Roasted Wheat Market

Roasted Wheat Market Outlook (2023 to 2033)

The Roasted Wheat Market can be expected to expand at a value based CAGR of 5.40% and show an increase in revenue from US$ 517.2 Mn to around US$ 875.11 Million by 2033.

Roasted Wheat Consumption Analysis (2018 to 2022) Vs. Market Estimations (2023 to 2033)

The Global Roasted Wheat Market has witnessed significant growth in the historical period registering a CAGR of 5.94% in the historical period and was valued at US$ 517.2 Million in 2023.

The global roasted wheat market is benefitting from the increasing production of flavored alcoholic beverages, as it further increases the demand for roasted barley and roasted wheat. Enhancing visual appearance and offering different tastes to end products are some of the vital characteristics that are increasing the use of roasted grains in the alcohol beverage industry. Growing utilization of roasted soybean in animal feed is also among the contributing factors for the growth of the roasted wheat market. Furthermore, the rising consumption of corn-based snacks is also offering the potential benefits to players in the roasted wheat market.

The global market for roasted wheat is estimated to reach an approximate valuation of US$ 875.11 Million in the forecast period.

What are the Key Trends in the Market for Roasted Wheat?

“High Popularity of Roasted Wheat Snacks to Improve Growth Prospects”

The demand for healthier snacks is increasing, as consumers are adopting healthy lifestyles. Roasted wheat is known for providing better texture, along with offering vital nutrients and enhancing the flavor of finished products. This has led manufacturers to opt for roasted wheat to produce tastier and healthier snack products. Furthermore, flavored roasted wheat snacks are also increasingly favored by consumers. Along with offering vital nutrients, roasted wheat enhances the flavor and taste of finish products.

• For instance, SunOpta offers roasted wheat snacks. These products are also available in honey, chili, lemon, and other flavors.

“Rising Demand for Roasted Wheat from Snacks & Convenience Food Producers to Boost Sales”

The popularity of roasted wheat is increasing among snacks and convenience food manufacturers. Roasted wheat snacks are getting more attention by consumers owing to the fine texture, and flavor that comes from the use of roasted wheat. These snacks are more popular among the health-conscious consumers as these snacks are considered as the nutritious ingredient. The changing eating habits of the consumers are forcing the convenience food manufacturers to incorporate the roasted wheat in their products.

“Focusing on the Usage of Innovative Roasting Techniques”

Innovation in roasting technologies is anticipated to be a positive factor enabling growth in the roasted wheat market in the foreseeable future. Manufacturers offering roasted wheat are adopting advanced technologies for producing roasted wheat to enhance the quality of their product offerings. The high amount of roasting some time affects the quality of available nutrients in roasted wheat. Hence, manufacturers are developing innovative roasting technologies to further retain the higher quality of nutrients in their products.

“Increasing Focus of Millennials on Health and Wellness”

Health consciousness is among the major trends in the food industry and is increasingly gaining attention from manufacturers in the food and beverage industry. The target consumers comprise millennials and younger generations, who are focusing on the improvement of their health and wellness, and seek food products that offer better health and nutritional benefits. Roasted wheat is among the ingredients that could meet the demand for healthy food products from millennials. For instance, roasted wheat is high calorie and protein-dense, and 1 cup of dry roasted wheat provides enough energy to work actively full day.

“Growing Inclination Toward Multigrain Products”

Consumption of multigrain products is the latest trend that the food and beverage industry is witnessing. Multigrain products are packed with different nutrients, and also offer several health benefits. These products contain high amounts of fiber and protein, which reduces the risk of heart diseases, obesity, and other diseases. Additionally, products such as roasted multi-grain snacks and flours are increasingly becoming popular among consumers. For instance, consumption of roasted multigrain chips has also increased, attributable to the high consumer preference for healthy snacks.

Country-wise insights

What is the Outlook for the North American and European Roasted Wheat Market?

Europe and South Asia together have been identified as the largest consumers of roasted wheat across the globe, accounting for more than 55% share in the global roasted wheat market. The increasing number of vegans in the Europe region directly impacting the growth of the roasted wheat market. Europe has the largest number of roasted wheat manufacturers followed by North America. The major players in the roasted wheat market are also headquartered in North America and Europe, which hold more than 40% of the market share in the global roasted wheat market.

What is the Expected Growth for the Asia Pacific Roasted Wheat Market?

East Asia is expected to witness substantial growth over the forecast period of 2023-2033, followed by South Asia. Countries in this region are anticipated to be the next potential markets for manufacturers offering roasted wheat. The trend of ‘being vegan’ is also getting momentum in this region, which is anticipated to accelerating the growth of the roasted wheat market in the emerging economies of East Asia and South Asia.

Category-wise insights

What is the Segmental Breakdown of the Roasted Wheat Market?

On the basis of nature, the global roasted wheat market is segmented into organic and conventional. On the basis of form, global roasted wheat market is segmented into whole, splits, and flour.

On the basis of end use, the global roasted wheat market is segmented into beverages, bakery, snacks & convenience food, animal feed, and others. Others includes dairy, confectionery, meat products, and others.

How is the Nature Segment of the Roasted Wheat Market Expected to Grow in the Forecast Duration?

The demand for organic roasted wheat is increasing across the globe owing to the increasing demand for organic alcoholic beverages. The trend of natural and organic ingredients is also giving a boost to the use of organic roasted wheat in various food applications. The increasing popularity of plant-based diets provides a substantial thrust to the global roasted wheat market, as nutritious roasted wheat is used for the preparation of healthy as well as vegan snacks for the health-conscious consumers.

Competitive Dashboard

Major players in the global roasted wheat market are broadening their product portfolio to cater the end users from various industries. The demand for organic roasted wheat is increasing from the alcoholic beverage manufactures. Thus the market players in the global roasted wheat market are collaborating with the alcoholic beverage manufacturers, this in turn is driving the growth of the global roasted wheat market. The key players in the global roasted wheat market are also focusing on offering industry-specific ingredients. In addition to this, market players are focusing on improving customer satisfaction to further strengthen relationships with their customers. This provides a competitive advantage to the market players as it increases customer loyalty with the company

• In 2018, SunOpta Inc. has completed the commissioning of new roasting equipment in its Minnesota facility. The new equipment is further designed to increase the production capacity and roasting capabilities of roasted grain.
• In January 2020, has made the investment of US$ 6.4 million for opening the new peating plant in Yorkshire. U.K. The plant has the capacity of producing the 100,000 tons of malts over the year. The production plan of plant includes the incorporation of the partially germinated barely with the pealed flavor (phenol) to strengthen its whisky business globally.
• Interquell GmbH had 20,000 tons of production capacity for its grain and grain-based products in 2015. The company is equipped with high-tech production facilities, which includes equipment such as roller dryer, jet cooker, microniser, debittering, and extruder.
• In June 2017, Castle Malting launched Château Special B, which is a special Belgian dark malt produced using a specific roasting process. The product offers a unique aroma and flavor to the beer.

Roasted Wheat Industry Report Scope

Roasted Wheat Industry Research by Category

By Nature:

• Organic
• Conventional

By Form:

• Whole
• Splits
• Flour

By End Use:

• Beverages
• Bakery
• Snacks & Convenience Food
• Animal Feed
• Others

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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