Industry: Consumer Goods
Published Date: December-2024
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 190
Report ID: PMRREP34992
The global waterless cosmetics market is estimated to reach a size of US$ 10.9 Bn in 2024. It is predicted to rise at a CAGR of 12.4% during the forecast period to reach a value of US$ 24.71 Bn by 2031.
Environmental consciousness, health-conscious consumer behavior, and improvements in cosmetic technology are contributing to the rise in demand for waterless cosmetics. By addressing water shortages, lowering water usage, and providing eco-friendly packaging, these goods carve out a market for companies that prioritize less environmental effects.
Waterless formulations have emerged as a result of consumers' growing preference for natural and organic components. Shampoos, serum sticks, and cleaning powders are examples of goods that have a long shelf life and require less packaging, which helps to cut down on waste. The trend is demonstrated by technological developments, such as L'Oréal's 2024 introduction of environment-friendly waterless hair products.
Global cosmetics sales of US$ 579 Bn are embracing waterless formulations in response to shifting consumer preferences. Brands like Unilever and Beiersdorf are investing in waterless product lines, which provide effective and sustainable solutions to consumers worldwide who are worried about their health and the environment. With a projected CAGR of 11.6% over the course of the projection period, the online retail sales channel is anticipated to increase at the notable quickest rate.
Key Highlights of the Market
|
Market Attributes |
Key Insights |
|
Waterless Cosmetics Market Size (2024E) |
US$ 10.9 Bn |
|
Projected Market Value (2031F) |
US$ 24.71 Bn |
|
Global Market Growth Rate (CAGR 2024 to 2031) |
12.4% |
|
Historical Market Growth Rate (CAGR 2019 to 2023) |
11.5% |
Asia Pacific held a 40% market share in the global beauty industry in 2024, because of changing consumer preferences and growing disposable incomes. Millennials in South Asia, especially in India, made up 25% of the market for waterless cosmetics.
Brands with sustainability, transparency, and creative formulas are preferred by this tech-savvy, eco-aware group, which frequently spends more on reliable goods. The desire from consumers for concentrated, undiluted solutions is driving expansion in South Korea's waterless cosmetics market.
Unlike purchases with a focus on sustainability, some products provide better skincare advantages. K-beauty products, which emphasize active ingredient-rich serums and balms, are proving how popular waterless cosmetics are in Asia Pacific for offering opulent and successful beauty experiences.
In 2024, North America is estimated hold a 30% market share, making it a lucrative market for waterless cosmetics. The region's high level of environmental consciousness and disposable money, along with consumer desire for sustainable beauty products and a strong e-commerce infrastructure, are the main drivers of this rise.
L’Oréal USA and Estée Lauder are following a new trend by offering waterless products for eco-conscious consumers. For example,
Startups like Everist, which offers waterless shampoo concentrates, are also becoming popular. This shows that consumers are shifting towards concentrated, water-free products. Widespread digital adoption has led to the success of beauty sector in North America, with e-commerce platforms propelling sales of specialized and cutting-edge goods.
Since about 70% of cosmetic purchases in the U.S. are made online, companies can connect with consumers who are concerned about sustainability. According to consumer studies, 58% of customers in North America are prepared to pay more for environment-friendly goods.
The waterless cosmetics market is categorized into skincare, hair care, and other categories. Out of these, skincare products dominate the market with a share of 36% in 2024 due to consumer demand for healthy, long-lasting solutions.
The rise in awareness of the negative effects of water-based products, requiring preservatives, has fueled the demand for waterless alternatives. This growth is bolstered by consumer preferences for eco-friendly products that align with sustainability goals. Skincare brands are capitalizing on this trend by introducing innovative waterless solutions.
Developments in formulation processes are driving the skincare market's expansion by enabling more concentrated products with enhanced efficacy. Natural and organic components are preferred by more than 65% of customers worldwide, thus the skincare market is expected to continue to dominate. Growth is driven by rising disposable income in Asia Pacific and millennials' desire for cutting-edge cosmetic products.
In 2024, women are expected to account for 48% of the market for waterless cosmetics due to their increasing awareness of beauty and desire for high-quality, sustainable goods. Their increased expenditure on beauty products and frequency of purchases support this tendency, which is consistent with a larger trend toward eco-conscious consumption.
Brands like Rahua and Lush are addressing environmental concerns by offering innovative waterless products. For example,
Women's preference for natural and organic ingredients drives innovation in the waterless cosmetics market, ensuring their continued prominence.
The waterless cosmetics market is expected to develop owing to health-conscious customers and environmental sustainability. In line with customer expectations for environment-friendly products, these products combine natural and organic ingredients including oils, butter, and waxes to provide powerful skincare benefits while using less water.
The emergence of waterless cosmetics has been greatly impacted by technological developments, which have made stable, concentrated formulations with longer shelf life and less packaging possible.
Beauty-conscious customers looking for eco-friendly, travel-friendly options may find this trend intriguing. While well-known corporations like L'Oréal and Estée Lauder make investments in waterless formulations, upstart startups like BYBI Beauty and Rahua have introduced cutting-edge waterless products. For instance, Lush's Shampoo Bars do away with the need for throwaway bottles.
The global waterless cosmetics market recorded a CAGR of 11.5% in the historical period from 2019 to 2023. Supply chains were upset by the COVID-19 epidemic, making it difficult for cosmetics companies to satisfy consumer demand for waterless beauty products. However, demand in waterless cosmetics has grown because of DIY beauty routines and worldwide self-care.
Demand for waterless beauty products spiked during the epidemic for companies like Lush and Rahua, and this trend is predicted to continue as customers place a higher priority on sustainability and wellbeing. Demand for waterless cosmetics is estimated to record a considerable CAGR of 12.4% during the forecast period between 2024 and 2031.
Growing Cosmetics and Personal Care Industry to Cherish Growth
The growth of the global cosmetics and personal care industry is estimated to drive the demand for innovative products like waterless cosmetics. The advantages of water-free cosmetics for both personal health and the environment are making them rise in popularity. By including natural oils, butter, and waxes, these products support high-performance, minimalist skincare regimens and meet the rising desire for concentrated preservative-free beauty products.
Waterless products were introduced by Lush and Ethique in 2023, demonstrating market innovation. Gen Z and millennials, who choose goods with less of an impact on the environment, are drawn to these products. Consumers prioritize transparent ingredient sourcing, contributing to the growing popularity of waterless cosmetics as part of green beauty trends.
Demand for Natural and Organic Products to Propel Innovation in Industry
As consumers get more aware of the components and their possible exposure to synthetic chemicals, the market for waterless cosmetics is being driven by their growing preference for natural and organic ingredients in beauty products.
According to a research, 75% of customers worldwide like natural or organic skincare products. Waterless formulations are especially well-liked since they are powerful, devoid of preservatives, and they appeal to health-conscious consumers.
Waterless skincare products with plant-based formulas and environment-friendly packaging were launched by Lush and Ethique in 2024. Customers' willingness to spend more for natural goods is reflected in this trend, which is in line with organic beauty trends. This need for sustainable cosmetic solutions is further supported by the growth of e-commerce.
Chemical Cosmetics' Side Effects and Low Awareness Limit Market Growth
Chemical-based products like parabens, sulfates, and synthetic perfumes dominate the cosmetics market; in the U.S. About 60% of customers choose these products because of their familiarity and proven effectiveness. This is a significant barrier to the demand for waterless cosmetics, which provide a safer and eco-friendlier alternative.
Customers are hesitant to switch to waterless formulations because they see them as being more current and unfamiliar. Given the popularity of chemical-based cosmetics and a lack of customer awareness, new waterless manufacturers find it difficult to compete with market leaders like Procter & Gamble and Unilever, who control the market with products that are loaded with chemicals.
Emphasis on Eco-Consciousness and Sustainability to Offer Growth Prospects
The demand for waterless cosmetics is on the rise due to eco-conscious consumers' preference for natural and organic ingredients. These formulations are concentrated, have fewer preservatives, and contain pure active ingredients, appealing to health-conscious consumers. Additionally, they often come with reduced packaging.
More powerful, concentrated goods without water are made possible by innovations in formulation, which increase shelf life and provide consumers who are always on the go convenience. Because environmental issues are a top concern in North America, this style is very well-liked there. Waterless solutions are becoming more popular since they are healthier and more efficient.
To satisfy consumers' increasing desire to lessen their environmental impact while still receiving high-quality beauty products, L'Oréal and Unilever are setting the standard for waterless beauty products by emphasizing natural and sustainable ingredients.
Beauty Brands Presents the Travel-friendly Products with Innovative Designs
Waterless cosmetics are gaining popularity due to their compact and portable design, making them suitable for travel. The demand for small, airline-compliant cosmetic items is rising as travel restrictions throughout the world loosen in 2024. Frequently available in concentrated or solid forms, these waterless cosmetics reduce the possibility of spills and the limitations on carry-on liquids.
Major cosmetic brands are improving the quality and effectiveness of their products by adding solid moisturizers and waterless face cleansers to their lineups to appeal to the convenience-conscious consumer.
The waterless cosmetics market is a highly competitive space, with new players entering the market to capitalize on the growing trend toward sustainable and eco-friendly beauty products. To differentiate themselves, waterless cosmetics manufacturers use unique ingredients like natural clays and plant-based oils to create luxurious products and focus on sustainability with biodegradable and recyclable packaging. However, they must also navigate changing consumer preferences and market trends.
The demand for sustainable and waterless options is likely to grow as consumers become more aware of the environmental impact of traditional beauty products. Brands that can adapt to these changes and innovate with new products and packaging solutions will be well-positioned to succeed in the competitive waterless cosmetics market.
Recent Industry Developments
|
Attributes |
Details |
|
Forecast Period |
2024 to 2031 |
|
Historical Data Available for |
2019 to 2023 |
|
Market Analysis |
US$ Billion for Value |
|
Key Regions Covered |
|
|
Key Market Segments Covered |
|
|
Key Companies Profiled in the Report |
|
|
Report Coverage |
|
|
Customization and Pricing |
Available upon request |
By Product Type
By Consumer Orientation
By Price Range
By Sales Channel
By Region
To know more about delivery timeline for this report Contact Sales
The market size is set to reach US$ 24.71 Bn by 2031.
Waterless cosmetics contain oils, butters, waxes, and oil-based actives.
In 2024, Asia Pacific is set to attain a market share of 40%.
In 2024, the market is estimated to be valued at US$ 10.9 Bn.
Some of the leading manufactures in the market are Unilever Plc, The Waterless Beauty Company, L’Oreal SA, Kao Corporation, and The Procter & Gamble Company.
