Industry: Food and Beverages
Published Date: March-2025
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 182
Report ID: PMRREP33299
The global rosehip market size is anticipated to reach a value of US$ 301.2 Mn in 2025 and is set to witness a CAGR of 5.6% from 2025 to 2032. The market will likely attain a value of US$ 440.7 Mn in 2032.
Rosehip, a once-overlooked wild berry, is now a thriving sector that is boosting demand for functional foods, cosmetics, and pharmaceuticals. Rich in vitamin C, antioxidants, and anti-inflammatory properties, this tiny fruit has emerged as a potential ingredient of herbal beverages, skincare serums, and supplements for joint health. The global rosehip industry is surging steadily due to rising consumer awareness of its health benefits, drawing large-scale players and product innovations. For instance,
It is predicted that rising investments in rosehip-based product innovations, especially in cosmetics and personal care, would open new growth avenues for brands. Other industries like food and beverage are also set to focus on launching new products infused with rosehip.
Key Highlights of the Rosehip Industry
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Global Market Attributes |
Key Insights |
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Rosehip Market Size (2025E) |
US$ 301.2 Mn |
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Market Value Forecast (2032F) |
US$ 440.7 Mn |
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Projected Growth (CAGR 2025 to 2032) |
5.6% |
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Historical Market Growth (CAGR 2019 to 2024) |
4.1% |
Sustainable Rosehip Farming in Tajikistan Gained Momentum with Expanding Plantations in Historical Period
As per Persistence Market Research, in the historical period from 2019 to 2024, the global rosehip industry witnessed an average CAGR of around 4.1%. The industry was pushed by increasing demand for natural health and beauty products. The rise in international trade, with countries like Tajikistan becoming leading exporters, was a significant sign of this progress.
According to the Ministry of Agriculture (MoA), Tajikistan's rosehip exports climbed dramatically in 2024, providing around 1,300 tons of the fruit outside in the first eight months of the year, which is 97 tons more than in the same period the previous year. Tajikistan is actively establishing farms that specialize in rosehips.
The Government of Tajikistan's Forestry Agency planted 150 hectares of new rosehip orchards in 2023. These orchards produce 4 to 8 tons of crops per hectare each year. This is predicted to be just the beginning of a massive initiative to increase the number of rosehip plantations. These measures are anticipated to help boost the country's agricultural sector and enhance ecology.
Increasing Use of Rosehip in Human and Pet Food Likely to Boost Demand through 2032
From 2025 to 2032, the rosehip industry is likely to showcase a decent CAGR of 5.6%. Several food and beverage brands are anticipated to make use of the ingredient in their products. Starbucks, for instance, recently launched Pink Fruits Cheer-up, a refreshing beverage made to uplift one’s mood. It blends rosehip, lemon, and white grape juices for a balanced blend of tartness and sweetness.
Similarly, Innocent Hound launched its limited-edition Game Picnic Bars. These are specifically made for dogs and feature rosehip extracts, 30% British duck, and 30% British venison. The bars were mainly launched in the summer season and the rosehip content in these can help pack vitamins in them. Launch of such products by food and beverage companies for both humans and pets is anticipated to propel the market in the future.
Growth Driver
Commercial Production and Scientific Validation to Support Growth of Rosehip Supplements
Rosehips are set to see rising adoption in dietary supplements during the foreseeable future. This is because of their surging commercial production, rising shift of consumers toward organic ingredients, and scientifically proven health benefits. Clinical studies have demonstrated the effectiveness of rosehip-based formulations in treating chronic illnesses such as obesity and osteoarthritis, in contrast to generic herbal supplements.
A meta-analysis of three randomized controlled studies, for example, that included 287 patients with osteoarthritis over a median of three months, revealed that standardized rosehip powder significantly decreased pain levels. Also, patients were twice as likely to respond to treatment as those who received a placebo.
Demand for rosehip supplements in the joint health segment is projected to rise because of these findings. These have established them as a promising plant-based substitute for traditional anti-inflammatory medications.
Environmental and Supply Chain Challenges May Impact Large-scale Cultivation of Rosehip
The skincare industry has been showcasing a rising demand for rosehip oil due to its ability to reduce wrinkles and scars. Its high essential fatty acid content and rich antioxidant profile also boosts demand. Synthetic ingredients such as ceramides, hyaluronic acid, and retinoids, however, may be preferred by a few cosmetics brands as these provide robust regulatory backing, controlled formulations, and higher stability.
Scalability is another factor driving demand for synthetic alternatives. Labs can make synthetic chemicals in large quantities, guaranteeing a steady supply and cost. On the other hand, the production of rosehips is labor-intensive, seasonal, and influenced by environmental factors such as harvesting methods, soil quality, and climate. Large-scale manufacturers find it less appealing because of price variations and unstable supply chains.
Growing DIY Wellness and Skincare Trends to Create Opportunities for Rosehip-based Products
For rosehip-based products aimed at home usage, the rising Do-It-Yourself (DIY) wellness and skincare trend offers a substantial opportunity. By providing DIY kits, bulk ingredients, and home remedy solutions that let users customize their beauty and wellness routines, companies can take advantage of customers' desire for natural, chemical-free options. The market is further strengthened by the shift toward sustainable living and holistic self-care, which makes rosehip an ideal ingredient for at-home formulations.
Brands are also anticipated to launch rosehip-based tea kits infused with dried rosehip pieces, echinacea, elderberry, and hibiscus. They are set to target calming night-time teas by mixing rosehip with lavender and chamomile. They are also anticipated to provide cold and flu relief blends as well as digestion and detox support teas. Offering such DIY rosehip tea infusion kits would enable consumers to make their own mixes at home.
Type Insights
Consumers Embrace Rosehip Oil for Skincare While Tea Brands Enhance Vitamin C Content in Powders
By type, the rosehip oil segment is anticipated to witness a CAGR of 5.5% through 2032. Rosehip oil, usually extracted through a cold-pressed technique, is gaining popularity with its ability to brighten and hydrate the skin, as well as prevent the common signs of aging.
The oil contains fatty acids, antioxidants, ascorbic acids, and phenolic compounds. It also has an anti-inflammatory effect on the skin. Additionally, as it lowers TH2 IgE and eosinophil levels in the blood, it is less likely to cause allergic reactions. Owing to the aforementioned properties, rosehip oil is gaining traction across the globe among skincare product manufacturers.
Rosehip powder, on the other hand, is projected to showcase an average growth rate in the foreseeable future. The powder form is gaining momentum among tea enthusiasts. Even though fresh rosehips are a great source of vitamin C, rosehip tea contains relatively less amount of it.
It is due to the fact that rosehips' vitamin C concentration is quickly diminished during the drying and storage process. To make up for the lost vitamin C, a few tea brands are fortifying their products with additional vitamin C.
One cup of unfortified rosehip tea, for instance, contains around 7.5 mg of vitamin C. However, the daily recommended consumption of vitamin C for adults is between 75 and 120 mg.
End Use Insights
Cosmetics and Personal Care Industry Embraces Rosehip for Its Antimicrobial and Antioxidant Benefits
In terms of end use, the cosmetics and personal care segment will likely hold a share of 21.8% in 2025. In the cosmetics and personal care industry, R. canina rosehip species is currently being studied as it shows high amounts of antimicrobial and antioxidant activities, as well as bioactive compounds.
Active ingredients derived from natural sources are being utilized in a variety of skincare products, including serums, lotions, and creams. Consumer preferences for high-quality, natural, effective, and chemical-free cosmetics have given rise to this trend. Pharmacological properties of R. canina rosehips make these ideal candidates to be included in various formulations to enhance the texture and look of skin and reduce the visibility of fine lines.
Launch of similar products is anticipated to create new opportunities for companies in the cosmetics and personal care industry. They are likely to target customers from the younger demographic and create awareness of rosehip’s benefits.
Food and beverage is anticipated to be another key end user in the future. Start-ups and leading players are also planning to launch non-alcoholic beer from rosehips to attract consumers. For example, Shengeli Tokhosashvili from the village of Omalo, started recently producing non-alcoholic beer from the fruit, which will likely be made available across Georgia.
Europe Rosehip Market
Strong Regional Production and Additional Imports to Support Europe’s Market
Europe is projected to hold a rosehip market share of 30.2% in 2025. With a combined yearly production of around 11,000 tons, Bulgaria, Romania, Sweden, and Hungary rank among Europe's top producers of rosehips.
The countries profit from abundant wild rosehip reserves, favorable climates, and robust regional harvesting and processing customs. Despite this large production, Europe imports an additional 7,000 tons of rosehips annually from Chile to meet consumer demands. This is due to the growing need for rosehip-based products, especially in the food, beverage, pharmaceutical, and cosmetics industries.
Asia Pacific Rosehip Market
Wild-harvested Rosehip from Himalayan States to Strengthen India’s Presence
In Asia Pacific, India is considered a key producer of rosehip. The country is home to around 150 different species of roses, both cultivated and wild, found in areas with a cold climate. Jammu and Kashmir as well as Uttarakhand, which are the Himalayan states, are significant for their wild-harvested rosehip. Key companies such as Aadhunik Ayurveda often source rosehip berries from these states to produce cold-pressed rosehip oil.
Although rosehip products are mainly imported into South Korea, local manufacturing and cultivation are gaining popularity. The production of bioactive chemicals from rosehip seeds has increased due to research into effective extraction techniques, including Enzyme-Assisted Extraction (EAE). In addition to improving the quality of rosehip products, this method provides a greener substitute for conventional extraction techniques. Innovations in extraction and production methods in the country are anticipated to create new avenues.
North America Rosehip Market
Canada’s Research on Commercial Cultivation to Propel Sustainable Rosehip Farming Initiatives
North America is projected to witness a CAGR of 6.8% through 2032. The U.S. rosehip market is gradually rising as companies in the organic health supplements and cosmetics industries focus on including the fruit in their products. There may also be an emerging market for rosehip in the U.S. culinary sector. Roseship jams and syrups are projected to be produced to attract health-conscious consumers.
Researchers in Canada, on the other hand, have investigated commercial cultivation of rosehips after realizing their potential. Field techniques to maximize rosehip production have been studied in Prince Edward Island, with an emphasis on mulching methods, fertilizers, and plant spacing. The goal of these initiatives is to make rosehips a sustainable crop that will likely boost the local economy and diversify agricultural products.
The global rosehip market houses several large- and small-scale companies focusing on providing their products to various industries. The cosmetics and personal care industry is projected to remain a key consumer of rosehip, especially rosehip oil. Several skincare brands are introducing new products like cleansers and serums infused with rosehip oil to provide moisturizing properties.
The industry is also witnessing the emergence of new brands backed by celebrities, who are further promoting the benefits of rosehip. This strategy is helping to create awareness among consumers, thereby raising sales. A few brands are also joining hands with celebrities to enhance their credibility.
Key Industry Developments
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Report Attributes |
Details |
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Historical Data/Actuals |
2019 - 2024 |
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Forecast Period |
2025 - 2032 |
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Market Analysis Units |
Value: US$ Bn/Mn, Volume: As applicable |
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Geographical Coverage |
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Segmental Coverage |
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Competitive Analysis |
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Report Highlights |
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Customization and Pricing |
Available upon request |
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The market is set to reach US$ 301.2 Mn in 2025.
The industry will likely be valued at US$ 440.7 Mn in 2032.
The industry is set to surge at a CAGR of 5.6% through 2032.
Afrigetics Botanicals, AG Industries, and Agroprodex Internacional S.A. are a few key providers.
Demand is increasing due to its antioxidant properties that help lower the risk of chronic diseases.
