RUTF & RUSF Market

RUTF & RUSF Market Outlook (2023 to 2033)

The market for RUTF & RUSF is expected to expand at a value-based CAGR of ~6.2% and show an increase in revenue from US$ 328.9 Million in 2023, and projected to be valued at US$ 600.2 Million by 2033.

RUTF & RUSF Consumption Analysis (2018 to 2022) Vs. Market Estimations (2023 to 2033)

The global RUTF & RUSF market has witnessed significant growth in the historical period registering a CAGR of ~6.0% in the historical period and was valued at US$ 328.9 Million in 2023. Ready-to-use therapeutic food (RUTF) is a high-energy fortified food suitable for the treatment of severe acute malnutrition (SAM). Ready-to-use supplementary food (RUSF) is a high-energy fortified food suitable for the treatment of both severe acute malnutrition (SAM) and moderate acute malnutrition (MAM). The demand and consumption of the RUTF & RUSF available in solid, paste, and drinkable therapeutic food forms.

Malnutrition is a serious problem in developing regions such as Africa and Asia, and is evolving with rapid global population increase. According to the World Food Program (WFP), malnutrition causes the death of 3.1 million children under the age of five, each year. The number is increasing every year. Development of RUTF & RUSF combined with adoption of community-based management and treatment of acute malnutrition has greatly increased the effectiveness and efficiency of therapeutic feeding care (UNICEF & WHO data). Thus, the need of RUTF & RUSF products will keep increasing in upcoming years.

The global market for RUTF & RUSF is estimated to reach an approximate valuation of US$ 600.2 Million during the forecast period.

What are the Key Trends in the Market for RUTF & RUSF?

“Nutritional Rich RUTF & RUSF Products are driving the Demand”

The USP of RUTF & RUSF products lies in the nutritional content of the products. Manufacturers are focused on developing additional nutritional content, which can fulfil the nutritional needs of infants, children, and adults. Thus, these RUTF & RUSF products are easier to distribute among community among all age group of people. Also, they can be useful and easy to transport during disasters and emergencies. Thus, these products are becoming popular choice among clients.

• Insta Products Ltd. manufactures RUTF & RUSF products are rich in protein-vitamin, low-cost porridge product suitable for infants, young children, and adults.
• Tabatchnick Fine Foods, Inc. produces Nutty Butta RUTF, a nutritious, high protein foods produced from surplus cheese and non-fat dry milk for children and adults, who are suffering from malnutrition.

“Research on Substitute of Raw Material”

The current formulation of RUTF contains peanuts, vitamins and minerals, vegetable oil, and milk powder. The cost of these ingredients is significantly high, which results in a higher cost for the end product. The number of persons requiring treatment exceeds the available funds for this purpose, to a substantial extent. As a result, the need for cost-effective raw material substitutes is significantly high. The use of alternative and cost-effective ingredients in the RUTF and RUSF products can reduce the overall cost of the products.

• Valid Nutrition, the leading RUTF, and RUSF producing company is working on developing soya, maize, and sorghum–based RUTF and RUSF products. These products are taken under trial in 2019.

“Rising Global Emergencies and Disasters are driving the Growth of RUTF & RUSF Market”

With rising number of global emergencies and requirement for rehabilitation of people, the governments, NGOs, and organizations such as UNICEF are focusing on procurement and production of RUTF & RUSF. As a result, global procurement of RUTF & RUSF products is increasing rapidly, in turn driving the market growth to significant extent.

“Increasing Spending on SCR Activities of Big and Mid-size Corporates”

According to UNICEF and WHO, approximately 33 million children, under five years of age, are suffering from moderate acute malnutrition (MAM) and 19 million children, under five years of age, are suffering from severe acute malnutrition (SAM).

This increasing number child is suffering for SAM and MAM is becoming a big concern for everyone. Thus, big corporate companies are coming forward to help and feed these children through CSR activities. These factors are driving the demand for RUTF and RUSF products.

Companies such as Adani Group, Tata Trust, and others are contributing big amounts for providing RUTF and RUSF products to children in India and abroad.

“UNICEF Encouraging Domestic Production of RUTF”

UNICEF is focusing on encouraging local manufacturing of RUTF and RUSF products to support and increase the availability of Ready-to-Use Food (RUF), as more countries adopt Community Management of Acute Malnutrition (CMAM) and scale up the treatment of severe acute malnutrition (SAM), to avoid transportation costs and make RUTF and RUSF procurement and distribution easy in all regions. In addition, local governments are taking the initiative to promote local production of RUTF and RUSF. This is creating high potential opportunities for local manufacturers to enter the market.

• According to the guidelines of UNICEF and PlumpyField, companies such as Samil Industrial Co., Insta Products Ltd., Diva Nutritional Products, Valid Nutrition, and others are focused on domestic production by locally sourced raw materials.

“Increasing Consumer/Local Government Shift towards Local Ingredients is Hindering the Market Growth”

Standard RUTF formula by UNICEF contains peanut, milk powder, vegetable oils, and vitamins and minerals as ingredients. Peanut and milk powder are not cost-effective in every region. Cost is a major factor concerning local production of RUTF and RUSF and the import of raw materials is required to formulate these products effectively. Thus, local manufacturers and governments prefer locally available substitutes and are focusing on developing RUTF products using other cost-effective raw materials and substitutes for peanuts and other ingredients, which can affect the growth of international players.

Country-Wise insights

What is the Demand Outlook in Middle East & Africa Region for RUTF & RUSF?

The Middle East & Africa region holds the major share 61.1% and is valued at US$ 200.8 Million in 2023.

Manufacturers are focused on product innovation, and research, to use new nutritional-rich and cost-effective ingredients to reduce the cost of the final product. Global initiatives to improve the region’s nutrition condition are creating major future potential opportunities to expand the business for manufacturers. Moreover, global organizations such as UNICEF and WFP are more focused on Africa.

Category-Wise insights

Which End User of RUTF & RUSF Accounts for High Revenue Generation?

Based on the end user, the global market RUTF & RUSF is segmented into UNCEF (United Nations International Children's Emergency Fund), Non-Governmental Organizations (NGOs), and World Food Programme (WFP), among others. The poultry category holds the maximum value of US$ 222.5 Million in 2023 and 67.7% of the value share.

Natural disasters and global emergencies are directly affecting the number of the affected population. The government, UNICEF, and many other NGOs are reaching out to the maximum number of the affected population and focusing on the adequate supply of RUTF & RUSF to the affected population.

Competitive Dashboard

Key manufacturers are targeting product offerings especially towards manufacturers operating in the therapeutic and supplement industry. RUTF & RUSF manufacturers are targeted towards offering their products primarily to the food industry and for industrial purpose. Companies such as Edesia, Inc., Mana Nutritive Aid Product, Inc., Nutrivita Foods, Valid Nutrition, InnoFaso, and AMUL India, among others. Primarily companies engaged in the business of RUTF & RUSF are operating at small scale and are also export-oriented.

• Nuflower Foods has clients such as UNICEF, World Food Programme, Save the Children, Government of Haryana, Government of West Bengal, Government of Rajasthan, Government of India, Government of Nepal, TATA Steel, Adani Group, Action Against Hunger, Pan American Health Organization, and HERCHA, among others.
• Valid Nutrition, Malawi has secured funding to build a new state-of-the-art manufacturing facility in 2020. This project will help lower the production cost and to expand and diversify product output capacity to meet local and regional demand.
• AMUL India RUTF products are in the form of chocolate bars and paste. These products are made for both for kids and adults, especially for enhancing the nutritional requirement of pregnant and lactating women. .
• Meds & Food for Kids collaborated with Washington University in St. Louis and Konbit Sante of the Haitian Ministry of Health to conduct a research project, testing the supplement ‘Nutributter’ in an urban slum community, to best identify strategies to enhance its feeding practices.

RUTF & RUSF Industry Report Scope

RUTF & RUSF Industry Research by Category

By Type:

• RUTF
  • Solid
  • Paste
  • Drinkable Therapeutic Food
• RUSF
  • Solid
  • Paste

By End User:

• UNICEF
• WFP
• NGO's
• Others

By Region:

• North America
• Latin America
• Europe
• South Asia & Pacific
• East Asia
• Middle East & Africa

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