Digital Terrestrial Television (DTT) Market

Market Overview

The television and broadcasting sector has been undergoing significant technological and structural changes, which have given consumers access to a great variety of broadcasting services. The existing Analogue TV Transmitters in world serve about 66% of world population.

Constrained by limited frequency capacity, the analogue terrestrial television platform needed a new & more efficient transmission system to meet the demands of the future and to allow for the launch of new services. Whole world has adopted DVB Standard for its digitalization of terrestrial network.

In today's growing market for electronic devices, Digital Terrestrial Television (DTT) with advanced video and audio features are in constant demand. High definition video quality and voice clarity are a few of the major parameters that are needed for new Digital Terrestrial Television (DTT).

Digital Terrestrial Television (DTT) broadcasting allows the transmission of about 10 or more digital services in a single frequency channel, depending on the technical parameters used and the quality of services desired.

Digital Terrestrial Television (DTT) market: Drivers and Challenges

The major growth drivers of the Digital Terrestrial Television (DTT) market include increasing demand of smart TVs and recent technological advancements in telecom and broadcast industry. In addition, Growth of smart residential properties will drive the growth of Digital Terrestrial Television (DTT) market.

Increasing penetration of internet has led to growth of the Digital Terrestrial Television (DTT) across the globe.Worldwide financial uncertainty and macroeconomic situations such as currency exchange rates and economic difficulties are some of the major factors which are hindering the growth of Digital Terrestrial Television (DTT) Market.

Digital Terrestrial Television (DTT) market: Segmentation

Global Digital Terrestrial Television (DTT) Market can be Segmented as:

Segmentation on the basis of Channel: 

On the basis of channel Digital Terrestrial Television (DTT) market is segmented into audio standard definition channel and video high definition channel.

Segmentation on the basis of end-user:

Digital Terrestrial Television (DTT) are widely used in residential and commercial. Residential segment is becoming the prominent segment in global Digital Terrestrial Television (DTT) market.

Competition Landscape

Key contracts

Key Contracts in Digital Terrestrial Television (DTT) market are as:

• In September 2015, Intelsat S.A., United States based communications satellite services provider entered into partnership with Sentech, a South Africa based broadcasting signal distributor. In order to Delivers Direct-to Home and Digital Terrestrial Television Services.

Key Players

Some of the major players in Global Digital Terrestrial Television (DTT) Market are Humax Co., Ltd., Huawei Technologies Co., Ltd., Kaonmedia Co., Ltd., Technicolor SA, ADB (Advanced Digital Broadcast) SA, Sagemcom SAS, Samsung Electronics Co. Ltd., ARRIS Group, Inc., EchoStar Corporation, Intelsat S.A., Sentech and others.

Regional Overview

North America is holding the largest market share for Digital Terrestrial Television (DTT) market due to adaptation in residential segment. Due to increasing demand for HD video channels Asia Pacific will hold maximum market share for Digital Terrestrial Television (DTT) in near future.

Europe is fastest growing market for Digital Terrestrial Television (DTT). Sturdy economic progress, driving the growth of Digital Terrestrial Television (DTT) market in MEA region. The Demand for Digital Terrestrial Television (DTT) market has risen dramatically over the past 18 months globally.

The report covers exhaustive analysis on:

• Digital Terrestrial Television (DTT) market Segments
• Market Dynamics of Digital Terrestrial Television (DTT) market
• Historical Actual Market Size, 2012 - 2016
• Market Size & Forecast 2017 to 2027
• Value Chain of Digital Terrestrial Television (DTT) market
• Market Current Trends/Issues/Challenges
• Competition & Companies involved
• Market Drivers and Restraints

Regional analysis for Digital Terrestrial Television (DTT) market includes development of these systems in the following regions:

• North America
  • By US
  • By Canada
• Latin America
  • By Brazil
  • By Mexico
  • By Others
• Eastern Europe
  • Russia
  • Poland
  • Rest OF Eastern Europe
• Western Europe
  • Germany
  • France
  • U.K.
  • Spain
  • Italy
  • NORDIC
  • Benelux
  • Rest of Western Europe
• Asia Pacific
  • By Australia and New Zealand (ANZ)
  • By Greater China
  • By India
  • By ASEAN
  • By Rest of Asia Pacific
• Japan
• Middle East and Africa
  • By GCC Countries
  • By Other Middle East
  • By North Africa
  • By South Africa
  • By Other Africa

The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.

Report Highlights:

• Detailed overview of parent market
• Changing market dynamics of the industry
• In-depth market segmentation of Digital Terrestrial Television (DTT) market
• Recent industry trends and developments in Digital Terrestrial Television (DTT) market
• Competitive landscape of Digital Terrestrial Television (DTT) market
• Strategies of key players and product offerings
• Potential and niche segments/regions exhibiting promising growth
• A neutral perspective towards market performance
• Must-have information for market players to sustain and enhance their market footprint

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