: Segmentation

The subsequent sections analyze the global pineapple powder market on the basis of nature, technique, end use, distribution channel, and region, and presents a forecast for the period 2018-2027. The market is segmented as follows:

Attribute	Details
by Nature	Organic Conventional
by Technique	Spray Drying Freeze Drying Others
by End Use	Supplements Infant Food Pet Food Convenience Food Bakeries and Confectionaries Ice Cream & Dairy Products Others
by Distribution Channel	Business to Business Supermarkets e-Commerce Retail Stores
by Region	North America U.S. Canada Latin America Brazil Mexico Colombia Rest of LATAM Western Europe EU5 Netherlands Switzerland Rest of Western Europe Eastern Europe Russia Czech Republic Poland Rest of Eastern Europe Asia Pacific China India Australia & New Zealand ASEAN Rest of APAC Middle East & Africa GCC Countries Southern Africa Northern and Central Africa Western Africa Eastern Africa

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