Industry: Consumer Goods
Published Date: January-2025
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 188
Report ID: PMRREP35103
The global electric kettle market is estimated to reach a size of US$ 1.9 Bn in 2025. The industry is predicted to exhibit a CAGR of 5.3% through 2032 to attain a value of US$ 2.7 Bn by 2032.
Rising awareness of energy conservation has led to increased demand for electric kettles with energy-efficient features. Regulatory norms along with eco-conscious consumers are driving demand for energy-efficient electric kettles.
Smart electric kettles with automatic shut-off and temperature control consume up to 30% less energy compared to traditional models. By 2032, over 25% of households in urban areas globally are estimated to own a smart electric kettle.
Rapid urbanization and the rise of middle-class consumers in countries like India, China, and Brazil are boosting demand for affordable and durable electric kettles. Consumers in developed markets are showing a rising preference for high-end electric kettles with unique features, sleek designs, and long-lasting materials.
Key Highlights of the Market
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Market Attributes |
Key Insights |
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Electric Kettle Market Size (2025E) |
US$ 1.9 Bn |
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Projected Market Value (2032F) |
US$ 2.7 Bn |
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Global Market Growth Rate (CAGR 2025 to 2032) |
5.3% |
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Historical Market Growth Rate (CAGR 2019 to 2023) |
4.2% |
Asia Pacific is predicted to hold a share of 47% in 2025. Tea is an integral part of daily life in various Asia Pacific countries, including China, India, and Japan. This cultural trend significantly drives the adoption of electric kettles. For instance,
Increasing urbanization is boosting demand for convenient and time-saving appliances like electric kettles. The urban population in Asia Pacific is projected to reach 3.5 billion by 2032, creating a substantial market for modern kitchen appliances. The region's surging middle class, particularly in countries like India, China, and Indonesia, is driving demand for affordable and high-quality electric kettles.
Stainless steel is predicted to hold a share of 48.7% in 2025. Stainless steel kettles are highly resistant to rust, corrosion, and wear, ensuring a longer lifespan compared to plastic or glass alternatives. For instance,
Increasing concerns about microplastics and BPA in plastic kettles are driving consumers toward stainless steel options. Stainless steel heats up faster and retains heat longer than other materials, contributing to energy savings and improved performance. For example,
Residential is predicted to emerge as the leading end user with a share of 68.7% in 2025. Rising urbanization globally has resulted in busier lifestyles, leading to high demand for appliances like electric kettles that save time and effort in daily routines. For instance,
Higher disposable incomes in emerging and developed markets enable consumers to invest in advanced and premium kitchen appliances. Robust tea and coffee culture in particular regions boost the demand for electric kettles in residential settings.
Availability of electric kettles at various price points makes these accessible to a broad spectrum of consumers in the residential sector. Budget-friendly options from brands like Philips and premium models from Breville cater to diverse consumer preferences.
Online is predicted to emerge as the leading distribution channel with a share of 48% in 2025. Rise of internet accessibility and smartphone usage globally has made online shopping a preferred choice for many consumers. For example,
Online platforms provide a seamless shopping experience, enabling consumers to compare products, read reviews, and make informed decisions from the comfort of their homes. Leading platforms like Amazon, Alibaba, and Flipkart offer electric kettles ranging from budget-friendly to premium models, catering to diverse consumer preferences. Online retailers often provide discounts, bundle offers, and free delivery, making them an attractive option for price-sensitive consumers. For instance,
The market for electric kettles has witnessed robust growth owing to rising consumer demand for practical and energy-efficient kitchenware. Electric kettles are gaining traction, particularly in urban families as a result of changing lifestyles, increasing disposable income, and rapid urbanization.
The trend toward smart household appliances is likely to foster innovation with smart kettles providing app-based controls, temperature customization, and energy-saving capabilities. Sustainability is emerging as a priority and manufacturers are hence introducing recyclable and environmentally friendly materials.
The electric kettle market growth was steady at a CAGR of 4.2% during the historical period from 2019 to 2023. Rapid urbanization and customer awareness of energy-efficient equipment spurred demand during this period. Electric kettles became widely available owing to booming e-commerce penetration.
The industry is anticipated to witness exponential growth in the forecast period owing to rising demand for customizable electric kettles. Premium and intelligent electric kettles are set to lead urban markets. Persistent emphasis on eco-friendly solutions and product innovation are likely to guarantee steady development in next ten years.
Urbanization and Rising Preference for Quick Cooking Solutions to Spur Demand
As urban areas extend and lifestyles become increasingly fast-paced, consumers seek appliances that save time and simplify daily tasks. Electric kettles cater to this demand by offering a quick, efficient way to boil water for beverages, instant meals, and cooking needs.
The rise in dual-income households has made time-saving kitchen solutions a priority, further boosting demand for electric kettles. Urban living fosters the adoption of compact and energy-efficient appliances, thereby bolstering demand for electric kettles. Growing café culture and increased consumption of hot beverages has surged the need for convenient boiling solutions, making electric kettles a staple in modern urban households.
Surging Middle-class Population with High Disposable Income to Boost Demand
Rising disposable income empowers middle-class consumers to invest in time-saving and versatile kitchen appliances like electric kettles. As incomes rise, especially in emerging economies, middle-class households are increasingly adopting modern and convenient appliances to enhance their lifestyles. Electric kettles appeal to this demographic owing to their affordability, efficiency, and ease of use, making them an attractive addition to modern kitchens.
The middle-class population is also willing to spend on quality and branded products, boosting demand for novel electric kettles with features like temperature control, energy efficiency, and aesthetic designs. Growing trend of home brewing as well as consumption of premium teas and coffees further complements growth.
Safety Concerns with Low-quality or Counterfeit Products May Hinder Sales
Inexpensive or counterfeit electric kettles often fail to meet established safety standards, posing risks like electrical malfunctions, overheating, or water leakage. Poor-quality materials, like non-food-grade plastics, may release harmful chemicals in water, raising health concerns among consumers.
The lack of regulatory oversight in certain markets enables substandard products to flood the market, thereby undermining trust. These safety issues discourage potential buyers, especially in regions where consumer awareness about product quality is high. Accidents or malfunctions linked to electric kettles can lead to negative publicity, further affecting market dynamics.
Smart Kettles with App Control and IoT Integration to Create Opportunities
Smart kettles with app control and IoT integration leverage technology to provide enhanced convenience and customization. They also enable users to control functions like temperature settings, boiling schedules, and timers remotely via mobile apps.
Integration with IoT platforms enables seamless compatibility with smart home ecosystems, offering voice control through assistants like Alexa or Google Assistant. Features like energy consumption tracking, real-time notifications, and programmable settings for specific beverages cater to modern and tech-savvy consumers.
Smart kettles also support precision boiling for tasks like preparing baby formula or specialized teas, meeting diverse consumer needs. With increasing adoption of connected devices globally, smart kettles align with evolving lifestyles, creating substantial growth potential for manufacturers willing to innovate in design and functionality.
Brands to Launch Customizable Temperature Control for Diverse Beverages
Unlike traditional kettles that boil water to a standard temperature, unique models with precise temperature settings cater to the changing requirements of various beverages, like tea, coffee, or baby formula. For instance, green tea requires lower temperatures, while black tea and French press coffee demand higher heat levels.
Adjustable temperature control feature appeals to consumers seeking enhanced flavor, aroma, and quality in their beverages. It also addresses niche requirements, like preparing water for specific dietary or health-related purposes. As consumer preferences shift toward personalized experiences and premium products, kettles with customizable temperature controls can gain traction, driving growth and providing manufacturers with a competitive edge.
Regional and international companies have a fierce rivalry in the electric kettle sector. To preserve market dominance, prominent corporations prioritize eco-friendly designs, technological innovation, and form strategic alliances.
Premium companies target wealthy and tech-savvy consumers by emphasizing intelligent features like app connectivity and accurate temperature management. New competitors are aiming their reasonably priced and energy-efficient devices at budget-conscious consumers.
Growth is heavily dependent on distribution channels, especially online platforms. Partnerships with the hospitality industry is encouraging commercial use of electric kettles. Businesses are making significant investments in branding and marketing to set themselves apart. Continuous innovation is encouraged by the competitive environment, which guarantee a variety of product offers to satisfy worldwide customer demands.
Recent Developments in the Electric Kettle Market
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Attributes |
Details |
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Forecast Period |
2025 to 2032 |
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Historical Data Available for |
2019 to 2023 |
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Market Analysis |
US$ Billion for Value Volume in Units |
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Key Regions Covered |
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Key Market Segments Covered |
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Key Companies Profiled |
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Report Coverage |
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Customization & Pricing |
Available upon request |
By Material Type
By End User
By Capacity
By Distribution Channel
By Region
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The global electric kettle industry is set to reach US$ 2.7 Bn by 2032.
The industry is propelled by urbanization, rising demand for energy-efficient appliances, and preference for quick cooking solutions.
Philips, Breville, and De’Longhi are the leading players.
Rising demand for smart kettles with app controls and IoT integration, offering enhanced convenience, energy efficiency, and personalized features is a prominent opportunity.
Asia Pacific is likely to emerge as the leading region in the electric kettle industry with a share of 47% in 2025.
