Programmatic Advertising Market

Global Market Study on Programmatic Advertising Platform: North America Regional Market to Account for a Significant Revenue Share During 2017 - 2025

Programmatic Advertising Platform Market Segmented By Real Time Bidding, Private Marketplace, Automated Guaranteed Transaction Mode in Desktop Display, Desktop Video, Mobile Display, Mobile Video

Industry: IT and Telecommunication

Published Date: June-2017

Format: PPT*, PDF, EXCEL

Delivery Timelines: Contact Sales

Number of Pages: 276

Report ID: PMRREP13345

Report Price

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Table of Content

1. Executive Summary

    1.1. Market Overview

    1.2. Market Analysis

    1.3. PMR Analysis and Recommendations

    1.4. Wheel of Fortune

2. Market Introduction

    2.1. Market Definition

    2.2. Market Taxonomy

    2.3. Parent Market Overview

    2.4. Value Chain Analysis

3. Market View Point

    3.1. Macro-Economic Factors

    3.2. Opportunity Analysis

4. North America Programmatic Advertising Platform Market Analysis and Forecast

    4.1. Introduction

    4.2. Regional Market Dynamics

        4.2.1. Drivers

        4.2.2. Restraints

        4.2.3. Trends

    4.3. Drivers and Restraints: Impact Analysis

    4.4. Historical Market Size (US$ Mn) Analysis 2012-2016, By Country

        4.4.1. U.S.

        4.4.2. Canada

    4.5. Current Market Size (US$ Mn) Forecast 2017-2025, By Country

        4.5.1. U.S.

        4.5.2. Canada

    4.6. Market Size (US$ Mn) Forecast By Transaction Mode

        4.6.1. Real Time Bidding

        4.6.2. Private Marketplace

        4.6.3. Automated Guaranteed

    4.7. Market Size (US$ Mn) Forecast By Ad Format

        4.7.1. Desktop Display

        4.7.2. Desktop Video

        4.7.3. Mobile Display

        4.7.4. Mobile Video

    4.8. Market Size (US$ Mn) Forecast By Enterprise Size

        4.8.1. SMBs

        4.8.2. Large Enterprise

    4.9. Market Attractiveness Analysis

        4.9.1. By Country

        4.9.2. By Transaction Mode

        4.9.3. By Ad Format

        4.9.4. By Enterprise Size

    4.10. Key Representative Market Participants

    4.11. Market Presence (Intensity Map)

5. Latin America Programmatic Advertising Platform Market Analysis and Forecast

    5.1. Introduction

    5.2. Regional Market Dynamics

        5.2.1. Drivers

        5.2.2. Restraints

        5.2.3. Trends

    5.3. Drivers and Restraints: Impact Analysis

    5.4. Historical Market Size (US$ Mn) Analysis 2012-2016, By Country

        5.4.1. Brazil

        5.4.2. Mexico

        5.4.3. Rest of Latin America

    5.5. Current Market Size (US$ Mn) Forecast 2017-2025, By Country

        5.5.1. Brazil

        5.5.2. Mexico

        5.5.3. Rest of Latin America

    5.6. Market Size (US$ Mn) Forecast By Transaction Mode

        5.6.1. Real Time Bidding

        5.6.2. Private Marketplace

        5.6.3. Automated Guaranteed

    5.7. Market Size (US$ Mn) Forecast By Ad Format

        5.7.1. Desktop Display

        5.7.2. Desktop Video

        5.7.3. Mobile Display

        5.7.4. Mobile Video

    5.8. Market Size (US$ Mn) Forecast By Enterprise Size

        5.8.1. SMBs

        5.8.2. Large Enterprise

    5.9. Market Attractiveness Analysis

        5.9.1. By Country

        5.9.2. By Transaction Mode

        5.9.3. By Ad Format

        5.9.4. By Enterprise Size

    5.10. Key Representative Market Participants

    5.11. Market Presence (Intensity Map)

6. Europe Programmatic Advertising Platform Market Analysis and Forecast

    6.1. Introduction

    6.2. Regional Market Dynamics

        6.2.1. Drivers

        6.2.2. Restraints

        6.2.3. Trends

    6.3. Drivers and Restraints: Impact Analysis

    6.4. Historical Market Size (US$ Mn) Analysis 2012-2016, By Country

        6.4.1. Germany

        6.4.2. U.K.

        6.4.3. France

        6.4.4. Spain

        6.4.5. Italy

        6.4.6. Poland

        6.4.7. Russia

        6.4.8. Rest of Europe

    6.5. Current Market Size (US$ Mn) Forecast 2017-2025, By Country

        6.5.1. Germany

        6.5.2. U.K.

        6.5.3. France

        6.5.4. Spain

        6.5.5. Italy

        6.5.6. Poland

        6.5.7. Russia

        6.5.8. Rest of Europe

    6.6. Market Size (US$ Mn) Forecast By Transaction Mode

        6.6.1. Real Time Bidding

        6.6.2. Private Marketplace

        6.6.3. Automated Guaranteed

    6.7. Market Size (US$ Mn) Forecast By Ad Format

        6.7.1. Desktop Display

        6.7.2. Desktop Video

        6.7.3. Mobile Display

        6.7.4. Mobile Video

    6.8. Market Size (US$ Mn) Forecast By Enterprise Size

        6.8.1. SMBs

        6.8.2. Large Enterprise

    6.9. Market Attractiveness Analysis

        6.9.1. By Country

        6.9.2. By Transaction Mode

        6.9.3. By Ad Format

        6.9.4. By Enterprise Size

    6.10. Key Representative Market Participants

    6.11. Market Presence (Intensity Map)

7. Asia Pacific Programmatic Advertising Platform Market Analysis and Forecast

    7.1. Introduction

    7.2. Regional Market Dynamics

        7.2.1. Drivers

        7.2.2. Restraints

        7.2.3. Trends

    7.3. Drivers and Restraints: Impact Analysis

    7.4. Historical Market Size (US$ Mn) Analysis 2012-2016, By Country

        7.4.1. China

        7.4.2. Japan

        7.4.3. India

        7.4.4. ASEAN

        7.4.5. Australia and New Zealand

        7.4.6. Rest of Asia Pacific

    7.5. Current Market Size (US$ Mn) Forecast 2017-2025, By Country

        7.5.1. China

        7.5.2. Japan

        7.5.3. India

        7.5.4. ASEAN

        7.5.5. Australia and New Zealand

        7.5.6. Rest of Asia Pacific

    7.6. Market Size (US$ Mn) Forecast By Transaction Mode

        7.6.1. Real Time Bidding

        7.6.2. Private Marketplace

        7.6.3. Automated Guaranteed

    7.7. Market Size (US$ Mn) Forecast By Ad Format

        7.7.1. Desktop Display

        7.7.2. Desktop Video

        7.7.3. Mobile Display

        7.7.4. Mobile Video

    7.8. Market Size (US$ Mn) Forecast By Enterprise Size

        7.8.1. SMBs

        7.8.2. Large Enterprise

    7.9. Market Attractiveness Analysis

        7.9.1. By Country

        7.9.2. By Transaction Mode

        7.9.3. By Ad Format

        7.9.4. By Enterprise Size

    7.10. Key Representative Market Participants

    7.11. Market Presence (Intensity Map)

8. Middle East & Africa Programmatic Advertising Platform Market Analysis and Forecast

    8.1. Introduction

    8.2. Regional Market Dynamics

        8.2.1. Drivers

        8.2.2. Restraints

        8.2.3. Trends

    8.3. Drivers and Restraints: Impact Analysis

    8.4. Historical Market Size (US$ Mn) Analysis 2012-2016, By Country

        8.4.1. GCC Countries

        8.4.2. Northern Africa

        8.4.3. South Africa

        8.4.4. Turkey

        8.4.5. Rest of Middle East and Africa

    8.5. Current Market Size (US$ Mn) Forecast 2017-2025, By Country

        8.5.1. GCC Countries

        8.5.2. Northern Africa

        8.5.3. South Africa

        8.5.4. Turkey

        8.5.5. Rest of Middle East and Africa

    8.6. Market Size (US$ Mn) Forecast By Transaction Mode

        8.6.1. Real Time Bidding

        8.6.2. Private Marketplace

        8.6.3. Automated Guaranteed

    8.7. Market Size (US$ Mn) Forecast By Ad Format

        8.7.1. Desktop Display

        8.7.2. Desktop Video

        8.7.3. Mobile Display

        8.7.4. Mobile Video

    8.8. Market Size (US$ Mn) Forecast By Enterprise Size

        8.8.1. SMBs

        8.8.2. Large Enterprise

    8.9. Market Attractiveness Analysis

        8.9.1. By Country

        8.9.2. By Transaction Mode

        8.9.3. By Ad Format

        8.9.4. By Enterprise Size

    8.10. Key Representative Market Participants

    8.11. Market Presence (Intensity Map)

9. Competition Landscape

    9.1. Market Structure

    9.2. Market Share Analysis

    9.3. Competition Intensity Mapping By Market Taxonomy

    9.4. Competition Dashboard

    9.5. Company Profiles (Details – Overview, Financials, Strategy, Recent Developments)

        9.5.1. AppNexus Inc.

        9.5.2. AOL Inc. (Verizon Communications Inc.)

        9.5.3. Yahoo! Inc.

        9.5.4. DataXu Inc.

        9.5.5. Adroll.com

        9.5.6. Google Inc. (Doubleclick)

        9.5.7. Adobe Systems Incorporated

        9.5.8. Rubicon Project Inc.

        9.5.9. Rocket Fuel Inc.

        9.5.10. MediaMath Inc.

        9.5.11. IPONWEB Holding Limited (BidSwitch)

        9.5.12. Between Digital

        9.5.13. Fluct

        9.5.14. Adform

        9.5.15. The Trade Desk

        9.5.16. Turn Inc.

        9.5.17. Beeswax

        9.5.18. Connexity, Inc.

        9.5.19. Centro, Inc.

        9.5.20. RadiumOne, Inc.

10. Global Programmatic Advertising Platform Market Analysis, By Region

    10.1. Introduction

    10.2. Historical Market Size (US$ Mn) Analysis 2012-2016, By Region

        10.2.1. North America

        10.2.2. Latin America

        10.2.3. Europe

        10.2.4. Asia Pacific

        10.2.5. Middle East and Africa

    10.3. Current Market Size (US$ Mn) Forecast 2017-2025, By Region

        10.3.1. North America

        10.3.2. Latin America

        10.3.3. Europe

        10.3.4. Asia Pacific

        10.3.5. Middle East and Africa

    10.4. Market Attractiveness Analysis By Region

11. Global Programmatic Advertising Platform Market Analysis, By Transaction Mode

    11.1. Introduction

    11.2. Historical Market Size (US$ Mn) Analysis 2012-2016, By Transaction Mode

        11.2.1. Real Time Bidding

        11.2.2. Private Marketplace

        11.2.3. Automated Guaranteed

    11.3. Current Market Size (US$ Mn) Forecast 2017-2025, By Transaction

        11.3.1. Real Time Bidding

        11.3.2. Private Marketplace

        11.3.3. Automated Guaranteed

    11.4. Market Attractiveness Analysis By Transaction

    11.5. Key Trends

12. Global Programmatic Advertising Platform Market Analysis, By Ad Format

    12.1. Introduction

    12.2. Historical Market Size (US$ Mn) Analysis 2012-2016, By Ad Format

        12.2.1. Desktop Display

        12.2.2. Desktop Video

        12.2.3. Mobile Display

        12.2.4. Mobile Video

    12.3. Current Market Size (US$ Mn) Forecast 2017-2025, By Ad Format

        12.3.1. Desktop Display

        12.3.2. Desktop Video

        12.3.3. Mobile Display

        12.3.4. Mobile Video

    12.4. Market Attractiveness Analysis By Ad Format

    12.5. Key Trends

13. Global Programmatic Advertising Platform Market Analysis, By Enterprise Size

    13.1. Introduction

    13.2. Historical Market Size (US$ Mn) Analysis 2012-2016, By Enterprise Size

        13.2.1. SMBs

        13.2.2. Large Enterprise

    13.3. Current Market Size (US$ Mn) Forecast 2017-2025, By Enterprise Size

        13.3.1. SMBs

        13.3.2. Large Enterprise

    13.4. Market Attractiveness Analysis By Enterprise Type

    13.5. Key Trends

14. Assumptions and Acronyms Used

15. Research Methodology

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List Of Table

Table 01: North America Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2012–2016

Table 02: North America Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2017–2025

Table 03: Latin America Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2012–2016

Table 04: Latin America Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2017–2025

Table 05: Europe Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2012–2016

Table 06: Europe Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2012–2016

Table 07: Europe Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2017–2025

Table 08: Europe Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2017–2025

Table 09: Asia Pacific Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2012–2016

Table 10: Asia Pacific Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2012–2016

Table 11: Asia Pacific Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2017–2025

Table 12: Asia Pacific Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2017–2025

Table 13: MEA Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2012–2016

Table 14: MEA Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2017–2025

Table 15: Global Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Region, 2012–2016

Table 16: Global Programmatic Advertising Platform Market Value Analysis (US$ Mn), By Country, 2017–2025

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- List Of Chart -

Figure 1: U.S. Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 2: U.S. Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 3: Canada Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 4: Canada Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 5: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2012–2016

Figure 6: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2017–2025

Figure 7: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2012–2016

Figure 8: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2017–2025

Figure 9: Programmatic Advertising platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2012–2016

Figure 10: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2017–2025

Figure 11: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2012–2016

Figure 12: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2017–2025

Figure 13: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2012–2016

Figure 14: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2017–2025

Figure 15: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2012–2016

Figure 16: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2017–2025

Figure 17: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2012–2016

Figure 18: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2017–2025

Figure 19: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2012–2016

Figure 20: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2017–2025

Figure 21: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2012–2016

Figure 22: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2017–2025

Figure 23: Brazil Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 24: Brazil Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 25: Mexico Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 26: Mexico Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 27: Rest of Latin America Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 28: Rest of Latin America Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 29: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2012–2016

Figure 30: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2017–2025

Figure 31: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2012–2016

Figure 32: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2017–2025

Figure 33: Programmatic Advertising platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2012–2016

Figure 34: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2017–2025

Figure 35: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2012–2016

Figure 36: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2017–2025

Figure 37: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2012–2016

Figure 38: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2017–2025

Figure 39: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2012–2016

Figure 40: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2017–2025

Figure 41: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2012–2016

Figure 42: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2017–2025

Figure 43: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2012–2016

Figure 44: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMbs Segment 2017–2025

Figure 45: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2012–2016

Figure 46: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2017–2025

Figure 47: Germany Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 48: Germany Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 49: U.K. Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 50: U.K. Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 51: France Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 52: France Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 53: Spain Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 54: Spain Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 55: Italy Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 56: Italy Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 57: Poland Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 58: Poland Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 59: Russia Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 60: Russia Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 61: Rest of Europe Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 62: Rest of Europe Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 63: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2012–2016

Figure 64: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2017–2025

Figure 65: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2012–2016

Figure 66: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2017–2025

Figure 67: Programmatic Advertising platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2012–2016

Figure 68: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2017–2025

Figure 69: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2012–2016

Figure 70: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2017–2025

Figure 71: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2012–2016

Figure 72: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2017–2025

Figure 73: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2012–2016

Figure 74: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2017–2025

Figure 75: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2012–2016

Figure 76: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2017–2025

Figure 77: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2012–2016

Figure 78: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2017–2025

Figure 79: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2012–2016

Figure 80: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2017–2025

Figure 81: China Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 82: China Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 83: Japan Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 84: Japan Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 85: India Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 86: India Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 87: ASEAN Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 88: ASEAN Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 89: Australia and New Zealand Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 90: Australia and New Zealand Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 91: Rest of Asia Pacific Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 92: Rest of Asia Pacific Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 93: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2012–2016

Figure 94: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2017–2025

Figure 95: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2012–2016

Figure 96: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2017–2025

Figure 97: Programmatic Advertising platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2012–2016

Figure 98: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2017–2025

Figure 99: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2012–2016

Figure 100: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2017–2025

Figure 101: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2012–2016

Figure 102: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2017–2025

Figure 103: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2012–2016

Figure 104: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2017–2025

Figure 105: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2012–2016

Figure 106: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2017–2025

Figure 107: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2012–2016

Figure 108: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2017–2025

Figure 109: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2012–2016

Figure 110: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2017–2025

Figure 111: GCC Countries Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 112: GCC Countries Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 113: North Africa Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 114: North Africa Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 115: South Africa Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 116: South Africa Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 117: Turkey Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 118: Turkey Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 119: Rest of Middle East and Africa Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 120: Rest of Middle East and Africa Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 121: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2012–2016

Figure 122: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2017–2025

Figure 123: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2012–2016

Figure 124: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2017–2025

Figure 125: Programmatic Advertising platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2012–2016

Figure 126: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2017–2025

Figure 127: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2012–2016

Figure 128: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2017–2025

Figure 129: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2012–2016

Figure 130: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2017–2025

Figure 131: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2012–2016

Figure 132: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2017–2025

Figure 133: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2012–2016

Figure 134: Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2017–2025

Figure 135: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2012–2016

Figure 136: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2017–2025

Figure 137: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2012–2016

Figure 138: Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2017–2025

Figure 139: North America Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 140: North America Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 141: Latin America Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 142: Latin America Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 143: Europe Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 144: Europe Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 145: Asia Pacific Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 146: Asia Pacific Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 147: MEA Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, 2012–2016

Figure 148: MEA Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth Forecast, 2017–2025

Figure 149: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2012–2016

Figure 150: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Real Time Bidding Segment 2017–2025

Figure 151: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2012–2016

Figure 152: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Private Marketplace Segment 2017–2025

Figure 153: Global Programmatic Advertising platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2012–2016

Figure 154: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Automated Guaranteed Segment 2017–2025

Figure 155: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2012–2016

Figure 156: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Display Segment 2017–2025

Figure 157: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2012–2016

Figure 158: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Desktop Video Segment 2017–2025

Figure 159: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2012–2016

Figure 160: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Display Segment 2017–2025

Figure 161: Global Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2012–2016

Figure 162: Global Programmatic Advertising Market Value (US$ Mn) & Y-o-Y Growth, By Mobile Video Segment 2017–2025

Figure 163: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2012–2016

Figure 164: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By SMBs Segment 2017–2025

Figure 165: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2012–2016

Figure 166: Global Programmatic Advertising Platform Market Value (US$ Mn) & Y-o-Y Growth, By Large Enterprises Segment 2017–2025

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