Bottled Deep Ocean Water Market

Bottled Deep Ocean Water Market Outlook (2023-2033)

The market for bottled deep ocean water can be expected to expand at a value based CAGR of 8.0% and show an increase in revenue from US$ 1,234.9 Mn to around US$ 2,666 Mn by 2033.

Bottled Deep Ocean Water Consumption Analysis (2018-2022) Vs. Market Estimations (2023-2033)

The global bottled deep ocean water market has witnessed significant growth in the historical period and was valued at US$ 1,234.9 Mn in 2023. The market is expected to grow steadily with increasing awareness about applications of bottled deep ocean water.

Bottled deep ocean water is usually associated with characteristics such as high purity, low temperature, and rich in nutrients and advantageous elements, which include potassium, magnesium, calcium, selenium, chromium, vanadium, and zinc.

This is an outcome of less photosynthesis of plant planktons, consumption of nutrients, and organic decomposition, which has led to a lot of nutrients remaining in the water. As such, bottled deep ocean water has the potential to become a good source of nutrients. These unique characteristics of this water are anticipated to bolster the growth of the bottled deep ocean water market over the coming years.

As the health and nutrition factor would continue to dominate consumer food preferences, rising bottled deep ocean water consumption is expected to drive the market over the coming years. The global market for bottled deep ocean water is estimated to reach an approximate valuation of US$ 2,666 Mn in the forecast period.

What are the Key Trends in the Market for Bottled Deep Ocean Water?

“Introduction of New and Trendy Packaging Styles Boosting Brand Awareness”

Manufacturers in the bottled deep ocean water market space are using plastic as their packaging material. However, consumers are becoming increasingly aware of the ill-effects of drinking water from plastic bottles. The usage of plastic also has an adverse effect on the environment.

Rising awareness about similar environmental impacts is encouraging manufacturers to focus on new packaging materials and trendy designs. They are also launching innovative packaging styles for bottled deep ocean water offerings, using glass bottles and eco-friendly bottles to attract maximum number of consumers. These new and trendy packaging styles are expected to boost the sales of bottled deep ocean water.

“Premium Products - Technological Advancements and Innovation in Packaging”

Manufacturers in the bottled deep ocean water market are selling their products under the category ‘premium quality products’. Thus, they normally strive to provide premium features with their products, right from safety to protecting the nutritional value of these products.

Manufacturers are also providing offerings with unique and innovative packaging that prevents bacterial contamination, which becomes likely once it comes in contact with air after opening the product. This technology prevents deterioration in the taste of the water.

“Five Star Hotels, Fine Restaurants, and Corporate Offices to Become Key Consumers”

Five-star hotels and fine restaurants are places frequented by consumers who are wealthy and are ready to spend on healthy and premium products. Thus, manufacturers in the global bottled deep ocean water market are strategically targeting five-star hotels and fine restaurants to increase their sales.

Some manufacturers are targeting corporate offices where employee health is one of the first priorities of an organization. These factors are expected to create huge opportunities for key players in the global bottled deep ocean water market in the coming years.

• Aquagen Europe’s bottled deep ocean water is supplied to five-star hotels, fine restaurants, and prime consumers across Belgium, the Netherlands, and France.

“Growing Economies and Rising Spending Power of Consumers in South Asia to Support Market Growth”

The bottled water market is witnessing an increasing demand from the middle-income population in South Asia, which is one of the fastest-growing regions in the world based on both population and economy. Growth of industries, such as food & beverages, pharmaceuticals, agriculture, personal care, and cosmetics, are fuelling the demand for nutrient-rich and natural water in this region. Moreover, the growing tourism sector, the increasing number of five-star hotels, luxurious restaurants, in South Asia are anticipated to fuel the demand for premium quality bottled water. Increasing per-capita incomes and rising spending on food and beverage products is expected to support the growth of the global bottled deep ocean water market in South Asia in the coming years.

“Widely Available Substitutes Hindering Growth of Global Bottled Deep Ocean Water Market”

Recently, the demand for natural and nutrition-rich bottled water is increasing. Manufacturers of bottled water strive to provide natural water products with added minerals and electrolytes. Many products are sourced from lakes, wells, rivers, and mountains, and are also sold under the category of natural and premium products. These products are comparatively low in terms of cost as compared to bottled deep ocean water. This factor is expected to hamper the growth of the global bottled deep ocean water market over the forecast period.

Country-wise Insights

What is the projected outlook for the European bottled deep ocean water?

Producers of natural mineral and spring water are key players in the European food & beverage supply chain, and are pioneers in the field of sustainable resource management. European consumers show a marked preference for naturally-sourced water that has not been disinfected nor chemically processed, and is associated with a specific place of origin.

Moreover, European consumers are ready to spend more on natural and healthy products. Owing to this factor, Europe is expected to be one of the potential markets for players in the global bottled deep ocean water market.

• According to the European Federation of Bottled Waters, more than a quarter of the global bottled water production takes place in Europe, where consumers purchase and drink more than 52 billion liters of bottled water every year.

What is the Outlook for U.S Bottled Deep Ocean Water market?

The U.S. holds a valuation of US$ 465.3 Mn in 2023 and a market share around 95% and is expected to grow at a steady pace based on its forecast value CAGR amounting to 6.6%. The U.S market holds a key strategic grasp over the bottled water consumption and production due to its citizens being concerned and cautious over their health and wellbeing.

Category-wise Insights

Which Packaging of Bottled Deep Ocean Water Accounts for High Revenue Generation?

The largest value across the segment is accounted by 200-500ml packaging with a valuation of US$ 461.8 Mn and a CAGR of 8.1%. The smaller packaging makes it easier to carry and consume water on the go which makes it popular across the consumer market. The smaller packaging is also convenient for the manufacturers to transport as more volume can be transported in comparison to their larger counterparts.

Which End Use Accounts for Greater Footprint in the Bottled Deep Ocean Water Market?

The food and beverage segment accounts for the highest valuation of US$ 80,207 Mn in 2023 and the segment is set to dominate its segment in the forecast duration as well based on its value CAGR of 6.7%, highest in its segment. The developing countries across the globe are facing an acute scarcity of clean drinking water, and therefore, bottled deep ocean water is set to fill in the demand gap and thereby account for the highest market share.

Competitive Dashboard

The popularity of new benefits about organic living has made it simpler to promote exotic foods and drinks. As a result, despite the high price of bottled deep ocean water, the market's demand has recently increased. Furthermore, concerns about the ongoing poisoning of municipal and town water supplies have aided market expansion. Pollution has contaminated the surface water of various bodies of water. In this case, bottled deep ocean water is a safe and reliable solution for drinking clean water. Growing affordability of the public has also facilitated the influx of fresh revenues into the worldwide market.

• Tropical World Food provides purest fresh water from melted glaciers and is of exceptionally high quality, with a smooth taste and bio available electrolytes.
• Panablu Co., Ltd., a South Korea-based company, provides unique packaging BIB, which is certified by the FDA. BIB is a natural pressure discharge type container that can prevent contact with air. It thus prevents deterioration of taste due to contact with air.
• Ôdeep has its own ship, named ODEEP ONE, and is stationed in the French Riviera port of Sète. Through this, the company sources deep ocean water and supply to Europe and pump its water in the Mediterranean depth.
• iROC Corporation promotes Vachi deep ocean water as an energy water. It can adjust human physique, but also strives to pursue the harmonious balance between nature, ecology and humanity.

Bottled Deep Ocean Water Industry Report Scope

Bottled Deep Ocean Water Industry Research by Category

By Packaging:

• 200-500 Ml
• 500-1000 Ml
• 1000-2000 Ml
• Above 2000 Ml

By End Use:

• Industrial
• Food and Beverages
• Pharmaceuticals & Nutraceuticals
• Personal Care & Cosmetics
• Foodservice
• Retail

By Distribution Channel:

• Business to Business
• Business to Consumer
  • Hypermarkets/Supermarkets
  • Specialty Stores
  • Online Retail
  • Others

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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