Africa Wheat Flour Market

Africa Wheat Flour Market- Outlook

Wheat is among the most produced and consumed cereal across the globe. Owing to high protein content its finds numerous application in food industry. Wheat flour is used in wide number of processed products as well as consumed fresh. The consumption of wheat flour in place of traditional foods is increasing in many countries where wheat is not cultivated. Africa is among the fast growing economies which has changed the eating pattern, consumer preference is shifting from maize to wheat in Africa.

Africa is home to more than a billion people, presenting a massive potential consumer market, which is expected to propel the demand of wheat flour. Rising urbanization in Africa makes it easier for food manufacturers to target a particular segment of consumers.

Population growth, coupled with per capita income, has increased the demand for flour, which has further increased flour production. The demand for different types of flour in the preparation of fast food products has increased, from traditional to urban and modern consumer lifestyles. Shift in customer taste and desire as well as diet is also a major driver of wheat flour in Africa.

Changing food preference to boost the demand of Wheat flour in Africa

In Africa, food preferences have been changing from conventional staples such as coarse cereals to wheat and rice in past decades. A rapid increase in demand for wheat is now driven by urbanization, increasing middle class and shifting lifestyles is increasing the sales of wheat flour in Africa. The changing food preference and adopting western food culture is expected to fuel the demand of wheat flour in the region.

The robust demand for baked goods, snacks, noodles, and pasta, among others, has also bolstered the wheat flour market growth in Africa. High consumption of processed products and expanding food processing industries is positively impacting the Africa wheat flour market. With increasing disposable income, consumer spending on bakery products and other processed food products has increased which in turn increase the sales of wheat flour in Africa.

Strong demographic projections affirm the future growth prospects for the consumer market in Africa. Although there is an ageing global population, the workforce in Africa is increasingly young and urban in comparison to other developing regions.

Expanding retail network in the region is driving the Africa wheat flour market

Expanding retail sector in the region is also key reason boosting the sales of wheat flour in Africa, growth of e-commerce is expected to propel the demand from food manufacturers as well as customers. As retail is shifting from unorganized to organized segment in Africa, retailers such as like Walmart and The Carrefour Group are increasing their reach across the region. 

Africa Wheat flour Market – Segmentation

Based on nature	Organic Conventional
Based on End Use	Food Processing Industry Foodservice Industry Retail/Household
Based on distribution channel	Business to Business Business to Consumers Hypermarkets/Supermarket Convenience Stores Specialty Stores Online Retail Others

Africa Wheat Flour Market – Key Players

Some of the key players of the Africa wheat Market are Bakhresa Group, SOMDIAA SA, Honeywell Flour Mills, Grands Moulins de Mauritanie, Olam International, Gideon Milling, Rotana Flour Mills, Supreme Flour and others.

COVID- Impact on Africa Wheat Flour Market

The COVID-19 pandemic had extremely hard hit on the African economies, this had declined the economic growth rate from 2.4% in 2019 to -2.1% to -2.5% in 2020.  This may affect both sides of the economies that is supply as well as demand side, supply chain disruption is expected to drop the value creation.

Break in production at manufacturing units had disturbed the supply of goods and service, on other hand demand from consumers had also decreased for various product.

Despite all the Struggles, the demand of food products was high and is expected to be propelling in future. Sales of food as well as other goods increased through online websites, which makes the manufacturers to increase sales presence on online stores.

Africa Wheat Flour Market – Opportunity

Africa wheat flour market is expected to flourish in future with increased disposable income of the consumers and changing food patterns. Expanding retail sector in the region is creating space of the wheat flour providers to increase presence in the market. High demand of wheat based products will give ample of opportunity to the manufacturers to reach target consumer base.

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