Marketing Resource Management Market

Introduction

Marketing resource management solutions support marketing operations of enterprises by balancing logistics, creative, technical and operational processes. Deployment of marketing resource management tools is aimed at executing marketing functions and activities efficiently.

Traditionally, marketing resource management involved integration of a standalone software to complement project management, content management, resource measurement, media planning and execution, strategic budgeting, creative development, and event coordination in an enterprise.

The conventional technology was aimed at supporting the core needs of large scale brand management. Today, solution providers are deploying marketing resource management platforms that include conventional features integrated with additional technologies and tools required to manage modern marketing resources like Software-as-a-Service (SaaS) applications and cloud services.

Impact of Ongoing COVID-19 Pandemic on Marketing Resource Management Market

Small and Medium-sized Enterprises (SMEs) and start-ups have accelerated the adoption of marketing resource management solutions, while the adoption trend among large enterprises has stagnated.

The rise in demand for marketing resource management solutions among SMEs and start-ups may be attributed to the fact that these procurers are striving to enhance their marketing and advertising capabilities to attract potential customers during the ongoing COVID-19 pandemic.

End-users operating in healthcare, life science, biotechnology and pharmaceutical industries are strategically shortlisting solutions that could help them lower expenditure, while enhancing their attractiveness in the market.

Marketing Resource Management: Market Drivers

A high demand for hyper-focused marketing resource management platforms is emanating from large enterprises for use over a single multi-functional technology like cloud computing. Availability of such advanced marketing resource management solutions is boosting market growth. Incorporation of digital asset management tools helps streamline and centralize the management of an enterprise’s digital assets.

This eliminates the requirement of monitoring the enterprise’s valuable assets across a profusion of repositories. This is another factor driving the adoption of marketing resource management solutions.

Online marketing resource management portals and advanced variants make coordination and multi-tasking easier across the enterprise. Every employee can access their marketing requirements online, thus saving time and operational resources.

This enhances operational productivity, which is the primary concern of every business. This is estimated to be one of the key factors contributing to the attractiveness of marketing resource management solutions.

Marketing Resource Management Market: Segmentation

Component	Solutions Integrated Platform Standalone Software Creative Production Management Strategic Planning and Financial Management Marketing Fulfillment Marketing Performance Management Others Services Consultation Support and Maintenance Services Training
End-User	Retail and Consumer Goods IT and ITES Healthcare and Life Sciences Travel and Hospitality Energy and Utilities BFSI Others

Marketing Resource Management Market: Competition Landscape

Some of the leading marketing resource management solutions are Adobe Campaign, Unica, Allocadia, Percolate, Deltek TrafficLIVE, Aprimo, MarcomCentral, Widen Collective, Frontify, Microsoft Dynamics 365 Marketing, SAS Marketing Ops, and Hive9, among others.

Following are some key strategies incorporated by solution providers operating in the global marketing resource management market:

• Product innovation and development is the primary concern of key players. Companies are strategically introducing innovative software solutions integrated with advanced technologies for enterprise applications.
• Companies are offering innovative technology-based systems with integrated features that promote consumer engagement. These companies are motivating consumer engagement using IoT applications.

Marketing Resource Management Market: Regional Overview

Currently, the marketing resource management market in North America leads the global market, owing to high presence of companies operating in the marketing resource management market. The regional market is estimated to continue dominating the global marketing resource management market throughout the forecast period.

Marketing resource management market in South Asia and Pacific region is estimated to record the fastest growth rate, among all the regional markets. The strong growth rate may be attributed to the high demand for enterprise process automation solutions in the region.

The Marketing Resource Management market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain.

The report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment. The market report also maps the qualitative impact of various market factors on market segments and geographies.

The report covers exhaustive analysis on:                                      

• Marketing Resource Management Market Segments
• Marketing Resource Management Market Dynamics
• Marketing Resource Management Market Size
• Supply and Demand
• Current Trends/Issues/Challenges
• Competition and Companies Involved in the Market
• Technology Landscape
• Value Chain of the Market
• Market Drivers and Restraints

Regional analysis includes:

• North America (U.S., Canada)
• Latin America (Brazil, Mexico, Rest of Latin America)
• Europe (Germany, Italy, France, Spain, U.K, BENELUX, Russia, Rest of Europe)
• South Asia and Pacific (India, ASEAN, Oceania, Rest of South Asia and Pacific)
• East Asia (China, Japan, South Korea)
• Middle East and Africa (GCC Countries, Turkey, Israel, Northern Africa, South Africa, Rest of Middle East and Africa)

Report Highlights:

• Detailed overview of parent market
• Changing Marketing Resource Management market dynamics in the industry
• In-depth market segmentation
• Historical, current, and projected market size in terms of volume and value
• Recent industry trends and developments
• Competitive landscape of Marketing Resource Management market
• Strategies of key players and products offered
• Potential and niche segments, geographical regions exhibiting promising growth
• A neutral perspective on market performance
• Must-have information for market players to sustain and enhance their market footprint

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