Short Video Platform Market

Introduction

Short videos are becoming an important way for companies to reach consumers. Companies are utilizing this platform as a great tool for brand awareness and marketing campaigns. By using personalized and creative content, market players use short video platforms to deliver concise brand messages to users without losing consumer engagement.

Production cycle of short videos is flexible that works well with brands marketing budgets and plans. With the help of personal interactions with the target audience, companies are constantly working towards improving user experience at a steady pace and come up with effective marketing plans quickly.

There is a progressive number of prominent market players investing time in creating their video releases and venturing with other companies in order to gain momentum in the short video platform market.

• For instance, in January 2020, unlike Byte and Tik Tok apps, Google launched a short video platform- Tangi. This application mainly focuses to help consumers learn via creativity and DIY content.
• Furthermore, in May 2020, JD.com declared a strategic partnership with Kuaishou in China. This partnership is a mounting trend in the Chinese internet where e-commerce and short video apps are largely pushing each other for monetization synergies.
• On the other hand, in the wake of ban on Tik Tok in few countries including the US, YouTube in September 2020, launched new short form video- YouTube Shorts. This feature includes tools common to Tik Tok video recording and Reel on Instagram.

Such strategic collaborations and involvement of companies will propel the growth of the short video platform market across the globe.

Impact of COVID-19 Pandemic Outbreak    

The short video platforms market has suffered a certain impact owing to the pandemic outbreak, but the market is maintaining a relative optimistic growth. As the lockdowns were imposed by governments of various countries, and thus the usage and downloads of such short video applications had increased.

Around 35.7 million users downloaded TikTok in March 2020, 23.5 million in April 2020 and 17 million in May 2020. Thus, the number of users increased significantly amidst the lockdowns. Hence, the short video platforms market is anticipated to grow by 2x times by the end of year 2020.

Short Video Platform Market: Drivers

Interactive Short Form and Bite-Sized Videos Platform will Gain Momentum in Future

In the highly competitive marketplace, short form and bite-sized videos are paving their ways significantly. In 2019, Tik Tok surpassed Instagram to become a hit and gain higher adoption among millennial and Gen-Z. At the same time, Twitter innovated their ad-videos of 6-seconds.

This created competition in the market with Facebook, Snapchat, and Instagram short video ads to stay in the game. Such competitions are likely to continue over the forecast period. Companies are expected to capture the attention of the viewers with the crisp and short messaging.

The short video platform is poised to witness further development such as innovative and ultra-short videos that will aim at major product features, share sneak peeks, capture micro-moments of customer interaction, and create awareness.

Moreover, interactive videos in the market will continue to be a trend for brands as they drive and keep the users involved in the video. A thoughtfully designed and planned interactive short video will motivate the viewers to buy more and enhance user experience.

Drones and Artificial Intelligence to Better Personalize Short Videos

Short video platform market is witnessing technological advancements such as adoption of drones and artificial intelligence. Brands developing hyper-personalized short videos for targeted content are adopting these technologies for crafting relevant and personalized messages.

Marketers are utilizing AI to know viewers preferences, to serve the relevant video to target audience. This will help the marketers to tweak the video marketing strategy and understand the performance of the videos in real-time.

Additionally, drone videos help create better experiential campaigns for users by generating memorable experiences. Market players are using drone footage to improve brand recall and brand awareness. This also helps in creating authentic experiences for the targeted customers.

Short Video Platform Market: Segmentation

Type	Application Sharing Website Sharing
Application	Entertainment Business Others

Short Video Platform Market: Competition Outlook

Examples of some of the market participants in the global short video platforms market identified across the value chain include Instagram, Snapchat, YouTube, TikTok, VivaVideo, PowerDirector, Dubsmash, ByteDance, Vigo Video and others.

Short Video Platform Market: Regional Outlook

North America will remain the major revenue contributor in the global short video platform market over the forecast period. Subsequently, APAC is witnessing a significant adoption of short video platforms, particularly in China and India. In line with the TikTok ban in India, many start-ups are spreading their presence in the market.

For instance, Gaana, a popular locally developed app, is rapidly garbed the opportunity and released a new short video platform- HotShots. HotShots allow the established influencers to build their success stories and migrate to a robust Indian platform. In addition, growing usage of smartphones along with social media networks are the major factors driving the growth of the short video platform market.

The short video platform market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment. The market report also maps the qualitative impact of various market factors on market segments and geographies.

The report covers exhaustive analysis on:

• Short Video Platforms Market Segments
• Short Video Platforms Market Dynamics
• Short Video Platforms Market Size
• Supply & Demand
• Current Trends/Issues/Challenges
• Competition & Companies Involved in the Market
• Technology Landscape
• Value Chain of the Market
• Market Drivers and Restraints

Regional analysis includes:

• North America (U.S., Canada)
• Latin America (Mexico, Brazil, Rest of Latin America)
• Europe (Germany, Italy, U.K, Spain, France, Nordic countries, BENELUX, Russia, Rest of Europe)
• East Asia (China, Japan, South Korea)
• South Asia and Pacific (India, Malaysia, Indonesia, Singapore, Australia & New Zealand, Rest of South Asia and Pacific)
• Middle East and Africa (GCC Countries, Turkey, Northern Africa, South Africa, Rest of MEA)

Report Highlights:

• Detailed overview of parent Short Video Platforms market
• Changing Short Video Platforms market dynamics in the industry
• In-depth market segmentation
• Historical, current, and projected market size in terms of value
• Recent industry trends and developments
• Competitive landscape of Short Video Platforms Market
• Strategies of key players and products offered
• Potential and niche segments, geographical regions exhibiting promising growth
• A neutral perspective on market performance
• Must-have information for market players to sustain and enhance their market footprint

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