Bio Vanillin Market

Bio Vanillin Market Outlook (2023 to 2033)

The Global Market for Bio Vanillin is set to enjoy a valuation of US$ 454.08 Million in 2023, and further expand at a CAGR 7.1% to reach US$ 901.62 Million by the year 2033.

Bio Vanillin Consumption Analysis (2018 to 2022) Vs. Market Estimations (2023 to 2033)

The global bio vanillin market has witnessed significant growth in the historical period registering a CAGR of 7.69% in the historical period and was valued at US$ 454.08 Million in 2023.

Bio vanillin is derived from various natural sources apart from vanilla beans by using biotechnological processes. Bio vanillin is prominently produced from two major sources such as rice bran and wood. Majority of the manufacturers use rice bran as the main source for delivering vanillin, followed by wood sources. The production of bio vanillin is decreasing due to the adverse impact of natural calamities on crops of vanilla beans. This has positively impacted the growth of the bio vanillin market. Demand for bio vanillin is increasing across the globe, owing to growing demand for natural and bio-based products.

The global market for bio vanillin is estimated to reach an approximate valuation of US$ 901.62 Million in the forecast period.

What are the Key Trends in the Market for Bio Vanillin?

“Increasing Focus on Formulation of Customized Flavors Promoting Use of Bio Vanillin”

The main aim of major market players in the food industry is to design customized flavors with an aim to increase the sales of their products. Flavor manufacturers across the world have identified beneficial opportunities in the formulation of customized flavors to provide a more vibrant flavored experience to their consumers. Bio vanillin has the potential to be one of the major ingredients in customized flavor blends, as it offers a pure vanilla taste as well as a better mouth feel when used in food products. The emphasis of players in the food industry on unique natural flavors is anticipated to propel the growth of the global bio vanillin market over the coming years.

• Solvay, a bio vanillin manufacturer, has developed a suite of vanilla-based products under the Vanifolia brand, which is a combination of Rhovanil, a natural vanillin, and other natural flavors.

“Fermentation-derived Bio Vanillin to Replace Synthetic Vanillin”

Consumer shift toward healthier lifestyles has led manufacturers to adopt various methods for producing sustainable ingredients. Fermentation-derived bio vanillin is a suitable replacement for synthetic vanillin, and manufacturers are increasingly adopting the former. Manufacturers in the bio vanillin market are utilizing rice bran as a feedstock, which is converted into ferulic acid, and further fermented by yeast to produce bio vanillin. Furthermore, fermentation-derived bio vanillin is identical to natural or bio vanillin as per FDA and European regulations, and does not have negative health consequences. This factor is anticipated to bolster the growth of the bio vanillin market in the coming years.

• In December 2019, Solvay SA, a leading bio vanillin manufacturer, doubled the production capacity of its natural vanillin product – Rhovanil - to reach 120 metric tons per year.

“Manufacturers to Target Cosmetics and Personal Care Industry”

Vanillin is also a major ingredient for the cosmetics and personal care industry, attributable to its excellent aromatic properties. The wide use of vanillin in perfumery is well known, as it offers a pleasant fragrance to the end product. Furthermore, vanillin is also used in the cosmetics and personal care industry to give an aroma with warm and floral notes to various end products. The cosmetics and personal care industry is witnessing a change, as consumers demand natural cosmetics products and are avoiding the use of products that contain chemicals or synthetic ingredients. Key players in the bio vanillin market can focus on the cosmetics and personal care industry and market their bio vanillin products accordingly, which will enable them to improve their market position as well as sales.

“Clean and Clear Labelling Practices Gaining Traction”

Growth of the global bio vanillin market is anticipated to be supported by the imposition of stringent labeling regulations across the globe. Increasing consumer awareness regarding the health hazards of artificial substances makes consumers critical of artificial ingredients. Moreover, rising concerns related to allergies caused due to added substances make it essential for manufacturers to follow labeling regulations, and include recognizable ingredients on labels that consumers can understand, in order to maintain transparency in labeling. These practices help leading manufacturers add more value to their products, differentiate themselves from other brands, and attract more health-conscious consumers across the globe. Such manufacturers are anticipated to increasingly opt for the use of bio vanillin over synthetic alternatives.

“Lack of Awareness of Bio Vanillin in Developing Countries to Hamper Market Growth”

Bio vanillin is highly commercialized in developed regions such as Europe and North America. However, manufacturers in developing countries are not as aware of the benefits of utilizing bio vanillin in their food products. This leads to a decreased use of bio vanillin in these countries, which also accounts for the largest population group in the world. Moreover, lack of awareness regarding the benefits of bio vanillin among consumers is further expected to contribute to the decreasing use of this ingredient in developing countries, which further restrains the growth of global bio vanillin market.

Country-wise insights

What is the Outlook for the Asia Pacific Bio Vanillin Market?

The food and beverage industry in the Asia Pacific region is witnessing high growth, attributable to increasing per-capita expenditure on food products and the higher growth rate of the foodservice industry as compared to that of other regions. This factor contributes to the increased demand for flavored food products from Asia Pacific. Rising consumption of flavored food and beverage products has led to an increase in the market size of the flavor industry in the region. Moreover, Westernization and premiumization are gaining traction in countries in Asia, offering lucrative market opportunities for manufacturers of bio vanillin, as vanilla is a widely used flavor in Western food products. This contributes to the growth of the bio vanillin market in Asia Pacific, as consumers in this region are gradually avoiding the use of food products containing synthetic ingredients.

Category-wise insights

What is the Segmental Breakdown of the Bio Vanillin Market?

On the basis of source, the global bio vanillin market includes bio vanillin sources such as rice bran, wood, and other sources, including bio vanillin sourced from clove, eugenol and guaiacol.

By end use, the global bio vanillin market is segmented into food & beverage, cosmetics & personal care, and pharmaceuticals. The highest demand for bio vanillin is witnessed from the food & beverage industry, followed by the cosmetics & personal care industry.

Which Source and End Use Segment of the Bio Vanillin Market is Expected to Grow in the Forecast Duration?

The rice bran bio vanillin segment, under source, is projected to register a significant growth rate, along with holding the highest value share in the global bio vanillin market over the forecast period of 2023 to 2033.

The cosmetics & personal care segment, under end use, is projected to register the highest growth over the forecast period. However, the food and beverages segment is expected to hold the highest value and volume share in the global bio vanillin market over the forecast period of 2023 to 2033.

Competitive Dashboard

Revenue of the bio vanillin market is estimated at US$ 333 Million in 2019. Manufacturers offering bio vanillin are facing challenges regarding competitive pricing in the global vanilla flavors market. Key players are focusing on the penetration of their bio vanillin products in emerging markets. Major players in the global bio vanillin market, such as Evolva Holding SA, Borregaard, and Solvay SA, are investing in extensive research & development to explore new methods of bio vanillin production, and are focusing on increasing their production capabilities.

• In March 2017, Evolva received a milestone payment of US$ 1 million from Takasago under the multi-year R & D alliance with that company. This payment is expected to help Evolva develop target ingredients of its fragrance & flavor segment.
• In December 2019, Solvay established a joint venture with Anthea, an India-based specialty chemical manufacturer, named CATàSYNTH Specialty Chemicals. This new venture will offer key ingredients for flavor, fragrance, and other industries.
• In October 2018, Ennloys attended the FLAVORCON exhibition in Atlantic city, United States The Flavorcon exhibition was conducted with an aim to enable a showcase of different innovations regarding flavor. Ennloys is a pioneer in innovative developments, and hence the company presented its innovations and promoted its products in the highly profitable United States market.
• In September 2019, Conagen, Inc. entered a partnership with BASF, a leading chemical manufacturer for marketing its natural vanillin product. The company plans to capitalize on the opportunities emerging from the growing demand for natural vanillin across the world.

Bio Vanillin Industry Report Scope

Bio Vanillin Industry Research by Category

By Source:

• Rice Bran
• Wood
• Others

By End Use:

• Food & Beverages
• Cosmetics & Personal Care
• Pharmaceuticals

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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