Superfruit Market

Superfruits: Market Outlook

Superfruit production has been on a rise in developing countries such as China, India, Turkey, Philippines and many others. Also, the growth in superfruit consumption is not just limited to these countries but also U.S., Russia, Egypt, Spain etc. are the major superfruit consuming countries globally. Asia Pacific regions have evolved into a high-value growth for superfruit consumptions for juice and juice concentrates.

The global market for superfruit is estimated to grow significantly and the major contributing factor is consumer orientation towards health food and healthy lifestyle. “Superfruit” is a term used to refer to fruits that have high nutritive value and are often consumed for the health benefits associated with it.

A lot of high-value marketing is put in to promote the products made from these superfruit. Products made from such superfruit are often showcased to have numerous applications. The applications of superfruit include juices, dietary supplements, fresh bakery, sports drinks, functional food, fortified water and flavored drinks.

Superfruits Market: Reasons for Covering this Title

Rise in consumption of functional beverages is one of the key factors driving the market for superfruit.  Functional beverages are drinks intended for conveying health benefits. Most of the functional beverages consist of ingredients like vitamins, minerals, fruits and fruit purees, and vegetables and such superfruit.

The newer segments of functional beverages have been introducing as superfruit beverages and have instantaneously gained recognition and high demand. Superfruit ingredients in functional beverages are mostly added to performance and sports drinks, and, energy drinks, and fortified fruit drinks.

North America is considered to be the largest market for functional beverages. Two key factors responsible for the high demand for functional beverages in the region include a greater level of awareness among consumers and high disposable income. Taking into account that North America has a relatively higher share in the global functional beverages market in terms of value sales, this one factor is driving the demand for Superfruit in this region.

Global Superfruits: Market Segmentation

basis of fruit type	Citrus Fruits Berries Apples Bananas Grapefruit Cantaloupe Cherries Dragon fruit Grapes Kiwi Plums Pomegranate Avocados Tomatoes Papayas Pumpkin & pumpkin seeds Watermelon Pineapple
distribution channel	Direct Indirect Store-based Hypermarket/Supermarket Convenience Stores Departmental Stores Online
basis of application	Food and Beverages Bakery and confectionaries Baby food Beverages Snacks Ice-creams & desserts Dietary supplements Cosmetics

Global Superfruit Market: Key Players

Some of the key players operating in the global Superfruit market are The Agrana Group, Chiquita Brands International Sàrl, Dole Food Company, Inc., Del Monte Foods, Inc., Fyffes plc, Grupo Noboa S.A., Kagome Co., Ltd., The Morning Star Company, Naturipe Farms, LLC., Citrosuco, among others.

Launching new product variants in superfruit market, generating awareness & marketing about the benefits of Superfruit products through various promotional activities are some of the key drivers supporting the superfruit market growth in the near future.

Key Product Launches & Co-Branding activities

• In the year 2017, Del Monte Foods, Inc.,S.-based Company launched new smoothie kit line made from superfruit. The specific product portfolio expansion was done in order to increase fruit & vegetable consumption in the U.S. They are launched the superfruit smoothies in a variety of sizes and are and are widely available at selected convenience channels and grocery stores in the four healthy mixtures, including antioxidant, superfruit, energizers and vitamins. The superfruit smoothies are claimed by the company to be 100% fresh, healthy and convenient. Del Monte created its range of smoothies to align with recent consumer trends towards healthy and convenient product formulations.

• In October 2016, Dole Food Company, Inc., one of the major multinational food manufacturers launched co-branded produce assortment featuring iconic Disney, Pixar, Star Wars and Marvel characters. They both have shared a mission to provide high-quality products to help families live a healthier life with the superfruit and veggies. Disney with Dole’s fresh fruits and vegetables is looking to support parents as they could encourage their kids to make the healthier food choice.

Opportunities for Market Participants

The Superfruit market is anticipated to be positively influenced by evolving consumer preferences, and increasing health consciousness. Catering the growing demand for products containing several health benefits is one of the key supply-side driver supporting the superfruit market growth. Also the plan in marketing and advertising them to the consumers play a critical role in sales of the superfruit products.

Brief Approach to Research

A modelling-based approach and triangulation methodology will be followed to estimate data covered in this report. A detailed market understanding and assessment of the applications, types, distribution channel of the product segments covered in the study is followed by carrying out a demand-side approach to estimate the sales of target product segments, which is then cross-referenced with a supply-side assessment of value generated over a pre-defined period. The statistics and data are collected at a regional level, consolidated and synthesized at a global level to estimate the overall market sizes.

Key Data Points Covered in the Report

Some of the key data points covered in our report include:

• An overview of the market, including background and evolution
• Macroeconomic factors affecting the market and its potential
• Market dynamics, such as drivers, challenges and trends
• Detailed value chain analysis of the market
• Cost structure of the products and segments covered in the study
• In-depth pricing analysis, by key product segments, regions and by major market participants
• Analysis of supply and demand, such as top producing and consuming geographies, imports/exports and overall trade scenario
• Analysis of the market structure, including a tier-wise categorization of key market participants
• Competitive landscape of the market, including detailed profiles of the top players in this market

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