Industry: Food and Beverages
Published Date: March-2025
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 182
Report ID: PMRREP15127
The global natural health supplements market size is anticipated to reach a value of US$ 66.7 Bn in 2025 and is set to witness a CAGR of 7.8% from 2025 to 2032. The market will likely attain a value of US$ 112.8 Bn in 2032.
Civilizations have been utilizing nature’s pharmacy for generations to nourish and heal the body. Today, the global natural health supplements industry is booming. These supplements, which range from traditional Ayurvedic medicines to contemporary superfoods like ashwagandha and spirulina, help people connect the dots between their health and diet.
Natural supplements, unlike synthetic alternatives, are frequently packed with bioactive compounds that complement the body and provide benefits ranging from improved immunity to better cognitive performance. Future developments in preventive healthcare are being shaped by the rising demand for nature-derived supplements as consumers look for cleaner, plant-based solutions.
Key Highlights of the Natural Health Supplements Industry
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Global Market Attributes |
Key Insights |
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Natural Health Supplements Market Size (2025E) |
US$ 66.7 Bn |
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Market Value Forecast (2032F) |
US$ 112.8 Bn |
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Projected Growth (CAGR 2025 to 2032) |
7.8% |
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Historical Market Growth (CAGR 2019 to 2024) |
7.0% |
Historical Period Saw Rising Consumer Preference for Personalized Plant-based Nutrition
As per Persistence Market Research, in the historical period from 2019 to 2024, the global natural health supplements industry witnessed a decent CAGR of around 7.0%. Prior to COVID-19, the industry was rising gradually due to popularity of probiotics, omega-3 fatty acids, curcumin, and other anti-inflammatory compounds as well as increased awareness of gut health.
During the first quarter of 2020, the pandemic caused a 54% increase in demand for immune-boosting supplements, with sales of elderberries, zinc, and vitamin D rising by more than 140%. Brands were compelled to look for alternate component sources, like fermented zinc and vitamin D generated from algae, because of supply chain disruptions, shortages of raw materials, and price surges.
Consumers shifted from generic multivitamins to personalized nutrition by 2021. Companies that provided supplements based on blood nutrient levels, microbiome composition, and genetic markers, such as Persona Nutrition and Bioniq, expanded by 300% in 2021 alone.
Supplements aimed at cellular health, such as resveratrol and nicotinamide mononucleotide (NMN), became popular. Sales of NMN increased by 500% between 2020 and 2022 as per Natural Products Insider. As consumer preferences switched toward plant-based supplements, triple-digit growth was observed for vegan collagen, omega-3s derived from algae, and adaptogens extracted from mushrooms.
Research on Natural Supplement Ingredients to Boost Mental Health to Surge through 2032
From 2025 to 2032, the natural health supplements industry is likely to showcase a CAGR of 7.8%. It is predicted that these supplements will be recommended by physiatrists to help reduce the symptoms of depression. As per the National Institutes of Health (NIH), St. John’s wort, a traditional natural remedy for depression, may have various beneficial properties in the short term.
Various supplement brands are also set to use German chamomile in their products to alleviate the symptoms of anxiety and depression. As per a 2020 study, around 179 patients with generalized anxiety disorder were given 1,500 milligrams of German chamomile extract every day for about 8 weeks. Among them, a few had depression, whereas the others did not.
Results showed that anxiety levels decreased in all groups. The subjects with both conditions, however, saw a more notable decline in depressive symptoms, indicating that German chamomile may also have antidepressant properties. Similar research studies to discover innovative natural ingredients for use in supplements to boost one’s mental health are likely to foster growth through 2032.
Growth Driver
Rising Interest in Complementary and Alternative Medicine to Spur Popularity of Natural Supplements
The popularity of immuno-supportive supplements, which are often marketed as natural remedies, is increasing at a rapid pace worldwide. Significant use of herbal supplements is reported by patients with autoimmune diseases, especially those with skin-related conditions including cutaneous lupus erythematosus (CLE) and dermatomyositis (DM).
In a research study by Faden et al, which involved 673 participants with autoimmune skin conditions, nearly 32% reported the inclusion of natural health supplements in their health regimen. This surge is consistent as individuals suffering from chronic illnesses are looking for self-management options.
Dissatisfied with traditional medicines, which may have negative side effects or provide only slight symptom relief, patients frequently resort to natural health products like supplements. According to the findings of a focus group study conducted by Welz et al., a significant number of patients want control over how they manage their health and use complementary and alternative medicine (CAM) either in addition to or instead of conventional treatments. This trend proves that patients with chronic illnesses are increasingly seeking nonpharmaceutical solutions like natural supplements that empower them in their healthcare journey.
Market Restraining Factor
Quality Control Challenges and Regulatory Gaps Raise Concerns in the Market
Quality control issues and inconsistent regulations continue to be key global concerns despite the rising demand for natural health supplements. Although different levels of regulation have been put in place in several countries, there are still gaps that let mislabeled or substandard products reach consumers.
The U.S. Food and Drug Administration (FDA), for instance, does not regulate herbal supplements for premarketing potency and purity, in contrast to conventional medications. Hence, mislabeled hazardous chemicals, pollutants, adulterants, and herb-drug interactions (HDI) with co-administered medications are causing increasing health concerns.
As per a study published by the National Library of Medicine, deranged test results, allergic responses, genotoxicity, carcinogenicity, teratogenicity, organ damage, and even death are among the range of pharmacological and toxicological effects of herbal supplements. These often contribute to significant emergency room visits and hospital stays in the U.S.
To raise consumer awareness of the safety of natural health supplements, physicians must collaborate with both traditional and online media. Since the Dietary Supplement Health and Education Act (DSHEA) was passed in 1994, the number of dietary supplements, including natural products, has increased 20-fold during the past three decades in the U.S., allowing producers to take advantage of a regulatory gap. Hence, physicians need to speak out in favor of more strict norms governing the production of natural health supplements.
Key Market Opportunity
Companies to Conduct Research on Botanicals and Superfoods to Scrutinize Efficiency
Increasing demand for functional and plant-based health supplements among consumers is anticipated to propel studies on ingredients to assess their efficiency. Conventional botanicals and emerging superfoods with proven health benefits are set to gain popularity, creating new opportunities for innovation. Pomegranates stand out among these as a potentially beneficial natural supplement with various physiological benefits.
Celebrated for its rich Middle Eastern cultural background and its abundance of polyphenols, pomegranates have potential as a powerful nutritional supplement. Pomegranate supplements have drawn interest due to their ability to improve general health and reduce physiological stresses, in addition to their conventional use.
As per a study published in the Journal of Functional Foods, pomegranate health supplements have showed promise in enhancing physiological responses in sedentary individuals and patient groups when they are under physiological stress. It was also found that giving 1000 mg of pomegranate extract 30 minutes prior to a high-intensity sprint exercise may increase coronary artery blood flow and breadth, which would surge the ergogenic benefits.
Form Insights
Stability and Nutritional Concentration Make Powdered Supplements a Preferred Choice Over Liquids
In the global natural health supplements industry, the powder segment is predicted to account for a share of 43.6% in 2025. Powdered supplements are set to create a relatively high demand compared to their liquid counterparts backed by their cost-effectiveness, potency, and stability. In terms of formulation, powders enable more potent dosages per serving by allowing for higher nutritional concentrations without the requirement for stabilizers. For example,
Soft gel and gummies, on the other hand, are anticipated to witness a decent CAGR through 2032. These have a few benefits like enhanced taste, absorption, and convenience. These are specifically made for kids and aging populations as unlike conventional capsules or tablets, which can lead to pill fatigue, soft gels and gummies provide an easy-to-consume alternative.
Application Insights
Red Algae Calcium and Turmeric Extracts to Gain Traction as Effective Bone and Joint Health Solutions
By application, the bone and joint support segment is anticipated to hold a natural health supplements market share of around 27.4% in 2025. The bone health segment has historically been dominated by calcium and vitamin D, but new research indicates that plant-based alternatives are more sustainable and bioavailable than conventional supplements. For instance,
Another study published in the Journal of Medicinal Food found that standardized to 95% curcuminoids, turmeric supplements have demonstrated a 40% reduction in knee osteoarthritis symptoms, comparable to NSAIDs like ibuprofen without posing any gastrointestinal concerns. Furthermore, studies show that extracts from Boswellia serrata can increase joint flexibility by 60% in just 90 days, making these a robust natural remedy.
Immune health, on the other hand, is projected to exhibit considerable growth in the foreseeable future. Beta-glucans from mushrooms are turning out to be one of the most prominent natural immunity boosters. According to a 2023 clinical study published in the Journal of Dietary Supplements, individuals exposed to high-stress situations experienced a 47% decrease in upper respiratory infections when they consumed 250 mg of beta-glucans from Reishi and Turkey Tail mushrooms daily.
Functional mushroom powders and capsules are now competing with conventional vitamin C and zinc supplements in the immune health market. Hence, companies such as Host Defense and Real Mushrooms are spearheading the movement.
Asia Pacific Natural Health Supplements Market
Surging Red Ginseng Preference Positions South Korea as a Key Market for Natural Supplements
In Asia Pacific, South Korea is projected to be a leading consumer of natural health supplements in the upcoming years. In the country, the Ministry of Food and Drug Safety (MFDS) governs food and dietary supplement regulations. The Korea Health Supplements Association estimates that the market for health supplements in South Korea will likely be valued at US$ 19 Bn.
By 2019, there were 26,342 types of different dietary supplements available on the market, up from 12,495 types in 2012, according to South Korea's Ministry of Food and Drug Safety. The two most popular health supplements in the country are probiotics and red ginseng.
In January 2025, for instance, Korea Ginseng Corporation (KGC) announced the launch of two health supplements to extend its new blood sugar management product line under its JungKwanJang brand after receiving approval from Korea Food and Drug Administration (KFDA). The development came in after the formal KFDA recognition of JungKwanJang's red ginseng's ability to regulate blood sugar.
In India, various start-ups and large-scale brands are coming up with their new products infused with natural ingredients to attract health-conscious consumers. They are also focusing on launching multi-channel awareness campaigns to educate consumers about the benefits of natural supplements. For example,
Europe Natural Health Supplements Market
Post-Brexit Regulatory Freedom in the U.K. Propels Innovation in Functional Ingredients and Botanicals
Europe is anticipated to generate a share of 23.6% in 2025. The region is projected to witness constant transformations with the rise of precision nutrition, plant-based preferences, and strict norms. European Food Safety Authority (EFSA) guidelines have compelled a few firms across the region to focus on clinically verified ingredients and sustainable sourcing to remain competitive.
The U.K. has been gradually shifting away from the EFSA by capitalizing on post-Brexit regulatory freedom. It is further enabling quicker approval for new functional ingredients and botanical extracts. In 2023, sales of Ashwagandha in the region rose by 120%, exceeding turmeric as the fastest-growing natural health supplement. Companies like LYMA and Holland & Barrett are hence projected to integrate high-potency adaptogens into their formulations.
In Germany, demand for vegan collagen made from vitamin C, amino acids, and silica is likely to surge in the forecast period. Plant-based collagen substitutes, which witnessed a 90% growth in sales in 2023, have been offered by brands like Your Super and Vegavero, catering to Germany's 40% vegan and flexitarian population.
North America Natural Health Supplements
Black Cohosh and Other Natural Remedies Gain Popularity for Managing Menopausal Symptoms in the U.S.
In North America, the U.S. natural health supplements market will likely showcase steady growth with rising focus on women’s health. Launch of new supplements for reducing the symptoms of menopause is anticipated to be a key driver.
Black cohosh has become well-known among natural remedies for reducing vasomotor symptoms like night sweats and hot flashes. After 12 weeks of administration, studies by the American Academy of Family Physicians have shown that it is effective in reducing menopausal symptoms and promoting the health of the vaginal epithelium. Although their efficacy varies, other supplements such as red yeast rice, ginkgo biloba, and soy are also used.
Canada is anticipated to witness decent growth through 2032, as the Agriculture and Agri-Food Canada (AAFC) revealed that over 80% of individuals in the country consume natural health products. This indicates a steady demand for such supplements.
The global market for natural health supplements houses several leading companies aiming to strengthen their position by launching novel formulations for a wide range of conditions. They are also engaging in partnerships and collaborations to co-develop new products to gain a competitive advantage. A few companies are striving to solidify their positions with diverse product portfolios, robust distribution networks, and years of brand building.
Key Industry Developments
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Report Attributes |
Details |
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Historical Data/Actuals |
2019 - 2024 |
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Forecast Period |
2025 - 2032 |
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Market Analysis Units |
Value: US$ Bn/Mn, Volume: As applicable |
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Geographical Coverage |
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Segmental Coverage |
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Competitive Analysis |
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Report Highlights |
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Customization and Pricing |
Available upon request |
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The market is set to reach US$ 66.7 Bn in 2025.
The industry will likely be valued at US$ 112.8 Bn in 2032.
The industry is set to surge at a CAGR of 7.8% through 2032.
Glanbia PLC, Bayer AG, and Koninklijke DSM N.V. are a few leading brands.
The powder form is highly preferred by consumers.
