Industry: Food and Beverages
Published Date: December-2024
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 185
Report ID: PMRREP34991
The global dried cranberries market is predicted to reach a value of US$ 1.5 Bn by 2024. It is anticipated to experience a CAGR of 5.1% during the assessment period to reach a value of US$ 2.2 Bn by 2031. Growth in the industry was fueled by increasing health awareness, rising demand for functional and convenient foods, and innovations in processing and packaging. Eco-conscious consumers prioritized organic and sustainably sourced products.
Organic dried cranberries are estimated to account for 15% of the overall market by 2031. Brands are progressively addressing health concerns over added sugar by developing reduced-sugar and unsweetened options. Reduced sugar dried cranberries are predicted to exhibit a CAGR of 7.3% during the assessment period, thereby outpacing conventional products.
Key Highlights of the Industry
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Market Attributes |
Key Insights |
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Dried Cranberries Market Size (2024E) |
US$ 1.5 Bn |
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Projected Market Value (2031F) |
US$ 2.2 Bn |
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Global Market Growth Rate (CAGR 2024 to 2031) |
5.1% |
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Historical Market Growth Rate (CAGR 2019 to 2023) |
4.3% |
Dried cranberries market in North America is estimated to expand at a CAGR of 4.8% through 2031. The U.S., specifically Wisconsin and Massachusetts, is one of the largest producers of cranberries across the globe, thereby making it a prominent supplier of dried cranberries.
Consumers in the region are highly health-conscious, and therefore seek snacks that provide functional benefits. This trend has significantly boosted the demand for dried cranberries. Prominent companies in the dried cranberries market like Fruit d’Or and Ocean Spray dominate the market, further strengthening the region’s lead.
Europe market is predicted to hold a value share of 36.5% in 2024. Consumers across the region are progressively opting for health-oriented and organic snacks, thereby contributing to the demand for dried cranberries. Organic food trends are specifically strong in countries like France, the U.K., and Germany.
Consumers in these countries are willing to pay a premium range for organic dried cranberries. Europe is emerging as a key market for dried cranberries in food processing. The integration of dried forms of cranberries in snack bars, bakery products, and granolas is therefore prominent in the region.
Sun dried cranberries are perceived as a healthy option compared to those treated with preservatives and artificial sweeteners. Sun drying preserves the natural nutrients of cranberries better than other drying methods, thereby retaining more vitamins and antioxidants. Sun dried cranberries hold 36.7% market share in 2024.
A survey published by the Journal of Food Science highlighted that sun dried cranberries have higher levels of antioxidants and Vitamin C compared to artificially dried versions. The trend toward less processed and natural foods is evident in the broad market for dried fruit.
A 2023 survey revealed that 38% of consumers in U.S. said they preferred snacks with fewer ingredients, thereby supporting the demand for sun-dried cranberries. A study by the World Wildlife Fund (WWF) revealed that 40% of global consumers are actively seeking sustainably sourced products. Sun drying is an energy-efficient method with a low carbon footprint, thereby making it attractive to eco-conscious consumers.
As consumers become aware of the benefits of consuming organic foods, organic dried cranberries are expected to witness rising adoption. Nearly 39% of global consumers are actively seeking organic products while 45% of consumers in the U.S. are willing to pay for organic products. Organic dried cranberries fit perfectly in the clean-label products category as they are free from artificial preservatives, GMOs, and chemicals. Organic dried cranberries to showcase a 5.4% CAGR through 2031.
Benefits of organically farmed dried cranberries appeal to eco-conscious consumers who are concerned about the environmental footprint of their food choices. Organic cranberries are perceived to have high nutritional value compared to their conventionally grown counterparts. Organic dried cranberries often command a premium price in the market owing to their higher production costs, which consumers are willing to pay due to its various benefits.
The global dried cranberries market is estimated to have a high demand for organic dried cranberries and eco-friendly farming practices. The market is expected to witness the development of unsweetened, reduced sugar, and fortified dried cranberries to address various health concerns.
Businesses in the market are progressively targeting emerging markets in Latin America, Middle East, and Asia Pacific to diversify their revenue streams. The continuous growth in bakery, confectionary, and beverage industries is estimated to elevate the use of dried cranberries by 7% annually through 2028. The market is likely to see innovations in drying techniques like freeze-drying, to preserve nutrients and decrease sugar content in dried forms of cranberries.
The dried cranberries market growth witnessed a CAGR of 4.3% during the historical period. The COVID-19 pandemic led to a surge in demand for shelf-stable and nutritious foods, including dried cranberries. The pandemic infused lockdowns le to a rise in home-baking along with an increase in consumption of dried cranberries as an ingredient.
Functional foods having health benefits like antioxidants and vitamins witnessed a high demand. A study conducted in 2023 revealed that 65% of consumers purchased dried cranberries for their health benefits. Plant-based and functional snacks progressively incorporated dried forms of cranberries, thereby boosting their demand.
Rising Awareness of Superfruits to Boost Demand
Superfruits, including cranberries are highly recognized for their high levels of antioxidants, vitamins, and other vitamins that contribute to their overall health. Cranberries are popular and widely adopted for their high antioxidant content, particularly polyphenols that assist in combating oxidative stress while decreasing the risk of chronic diseases.
Regular consumption of cranberries can assist in decreasing the incidence of UTIs by 40% in at-risk populations, thereby solidifying their reputation as a functional superfruit. Dried cranberries are progressively included in functional foods like fortified beverages, cereals, and snack bars where their superfruit status is further highlighted. Marketing campaigns emphasize the science-backed health benefits of cranberries. For instance,
Increased Focus on Organic and Sustainable Products to Augment Growth
Based on statistics provided by the Organic Trade Association (OTA), sales of organic dried fruits, including cranberries, witness a spike of 11% in 2022 in the U.S. market. Approximately, 73% of consumers are willing to change their purchasing habits to decrease their environmental impact.
Sustainable farming of cranberry like water recycling and environmentally friendly pest controls appeals to eco-conscious consumers. Products having certifications like USDA Organic, Fair Trade, and Rainforest Alliance increase consumer trust and preference.
Manufacturers in the industry are adopting biodegradable, recyclable, and minimal packaging materials to align with sustainability trends. Patience Fruit & Co. markets exclusively organic dried cranberries witnessed a 15% rise in global sales in 2023 by highlighting their sustainable practices.
High Sugar Content in Convention Dried Cranberries to Hamper Adoption
Cranberries have a naturally tart flavour that necessitates the addition of sugar or sweeteners to make dried cranberried palatable for consumers. This high sugar content in conventionally dried cranberries raises health concerns, thereby impacting their appeal, particularly among health-conscious consumers.
The high sugar content diminishes the health appeal of cranberries despite their nutrient rich profile. A study by the International Food Information Council (IFIC) revealed that 62% of consumers actively avoid added sugar in their diets, especially in processed foods and snacks.
High sugar foods are scrutinized worldwide for their role in contributing to obesity and type 2 diabetes. 47% of global consumers associate high-sugar snacks with negative health outcomes, thereby discouraging them from purchasing such products.
Increasing Popularity of Convenient and Healthy Snacking to Foster Expansion
Consumers, especially in the urban areas, demand snacks that fit into their hectic schedules. A survey revealed that 64% of global consumers prefer snacking over traditional meals owing to their convenience and flexibility. As dried cranberries are non-perishable and easy to carry, they are ideal for people seeking nutritious and portable snacks.
Around 74% of consumers actively seek snacks with health benefits. There has been a sharp rise in the popularity of single-serve packaging as it ensures convenience and portion control. In 2023l sales of single-serve snack packs were reported to increase by 12% in U.S.
The millennial and Gen-Z population have a high demand for health snacks as they prioritize health and sustainability. Nearly, 83% of Gen Z consumers prefer snacks that are perceived as healthy and sustainable. Ocean Spray, in 2022, reported a 20% y-o-y increase in sales for their snack-size dried cranberry packs.
Seasonal and Festive Demand of Dried Cranberries to Bolster Sales
Dried cranberries are staple in traditional dishes during Thanksgiving and Christmas. A survey found a 30% to 40% increase in sales of dried cranberries during the November to December holiday season in North America.
Cranberry usage in baked goods around the holiday season accounts for 45% of total annual usage, according to the statistics provided by the U.S. Cranberry Marketing Committee (CMC). Dried forms of cranberries are incorporated in festive treats and gift packs during the Chinese New Year, reflecting their rising popularity as a health-conscious alternative to traditional sweets.
Manufacturers and retailers ramp up promotional campaigns during holidays to maximize sales. Seasonal packaging, recipe promotions, and discounts further contribute to the spike in demand.
Companies in the dried cranberries market are working toward introducing flavoured dried cranberries to attract different consumer segments. They are catering to health-conscious consumers by providing organic and non-GMO options of this fruit.
Companies are enriching products with health benefits like added vitamins, probiotics, and antioxidants. They are offering resealable and portion-controlled packs to suit the on-the-lifestyles in urban areas.
Businesses are progressively using environmentally friendly and biodegradable packaging to appeal to eco-conscious consumers. Brands in the industry are marketing their products with an emphasis on the health benefits of dried cranberries. As companies expand their presence in other regions, they are tailoring the flavours and marketing messages to resonate with local tastes and preferences.
Recent Industry Developments
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Attributes |
Details |
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Forecast Period |
2024 to 2031 |
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Historical Data Available for |
2019 to 2023 |
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Market Analysis |
US$ Billion for Value |
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Key Regions Covered |
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Key Market Segments Covered |
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Key Companies Profiled in the Report |
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Report Coverage |
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Customization and Pricing |
Available upon request |
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The market is anticipated to reach a size of US$ 2.2 Bn by 2031.
The United States, Canada, Turkey, an Azerbaijan are the leading producers of cranberries.
Highest consumption of cranberries was registered by Canada, Chile, and the United States.
Some of the prominent industry players in the market are Ocean Spray Cranberries, Inc., Graceland Fruit, Inc., and Decas Cranberry Products, Inc.
The market is anticipated to witness a CAGR of 5.1% through the forecast period.
