Vietnam Writing Instruments Market

Vietnam Market Study on Writing Instruments: Opportunity to Launch Technology-driven Writing Products

Vietnam Writing Instruments Market Segmented By Pencils, Pens, Colouring Instruments, Highlighters & Markers Product For Student, Independent Professionals, Institutions

Industry: Consumer Goods

Published Date: April-2022

Format: PPT*, PDF, EXCEL

Delivery Timelines: Contact Sales

Number of Pages: 200

Report ID: PMRREP33053

Report Price

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Table of Content

1. Executive Summary

    1.1. Market Outlook

    1.2. Demand Side Trends

    1.3. Supply Side Trends

    1.4. Analysis and Recommendations

2. Market Overview

    2.1. Market Coverage/Taxonomy

    2.2. Market Definition/Scope/Limitations

3. Key Market Trends

    3.1. Key Trends Impacting the Market

    3.2. Product Innovation Trends

        3.2.1. Introduction of Innovative Products with Multiple Features

        3.2.2. Added Value for Customer

        3.2.3. Evolution in Product Design

        3.2.4. Others

    3.3. Future Prospects of Writing Instruments Industry

4. Vietnam Writing Instruments Market Demand Analysis 2017-2021 and Forecast, 2022-2032

    4.1. Historical Market Volume (Mn Units) Analysis, 2017-2021

    4.2. Current and Future Market Volume (Mn Units) Projections, 2022-2032

    4.3. Y-o-Y Growth Trend Analysis

5. Vietnam Writing Instruments Market - Pricing Analysis

    5.1. Regional Pricing Analysis By Product Type

    5.2. Pricing Break-up

        5.2.1. Manufacturer Level Pricing

        5.2.2. Distributor Level Pricing

        5.2.3. Retail Level Pricing

    5.3. Asia Average Pricing Analysis Benchmark

6. Vietnam Writing Instruments Market Demand (in Value or Size in US$ Mn) Analysis 2017-2021 and Forecast, 2022-2032

    6.1. Historical Market Value (US$ Mn) Analysis, 2017-2021

    6.2. Current and Future Market Value (US$ Mn) Projections, 2022-2032

        6.2.1. Y-o-Y Growth Trend Analysis

        6.2.2. Absolute $ Opportunity Analysis

7. Market Background

    7.1. Writing Instruments Industry Outlook

        7.1.1. Organized v/s Unorganized Market Overview

        7.1.2. Top Brands in Various Categories

        7.1.3. Brand Involvement

        7.1.4. Opportunity Spotlight and Analysis

    7.2. Macro-Economic Factors

        7.2.1. GDP Growth Outlook

        7.2.2. Consumer Price Index

        7.2.3. Consumer Spending Outlook

        7.2.4. Consumer Buying Behaviour Analysis

        7.2.5. E-Commerce Industry Outlook

        7.2.6. Literacy Rate Outlook

        7.2.7. Working Population Outlook

        7.2.8. Stationery Industry Outlook

        7.2.9. Others

    7.3. Industry Value and Supply Chain Analysis

        7.3.1. Profit Margin Analysis At Each Sales Point

        7.3.2. List & Role of Key Participants

            7.3.2.1. Manufacturers

            7.3.2.2. Distributors/Retailers

    7.4. Forecast Factors - Relevance & Impact

        7.4.1. Top Companies Historical Growth

        7.4.2. Stationery Industry Growth Outlook

        7.4.3. Contribution to GDP & Employment

        7.4.4. Population Growth Outlook

        7.4.5. GDP Growth Rate Analysis

        7.4.6. Urbanization Growth Outlook

        7.4.7. Manufacturing Sector GVA

        7.4.8. Per Capita Disposable Income

    7.5. PESTLE Analysis of Vietnam Writing Instruments Market

    7.6. Porter’s Five Forces Analysis of Vietnam Writing Instruments Market

    7.7. Market Dynamics

        7.7.1. Drivers

        7.7.2. Restraints

        7.7.3. Opportunity Analysis

8. Vietnam Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by Product Type

    8.1. Introduction / Key Findings

    8.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By Product Type, 2017 - 2021

    8.3. Current and Future Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By Product Type, 2021 - 2031

        8.3.1. Pencil

            8.3.1.1. Graphite Pencils

            8.3.1.2. Mechanical Pencils

        8.3.2. Pen

            8.3.2.1. Fountain Pen

            8.3.2.2. Ball Point Pen

            8.3.2.3. Roller Pen

            8.3.2.4. Gel Pen

            8.3.2.5. Others

        8.3.3. Colouring Instruments

        8.3.4. Highlighter & Markers

        8.3.5. Others

    8.4. Market Attractiveness Analysis By Product Type

9. Vietnam Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by End-Users

    9.1. Introduction / Key Findings

    9.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By End-Users, 2017 - 2021

    9.3. Current and Future Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By End-Users, 2022 - 2032

        9.3.1. Students

        9.3.2. Independent Professionals

        9.3.3. Institutions

        9.3.4. Others

    9.4. Market Attractiveness Analysis By End-Users

10. Vietnam Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by Sales Channel

    10.1. Introduction / Key Findings

    10.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By Sales Channel, 2017 - 2021

    10.3. Current and Future Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By Sales Channel, 2022 - 2032

        10.3.1. Hypermarkets/ Supermarkets

        10.3.2. Specialty Stores

        10.3.3. Multi-brand Stores

        10.3.4. Online Retailers

        10.3.5. Other Sales Channels

    10.4. Market Attractiveness Analysis By Sales Channel

11. Vietnam Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032, by Country

    11.1. Introduction

    11.2. Historical Market Size (US$ Mn) and Volume (Mn Units) Analysis By Country, 2017 - 2021

    11.3. Current Market Size (US$ Mn) and Volume (Mn Units) Analysis and Forecast By Country, 2022 - 2032

        11.3.1. Vietnam

    11.4. Market Attractiveness Analysis By Country

12. Vietnam Writing Instruments Market Analysis 2017-2021 and Forecast 2022-2032

    12.1. Introduction

    12.2. Pricing Analysis

    12.3. Historical Market Size (US$ Mn) and Volume Trend Analysis By Market Taxonomy, 2017 - 2021

    12.4. Market Size (US$ Mn) and Volume Forecast By Market Taxonomy, 2022 - 2032

        12.4.1. By Product Type

        12.4.2. By End-Users

        12.4.3. By Sales Channel

    12.5. Market Attractiveness Analysis

        12.5.1. By Product Type

        12.5.2. By End-Users

        12.5.3. By Sales Channel

13. Competition Analysis

    13.1. Competition Dashboard

    13.2. Pricing Analysis by Competition

    13.3. Competition Benchmarking

    13.4. Competition Deep Dive

        13.4.1. Société BIC SA

            13.4.1.1. Overview

            13.4.1.2. Product Portfolio

            13.4.1.3. Profitability by Market Segments (Product/Channel/Region)

            13.4.1.4. Sales Footprint

            13.4.1.5. Strategy Overview

                13.4.1.5.1. Marketing Strategy

                13.4.1.5.2. Product Strategy

                13.4.1.5.3. Channel Strategy

        13.4.2. Faber-Castell

            13.4.2.1. Overview

            13.4.2.2. Product Portfolio

            13.4.2.3. Profitability by Market Segments (Product/Channel/Region)

            13.4.2.4. Sales Footprint

            13.4.2.5. Strategy Overview

                13.4.2.5.1. Marketing Strategy

                13.4.2.5.2. Product Strategy

                13.4.2.5.3. Channel Strategy

        13.4.3. Mitsubishi Pencil Co., Ltd.

            13.4.3.1. Overview

            13.4.3.2. Product Portfolio

            13.4.3.3. Profitability by Market Segments (Product/Channel/Region)

            13.4.3.4. Sales Footprint

            13.4.3.5. Strategy Overview

                13.4.3.5.1. Marketing Strategy

                13.4.3.5.2. Product Strategy

                13.4.3.5.3. Channel Strategy

        13.4.4. Newell Brands, Inc

            13.4.4.1. Overview

            13.4.4.2. Product Portfolio

            13.4.4.3. Profitability by Market Segments (Product/Channel/Region)

            13.4.4.4. Sales Footprint

            13.4.4.5. Strategy Overview

                13.4.4.5.1. Marketing Strategy

                13.4.4.5.2. Product Strategy

                13.4.4.5.3. Channel Strategy

        13.4.5. Shanghai M&G Stationery Inc

            13.4.5.1. Overview

            13.4.5.2. Product Portfolio

            13.4.5.3. Profitability by Market Segments (Product/Channel/Region)

            13.4.5.4. Sales Footprint

            13.4.5.5. Strategy Overview

                13.4.5.5.1. Marketing Strategy

                13.4.5.5.2. Product Strategy

                13.4.5.5.3. Channel Strategy

        13.4.6. Schneider Schreibgeräte GmbH

            13.4.6.1. Overview

            13.4.6.2. Product Portfolio

            13.4.6.3. Profitability by Market Segments (Product/Channel/Region)

            13.4.6.4. Sales Footprint

            13.4.6.5. Strategy Overview

                13.4.6.5.1. Marketing Strategy

                13.4.6.5.2. Product Strategy

                13.4.6.5.3. Channel Strategy

        13.4.7. Kokuyo Camlin Limited

            13.4.7.1. Overview

            13.4.7.2. Product Portfolio

            13.4.7.3. Profitability by Market Segments (Product/Channel/Region)

            13.4.7.4. Sales Footprint

            13.4.7.5. Strategy Overview

                13.4.7.5.1. Marketing Strategy

                13.4.7.5.2. Product Strategy

                13.4.7.5.3. Channel Strategy

        13.4.8. STAEDTLER Mars GmbH & Co. KG

            13.4.8.1. Overview

            13.4.8.2. Product Portfolio

            13.4.8.3. Profitability by Market Segments (Product/Channel/Region)

            13.4.8.4. Sales Footprint

            13.4.8.5. Strategy Overview

                13.4.8.5.1. Marketing Strategy

                13.4.8.5.2. Product Strategy

                13.4.8.5.3. Channel Strategy

        13.4.9. Linc Pen & Plastics Ltd.

            13.4.9.1. Overview

            13.4.9.2. Product Portfolio

            13.4.9.3. Profitability by Market Segments (Product/Channel/Region)

            13.4.9.4. Sales Footprint

            13.4.9.5. Strategy Overview

                13.4.9.5.1. Marketing Strategy

                13.4.9.5.2. Product Strategy

                13.4.9.5.3. Channel Strategy

        13.4.10. KOTOBUKI Co. Ltd.

            13.4.10.1. Overview

            13.4.10.2. Product Portfolio

            13.4.10.3. Profitability by Market Segments (Product/Channel/Region)

            13.4.10.4. Sales Footprint

            13.4.10.5. Strategy Overview

                13.4.10.5.1. Marketing Strategy

                13.4.10.5.2. Product Strategy

                13.4.10.5.3. Channel Strategy

        13.4.11. San Yann Industry Co. Ltd.

            13.4.11.1. Overview

            13.4.11.2. Product Portfolio

            13.4.11.3. Profitability by Market Segments (Product/Channel/Region)

            13.4.11.4. Sales Footprint

            13.4.11.5. Strategy Overview

                13.4.11.5.1. Marketing Strategy

                13.4.11.5.2. Product Strategy

                13.4.11.5.3. Channel Strategy

        13.4.12. Others

            13.4.12.1. Overview

            13.4.12.2. Product Portfolio

            13.4.12.3. Profitability by Market Segments (Product/Channel/Region)

            13.4.12.4. Sales Footprint

            13.4.12.5. Strategy Overview

                13.4.12.5.1. Marketing Strategy

                13.4.12.5.2. Product Strategy

                13.4.12.5.3. Channel Strategy

14. Assumptions and Acronyms Used

15. Research Methodology

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List Of Table

Table 1 : Vietnam Writing Instruments Market Value (US$ Mn) Forecast, By Product Type, 2017-2032

Table 2 : Vietnam Writing Instruments Market Volume (000’ Units) Forecast, By Product Type, 2017-2032

Table 3 : Vietnam Writing Instruments Market Value (US$ Mn) Forecast, by End User, 2017-2032

Table 4 : Vietnam Writing Instruments Market Volume (000’ Units) Forecast, by End User, 2017-2032

Table 5 : Vietnam Writing Instruments Market Value (US$ Mn) Forecast by Sales Channel, 2017-2032

Table 6 : Vietnam Writing Instruments Market Volume (000’ Units) Forecast by Sales Channel, 2017-2032

Table 7 : Vietnam Writing Instruments Market Value (US$ Mn) Forecast, by Country, 2017-2032

Table 8 : Vietnam Writing Instruments Market Volume (000’ Units) Forecast, by Country, 2017-2032

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- List Of Chart -

Figure 01 : Vietnam Writing Instruments Market Value (US$ Mn) and Volume (Mn Units) Analysis, 2017-2021

Figure 02 : Vietnam Writing Instruments Market Value (US$ Mn) and Volume (000’ Units) Analysis, 2022-2032

Figure 03 : Vietnam Writing Instruments Market Value (US$ Mn) and Volume

Figure 04 : Vietnam Writing Instruments Market Value (US$ Mn) and Volume

Figure 05 : Vietnam Writing Instruments Market Absolute $ Opportunity (US$ Mn), 2022-2032

Figure 06 : Vietnam Writing Instruments Market Value (US$ Mn) by Product Type, 2017 -2032

Figure 07 : Vietnam Writing Instruments Market Volume (000’ Units) by Product Type, 2017-2032

Figure 08 : Vietnam Writing Instruments Market Y-o-Y Growth (%) Projections by Product Type, 2022-2032

Figure 09 : Vietnam Writing Instruments Market Attractiveness by Product Type, 2022-2032

Figure 10 : Vietnam Writing Instruments Market Value (US$ Mn) by End User, 2017-2032

Figure 11 : Vietnam Writing Instruments Market Volume (000’ Units) by End User, 2017-2032

Figure 12 : Vietnam Writing Instruments Market Y-o-Y Growth (%) Projections by End User, 2022-2032

Figure 13 : Vietnam Writing Instruments Market Attractiveness by End User, 2022-2032

Figure 14 : Vietnam Writing Instruments Market Value (US$ Mn) by Sales Channel, 2017 -2032

Figure 15 : Vietnam Writing Instruments Market Volume (000’ Units) by Sales Channel, 2017-2032

Figure 16 : Vietnam Writing Instruments Market Y-o-Y Growth (%) Projections by Sales Channel, 2022-2032

Figure 17 : Vietnam Writing Instruments Market Attractiveness Analysis by Sales Channel, 2022-2032

Figure 18 : Vietnam Writing Instruments Market Value (US$ Mn) by Country, 2017-2032

Figure 19 : Vietnam Writing Instruments Market Volume (000’ Units) by Country, 2017- 2032

Figure 20 : Vietnam Writing Instruments Market Y-o-Y Growth (%) Projections by Country, 2022-2032

Figure 21 : Vietnam Writing Instruments Market Attractiveness Analysis by Country, 2022-2032

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