Broadcasting Equipment Market Size, Share, and Growth Forecast for 2024 - 2031

Broadcasting Equipment Market Size and Share Analysis

The global broadcasting equipment market is estimated to reach a size of US$ 5.32 Bn in 2024. It is predicted to rise at a CAGR of 6% through the assessment period to attain a value of US$ 7.31 Bn by 2031.

Demand for broadcasting equipment is seeing robust growth, fueled by increased need for OTT platforms and developments in cellular and internet infrastructure. In 2024, the global demand for OTT services is set to rise by 15%, driven by consumers' surging preference for multi-screen content consumption.

Encoders and antennas are essential components of the digital video streaming trend. To transmit video signals to satellites for worldwide content distribution and to transform analog or digital video into digital forms for live streaming over IP networks, these are essential.

The sports sector significantly influences broadcast equipment demand, particularly during key international events like the FIFA World Cup 2022 and Tokyo 2020 Olympics. These events attracted over 3 billion viewers and over 1 million hours of coverage, respectively, demonstrating the global reach of broadcast equipment. The trend of renting broadcast equipment is growing, especially because of the impending significant athletic events that call for high-performance and scalable broadcasting solutions.

Key Highlights of the Market

• Growing demand for digital content is prompting broadcasters to invest in novel and versatile broadcasting equipment.
• Expansion of online streaming platforms and over-the-top (OTT) services is driving continuous innovation in broadcasting equipment and transmission technologies.
• High-definition transmission systems and sophisticated broadcasting technologies are in high demand due to the media and entertainment industries' digital revolution.
• Adoption of cloud-based broadcasting solutions and IP-based transmission technologies is enabling more flexible and cost-effective content distribution.
• In 2024, dish antennas attained a market share of 25% due to effective transmission.
• Based on application, the television segment accounted for a market share of 70% in 2024 owing to digital broadcasting.
• Owing to the development in digital media, North America attained a market share of 28% in 2024. 
• Europe held a market share of 23% in 2024 with rapid developments in AI technology.

Market Attributes	Key Insights
Market Size (2024E)	US$ 5.32 Bn
Projected Market Value (2031F)	US$ 7.31 Bn
Global Market Growth Rate (CAGR 2024 to 2031)	6%
Historical Market Growth Rate (CAGR 2019 to 2023)	5.2%

Rising Demand for HD Content to Foster Digitalization in North America

In 2024, North America's broadcasting equipment market accounted for 28% of the worldwide share, with the U.S. leading the way. The region is anticipated to exhibit a CAGR of 4.1% from 2024 to 2031.

North America’s adoption of cutting-edge technologies and rising demand for HD content are to blame for the change. The transition from analog to digital broadcasting has gained popularity in the U.S. For instance,

• In March 2024, The FCC urged the continued deployment of Next Gen TV, which offers 4K HDR video, immersive audio, and novel interactive features, thereby increasing demand for unique transmitters, encoders, and antennas.

Increasing popularity of live sports streaming and OTT platforms like Netflix and Hulu have extended investments in broadcasting infrastructure. These are set to help in ensuring the region remains a leader in the market for years to come.

Trend of AI Transformation in Europe to Present Novel Opportunities

In 2024, demand for media equipment in Europe is predicted to account for 23% of the global market share due to the quick uptake of cutting-edge technology and AI-enhanced services. AI is refining video quality, offering interactive features, easing broadcasters' procedures, and enhancing content visualization, customization, and operational efficiency.

• AI-powered technologies were introduced by FM radio stations in Europe in February 2024 to track unlawful transmissions and frequency interference, increasing efficiency.
• In Germany and the U.K., the transition to 5G-enabled broadcasting has enhanced real-time capabilities and content streaming.

The market for broadcasting devices in Europe is strengthened by investments in OTT platforms and high-definition content creation, which opens new avenues for the distribution of digital and interactive content. 

Dish Antennas to See Significant Demand with Developments in Technology

Dish antennas are anticipated to account for 25% of the global market share in 2024. It is because of their vital role in effectively transmitting material, which is being fueled by the surging use of high-definition streaming and satellite-based broadcasting.

• Ultra-lightweight, foldable dish antennas for 5G broadcasting were introduced by Qualcomm in March 2024, improving mobility and lowering operating energy costs. The attraction of these products was further increased by the use of AI algorithms for interference and signal clarity.

Live-streaming events' popularity in sports and entertainment has highlighted the need for reliable antenna systems. Dish antennas are set to remain crucial in the broadcasting equipment market, ensuring uninterrupted service and superior content quality for end users.

Organizations Seek Equipment for Television Broadcasting due to IPTV Services

The broadcasting equipment market was dominated by the television segment in 2024, with a 70% global share. Popular TV series, rising disposable income in emerging nations, and surging demand for IPTV services as well as digital broadcasting solutions have made high-quality programming more accessible.

High resolution of TV sets, including HD, 4K, and 8K, has significantly increased demand for unique broadcast equipment like encoders and high-capacity video servers. For instance,

• In February 2024, key broadcasting companies in Europe and North America announced investments in next-generation encoding technologies to improve 8K streaming quality during high-profile events like the UEFA Champions League and Olympics.

Government policies promoting digitization and infrastructure upgrades in Asia Pacific's emerging markets are driving a surge in digital TV subscriptions, boosting global demand for novel broadcasting solutions.

Market Introduction and Trend Analysis

Broadcasting equipment is a model for distributing audio or video content to a dispersed audience using electronic mass communication mediums, typically radio waves. It includes various products like radio broadcasting, digital, antennas, transmitters, amplifiers, encoders, repeaters, and switches.

The market for broadcasting equipment is rising due to surging demand for investments in OTT service platforms, adoption of cellular and high-speed internet infrastructure, and customer desire for multi-screen freedom. The sports sector is the main market for television viewers worldwide, where video content is delivered on a scale. The market for broadcast equipment rentals is anticipated to surge amid rising international sporting events.

Historical Growth and Course Ahead

The global broadcasting equipment market recorded a CAGR of 5.2% in the historical period from 2019 to 2023. Expansion of broadcast technology and equipment has been fueled by the need for high-quality audio and video.

By sending content in UHD and 4K formats, IP live-production technology, which has been developed over the last few decades, has increased viewing quality. This technique necessitates flexible system control and is crucial for live recording.

The industry has grown because of technological developments, which have compelled broadcasters to provide UHD output to premium consumers. Sales of broadcast equipment are driven by the usage of cutting-edge broadcasting technology and the growth of digital channels. Demand for broadcasting equipment is estimated to record a considerable CAGR of 6% during the forecast period between 2024 and 2031.

Market Growth Drivers

Rise of OTT Streaming across the World to Support Growth

The need for radar sensors is rising as a result of the sports industry's surging expenditures on over-the-top (OTT) platforms for event telecasting, especially for tracking and improving live broadcasts. For example,

• In 2024, demand for radar sensors was estimated to be worth US$ 12.8 Bn. Radar sensors enhance the watching experience by monitoring players and ball motions.
• Broadcasters like the 2023 Cricket World Cup used radar sensors for precise motion tracking and slow-motion replays, boosting fan engagement.

Tech firms and sports leagues, like the NBA's 2024 partnership with Second Spectrum, have extended radar-based analytics in OTT streams.

• Sensor integration improves sports content quality, which is critical for OTT subscriptions, with 2.2 billion viewers anticipated by late 2023, demonstrating the rising synergy between sports broadcasting and sophisticated sensor technology.

Developments in HD Streaming to Spur Innovations in Industry

As HD televisions become more widely used, demand for high-definition material is rising, which is creating a positive impact on the global market for broadcasting equipment. For instance,

• The 1.4 billion active units by the end of 2023 prompted broadcasters to make significant investments in 2024 in order to upgrade their infrastructure to serve HD and 4K content.

The trend of HD streaming was driven by international events such as the UEFA Champions League 2024.

• North America and Europe, which represent more than 50% of HD streaming in 2024, are significantly investing in high-end HD equipment.

Rapid digitization is taking place in emerging countries across Asia Pacific due to government incentives. This is highlighting the rising contribution of HD media to the development of new technologies in the broadcasting sector.

Market Restraining Factors

Concerns over Cyberattacks to Create Hurdles for Market Growth

Cyberattacks are an increasing threat in the broadcasting equipment business, inflicting substantial financial and reputational harm.

• In 2024, cybercrime is projected to cost businesses over US$ 10.5 Tn annually, up from US$ 6 Tn in 2021.
• The broadcasting industry, reliant on technologies for content production, storage, and distribution, is increasingly targeted.
• In April 2023, News Nation reported a ransomware attack disrupting live content transmission.

Increased risks brought about by the growth of IP-based broadcasting and cloud storage require data protection and real-time threat detection. However, businesses find it difficult to stay ahead of changing dangers.

Enhancing resistance against cyberattacks is the goal of initiatives like AI integration and collaborations with cybersecurity companies like Palo Alto Networks. Strong cybersecurity frameworks are essential for industry success.

Key Market Opportunities

Integration of Digital Broadcasting in Emerging Regions to Offer Collaborative Avenues

The need for digital content is rising as emerging areas undergo digital transformation. For instance,

• Demand for digital material is growing because of high-speed internet and smartphone adoption rates that are above 70% in nations like Brazil and India. 

Significant investment in cutting-edge broadcasting technology has been spurred by the emergence of OTT platforms like Netflix and Disney+ as well as regional competitors like Hotstar and Globoplay. Increased expenditures in high-efficiency encoders and transmitters for live streaming were a result of Latin America's 5G infrastructure developments in June 2023. The need for digitally ready broadcasting systems has risen because of Africa's digital migration, which is set to be completed by 2025.

• According to a few studies, in 2024, digital broadcasting equipment is set to account for 75% of the market, encouraging manufacturers to innovate, thereby improving media access and assuring compatibility with new standards.

Rising Expenditure in Entertainment and Media Sector Presents Growth Avenues

Increasing expenditure on entertainment and media presents substantial market opportunities for broadcasting equipment manufacturers. For example,

• According to studies, India, Brazil, and Indonesia are experiencing double-digit growth in media spending due to rising disposable income and internet penetration.
• India's media sector grew 10.5% in 2023, reaching US$ 30 Bn valuation, with further growth projected in 2024.

Demand for cutting-edge broadcasting technologies like high-resolution video servers and encoders has surged due to Brazil's increased expenditure on live sports broadcasting, particularly for important tournaments like the Copa Libertadores. To satisfy customer demand for high-quality content, Indonesia's esports industry is also investing in broadcast facilities equipped with cutting-edge transmitters and antennas.

Competitive Landscape for the Broadcasting Equipment Market

Around the globe, several companies specialize in the manufacturing of broadcasting equipment, which includes a wide range of products essential for television, radio, and online streaming. The level of competition among these companies is influenced by various factors such as pricing strategies, brand reputation, and the diversity of their customer base.

Several key players in the industry are actively seeking to enhance their market reach by forming strategic partnerships with local businesses in different regions. This approach not only allows them to penetrate new markets more effectively but also helps them tailor their offerings to meet regional demands.

Companies are increasingly pursuing growth through mergers and acquisitions, consolidating resources and expertise to strengthen market positions and create comprehensive product portfolios. Collaborations are becoming more common, as companies leverage shared technologies and innovations to stay competitive in the rapidly evolving industry.

Recent Industry Developments

• In November 2024, EVS Broadcast Equipment, a video production application company from Seraing, Belgium, planned a US$ 10.5 Mn buyback program over 24 months, financed by cash reserves, to boost shareholder value and confidence in its growth prospects.
• In June 2024, Vislink Technologies, a wireless company from New Jersey, introduced INCAM-GV RF and 5G wireless transmitters for Grass Valley's LDX 135 RF and LDX 150 RF cameras, offering HEVC 4K UHD, HDR-ready, and camera control capabilities.
• In June 2024, Vodafone Egypt introduced the world's first triple-band mobile radio unit, the Radio 4466 Unit from Ericsson, to reduce costs, energy consumption, and tower load in Egypt.
• In April 2024, Haivision Systems and Sony Corporation tested Haivision's video encoders, decoders, and mobile video transmitters using Sony's Creators' Cloud for Enterprise cloud production platform.
• In March 2024, Voice of America (VOA) launched its second FM station in Rwanda, serving the Western Province and Kiziba refugee camp, offering programming in multiple languages and diverse perspectives.

Broadcasting Equipment Industry Report Scope

Attributes	Details
Forecast Period	2024 to 2031
Historical Data Available for	2019 to 2023
Market Analysis	US$ Billion for Value
Key Regions Covered	North America Europe East Asia South Asia and Oceania Middle East and Africa Latin America
Key Market Segments Covered	Product Technology Application Region
Key Companies Profiled in the Report	Acorde Technologies S.A. AvL Technologies, Inc. Broadcast RF Cisco Systems, Inc. Evertz Microsystems, Ltd. Harmonic Inc. Ericsson AB Belden Inc. EVS Broadcast Equipment Clyde Broadcast Rohde and Schwarz Crown Broadcast Nautel Ltd. Nevion Europe
Report Coverage	Market Forecast and Trends Company Share Analysis Competitive Intelligence DROT Analysis Market Dynamics and Challenges Strategic Growth Initiatives
Customization and Pricing	Available upon request

Broadcasting Equipment Industry Segmentation

By Product  

• Dish Antennas
• Amplifiers
• Switches
• Video Servers
• Encoders
• Transmitters and Repeaters
• Modulators
• Others

By Technology

• Analog
• Digital

By Application

• Broadcasting Equipment for Radio
• Broadcasting Equipment for Television

By Region

• North America
• Europe
• East Asia
• South Asia and Oceania
• Latin America
• Middle East and Africa

To know more about delivery timeline for this report Contact Sales