Swimwear and Beachwear Market Size, Share, and Growth Forecast from 2025 - 2032

Swimwear and Beachwear Market Size and Share Analysis

The global swimwear and beachwear market is projected to be valued at US$ 28 Bn in 2025. It is anticipated to witness a CAGR of 6.1% during the forecast period to attain a value of US$ 42.3 Bn by 2032.

International tourist arrivals are predicted to exceed 1.8 billion by 2030, according to the United Nation World Tourism Organization (UNWTO). Rising preference for experiential and leisure travel, especially among millennials and Gen Z, is set to fuel demand for swimwear.

Consumers are prioritizing eco-friendly and recycled materials, like recycled polyester and nylon obtained from ocean waste. By 2030, 70% of swimwear brands are anticipated to include sustainable collections, up from 40% in 2023. Integration of virtual try-on and AI sizing tools will improve online shopping experiences.

Key Highlights of the Industry

• Sales of complementary beachwear products like cover-ups, hats, and beach bags are anticipated to witness growth owing to lifestyle and fashion trends.
• Circular fashion is predicted to dominate with brands encouraging recycling and resale of swimwear.
• Marketing campaigns featuring diverse models are likely to resonate with consumers, thereby driving growth.
• Manufacturers are working on developing swimwear with integrated sensors for fitness tracking and health monitoring.
• AI-driven customization will likely enable consumers to personalize designs, colors, and fits.
• Collaborations with designers and celebrities are set to continue to drive interest in limited-edition collections of swimwear and beachwear.
• By material, the polyester segment is anticipated to hold a share of 35.4% in 2025 owing to its affordability.
• Based on end user, the women segment is predicted to hold a share of 73% in 2025 as they are the leading consumers of trendy swimwear and beachwear collections.
• Swimwear and beachwear market in Asia Pacific is set to exhibit a CAGR of 7.4% through 2032 owing to a significant population of young consumers driving demand for trendy and stylish swimwear.

Market Attributes	Key Insights
Swimwear and Beachwear Market Size (2025E)	US$ 28 Bn
Projected Market Value (2032F)	US$ 42.3 Bn
Global Market Growth Rate (CAGR 2025 to 2032)	6.1%
Historical Market Growth Rate (CAGR 2019 to 2023)	5.7%

Presence of Globally Renowned Beach Destinations in Asia Pacific to Spur Growth

Asia Pacific is set to hold a share of 37.2% in 2025. The region is home to a rapidly rising middle class, which is projected to constitute 66% of the global middle-class population by 2030. Rising disposable income enable consumers to spend more on leisure activities, including beach vacations and swimwear purchases.

Countries like Thailand, Indonesia (Bali), and Maldives are globally renowned beach destinations. In 2023, Asia Pacific accounted for over 35% of the global travel and tourism revenue, with significant growth anticipated in domestic and international travel. This boosts demand for swimwear and related beachwear.

The region has a large youth population. Young consumers drive demand for trendy, stylish, and functional swimwear, especially as awareness of global fashion trends increases due to social media. Increased participation in water sports, aqua fitness, and swimming as leisure and fitness activities is boosting swimwear demand in Asia Pacific. For example,

• In China, swimming participation has grown by 12% annually since 2018, reflecting the population's shifting focus toward active lifestyles.

Polyester to be Preferred by Consumers Owing to Quick Drying Properties

Polyester is projected to account for a share of 35.4% in 2025. Polyester is highly resistant to chlorine, UV rays, and wear, making it ideal for swimwear that is exposed to pools and sunlight frequently. In 2023, polyester accounted for over 60% of all synthetic fibers used worldwide owing to its durability.

Polyester is more affordable to produce compared to natural fibers or alternative synthetics, making it attractive for manufacturers and consumers. Blended with elastane (spandex), polyester provides excellent stretches, recovery, and comfort, essential for swimwear that requires flexibility and a snug fit. In 2023, over 70% of swimwear products incorporated polyester-elastane blends to enhance fit and movement.

Polyester is lightweight and quick-drying, two features highly valued by consumers for swimwear and beachwear. Several brands are shifting to sustainable practices, utilizing recycled polyester made from plastic bottles or ocean waste. For instance,

• About 90% of swimwear collections by key brands like Speedo and Arena now include eco-friendly polyester.

Rising Participation in Water Sports to Drive Demand among Women Consumers

Women are projected to hold a share of 73% in 2025. Women traditionally account for most fashion-related purchases, including swimwear and beachwear. Women prioritize style, fit, and functionality in swimwear, and brands worldwide cater to this demand with frequent launches of trendy collections.

Increased participation in swimming, beach vacations, and water sports among women is driving demand. For instance,

• According to the World Tourism Organization, women account for 54% of global leisure travel, which correlates with higher purchases of swimwear and beachwear.
• A 2022 survey revealed that 72% of women purchase swimwear inspired by social media content, significantly boosting sales.

Customization options, such as size, design, and fabric, attract women consumers who seek a personalized shopping experience. The rise of body-positive movements has led to increased demand for inclusive swimwear sizes and styles. In 2023, 42% of swimwear brands extended their size ranges to cater to diverse body types, driving growth in the women’s segment.

Swimwear and Beachwear Market Introduction and Trend Analysis

Potential growth in the global swimwear and beachwear industry is predicted to be driven by increasing consumer preference for eco-friendly swimwear, pushing brands to adopt circular fashion practices. Companies are focusing on integrating UV-protective, chlorine-resistant, and smart fabrics to improve functionality. Online platforms are projected to dominate sales with virtual try-on features enhancing customer experience.

Historical Growth and Course Ahead

The swimwear and beachwear market growth was steady at a CAGR of 5.7% during the historical period. The period witnessed a rising demand for functional and stylish swimwear. A survey by UNWTO revealed that 2019 witnessed a surge in tourism with 1.5 billion international tourist arrivals across the globe. The COVID-19 pandemic put restrictions on travel and tourism leading to a significant reduction in demand.

Temporary closure of retail stores and manufacturing units disrupted supply chains. Despite the slowdown, e-commerce emerged as a vital channel, with online swimwear sales growing by 23% in 2020 as consumers adapted to digital shopping. The post pandemic period witnessed relaxation of travel restrictions and resurgence of domestic tourism. Shift toward health and wellness increased demand for activewear-style swimwear.

The forecast period is anticipated to witness a rise in adoption of sustainable materials like recycled polyester. Brands worldwide are launching inclusive and innovative swimwear collections to cater to diverse body types and preferences.

Market Growth Drivers

Demand for Inclusive and Customized Swimwear to Skyrocket

Global body positivity movement has shifted consumer expectations, with a high demand for brands to cater to all shapes, sizes, and abilities. Consumers now expect swimwear collections to include extended size ranges and designs that are comfortable, supportive, and flattering for various body types. For example,

• A survey in 2023 revealed that 56% of consumers prioritize brands that offer inclusive sizing.

Innovations in AI and digital platforms have enabled brands to offer personalized swimwear options, allowing customers to select specific designs, colors, patterns, and sizes. Virtual try-on tools and AI-driven size recommendations enhance the shopping experience, decreasing the likelihood of returns while enhancing customer satisfaction.

• A study conducted in 2023 found that 68% of online shoppers are more likely to purchase from brands offering customization options.

Adaptive swimwear, designed for individuals with disabilities or specific health needs, is a booming segment. Features such as easy closures, sensory-friendly fabrics, and prosthetic accommodations cater to a broader audience. Rising global emphasis on accessibility and inclusivity has pushed brands to develop adaptive designs. In 2022, around 15% of swimwear collections from leading brands included adaptive options.

Emergence of Modest and Niche Swimwear Segments to Augment Demand

Modest swimwear is particularly popular in regions like the Middle East, Southeast Asia, and parts of Europe and North America, where consumers seek designs that align with their cultural or religious values. For instance,

• In the Middle East alone, modest swimwear accounts for 35% of the regional swimwear market, with demand rising steadily.

Niche swimwear segments including maternity swimwear prioritize comfort, support, and style for pregnant women, thereby offering flexible fabrics and accommodating fits. Combining modesty with functionality, modest active swimwear targets women engaging in water sports and fitness activities, featuring designs that are both performance-oriented and culturally appropriate. Brands offering modest and niche swimwear reported a 25% higher customer loyalty rate, particularly in regions with strong cultural or religious preferences.

Market Restraining Factors

Seasonality and Climate Factors May Hamper Sales Worldwide

Swimwear and beachwear sales typically surge in the spring and summer months when people vacation, go to beaches, or engage in water sports. In colder months, demand for swimwear undergoes a significant decline, especially in regions with harsh winters. The drop-off in demand can result in lower revenue for brands that rely heavily on peak seasons.

The timing of peak seasons can vary significantly by region. For instance,

• in the Northern Hemisphere, summer lasts from June to September, while in the Southern Hemisphere, peak beachwear sales occur between December and March.
• Swimwear sales in North America increase by 40% to 50% during the summer months, with June to August accounting for most of the annual sales.
• Conversely, in the colder months, sales can drop by 20% to 30%.

Changes in global weather patterns, such as warmer winters or erratic seasonal changes, can disrupt traditional seasonal sales cycles. Unseasonably warm weather in the U.K. and parts of Europe in 2022 led to a 15% increase in swimwear sales compared to typical years, illustrating the surging unpredictability of demand.

Market Growth Opportunities

Brands to Focus on Offering Athleisure Swimwear to Gain Profit

Consumers are increasingly drawn to activewear-inspired swimwear that seamlessly transitions between athletic activities and leisure wear. Increased participation in water-based fitness activities like swimming, aqua yoga, paddleboarding, and surfing is driving demand for performance-oriented swimwear. Consumers are progressively prioritizing swimwear with features like support, compression, and quick-drying capabilities for enhanced functionality.

Multifunctional designs enable consumers to wear athleisure swimwear for activities beyond swimming, such as running errands, yoga, or lounging by the pool, enhancing its appeal. Innovations in fabric technology, such as moisture-wicking, UV protection, and chlorine resistance, are making athleisure swimwear more durable and performance-driven. For example,

• A 2023 survey revealed that 65% of millennials and Gen Z shoppers prefer swimwear with dual functionality for active and leisure purposes.

Celebrity Collaborations and Limited-edition Collections to Create Avenues

Celebrities are powerful influencers whose endorsement can significantly boost a brand's visibility and appeal. For example,

• Celebrity collaborations are projected to increase by 10% to 15% annually in the swimwear market, particularly in the premium and luxury segments.
• With millions of followers on platforms like Instagram, Twitter, and TikTok, celebrities have direct access to a global audience, making them effective brand ambassadors.

Limited-edition collections create a sense of exclusivity and desirability, appealing to consumers who want to own something unique or fashion-forward. Limited-edition collections account for over 25% of total sales in the high-end swimwear market, with exclusive lines often leading to product sell-outs within hours of launch.

• A 2023 report revealed that 71% of consumers are likely to purchase a swimwear item if they see it endorsed or worn by a celebrity or influencer on Instagram.
• In 2023, the collaboration between Swimsuits For All and actress Ashley Graham resulted in a 30% increase in sales for the brand within the first week of the collection launch.

Competitive Landscape for the Swimwear and Beachwear Market

Companies in the swimwear and beachwear market are launching collections aligned with trends in fashion, colors, and patterns. They are incorporating eco-friendly fabrics like recycled polyester or organic cotton to appeal to environmentally conscious consumers.

Businesses are also offering customized swimwear with options for style, fit, and prints to meet individual preferences. They are leveraging AI-powered tools to recommend sizes and styles based on body type.

Brands are progressively leveraging Instagram, TikTok, and Pinterest for influencer collaborations and showcasing lifestyle imagery. They are partnering with celebrities to enhance brand visibility and aspirational appeal. Organizations are highlighting brand values, such as sustainability or empowering diverse body types, to create a stronger connection with consumers.

Recent Industry Developments

• In November 2024, Li & Fund signed a licensing and distribution agreement with Pendleton Woolen Mills to launch their new line of swim and beachwear.
• In May 2024, Manushi Chillar launched a swimwear brand named Dweep.
• In May 2024, Fuquay-Varina teen launched swimwear and beachwear clothing line made from plastic bottles.

Swimwear and Beachwear Market Report Scope

Attributes	Detail
Forecast Period	2025 to 2032
Historical Data Available for	2019 to 2023
Market Analysis	US$ Billion for Value
Key Regions Covered	North America Europe East Asia South Asia and Oceania Middle East and Africa Latin America
Key Market Segments Covered	Product Type End User Material Sales Channel Region
Key Companies Profiled in the Report	Bali Swim Ltd. Liv Brasil King Trading Company Seafolly US Speedo International Limited L Brands, Inc. Nike, Inc. TYR Sport, Inc. Rip Curl Group Pty Ltd. Arena S.p.A. Gottex Company ASICS Company Wicked Weasel Pty. Ltd. Sears Holdings Corporation
Report Coverage	Market Forecast and Trends Company Share Analysis Competitive Intelligence DROT Analysis Market Dynamics and Challenges Strategic Growth Initiatives
Customization and Pricing	Available upon request

Swimwear and Beachwear Market Segmentation

By Product Type

• Swimwear
  • One-piece Suits
  • Knee Suits
  • Swim Tops
  • Swim Shorts
  • Full-body Suits
• Beachwear
  • Bikinis and Tankinis
  • Kaftans and Beach Cover-ups
  • Rash Guards
  • Dresses
  • Board Shorts
  • Hats and Footwear
• Others

By End User

• Men
• Women
• Kids
  • Boys
  • Girls
  • Toddlers

By Material

• Nylon
• Polyester
• Spandex
• Neoprene
• Cotton
• Others

By Sales Channel

• Hypermarkets/Supermarkets
• Departmental Stores
• Specialty Stores
• Independent Small Stores
• Online Retailers

By Region

• North America
• Latin America
• Europe
• East Asia
• South Asia and Oceania
• Middle East and Africa

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