Market Study on Screenless Displays: Answer to the Portability Revolution in Visual Technology! Explore Detailed Insights in PMR’s Study.
Industry: Semiconductor Electronics
Published Date: June-2023
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 250
Report ID: PMRREP9110
The global screenless display market size is estimated to reach a valuation of US$ 78.0 billion by 2032. It is estimated to witness steady growth at a CAGR of 24.2% during the forecast period 2022 to 2032.
The global market is anticipated to create an absolute dollar opportunity of US$ 69.1 billion in the next ten years. It stood at a valuation of US$ 8.9 billion in 2022.
Screenless display utilizes light reflections such as mirrors, plastic films, and fog to project visual information. Researchers are currently investigating the possibility of using air to display data.
The technology might solve the issue of limited display space and offer portability in various locations. It is anticipated that screenless displays will address security and privacy concerns and reduce errors, further driving the market forward.
Demand for screenless displays is on the rise due to several compelling factors. These displays offer a unique and innovative way of presenting visual information.
By utilizing light reflections, these displays provide a captivating and immersive experience for users. This novelty factor attracts consumers who are seeking new and exciting technological advancements.
Portability of screenless displays is a significant driving force behind their increasing demand. Unlike traditional screens, screenless displays can be easily moved and set up in various locations.
High flexibility allows for greater convenience and adaptability, making them ideal for a wide range of applications. Whether it's for business presentations, public events, or personal entertainment, ability to have a display virtually anywhere with sufficient space is a highly appealing feature.
Another reason for the rising demand is potential for enhanced security and privacy. Traditional screens, especially in public settings, can be prone to visual hacking or unauthorized viewing of sensitive information.
Screenless displays, by nature, offer a more controlled viewing experience. With the absence of a physical screen, risk of someone looking over the shoulder or capturing the screen content is significantly reduced, providing an added layer of security and privacy for users.
Screenless displays also have the potential to minimize the probability of errors and glitches. Traditional screens can experience issues such as pixelation, screen burn-in, or faulty touch controls.
By eliminating the reliance on a physical screen, screenless displays mitigate these problems and offer a more reliable & seamless user experience. This reliability is particularly crucial in sectors where accuracy and precision are paramount such as healthcare, engineering, and automotive.
A few other factors pushing screenless display sales worldwide:
| Attributes | Key Insights |
|---|---|
|
Screenless Display Market Estimated Size (2022E) |
US$ 8.9 billion |
|
Projected Market Valuation (2032F) |
US$ 78.0 billion |
|
Value-based CAGR (2022 to 2032) |
24.2% |
|
Japan Value-based CAGR (2022 to 2032) |
23.5% |
|
South Korea Value-based CAGR (2022 to 2032) |
24.7% |
As technology progressed, screenless display technologies evolved, offering new and improved ways of visualizing information. These advancements generated excitement and curiosity among consumers, leading to increased demand.
Screenless displays provided a fresh and unique approach to presenting visual content. The concept of projecting images through light reflections, holography, or other unconventional methods intrigued consumers and created a desire to experience the latest display technologies.
Traditional screens often require significant space, especially for larger displays. Screenless displays offered a more compact and space-saving alternative, allowing users to enjoy visual content without the constraints of large screens. This made them particularly appealing for smaller living spaces or environments where space optimization was crucial.
Screenless displays further introduced greater portability compared to conventional screens. They were lightweight and could be easily set up or moved to different locations, enabling users to enjoy visual content wherever they desired. This portability factor made screenless displays highly sought after for business presentations, events, and entertainment purposes.
Screenless displays further found practical applications in various sectors globally. For instance, in retail, they were used for interactive product demonstrations or eye-catching digital signage.
In healthcare, they were utilized for medical imaging and surgical guidance. Versatility of screenless displays made them attractive solutions for specific needs, driving demand in specific sectors.
Over the forecast period, screenless display sales are estimated to skyrocket as millennials are becoming attracted to new and innovative technologies. Screenless displays offer a unique way of visualizing information without traditional screens, which can generate interest and curiosity among millennials.
The aforementioned factors supported growth in the global screenless display market and it witnessed a CAGR of 28.9% during the historical period 2017 to 2021. The market is projected to showcase 24.2% CAGR from 2022 to 2032.
One key advantage of screenless displays in medical demonstrations is their ability to provide a highly immersive and engaging learning experience. Traditional educational methods often rely on static images or videos projected on screens, limiting the depth and realism of the content.
Screenless displays such as AR or VR headsets enable medical professionals and students to visualize & interact with three-dimensional anatomical models. These also include medical simulations and complex procedures in a highly realistic and dynamic manner. This level of immersion allows for a deeper understanding of medical concepts and hands-on practice, leading to improved knowledge retention and skills acquisition.
Screenless displays also offer the advantage of spatial visualization and depth perception. Medical professionals often need to understand spatial relationships between anatomical structures or medical devices during procedures.
Screenless displays, with their ability to overlay digital information onto the user's real-world view, provide a more accurate representation of depth and scale. This feature is particularly beneficial for training in surgical specialties, where precise spatial awareness is critical for successful outcomes.
Integration of screenless displays in medical demonstrations and training promotes interactivity & collaboration. Multiple users can simultaneously engage with the same virtual content, facilitating group discussions, case reviews, and team-based learning.
Such collaborative approach fosters knowledge exchange, critical thinking, and development of communication skills among medical professionals. It might ultimately lead to improved patient care and interdisciplinary cooperation.
In August 2022, for instance, India's Puducherry witnessed launch of the country's first fully automated virtual reality (VR) lab. It marked a significant milestone in the integration of advanced technology in healthcare. The VR lab aims to revolutionize medical education and training by providing immersive & interactive experiences for students and healthcare professionals.
By incorporating screenless displays into wearable devices such as smartwatches, fitness trackers, and AR glasses, manufacturers can offer users a seamless and immersive interaction with digital content. Unlike traditional screens, screenless displays utilize advanced technologies such as holography, retinal projection, or optical waveguides. These are used to project images directly onto the user's eyes or create virtual images in their field of view.
Integration of screenless displays in wearable devices enhances portability and convenience, as users no longer need to carry separate devices with bulky screens. Displays are integrated directly into the wearable, allowing users to access information, receive notifications, or view visual content without the need to take out their smartphones or tablets. This hands-free experience not only improves usability but also promotes a more seamless integration of technology into daily life.
Screenless displays in smart glasses have the potential to revolutionize sectors such as healthcare, logistics, engineering, and field services. In healthcare, for instance, surgeons can access patient data and real-time imaging directly in their field of view during procedures. It would allow for more efficient and accurate decision-making.
Technicians in the logistics or field service sectors can also receive real-time instructions, schematics, or repair information. They would not need to consult external screens, improving productivity and reducing errors.
Integration of screenless displays in smart glasses enables AR experiences, overlaying digital information onto the user's physical environment. This might create new opportunities for interactive gaming, immersive learning, and enhanced navigation experiences.
For instance, tourists can wear AR glasses to receive real-time information and guidance while exploring a new city. Similarly, students can engage in hands-on educational simulations with virtual objects superimposed on their surroundings.
In March 2022, for instance, a notable collaboration between Ray-Ban, a renowned eyewear brand, and Meta Platforms resulted in the launch of Stories smart glasses. These innovative smart glasses expanded their availability to four new markets, bringing the cutting-edge technology closer to consumers.
The collaboration was aimed to blend fashion and technology, offering users a stylish wearable device. It can seamlessly integrate screenless display capabilities for capturing and sharing moments.
How Has Demand for Screenless Displays Been on the Rise in China?
China screenless display market is projected to witness a CAGR of 25.3% from 2022 to 2032. It exhibited astonishing growth at a CAGR of 30.7% in the historical period.
Gaming sector in China is playing a pivotal role in driving screenless display demand. Popularity of VR and augmented reality AR gaming experiences has soared, creating a need for immersive and interactive gameplay.
Screenless displays offer a more engaging and realistic gaming experience by projecting visuals directly onto the user's field of view. They help in enhancing the sense of presence and immersion.
Rapid growth of mobile gaming in China has also contributed to demand for screenless displays. As mobile games become more advanced and visually captivating, users seek devices that can deliver an expansive and visually stunning gaming experience.
Emergence of new screenless displays, such as those integrated into wearable devices or smart glasses, would help support sales. These would allow gamers to enjoy high-quality graphics and immersive gameplay without limitations of traditional screens.
China made a significant announcement in November 2022, unveiling its ambitious plan to export 25 million VR devices by 2026. This strategic move reflects the country’s commitment to establishing itself as a global leader in the VR sector and highlights its strong belief in the potential of VR technology. It aims to capitalize on the growing demand for immersive experiences such as gaming, education, and training.
Why Are Screenless Display Sales Skyrocketing in the United States?
The United States screenless display market is projected to create an incremental opportunity of US$ 21.8 billion in the assessment period. It is estimated to surpass a valuation of US$ 25.0 billion by 2032.
The entertainment sector in the United States is set to play a crucial role in augmenting screenless display sales. Popularity of VR & AR experiences in entertainment has surged, creating a need for screenless displays that can provide immersive and captivating content.
Screenless displays offer a more engaging and realistic entertainment experience by projecting visuals directly into the user's field of view. It further helps in enhancing the sense of presence and interactivity.
Demand for screenless displays in the entertainment sector is further fueled by adoption of streaming services and content consumption. As consumers increasingly rely on streaming platforms for their entertainment needs, there is a desire for personalized viewing experiences. Screenless displays, integrated into wearable devices or smart glasses, can deliver private and high-quality entertainment content without the need for traditional screens.
Entertainment sector in the United States is set to be elevated by innovation and pursuit of unique & memorable experiences. Screenless displays might provide new opportunities for creative storytelling, interactive performances, and engaging live events.
For instance, in theater productions or music concerts, screenless displays can project visual effects, animations, and augmented elements directly onto the stage or the audience's field of view. It can hence help in elevating the entertainment experience.
In September 2021, ABBA, the iconic Swedish pop group, made an exciting announcement by revealing plans for a hologram concert set to take place in spring 2022. This innovative use of holographic technology showcases ABBA's commitment to delivering unique and captivating live performances that blend nostalgia with cutting-edge visual experiences.
Would the United Kingdom be a Prominent Hub for Screenless Display Vendors?
The United Kingdom screenless display market is anticipated to showcase a CAGR of 23.2% from 2022 to 2032. It is predicted to cross a valuation of US$ 3.9 billion in 2032. Adoption of screenless displays is on the rise in the United Kingdom automotive sector due to several factors.
Screenless displays offer a safer and more seamless user experience by minimizing distractions caused by traditional screens. With integration of screenless displays, vital information such as navigation, speed, and vehicle diagnostics can be projected directly onto the driver's field of view, ensuring that their attention remains focused on the road.
Screenless displays also provide automotive manufacturers with design flexibility, as they eliminate the need for physical screens and bulky dashboard installations. This would open up possibilities for sleeker and more minimalist interior designs, creating a modern and futuristic aesthetic that appeals to consumers.
Demand for connected cars and smart vehicle technology is increasing in the United Kingdom. Screenless displays might offer seamless integration with other connected features such as voice controls, gesture recognition, and advanced driver-assistance systems (ADAS), improving the connected car experience.
The United Kingdom welcomed the debut of all-new BYD ATTO 3 in March 2023, marking a significant milestone in the country's automotive sector. This electric vehicle showcases increasing adoption of sustainable transportation options in the country.
It also highlights the growing interest in advanced EV technology. Launch of such innovative vehicles in the United Kingdom is estimated to boost screenless display sales in the next ten years.
Which is the Dominant Application of Screenless Displays Worldwide?
Based on application, the holographic display segment is likely to remain at the forefront by 2032. It is anticipated to record growth at a CAGR of 24.1% from 2022 to 2032. It registered a CAGR of 28.4% in the historical period.
Increasing availability of content and applications designed specifically for holographic displays has fueled demand. As more companies and content creators embrace holographic technology, range and diversity of holographic content expands. It is set to attract a broader audience and drive demand for compatible displays.
Holographic displays would have significant potential across various sectors such as entertainment, advertising, and design. In the entertainment sector, these would enable the creation of lifelike holograms for concerts, performances, and virtual reality experiences. These would further allow audiences to feel as if they are part of the action.
In advertising, holographic displays might capture attention and deliver impactful messaging, making products and services stand out in a crowded market. In design, these can facilitate visualization of architectural models, product prototypes, and complex data sets, offering a more intuitive and realistic representation.
In a groundbreaking move, McDonald's introduced the first 3D holographic display on Clear Channel Singapore bus shelters in October 2022. This innovative marketing initiative showcased McDonald's commitment to utilizing cutting-edge technology to engage and captivate audiences. It also established the brand as a leader in advertising and customer experience.
Why Are Screenless Displays Gaining Impetus in the Automotive Sector?
By vertical, the automotive segment is anticipated to showcase a CAGR of 24.0% from 2022 to 2032. It recorded a decent CAGR of 27.9% from 2017 to 2021.
Screenless displays are gaining impetus in the automotive sector due to several factors. They can enhance safety by reducing driver distraction. By projecting essential information directly onto the windshield or head-up display, screenless displays allow drivers to access crucial data without taking their eyes off the road.
These displays also offer a more streamlined and aesthetic design for vehicle interiors. With the elimination of traditional screens, manufacturers can create sleeker dashboards and cabin layouts. They can further provide a modern and visually appealing experience for drivers and passengers.
Screenless displays often align with the trend toward electric and autonomous vehicles. As the automotive sector transitions to more sustainable and autonomous driving solutions, screenless displays might offer a seamless and intuitive user interface. It can be used for controlling and monitoring these advanced technologies.
For instance, Raythink, a China-based company, made waves at the Shanghai Auto Show in March 2023 with the launch of its new Smart Car AR head-up display. This innovative display integrates augmented reality technology into the driving experience. It also offers real-time information, navigation guidance, and enhanced safety features.
Companies in the screenless display market are gaining high shares through several strategic approaches. They are investing heavily in research and development to stay at the forefront of technological advancements.
Such initiatives might enable them to offer cutting-edge solutions that outperform competitors. This commitment to innovation would also allow them to capture a significant portion of the market.
A few other providers are building strong partnerships and collaborations with key players in related sectors. By forming alliances with device manufacturers, automotive companies, and content creators, they can make integrated ecosystems that would leverage their screenless display technology. It would help them to increase their market reach and competitiveness.
For instance,
| Attribute | Details |
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Estimated Market Size (2022) |
US$ 8.9 billion |
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Projected Market Valuation (2032) |
US$ 78.0 billion |
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Value-based CAGR (2022 to 2032) |
24.2% |
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Forecast Period |
2022 to 2032 |
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Historical Data Available for |
2017 to 2021 |
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Market Analysis |
Value (US$ billion) |
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Key Countries Covered |
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Key Market Segments Covered |
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Key Companies Profiled |
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Report Coverage |
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The United States screenless display market is projected to witness 22.9% CAGR over the forecast period.
The screenless display industry is likely to reach US$ 78.0 billion by 2032.
The screenless display industry is estimated to expand at 24.2% CAGR from 2022 to 2032.
Based on application, the holographic display segment is projected to dominate the market.
The global screenless display industry crossed a valuation of US$ 7.0 billion in 2021.
