Mascarpone Cheese Market Segmented By Flavored, Regular Mascarpone Cheese Flavor in Food and Beverages, Foodservice and Retail Industry
Industry: Food and Beverages
Published Date: January-2023
Format: PPT*, PDF, EXCEL
Delivery Timelines: Contact Sales
Number of Pages: 250
Report ID: PMRREP25546
The market for mascarpone cheese can be expected to expand at a value-based CAGR of 7.3% and show an increase in revenue from US$ 3,048.5 Mn to around US$ 6,161.9 Mn by 2032.
| Attributes | Key Insights |
|---|---|
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Mascarpone Cheese Market Size (2023E) |
US$ 3,048.5 Mn |
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Projected Sales of Mascarpone cheese (2033F) |
US$ 6,161.9 Mn |
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Value CAGR (2023-2033) |
7.3% |
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Value Share of Top 4 Countries (2022E) |
34.3% |
The global mascarpone cheese market has witnessed significant growth in the historical period registering a CAGR of 7.0% in the historical period and was valued at US$ 3,048.5 Mn in 2023. The market is expected to grow steadily with growing economies and increasing disposable income of consumers on food and beverage products.
Various applications of mascarpone cheese in the food industry as a spread also facilitate demand growth. Mascarpone cheese is increasingly being used as a substitute for ketchup, sauces, and desserts.
Since mascarpone cheese possesses organoleptic properties, it is also used in the food industry as a thickening and binding agent. Further, due to its higher shelf life, consumers often prefer it to other forms of cheese, with additional features such as sweet and savory applications and functional properties.
Moreover, demand has also witnessed an increase in Asia-Pacific countries due to the rising consumption of ready-to-eat dairy products. Consumers demanding high natural dairy fats, and slightly sweet, smooth, and creamy flavors in addition to their food products, are anticipated to propel the demand for mascarpone cheese from the retail sector.
“Preference for Natural Dairy and Healthy Products”
Despite high prices and limited availability, natural products are in high demand due to rising consumer health concerns. Private-label products that are of the highest quality are sustainable and cater to health-conscious consumers. These shifts in consumer preferences have created new prospects for organic product manufacturers. As a result, numerous producers have begun offering organic and natural cheese in response to consumer demands. For instance, Groupe Lactalis S.A. and Graham's Family Dairy offer organic cheese products. Manufacturing companies have started to offer natural and organic cheese, primarily in European and American regions where the trend for organic products is gaining rapid traction.
“Increasing Urban Population Positively Benefiting Manufacturers of Mascarpone Cheese”
Demand for cheese is growing due to the increasing urban population with higher incomes. Busy lifestyles, excessive working hours, and less time for cooking are key reasons behind the increasing consumption of ready-to-eat products and fast food.
Cheese is one of the key ingredients in pizzas, burgers, snacks, and instant cooking recipes. Urban consumers, especially millennials, are more inclined toward fast food products. Besides, the increasing number of food service outlets in urban areas are key consumers of cheese. These factors are fueling demand for mascarpone cheese worldwide.
“Extensive Use of Mascarpone Cheese in Households and Foodservice Industry to Propel Market Growth”
Mascarpone cheese is becoming more popular due to its organoleptic and functional features, as it is used as a binding and thickening ingredient in numerous food recipes. Its functional qualities, extended shelf life, and savory and sweet applications are also contributing to its growth. Moreover, the demand for fast food is growing rapidly in developing markets, as busy lifestyles imply that more consumers are turning to quick and easy meal options. This growing trend of fast food consumption has a significant impact on the cheese market, as cheese is used widely in processed fast food products. In addition, cheese is a staple in many households in developed countries, used for breakfast, lunch, and dinner.
Furthermore, many different flavors of mascarpone cheese are gaining traction in the food retail industry, which will boost the global market expansion throughout the forecast period.
“Increasing Demand in Dessert and Bakery Sectors”
Cheese products and ingredients have a wide range of applications in the food and beverage industry. Food products such as bakeries, desserts, confectionery, ice creams, and processed food products contain cheese as a key ingredient. This ensures that the food items are richer and creamier in taste. Homemade desserts, baked goods, and confectionery food items also contain cheese. Thus, the key players in the mascarpone cheese market are targeting the dessert and dairy sectors as these sectors are profitable for mascarpone cheese.
“Increase in Vegan Diet Adoption among Consumers”
There has been a recent rise in the population of people adopting a vegan diet. It is due to the growing awareness of the many health benefits associated with this type of diet. Vegans tend to have lower rates of heart disease, obesity, and diabetes, and they require fewer medications than those who consume animal products. Additionally, a vegan diet is often more environmentally sustainable than one that includes meat and dairy products. There has been a recent surge in the number of people adopting a vegan diet. This trend is being driven by a growing awareness of the health benefits of plant-based eating, along with the ethical and environmental concerns associated with animal husbandry. The trend of becoming a vegan is shifting away from being considered a fringe lifestyle choice. As more and more people adopt a vegan diet, the food industry is responding with an ever-increasing assortment of delicious plant-based products.
“Large Number of Existing Competitors to Hinder New Players”
Cheese is a delicious commodity enjoyed by many people worldwide. There are a large number of manufacturers of cheese, which creates intense competition in the market. Cheese is easy to make, so many people choose to make it at home by churning cream. The ready availability of raw materials and easy manufacturing process has also contributed to a large number of cheese manufacturers, making it challenging for new players and investors to penetrate the market.
What is the Global Outlook for the Mascarpone Cheese Market?
By geographical analysis, the global mascarpone cheese market is segmented into six key regions viz. North America, Europe, Latin America, South Asia & Pacific, East Asia, and Middle East & Africa. Europe represents the largest market share at 44.6% and is expected to continue its dominance over the coming years.
Europe is a major market, and the growth in this region is attributed to the increasing adoption of dairy products and increasing demand for savory snacks. In recent years, Italy has witnessed rapid growth in the mascarpone cheese industry, as consumers are seeking products with high natural dairy fats and slightly smooth, sweet, and creamy flavors.
Why is Demand for Mascarpone Cheese Surging across the U.S.?
Demand for mascarpone cheese is witnessing significant growth in the U.S. market at around7%CAGR, due to a rise in consumption owing to change in lifestyles.
Consumers' conventional eating patterns, which involve snacking more than regular meals, have undergone immense change. Some consumers believe that snacking is healthy, which contributes to the snacking trend. Moreover, different age groups are responsible for the growing snacking trend. Moreover, different age groups are also responsible for the growing snacking trend. Cheese has now become an essential element for snacks due to its delicious appeal to food.
Failure to maintain a proper diet and inattention to nutritious and healthy food is becoming increasingly common nowadays, and as a result, high-calorie snack food is becoming a popular option for consumers with irregular diet patterns. These factors are aiding in the expansion of the US market.
Which Flavor of Mascarpone Cheese is expected to dominate the Market?
Based on the flavor of mascarpone cheese, the regular mascarpone cheese segment is expected to maintain a dominating segment expanding at a stellar CAGR during 2023-2033. Regular mascarpone cheese is a creamy, thick Italian cheese that is often used in desserts. It has a sweet, rich flavor that pairs well with fruit or chocolate.
Which End Use of Mascarpone cheese is expected to Show Maximum Growth?
The end-use segment has a high potential for growth during the forecast period, with the food service industry expected to have the highest market due to the increasing demand for mascarpone cheese in numerous food recipes. Moreover, many distinct flavors of mascarpone cheese are becoming popular in the food retail industry and are anticipated to increase in the HoReCa sector and other food service institutions.
The majority of large-scale international and local businesses make up the global mascarpone cheese market. Multinational companies with a wide variety of products account for roughly 30-40% of the worldwide mascarpone cheese industry. Key manufacturers are targeting their product offerings, especially toward consumers that prefer functional and ready-to-eat food products. Additionally, key players are also offering mascarpone cheese for the food and beverage and food service industry. Several significant businesses that operate in the market are Granarolo S.p.A., Ferraro Dairy Foods, Arla Foods, Fonterra Co-operative Group Limited, and BV Dairy, among others. Additional local and regional competitors hold market shares of 30-35%, and 25-30%, respectively. These companies are most active in the regions of North America, Europe, South Asia & the Pacific, East Asia, Latin America, the Middle East, and Africa.
| Attribute | Details |
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Forecast period |
2023-2033 |
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Historical data available for |
2018-2022 |
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Market analysis |
USD million for value |
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Key regions covered |
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Key countries covered |
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Key market segments covered |
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Key companies profiled |
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Report coverage |
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Customization & pricing |
Available upon request |
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The global market for mascarpone cheese has a value of US$ 3,048.5 Mn in 2023.
The global market for mascarpone cheese has a value CAGR of 7.4% from 2018-2022.
The global market for mascarpone cheese has a value of US$ 6,161.9 Mn in 2033.
The global market for mascarpone cheese has a value CAGR of 7.3% from 2023-2033.
The top players in the global mascarpone cheese market include Granarolo S.p.A., Ferraro Dairy Foods, Arla Foods, Fonterra Co-operative Group Limited, and BV Dairy.
