Immune Health Supplements Market

Immune Health Supplement Market Outlook (2023 to 2033)

The Market for Immune Health Supplement can be expected to expand at a value based CAGR of 4.3% and show an increase in revenue from US$ 20,576.40 Million to around US$ 31,348.19 Million by 2033.

Immune Health Supplement Consumption Analysis (2018 to 2022) Vs. Market Estimations (2023 to 2033)

The Global Immune Health Supplement Market has witnessed significant growth in the historical period registering a CAGR of 3.02% in the historical period and was valued at US$ 20,576.40 Million in 2023.

The global immune health supplements market is profiting from the growing consumer awareness for nutritional benefits of nutritional rich products. The higher availability of products and increased ease of access to consumers are also some of the considerable factors for the growth of immune health supplements market. Increasing sales of vitamin and mineral supplements, along with the growing consumer focus on preventive care is also fuelling the sales of immune health supplements. Moreover, rising merger & acquisition activities in the dietary supplement market are strengthening the market positions of key manufacturers.

The global market for immune health supplement is estimated to reach an approximate valuation of US$ 31,348.19 Million in the forecast period.

What are the Key Trends in the Market for Immune Health Supplement?

“Growing Quest for Vitamin Supplements Supporting Market Growth”

Daily vitamin intake varies from 5 micrograms to 75 milligram as per the different types of vitamins. Vitamins are associated with providing energy, protection from diseases, and enhancing the nutritional value. Consumers are increasingly consuming vitamin supplements as vitamins are beneficial for the immune health, and also as it is difficult to gain some vitamins from food directly.

Vitamins are among the most essential nutrients, which are required to strengthen the immune system. For instance, Vitamin D is fat-soluble in nature and is essential for the health and optimum functioning of the immune system while Vitamin C supports various functions associated with immune cells and enhances their ability to protect the body against infections. The availability of vitamin supplements in the market is also increasing as per the growing consumer demand.

• For example, in January 2020, Vitamin Shoppe launched Vthrive, a brand line of vitamin supplements, which are free from artificial colors, flavors, and sweeteners.

“Consumers’ Increasing Need and Focus on Preventive Health-care to Boost Sales of Immune Health Supplements”

Consumers are keen to be prepared for any health emergencies and are adopting preventive health-care services. Preventive health-care measures include the prevention of illness in order to decrease the burden of disease and subsequent associated risk factors. It is also associated with supporting the immune system by adding immune health supplements on daily basis to strengthen the immune cells. Furthermore, preventive health-care services are also becoming a cost-effective solution to consumers among their rising health-care expenditures. Immune care is one of the prominent part for preventive health-care to avoid future circumstances related to any disease. Major tech giants are also offering technological support to preventive health-care services to provide lenience to consumers.

• For instance, in October 2019, Facebook launched a preventive health tool, which focuses on getting people’s information regarding screening, heart-check-ups, and flu vaccines, along with other measures to help people from any disease before it appears.

“Rising Demand for Herbal Supplements to Boost Immunity”

Herbal supplements are intended to maintain a healthy lifestyle with their natural and plant-based ingredients. Consumers across the world are specifically approaching herbal medicines or supplements with facts that they are directly available from the nature. Worldwide, sales of herbal supplements are witnessing rapid rise due to growing consumer expedition for natural products.

• For instance, herbal supplement sales in the United States experienced a record growth of 9.4% in 2018 from 2017, according to the Nutrition Business Journal (NBJ).

Herbal immunity booster supplements, which are based on medicinal plants such as turmeric, elderberry, ginger, garlic, ginseng, açaí, and others are majorly procured by the consumers. This has increased the product launches by the herbal supplement manufacturers across the world.

• For instance, in September 2018, an herbal supplement producer, AlchemLife launched Phytorelief-CC, a turmeric-based gummy tablet to boost immunity.

“Growing Consumer’s Interest in Liquid Immune Supplements”

Consumers have become more mindful of their health and dietary supplement products, which have generated a shift toward liquid-based immune health supplements products. As dietary supplement products have become a vital part of their daily diet, consumer preferences regarding the form of the supplements is also changing. Moreover, the fast-paced consumer’s life is also becoming an important contributing factor for the growing consumer’s choices for supplements.

Supplements typically come in the form of a pill, but consumer’s interests in alternative forms is growing due to “pill fatigue”. This has also created a change in the delivery and dosage of supplement products by the manufacturers. Manufacturers are opting for innovative packaging solution for liquid supplements without compromising on the dosage and quantity of the supplements.

• For instance, in July 2019, Frutarom, a supplement manufacturer launched NovaSOL Curcumin, a liquid formula of solubilized turmeric, which supports the immune health.

“Low Efficiency of Supplement Products Could Lead to Lesser Consumer Interest”

Immune Health Supplements products majorly include multiple vitamins, minerals, herbal products, and others. Availability of these products across the world is very high as the market is highly fragmented. High availability of products are also linked with quality degradation, which could further impact the efficiency of products. Consumers are highly conscious toward consuming the Immune Health Supplements products, which further associates enhancing the immune health. If the product isn’t able to provide the required result, consumers could lose their faith in supplement products. Even though products are properly regulated, consumers have their own satisfaction level, which majorly impacts sales and brand image of the manufacturers. Therefore, inefficiency of products and discontent from consumers can negatively impact the growth of the Immune Health Supplements market.

Country-wise insights

What is the Forecast Projection for the Global Immune Health Supplement Market?

Emerging countries are witnessing a major economic change from the past few years. Consumer’s awareness regarding health consciousness and consumption of dietary supplements has also increased. Countries such as India, Brazil, Mexico, Malaysia, and Indonesia are witnessing major growth in the consumption of dietary supplements. With major multinational brands focused on offering their products to developing the economy, the product availability for different supplement products such as Immune Health Supplements has increased. The rising consumer purchase power combined with the accessibility of different brands is creating a better market scenario for the Immune Health Supplements products in these countries. Moreover, increasing internet sales of supplement products is another contributing factor to this.

• For instance, in Malaysia, the internet sales of dietary supplement products witnessed a growth of 16% from 2013 to 2017.

Category-wise insights

What is the Segmental Breakdown of the Immune Health Supplement Market?

By nature, the global immune health supplements market is segmented into organic and conventional. The organic and conventional properties of supplements are recognized by their ingredients, which are majorly produced by using organic methods and are certified from the different organic certified agencies.

By source, the global immune health supplements market is segmented into plant-based and animal-based. By form, the global immune health supplements market is segmented into tablet, capsules, powder, and liquid. By sales channel, the immune health supplements market is segmented into hypermarkets/supermarkets, specialty stores, pharmacy & drug store, and online retail.

Which Category is Expected to Project Higher Sales in the Immune Health Supplement Market?

On the basis of sales channel segment, online retail sales of immune health supplements products are expected to exhibit highest value CAGR over the forecast period, attributable to the growing internet penetration and increasing trend of online retail in emerging countries.

By form, the tablets segment accounts for the largest value share in the global immune health supplements market. The consumers are more familiar with the tablet form of immune health supplements than any other form. However, it is expected that the capsule segment will witness substantial growth over the forecast period of 2023 to 2033.

Competitive Dashboard

Emerging countries are witnessing a major economic change from the past few years. Consumer’s awareness regarding health consciousness and consumption of dietary supplements has also increased. Countries such as India, Brazil, Mexico, Malaysia, and Indonesia are witnessing major growth in the consumption of dietary supplements. With major multinational brands focused on offering their products to developing the economy, the product availability for different supplement products such as immune health supplements have increased. The increasing consumer purchase power combined with the accessibility of different brands is creating a better market scenario for the immune health supplements products in these countries. Moreover, increasing internet sales of supplement products is another contributing factor to this.

• In 2019, Herbalife Nutrition Ltd introduced a novel product catered to promoting health and wellness for busy Americans and this essential immunity line comprised of EpiCor which has properties similar to multivitamins in the immune system along with benefits based on the presence of vitamin D, Zinc, and antioxidants.
• In January, 2019, GNC Holdings Inc. formed a joint venture with Hong Kong-based China e-Commerce firm. The joint venture was formed to increase the brand presence of GNC Holdings Inc. in China’s supplement market.
• In 2018, NOW Health Group, INC. received UL certification for its manufacturing process regarding dietary supplements and is first in line from the certification standpoint. The purpose behind the certification was to ensure customers regarding premium quality products offered by the same. The company further complies with FDA standards concerning good manufacturing practices for satisfying customers demanding natural and high quality products.
• Nutramax Laboratories, INC. invested US$ 20 Million to expand its operations in Lancaster County, owing to the increasing demand of the customers for its products. The company intended to increase the manufacturing capacity for its products to market an increased number of supplements.

Immune Health Supplement Industry Report Scope

Immune Health Supplement Industry Research by Category

By Nature:

• Organic
• Conventional

By Form:

• Tablets
• Capsules
• Powder
• Liquid

By Source:

• Plant-based
• Animal-based

By Sales Channel:

• Hypermarkets/Supermarkets
• Specialty Stores
• Pharmacy & Drug Stores
• Online Retail

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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