Industry: Food and Beverages
Published Date: July-2024
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 147
Report ID: PMRREP27619
The natural food preservatives market value was estimated at US$0.9 Bn in 2024 and is expected to be valued at US$1.2 Bn by 2031. The market for natural food preservatives is predicted to achieve an expanding, significant CAGR of 3.9% from 2024 to 2031.
Key Highlights of the Market
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Attributes |
Key Insights |
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Market Size (2024E) |
US$0.9 Bn |
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Projected Market Value (2031F) |
US$1.2 Bn |
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Global Market Growth Rate (CAGR 2024 to 2031) |
3.9% |
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Historical Market Growth Rate (CAGR 2018 to 2023) |
3.3% |
The natural food preservatives market concentration highlights that Asia Pacific led the industry and reached a size of US$315 million in 2022, fueled by the rapid expansion of the food service industry in the region.
As foodservice operators strive to offer healthier and more natural food alternatives to customers, the demand for natural food preservatives is on the rise. Plant-based food preservatives are gaining popularity in Asia Pacific as they are perceived as healthier and more natural compared to synthetic preservatives.
Developed Western Regions Remain Significant with the Clean Label Drive
North America leads due to a strong emphasis on clean label products, increasing health consciousness, and a well-established food processing industry. The region has a significant consumer base demanding natural alternatives to synthetic preservatives.
Europe follows closely, driven by stringent regulations on food additives, a growing organic food market, and a sophisticated consumer base seeking natural and healthy options. The region has a long history of food production and a strong focus on food safety and quality, making it a prime market for natural preservatives.
Salt Remains the Most Preferred Preservative for its Versatility
As per the PMR's natural food preservatives market overview, with revenue of approximately US$443.12 million in 2022, the salt segment emerged as the leading product type. Known for its diversity and effectiveness, natural food preservative salt is widely used to preserve various foods and is generally considered safe.
Additionally, salt's antibacterial properties contribute to the prevention of disease development in food. As a result, the utilization of salt as a natural food preservative is expected to witness significant growth in the coming years.
The Antimicrobial Segment Dominates, Food Safety Requisites Drive Demand
In 2022, the antimicrobial segment held a significant 65.5% share of the industry. Natural antimicrobial food preservatives play a crucial role in ensuring food safety and extending shelf-life.
With the increasing demand for clean-label products and heightened focus on food safety, the demand with antibacterial properties is set to rise.
Sustainable Meat and Poultry Products Fuel Demand
The market forecast shows that the meat & poultry segment is projected to experience 4.5% CAGR growth through 2031, fueled by the increasing popularity of natural food preservatives.
Customers' preference for healthier and more sustainable products has led to the adoption in the meat and poultry industries. These plant-based compounds possess antibacterial and antioxidant properties, enabling the extension of shelf-life without the need for synthetic preservatives.
Liquid Preservatives Span the Most Versatile Application Spectrum
The liquid segment of the natural food preservatives market generated revenue of over US$402.60 million in 2022. Liquid preservatives are highly versatile and can be easily incorporated into a wide range of food products.
Whether added directly to culinary goods or used in marinades, sauces, and dressings, liquid preservatives offer simplicity and convenience.
Many liquid preservatives derived from natural sources also provide health benefits. Vinegar, for instance, acts as a natural preservative with antibacterial and antifungal properties, while honey offers antibacterial and antioxidant effects.
The market research report shows that the industry has experienced steady growth in recent years. Consumers are becoming increasingly aware of the health issues associated with synthetic preservatives, leading to a growing demand for safer and healthier food options. This trend has prompted food producers to turn to natural preservatives to meet consumer preferences.
According to the natural food preservatives market analysis, the market was valued at US$0.8 Bn in 2019 and is estimated to grow at a CAGR of 3.3% from 2019 to 2023. The market is expected to reach a value of US$1.2 Bn by 2031, fueled by a CAGR of 3.9%. These figures indicate a positive growth trajectory for the market.
One of the key market trends is increasing consumer awareness of the health hazards associated with artificial ingredients. Consumers are seeking clean-label products that do not contain artificial preservatives, leading to a growing demand for natural alternatives.
Further, the demand for safer and healthier food products has been on the rise, driving the need for natural food preservatives. Consumers are increasingly concerned about the potential negative effects of synthetic preservatives and are actively seeking natural alternatives. These factors and industry trends are expected to boost market revenue.
The natural food preservatives industry has witnessed steady growth in recent years, driven by increasing consumer awareness of the health hazards associated with synthetic preservatives. The market is expected to continue its growth trajectory in the coming years, fueled by various factors.'
The market was valued at US$0.8 billion in 2019 and is projected to reach US$1.2 billion by 2031, growing at a CAGR of 3.9% from 2024 to 2031. The market is expected to experience a CAGR of 3.3% from 2019 to 2023, reaching a value of US$0.9 billion in 2023.
Several market opportunities are fueling the industry expansion. Consumers are becoming more aware of the health issues associated with artificial ingredients in food, leading to a growing demand for natural food preservatives.
As per industry’s assessment, the demand for safer and healthier food products has been a significant driver for market growth. Consumers are actively seeking clean-label products that do not contain artificial preservatives.
Increasing Consumer Awareness
Growing consumer awareness of the health issues associated with synthetic preservatives is a significant driver for market growth. Consumers are actively seeking safer and healthier food options, leading to a higher demand for natural preservatives.
Preference for Clean-Label Products
There is a rising preference among consumers for clean-label products that do not contain artificial ingredients or preservatives. Natural food preservatives align with this consumer demand, driving the natural food preservatives market demand.
Regulatory Support and Market Trends
The market for natural food preservatives is supported by regulatory initiatives promoting the use of natural ingredients in food products. Additionally, there is a clear market trend towards the adoption of natural alternatives, with a focus on herbs, spices, and their derivatives. These government initiatives and support are fueling the market sales.
High Production Costs
The production costs associated with natural food preservatives can be higher compared to synthetic alternatives. This can limit the affordability and availability of natural preservatives, making them less accessible to food producers.
The higher costs may also impact the final price of food products, potentially affecting consumer demand. This limitation hinders the natural food preservatives market expansion.
Limited Shelf-Life
Natural food preservatives may have a shorter shelf-life compared to synthetic preservatives. This can pose challenges for food manufacturers and retailers who require longer shelf lives to ensure product quality and safety.
The limited shelf-life of natural preservatives may require more frequent production and distribution cycles, which can increase costs and logistical challenges. This is the major hindrance to natural food preservatives market revenue sales.
Rising Demand for Organic and Clean-Label Products
The growing consumer preference for organic and clean-label food products presents significant natural food preservatives market opportunities. As more consumers seek natural and healthier alternatives, there is a potential for increased demand for natural preservatives that align with these preferences. Food manufacturers can capitalize on this opportunity by incorporating natural preservatives into their organic and clean-label product offerings.
Technological Advancements in Preservation Techniques
The development of innovative preservation techniques offers promising opportunities for the market. Advanced technologies such as high-pressure processing, pulsed electric fields, and natural antimicrobial agents present alternatives to traditional preservatives.
These technologies can extend the shelf-life of food products while maintaining their safety and quality. Investing in research and development in these areas can lead to the creation of new and effective natural preservatives, opening doors for natural food preservatives market value expansion.
In Oct 2023, SK Capital Partners, a private investment firm, acquired J&K Ingredients, Inc., a leading manufacturer and supplier of food and beverage ingredients. J&K focuses on natural, organic, and clean label products. The deal is expected to close before the end of the year. J&K is known for its custom formulation and new product development capabilities.
In Mar 2024, Essential, a Certified Organic, bake-at-home artisanal bread, is set to launch at Natural Products Expo West 2024. The bread, rooted in tradition, offers a simple, minimal-ingredient recipe with a sourdough starter dating back to the Gold Rush era. Essential features Fresh Seal packaging, ensuring the bread's freshness for months without freezing or chemicals. Consumers can enjoy the bread at home, bake it for 12-15 minutes, and enjoy it. Essential will be available in Sourdough and Parmesan varieties and in shops in mid-2024.
Competitive Landscape Analysis
Manufacturers are actively driving growth through acquisitions and innovation, while the competitive landscape benefits from the emergence of startups offering innovative solutions.
To maintain their competitiveness, natural food preservatives market companies are making substantial investments to expand production capabilities and enhance technological features. Their aim is to develop new functionalities and seamlessly integrate technologies into this rapidly evolving sector. This strategic approach enables successful consolidation, entry, and widespread adoption within the industry.
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Attributes |
Details |
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Forecast Period |
2024 to 2031 |
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Historical Data Available for |
2018 to 2023 |
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Market Analysis |
US$ Billion for Value |
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Key Country Covered |
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Key Market Segments Covered |
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Key Companies Profiled |
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Report Coverage |
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Customization & Pricing |
Available upon request |
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The market for blister packaging is anticipated to grow from US$ 0.9 Bn in 2024 to US$ 1.2 Bn by 2031.
The awareness about the side effects of synthetic preservatives, demand for clean-label products, natural alternatives, and safer and healthier food options are boosting the market growth.
Cargill, Inc., Archer Daniels Midland Company (ADM), Kemin Industries, Corbion, Tate & Lyle PLC, Naturex (Givaudan), Kerry Group, and Royal DSM are some key industry players.
Challenges like the high production costs and shorter shelf-life of the products are restraining industry expansion.
The growing consumer preference for organic and clean-label food products and the development of innovative preservation techniques are the key opportunities in the market.
