Puffed Wheat Market Segmented By Organic and Conventional Nature having Business to business and Business to Consumers sales channel
Industry: Food and Beverages
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Report Type: Ongoing
Report ID: PMRREP32324
Consumers are turning their attention to nutritious and balanced diets owing to growing health care awareness.Nowadays, health-conscious customers are searching for easy alternatives to satisfy their appetite and improve nutrition. Puffed wheat is considered healthy snack thus is gaining traction among health conscious consumers. Puffed wheat is rich in iron and low in calories that makes it an excellent choice for consumers seeking for healthy snack.
Puffed wheat is prepared by heating wheat grains under pressure and then rapidly releasing pressure is puffed as the superheated steam in the grain expands grain. Puffed wheat is a strong source of iron, protein and copper.
The market for puffed wheat is being driven by rising demand for balanced breakfast snack foods. The transition is currently contributing to a rising demand for healthy street food. It is expected that puffed wheat would have a higher market share due to its various health benefits. Because of its advances in packaging, the demand for puffed wheat is also rising.
The puffed wheat market is witnessing growth attributed to inclination in the consumption of organic food products. The demand for organic food can be observed in high potential as well as emerging markets with growing awareness among the consumers for ill effects of artificial ingredients being used by manufacturers.
The growing concern about healthy snacks globally is the main factor that is rising the demand for puffed grains in the snack industry. The increasing obesity is one of the reasons due to which consumers are looking for a healthy snacking alternative.
Rise in working population is also key factor that accelerates the demand of puffed wheat across all the regions. Attributed to busy working schedule consumers are seeking for ready to eat snacks, puffed wheat cereals have proven to be excellent alternative for such consumers.
In recent years, snacking industry has changed significantly. Ultimately, the customers are now searching for healthy options with functional advantages. Due to various health benefits such as weight loss, customer demand for puffed foods is growing.
The market share of the puffed food market is also increasing. Rising demand for flavor food products over the forecast period is expected to fuel the puffed food market.
Consumers today are constantly looking for novelty and innovation in food when it comes to nutrition. As s gradual shift can be observed in the eating pattern of the consumers, puffed grains is gaining popularity and is now included in diet of consumers.
Rising retail sector is among the factors which is driving the puffed wheat market. Increased availibity of puffed wheat at online stores is expected to show northward growth in the sales of the product. E-commerce is emerging in the international marketplace as a popular distribution platform.
Attributed to the widespread adoption of the internet and cell phones, the segment generates substantial revenue from developing economies in North America and Europe. Online outlets provide branded products with easier visibility and a better shopping experience. They provide the customer with a richer and more personalized shopping experience. In developed regions, online channels are becoming popular with lifestyle users.
Over the past few years, the number of supermarkets around the globe has seen a sharp increase. Initially, their influence was concentrated in North America and Europe's advanced economies, but now they have extended their presence in the Asia-Pacific region, the Middle East and African countries.
Based on nature the global puffed wheat market is segmented as
Based on End Use the global puffed wheat market is segmented as
Based on Sales Channel, the global puffed wheat market is segmented as
Based on region the global puffed wheat market is segmented as
Some of the key players engaged in the puffed wheat manufacturing are:
The manufacturer of puffed wheat are focusing expanding market share in the global puffed wheat market by offering wide range of products. In recent years, puffed wheat had gained popularity among consumers attributed to the on the go trend. The manufacturers aims to offer different packaging and flavors to increase sales.
Amidst the global pandemic and imposed lockdown in various countries, the food & beverage industry first witnessed high demand for healthy food products. The demand for household staples, snacks and others pack food products were high. The restricted trade and disrupted supply chain was the major challenge for the processed food manufacturers.
The pandemic has shifted consumers interested in foods that benefits health, as the consumers are getting conscious for food consumption. The consumption of puffed grains is expected to increase in near future owing to its nutrition benefits which in turn is benefitting the puffed wheat market.
In an effort to adapt to the current market climate, food producers are concentrating more on altering their supply chains to improve their online presence and distribution initiatives. Changes in consumer purchasing behaviour and complex transitions to online and direct to consumer’s distribution channels could have serious repercussions for the industry's future growth.
North American market dominates the global puffed wheat market with high demand for high fibre and low calorie breakfast cereals, followed by Europe. Growing health concerns and increasing health issues such as obesity, and digestive disorders owing to unhealthy food consumption is fuelling the growth of the puffed wheat market. The shift in consumer’s preference towards healthier snacking is expected to boost the global puffed wheat market.
The growing impact of westernization on middle-class food habits is also a major contributor to the demand for puffed wheat in the Asia Pacific region. Advancing food retail infrastructure and growing awareness of the health benefits of grain-based breakfast consumption further help the growth of the sector.
Asia-Pacific is projected to rise at an accelerating pace over the forecast period owing to China and India's increased preference as major ingredients for cereals containing rice or wheat.
Developing economies are undergoing a dramatic transformation in consumers' buying and eating behaviors. In these economies, rapid urbanization and middle-class population growth are contributing to changing lifestyles and increased demand for on-the-go meal choices.
As cereals are considered to deliver various health benefits and are easy to prepare, thus puffed wheat is experiencing increased market demand around the world.
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