Asia Pacific Broadcasting Equipment Market

Asia Pacific Broadcasting Equipment Market Outlook (2023-2033)

Demand for the Asia Pacific broadcasting equipment market as of 2022 is a valuation of US$ 1,323.5 Mn and is forecasted to have a sales revenue of US$ 3,472.1 Mn by the end of 2033 and as of 2023, the Asia Pacific broadcasting equipment market is estimated to be US$ 1,416.2 Mn. This huge jump is because, over the course of the next ten years, the Asia Pacific broadcasting equipment market is predicted to progress at a CAGR of 8.1%.

A broadcaster and media house use broadcasting equipment to distribute video and audio to large audiences via electronic mass communication mediums. Broadcasting equipment is commonly associated with radio and television. Cameras, monitors, routers, switches, cables, transmitters, receivers, and other accessories are all part of the traditional TV broadcast segment.

Production and media companies in the Asia Pacific are reconfiguring their capital expenditure on broadcasting equipment. Modern equipment is built with cutting-edge software and supports open architecture. These solutions are more compatible with multiple standards, giving media and production companies more flexibility. Furthermore, there is a high demand for pay-per-usage, which allows media and production companies to avoid upfront installation costs for broadcasting devices.

The market in China held the largest market share of 28.3% in 2022 and is expected to retain its dominant position throughout the forecast period and demand for the broadcasting equipment market in Japan held a 27.3% value share in the market in 2022.

What Are the Key Factors Driving the Broadcasting Market?

“The Advent of Cloud Computing Technology Driving Asia Pacific Broadcasting Equipment Market.”

Cloud services are rapidly gathering steam in a variety of industries. Broadcasters frequently invest significant sums in the purchase and installation of broadcasting equipment. However, when there is no content to broadcast, the equipment sits idle and adds no value to the broadcaster. The advent of cloud computing technology has enabled broadcast equipment manufacturers to provide services to broadcasters via the cloud. In fact, broadcasters can use these services on a pay-per-use basis and save a significant amount of money.

As a result, the increased development of cloud services is contributing to the market's growth.

• In December 2022, OTEGLOBE collaborated with Cisco to complete the network redesign and full provisioning in less than six months in order to be ready for 800G in the future.
• In February 2021, Grass Valley and Gravity Media have announced a collaboration to provide production solutions and advanced workflows for large sporting events. Grass Valley is able to leverage a future-ready production environment for broadcast services as a result of this collaboration.

Why the Emergence of OTT Service to Propel Market Growth in China?

“Adoption of OTT platform and its service fuelling broadcasting equipment market”

Most online video and audio content consumers in China are shifting their focus to internet-based OTT platforms to watch various online series, movies, and podcasts, as well as listen to songs and podcasts. Top video and audio platforms become a part of viewers' daily lives. In densely populated countries such as China, an increasing number of viewers are adopting OTT services.

Due to these reasons, in 2022, the China broadcasting equipment market companies helped the country to account for a dominant share of 28.3% in the marketplace.

Why the Advent of Customized Broadcasting Equipment Can Pose Major Business Opportunities in Japan?

“Audiences increasingly prefer to watch programming that is customized to them.”

Currently, audiences watch video content on devices other than televisions, such as laptops and smartphones. Instead of going for mass programming, broadcasters and media outlets are broadcasting programmes for niche and specific audiences. Audiences increasingly prefer to watch programming that is tailored specifically to them. To meet changing viewer demand, media companies are seeking customised broadcasting equipment from OEMs, creating numerous opportunities for broadcasting equipment manufacturers.

The 2022 value share in the market for Japan to broadcasting equipment market is predicted to be around 27.3%.

Rising Consumer Demand in India for Multi-Screen Freedom Is Driving the Broadcasting Equipment Market?

“OTT players such as YouTube, and Netflix, are playing a significant role in driving consumer demand for multi-screen freedom.”

Aside from improved image quality, consumers increasingly prefer to access audio-visual content from any device, at any time, and from any location. While linear television continues to dominate home screens, content consumption continues through devices such as personal computers, laptop computers, smartphones, and tablets. Consumers' increasing demand for content necessitates that the broadcasting industry maintain its infrastructure facilities to meet the anticipated demand.

OTT players such as Netflix and Amazon Prime are playing a significant role in driving consumer demand for multi-screen freedom. As OTT platforms mature, broadcasters are looking for ways to better engage viewers.

Due to this reason, the Asia Pacific broadcasting equipment market for India in 2022 held a market share of 24.5% in the Asia Pacific broadcasting equipment market.

Category-wise Insights

Must Traditional TV Broadcast Broadcasting Technology Transform to Digital Broadcasting Technology?

“To Create New Protocols and Enable More Trustworthy, Engaging, And Customized Media”

To meet the demands of radio and television stations as well as consumer preferences for broad content and entertainment accessible at all times and in all places, broadcasting technology must transform. This necessitates the creation of new protocols to enable more trustworthy, engaging, and customised media. Diverse expert groups are working to incorporate strong digital broadcasting standards that will allow transmission to a broad range of smart and mobile devices.

In 2022 the, Traditional TV Broadcast market share was estimated the market and account for 28.7% of the total market value share.

Competitive Landscape

Companies in the market are also concentrating their efforts on product development and strategic alliances with a variety of other vendors in order to diversify their product portfolio and meet the needs of an increasing customer base. The creation of new services and partnerships is critical in this environment.

• In January 2023, The Indian government approved the Central Sector Broadcasting Infrastructure and Network Development (BIND) Scheme, which will cost over two billion rupees by 2025-26.
• In December 2022, IPD-VIA Create, developed by EVS in partnering with Blackbird, is fully integrated into the EVS ecosystem and offers instant access to content via a browser-based interface.

Recent developments related to key players providing the Asia Pacific broadcasting equipment market have been tracked by the analysts at Persistence Market Research, which will be accessible in the full report.

Asia Pacific Broadcasting Equipment Market Report Scope

Key Segments of Asia Pacific Broadcasting Equipment Market Research

By Equipment Type:

• Traditional TV Broadcast
• Traditional Radio Broadcast
• IP Converged Broadcasting
• Asset Management System

By Country:

• China
• India
• Japan
• ASEAN
• Australia & New Zealand
• Rest of Asia Pacific

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